PSG Equity
PSG Equity is a Boston-based growth equity firm founded in 2014 that exclusively invests in growth-stage software and technology-enabled services companies. PSG has raised over $30 billion across its global fund family and backed more than 170 portfolio companies spanning multiple software verticals.
- Company typePrivate
- Founded2014
- HeadquartersBoston, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What PSG Equity does
PSG Equity is a Boston-headquartered growth equity firm founded in 2014 that exclusively partners with growth-stage software and technology-enabled services companies. The firm invests capital at companies' inflection points, providing funding for organic growth and M&A alongside operational support, leadership development, and exit preparation. PSG operates from seven global offices (Boston, Kansas City, London, Paris, Madrid, Tel Aviv, and West Palm Beach) and has cumulatively raised more than $30 billion in capital across its fund family, including the recently closed $6 billion PSG VI (February 2025) and a €3.25 billion European fund (marketing began October 2025).
PSG's investment process is built around its proprietary "PSG Growth Engine," which combines dedicated sourcing, investment, and operations teams with eight Value Creation Initiatives (VCIs) spanning Go-to-Market, Financial Performance, Product Leadership, Talent Development, Customer Success, Acquisition Integration, Software Development, and Exit Preparedness. The firm has backed more than 170 companies and facilitated over 550 add-on acquisitions, executing a consistent tuck-in consolidation playbook. PSG's portfolio spans verticals including observability (LogicMonitor), cybersecurity (Hornetsecurity, Glasswall, Aikido Security, HeroDevs), fintech (SavvyMoney, Unnax), healthcare software (Ensora Health, Corilus, Sofia Développement, DoseSpot/Interra Health), HR/payroll (Sympa), e-signature (Signaturit, Universign), HR and treasury (Diapason), vacation rentals (Hostaway), marina software (Dockwa), creator economy (Uscreen), and AI-native platforms (Guidde, NoTraffic, Blitzy, Airis Labs). Notable exits include Hornetsecurity ($1.8 billion to Proofpoint) and SevenRooms ($1.2 billion to DoorDash).
PSG generates revenue through management fees on committed capital across its funds and carried interest on successful exits. The firm operates a portfolio company extranet (PSG Hub), a Senior Advisors network for industry expertise, and ESG/community programs, all supporting its core value-creation thesis. PSG de-affiliated from Providence Equity Partners in November 2020 and is independently owned by its principals and employees.
PSG Equity firmographics
Firmographics- Name
- PSG Equity
- Legal name
- PSG Equity L.L.C.
- Website
- https://psgequity.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PSG Equity is a Boston-based growth equity firm founded in 2014 that exclusively invests in growth-stage software and technology-enabled services companies. PSG has raised over $30 billion across its global fund family and backed more than 170 portfolio companies spanning multiple software verticals.
- Ownership category
- akta.pro rank
PSG Equity industry classification
Industry- Product category
- Growth Equity Investing
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Services / Fintech Growth Equity (FSANACAE)
- akta.pro secondary industries
- Media, Entertainment & Gaming Growth Equity (FSANACAI), Education / EdTech Growth Equity (FSANACAL)
Keywords
Where PSG Equity is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
PSG Equity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Management Fees: Recurring fees charged to limited partners in PSG funds, typically based on a percentage of committed or invested capital across PSG's various funds (PSG VI at $6bn, European fund targeting €3.25bn). These provide steady recurring revenue to support the firm's operations.
- Carried Interest / Performance Fees: Performance-based fees earned by PSG as general partner on investment gains above agreed hurdle rates. Realized through successful exits of portfolio companies such as SevenRooms (sold to DoorDash for $1.2bn), OpusCapita (sold to GEP), Signaturit (exited to Namirial), Hornetsecurity (acquired by Proofpoint for $1.8bn), and partial exits such as the Interra Health (DoseSpot) transaction with Bain Capital Tech Opportunities.
- Capital Raise Revenue: Periodic capital raises for new funds, including PSG VI ($6bn closed) and the European-focused fund targeting €3.25bn. Fund closes generate front-loaded fee revenue and provide the deployed capital base for future investment activity and carried interest realization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fund-level investments via Limited Partners; capital deployment to portfolio companies; no public price disclosure |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
PSG Equity product offering
Product offeringCore offering
PSG Equity is a growth equity firm that partners with software and technology-enabled services companies to provide capital and operational support at their growth inflection points. The firm invests from dedicated funds (including PSG VI at $6 billion and a European fund targeting €3.25 billion) and supplements capital with proprietary Value Creation Initiatives (VCIs) covering go-to-market, financial performance, product leadership, talent development, customer success, acquisition integration, software development, and exit preparedness. PSG also operates the PSG Hub, a password-protected extranet for portfolio companies that provides a dashboard, communications and best-practices library, and a marketplace.
Product overview
PSG Equity is a growth equity firm that backs software and technology-enabled services companies; its offerings revolve around two interconnected pillars. The first is the PSG Growth Engine — a unified investment methodology that combines PSG's sourcing, investment and operations teams with eight functional Value Creation Initiatives (Go-to-Market, Financial Performance, Product Leadership, Talent Development, Customer Success, Acquisition Integration, Software Development, and Exit Preparedness), supported by a Senior Advisors network. The second is the PSG Hub, a password-protected extranet platform for portfolio companies that combines a Dashboard, a Communications & Best Practices knowledge hub, and a Marketplace, giving portfolio companies a single place to access PSG's playbooks, updates, and curated service providers. Together, these offerings sit alongside PSG's investment funds (e.g., PSG VI, a Europe-focused fund) and ESG/Responsibility programs that round out the firm's value-creation platform for software businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- PSG Growth Engine PSG's proprietary operating model that combines sourcing, investment, and operations teams alongside Value Creation Initiatives (VCIs) covering Go-to-Market, Financial Performance, Product Leadership, Talent Development, Customer Success, Acquisition Integration, Software Development, and Exit Preparedness to help portfolio software companies scale.
- Value Creation Initiatives (VCIs) Tailored playbooks that leverage PSG's collective portfolio experience across eight functional areas — Go-to-Market, Financial Performance, Product Leadership, Talent Development, Customer Success, Acquisition Integration, Software Development, and Exit Preparedness — to fast-track growth and improvement initiatives for each portfolio company.
- PSG Hub Password-protected online platform PSG Equity provides to its portfolio companies, featuring a Dashboard, a Communications & Best Practices section for sharing updates and playbooks, and a Marketplace for portfolio company resources and service providers.
- PSG Senior Advisors Network A network of experienced senior advisors who are independent contractors paid by PSG funds, portfolio companies and/or PSG, and who provide added leverage and industry expertise to support companies alongside the sourcing, investment and operations teams.
- PSG VI Fund PSG VI is PSG Equity's $6 billion flagship growth equity fund closed in February 2025, used to deploy capital into growth-stage software and technology-enabled services companies.
- PSG European Fund PSG's European-focused growth equity fund targeting €3.25 billion, supporting investments in European software and technology-enabled services companies.
Quantifiable outcome
- >170 companies backed
- +5 more outcomes
Companies that use PSG Equity
Customer profileSegments3 records
Ideal customer profiles2 records
PSG Equity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PSG Equity partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and major.
- Weil, Gotshal & Manges LLPcoreWeil, Gotshal & Manges served as legal advisor to PSG in its strategic growth investment in Dockwa, alongside Ernst & Young LLP and Crosslake Technologies as co-advisors. The investment supports Dockwa's expansion into a full-stack operating system for the $57 billion marina economy.
- DockwaflagshipDockwa received a strategic growth investment from PSG to build the operating system for the $57 billion marina economy. Dockwa serves nearly 4,000 marinas (including 97% of the top 95 U.S. harbors) and more than 450,000 boaters. The investment will fund AI-native products Telescope and Marina-X built on Marine Graph data layer.
- Airis LabsflagshipAiris Labs received a $31 million Series B led by PSG Equity (part of $60 million total raised). The Israeli AI defense-tech company develops video intelligence software that converts unstructured footage from drones, bodycams, and other sources into searchable mission intelligence, with claimed 150x speed improvement in video analysis. Plans to double headcount to ~90 by 2026.
- NoTrafficflagshipNoTraffic received a $90 million Series C led by PSG Equity. The AI-powered mobility platform transforms traditional traffic signals into software-defined digital infrastructure, deployed across more than 40 U.S. states and Canadian provinces with plans to reach 1 in 10 traffic agencies across North America by mid-2026.
- GuiddeflagshipGuidde is an AI digital adoption platform based in Tel Aviv that received a $50 million Series B led by PSG Equity. The platform serves over 4,500 customers including Anheuser-Busch, Bayer, Nasdaq, Yahoo, and SentinelOne with 3x annual revenue growth for three consecutive years and 90%+ customer retention. Total funding now $80 million.
- Hengeler MuellercoreHengeler Mueller advised PSG Equity on its strategic growth investment in Microsoft Cloud Solution Provider QualityHosting. The investment aims to enable QualityHosting to expand its offerings, explore AI capabilities, and enhance digital services for its SMB customers across Europe.
- 2ndWave SoftwaremajorPSG and 2ndWave Software jointly announced an agreement to acquire JAMS and Skybot from Fortra, making JAMS an independent company. The investment aims to boost product innovation, market reach, and support for IT operations globally for the workload automation platform.
- UscreenflagshipUscreen received a $150 million investment from PSG to drive its next phase of growth. Uscreen is a video monetization platform helping content creators increase revenue and engagement through enhanced product offerings, expanded apps, and improved creator tools. The investment represents one of the largest creator economy M&A deals of 2025.
- LogicMonitorflagshipLogicMonitor is one of PSG's flagship portfolio companies (invested 2016), a SaaS-based observability and IT operations data collaboration platform headquartered in Santa Barbara, CA. The platform monitors approximately 3 billion metrics per day as of April 2020. LogicMonitor received an $800M strategic investment at approximately $2.4B valuation.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
PSG Equity competitors and assessment
Company assessmentDirect peers
- Summit Partners: Summit Partners is a long-standing growth equity and venture firm investing in software and technology-enabled services. Its growth equity strategy, sector focus, and stage of investment closely parallel PSG's core mandate.
- General Atlantic: General Atlantic is a leading global growth equity firm with deep software exposure. It co-leads software rounds with PSG (e.g., Hostaway per source) and competes for many of the same growth-stage software opportunities.
- Insight Partners: Insight Partners is one of the largest growth-stage software investors globally, with a model that closely mirrors PSG's combination of capital plus operational value-creation support. It is the closest direct competitor for growth-stage SaaS deals at the size and stage PSG targets.
- Francisco Partners: Francisco Partners is a software-focused PE firm that invests across growth and buyout stages. Its exclusive technology focus, value-creation approach, and deal size range make it a highly relevant direct comparator to PSG's core strategy.
Regional players
- Permira: Permira is a global PE firm with a strong European software franchise (e.g., investments in Informatica, Carlyle's Genesys). It competes directly with PSG for European software platform investments at the growth-equity and buyout stages.
Broad incumbents
- Thoma Bravo: Thoma Bravo is the largest dedicated software-focused private equity firm globally with hundreds of billions in AUM. It is the most direct strategic comparator to PSG's software-only mandate, though it operates at materially greater scale and primarily in buyouts rather than growth equity.
- CVC Capital Partners: CVC is a major global PE firm with a large European footprint and software focus, and is a documented PSG co-investor (WWEX Group / source). It competes for European software deals and operates a similar value-creation playbook.
- TPG: TPG is a diversified alternative asset manager with significant software investing activity through TPG Capital and TPG Growth. It competes with PSG for software deals and runs overlapping value-creation programs.
- Vista Equity Partners: Vista Equity Partners is a leading software-focused PE firm with tens of billions in AUM. It shares PSG's exclusive software mandate and has co-invested / competed with PSG (e.g., on Hornetsecurity-related transactions), making it a direct benchmark for software value-creation capability.
- Bain Capital: Bain Capital's Tech Opportunities fund is a frequent co-investor with PSG (e.g., the Interra Health / DoseSpot transaction per source). While a multi-strategy firm, its software/tech focus overlaps directly with PSG's portfolio strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
PSG Equity social profiles
Digital presencePSG Equity financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSG Equity leadership team
Management profileNumber of profiles
Profiles10 records
PSG Equity subsidiaries and ownership
Company hierarchySubsidiaries2 records
PSG Equity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSG Equity M&A and investment
M&A and investmentM&A13 records
Investments160 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSG Equity
What does PSG Equity do?
PSG Equity is a growth equity firm that partners with software and technology-enabled services companies to provide capital and operational support at their growth inflection points. The firm invests from dedicated funds (including PSG VI at $6 billion and a European fund targeting €3.25 billion) and supplements capital with proprietary Value Creation Initiatives (VCIs) covering go-to-market, financial performance, product leadership, talent development, customer success, acquisition integration, software development, and exit preparedness. PSG also operates the PSG Hub, a password-protected extranet for portfolio companies that provides a dashboard, communications and best-practices library, and a marketplace.
Is PSG Equity a public or private company?
PSG Equity is a private company. It is classified as management employee owned and is currently operating.
When was PSG Equity founded?
PSG Equity was founded in 2014. It employs 251 to 500 people.
Where is PSG Equity based?
PSG Equity is headquartered in Boston, United States, in the North America region.
How does PSG Equity make money?
Three revenue lines are on record. Management Fees are the primary driver. The others are carried Interest / Performance Fees and capital Raise Revenue.
Who are PSG Equity's main competitors?
Direct peers on record are Summit Partners, General Atlantic, Insight Partners and Francisco Partners. Permira is listed as a regional player. Broad incumbents are Thoma Bravo, CVC Capital Partners, TPG, Vista Equity Partners and Bain Capital.
Does PSG Equity have an API?
No public API is recorded for PSG Equity.
What industry is PSG Equity in?
PSG Equity's product category is Growth Equity Investing. Its primary akta.pro industry code is FSANACAE, Financial Services / Fintech Growth Equity, with a secondary code of FSANACAI, Media, Entertainment & Gaming Growth Equity. Its NAICS code is 523940 and its SIC code is 6282.