Arrowroot Capital Management
Arrowroot Capital Management is a privately-held growth equity and debt firm that invests $10–$100M in software companies globally, offering flexible capital and operational support across talent, GTM, AI, and exit readiness for growth-stage founders and management teams.
- Company typePrivate
- Founded2014
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Arrowroot Capital Management does
Arrowroot Capital Management, LLC is a privately-held growth equity and debt investment firm specializing exclusively in software companies. Founded over a decade ago and headquartered in Miami, FL with a regional office in Los Angeles, CA, the firm provides flexible capital ranging from $10 million to $100 million-plus in both equity and debt structures, supporting growth-stage software businesses through primary and secondary transactions. Arrowroot reports over $700 million deployed across 30-plus platform investments, with 15 completed exits and portfolio companies operating in 29 countries across verticals including retail technology, commerce and order management, integration platforms, cybersecurity, and AI-enabled customer engagement (notable holdings include Fluent Commerce, SilverSky, and Tulip).
The firm supplements its capital offerings with an operational value-add platform spanning eight service areas: talent acquisition (with reported support of 400-plus portfolio hires), growth strategy advisory, AI transformation, operational improvement, customer success support, geographical expansion, follow-on funding coordination, and exit readiness. It maintains active board engagement with portfolio companies and supports both minority and majority transactions. The investment team is led by Managing Partner Matthew J. Safaii, alongside Partner Thomas Oh and Partner/CFO & COO Steve Kim, with additional principals, vice presidents, and associates supporting deal execution.
Revenue is generated through conventional private-fund economics—management fees on committed or invested capital and carried interest on realizations—though the firm does not publicly disclose AUM, fund size, fees, or revenue. Arrowroot has no parent company, no public listing, and no disclosed institutional ownership; ownership rests with the founding partners. All fund terms and economics are negotiated privately with limited partners and portfolio companies.
Arrowroot Capital Management firmographics
Firmographics- Name
- Arrowroot Capital Management
- Legal name
- Arrowroot Capital Management, LLC
- Website
- https://arrowrootcapital.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arrowroot Capital Management is a privately-held growth equity and debt firm that invests $10–$100M in software companies globally, offering flexible capital and operational support across talent, GTM, AI, and exit readiness for growth-stage founders and management teams.
- Ownership category
- akta.pro rank
Arrowroot Capital Management industry classification
Industry- Product category
- Growth Equity and Debt Investment
- NAICS
- All Other Financial Investment Activities (52399), Other Financial Investment Activities (5239), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Technology & Software Growth Equity (FSANACAA)
- akta.pro secondary industry
- Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)
Keywords
Where Arrowroot Capital Management is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Arrowroot Capital Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels2 records
Arrowroot Capital Management product offering
Product offeringCore offering
Arrowroot Capital Management is a private investment firm that provides flexible growth equity and debt capital to software companies, typically deploying $10 million to $100 million+ per investment. The firm supplements its capital offerings with hands-on operational support to portfolio companies across talent acquisition, growth strategy, AI transformation, customer success, geographical expansion, follow-on funding, and exit readiness.
Product overview
Arrowroot Capital Management is a growth equity and debt investment firm that provides flexible capital solutions to software companies. Their core investment products include equity and debt investments ranging from $10 million to $100 million+, targeting software companies across sales acceleration, operational scaling, and add-on growth strategies. The firm supplements its capital offerings with operational value-add services including talent acquisition, growth strategy advisory, AI transformation consulting, operational improvement, customer success support, geographical expansion assistance, follow-on funding coordination, board engagement, and exit readiness services. With over $700 million deployed across 30+ platforms and 15 successful exits, the firm operates offices in Miami, FL and Los Angeles, CA.
Differentiator
Problem solved
Functional benefit
Products and services
- Growth Equity Investments
Quantifiable outcome
- Over $700 million deployed across 30+ platforms
- +3 more outcomes
Companies that use Arrowroot Capital Management
Customer profileSegments2 records
Ideal customer profiles1 record
Arrowroot Capital Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Arrowroot Capital Management partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Arrowroot Capital Management competitors and assessment
Company assessmentBroad incumbents
- Insight Partners: Insight Partners is one of the largest software-focused growth equity firms globally, having deployed tens of billions of dollars into software companies. It is comparable to Arrowroot as a pure-play software growth equity investor but operates at a much larger scale with broader brand recognition.
- Vista Equity Partners: Vista Equity Partners is a leading software-focused private equity firm with tens of billions in AUM. It is comparable to Arrowroot as a software-only investor with deep operational engagement, though it typically targets larger enterprise software buyouts rather than growth-stage minority deals.
- Thoma Bravo: Thoma Bravo is one of the largest software-focused private equity firms, specializing in take-private transactions of enterprise software companies. It is comparable as a software-only investor with hands-on operational support, though at significantly larger scale and predominantly buyout-oriented.
Direct peers
- Accel-KKR: Accel-KKR is a technology-focused private equity firm providing control and minority growth capital to mid-market software and technology companies. It is directly comparable to Arrowroot in focus on growth-stage software, similar check sizes, and emphasis on operational value-add.
- Susquehanna Growth Equity: Susquehanna Growth Equity is a software and software-enabled services growth equity firm providing minority and majority investments. It is highly comparable to Arrowroot in vertical focus, check size range, and growth-stage orientation within the software sector.
- JMI Equity: JMI Equity is a growth equity firm focused on software, internet, and business services companies with a long track record in the space. It is comparable to Arrowroot as a growth-stage software investor with similar check sizes and value-add operating model.
- Summit Partners: Summit Partners is a growth equity firm that invests in software, technology, and other growth sectors across all stages of growth. It is comparable to Arrowroot for its software growth equity franchise and similar approach to combining capital with operational support, though it has broader sector reach.
- PSG Equity: PSG Equity is a growth equity firm specializing in software and technology-enabled services companies, typically partnering with management teams for majority and minority investments. It is directly comparable to Arrowroot in sector focus, growth-stage orientation, and value-add operating model.
- Mainsail Partners: Mainsail Partners is a growth equity firm that exclusively invests in bootstrapped and founder-led software companies. It is highly comparable to Arrowroot in vertical focus, growth-stage check size, and emphasis on operational value-add for software founders.
Others
- TA Associates: TA Associates is a global growth equity firm investing in technology, financial services, healthcare, and consumer companies. It is comparable to Arrowroot for its growth-stage technology and software investments and similar check sizes, though it operates across multiple sectors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Arrowroot Capital Management social profiles
Digital presenceArrowroot Capital Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arrowroot Capital Management leadership team
Management profileNumber of profiles
Profiles12 records
Arrowroot Capital Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arrowroot Capital Management M&A and investment
M&A and investmentM&A
Investments37 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arrowroot Capital Management
What does Arrowroot Capital Management do?
Arrowroot Capital Management is a private investment firm that provides flexible growth equity and debt capital to software companies, typically deploying $10 million to $100 million+ per investment. The firm supplements its capital offerings with hands-on operational support to portfolio companies across talent acquisition, growth strategy, AI transformation, customer success, geographical expansion, follow-on funding, and exit readiness.
Is Arrowroot Capital Management a public or private company?
Arrowroot Capital Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arrowroot Capital Management founded?
Arrowroot Capital Management was founded in 2014. It employs 11 to 50 people.
Where is Arrowroot Capital Management based?
Arrowroot Capital Management is headquartered in Santa Monica, United States, in the North America region.
Who are Arrowroot Capital Management's main competitors?
Broad incumbents on record are Insight Partners, Vista Equity Partners and Thoma Bravo. Direct peers are Accel-KKR, Susquehanna Growth Equity, JMI Equity, Summit Partners, PSG Equity and Mainsail Partners. TA Associates is listed as an others.
Does Arrowroot Capital Management have an API?
No public API is recorded for Arrowroot Capital Management.
What industry is Arrowroot Capital Management in?
Arrowroot Capital Management's product category is Growth Equity and Debt Investment. Its primary akta.pro industry code is FSANACAA, Technology & Software Growth Equity, with a secondary code of FSAEAGAC, Capital Raising Advisory (Equity & Equity-Linked). Its NAICS code is 52399 and its SIC code is 6282.