Grão Direto
Grão Direto is a Brazilian digital grain marketplace connecting soybean, corn, and sorghum producers with buyers across Brazil, offering real-time pricing, a proprietary market intelligence platform (Grainsights), and farmer credit tools.
- Company typePrivate
- Founded2016
- HeadquartersUberaba, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Grão Direto does
Grão Direto is a Brazilian digital commodities marketplace that connects grain producers with buyers across Brazil. Founded in 2016 and headquartered in Uberaba, the company operates a self-serve web platform where farmers and buyers list, discover, and transact soybeans, corn, and sorghum in real time, with current coverage spanning Minas Gerais, São Paulo, Goiás, Mato Grosso, Paraná, Bahia, and Mato Grosso do Sul. Its core products are the Grão Direto Marketplace for trading, the Quotations service for regional price discovery, the Grainsights market intelligence platform, and a Credit Simulator (Simulador de Crédito) that extends the platform into farmer financing workflows.
The underlying technology is a digital marketplace platform layered with proprietary data and analytics: Grainsights aggregates pricing intelligence from thousands of daily platform interactions to produce more than 120 local price assessments and a proprietary FOB Santos Soybean Index. The company has stated plans to expand AI-driven pricing tools and predictive analytics, funded out of its R$90 million Series B led by Kaszek in March 2025. Data assets are externally distributed through a strategic partnership with Barchart, while a strategic partnership with BASF integrates the marketplace into BASF's Conecta.ag ecosystem.
Grão Direto monetizes through transaction facilitation on the marketplace and increasingly through farmer financial products such as credit simulation and, per stated plans, integrated financing. Its go-to-market is product-led, relying on direct digital onboarding of farmers and buyers rather than field sales. Strategic shareholders include Kaszek, BASF Venture Capital, Cargill, ADM, Louis Dreyfus, Google for Startups, CME Ventures, SLC Ventures, SVG Ventures, and Leaps by Bayer, indicating strong institutional and industry validation across both venture capital and global agribusiness value chains.
Grão Direto firmographics
Firmographics- Name
- Grão Direto
- Legal name
- Grão Direto
- Website
- https://graodireto.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grão Direto is a Brazilian digital grain marketplace connecting soybean, corn, and sorghum producers with buyers across Brazil, offering real-time pricing, a proprietary market intelligence platform (Grainsights), and farmer credit tools.
- Ownership category
- akta.pro rank
Grão Direto industry classification
Industry- Product category
- Digital Grain Marketplace
- NAICS
- Grain and Field Bean Merchant Wholesalers (424510), Commodity Contracts Intermediation (52316)
- SIC
- Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
- akta.pro secondary industries
- Grain Merchandising & Origination Facilities (AFAOAAAD), Commodity Risk Management, Hedging & Brokerage (Food) (AFAIAKAK)
Keywords
Where Grão Direto is headquartered
LocationHeadquarters
- HQ city
- Uberaba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Grão Direto business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Digital Platform Commission/Transaction Fees: Digital grain trading platform connecting buyers and sellers, generating revenue through transaction facilitation. Platform covers soybeans, corn, and sorghum trading across Brazilian agricultural regions.
- Financial Products: Financial products for farmers including credit solutions, integrated into the platform ecosystem. Part of the expansion plans following the R$90 million funding round.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Grão Direto product offering
Product offeringCore offering
Grão Direto operates a digital marketplace that connects grain producers (farmers) with grain buyers in real time, enabling transparent price discovery and direct commercial transactions for agricultural commodities such as soybeans, corn, and sorghum without traditional intermediaries. The platform offers real-time quotations, a credit simulator for input financing, and a market intelligence dashboard (Grainsights) powered by transaction data.
Product overview
Grão Direto operates as a digital grain trading platform connecting buyers and sellers of agricultural commodities in Brazil. The core offering consists of the Marketplace for conducting grain trades and the Quotations service for real-time pricing data. The platform also includes the Grainsights market intelligence platform (providing proprietary price indices and export benchmarks) and a Credit Simulator tool for financial planning. Focus commodities include soybeans, corn, and sorghum, with coverage across major Brazilian producing regions including Minas Gerais, Goiás, Mato Grosso, Paraná, and Bahia.
Differentiator
Problem solved
Functional benefit
Brands
- Grainsights: Market intelligence platform providing regional soybean and corn prices and proprietary export benchmark indices such as the FOB Santos Soybean Index.
Products and services
- Grão Direto Marketplace Online marketplace that connects grain producers (sellers) and grain buyers (traders, processors, exporters) enabling direct digital negotiation and trading of agricultural commodities such as soybeans, corn, and sorghum.
- Cotações Grão Direto (Quotations) Real-time grain price quotation service that gives producers and buyers up-to-the-minute market prices to support trading decisions.
- Grainsights Market intelligence dashboard that surfaces pricing trends, market indices (including the FOB Santos Soybean Index), and analytics built on proprietary data from Grão Direto marketplace transactions, available to producers and buyers.
- Simulador de Crédito Grão Direto (Credit Simulator) Online credit simulator that allows grain producers to evaluate and access agricultural financing options as part of the Grão Direto platform.
Quantifiable outcome
- Over 120 local price assessments covering Brazil's main producing regions
Companies that use Grão Direto
Customer profileSegments2 records
Ideal customer profiles3 records
Grão Direto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Grão Direto partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BarchartcoreStrategic partnership to globally redistribute Grão Direto's proprietary data from the Grainsights market intelligence platform. Data includes regional soybean and corn prices and proprietary export benchmark indices such as the FOB Santos Soybean Index. Available through Barchart's cmdtyView platform and API, covering more than 120 local price assessments across Brazil's main producing regions.
- BASFcoreStrategic partnership to develop digital solutions for grain trading (soybeans and corn) in the Brazilian market. Grão Direto's digital solutions are integrated into BASF's Conecta.ag ecosystem, with plans for launching new solutions in subsequent years.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Grão Direto competitors and assessment
Company assessmentDirect peers
- Agrofy: Argentina-founded and now pan-Latin American agricultural inputs and grain marketplace. Closest direct competitor to Grão Direto in the digital ag-commerce category across the Southern Cone, with overlapping farmer/buyer audiences and marketplace business model.
- Bushel: US-based grain commerce and data platform connecting farmers, grain buyers, and agribusinesses with real-time pricing and digital workflows. Highly comparable to Grão Direto in the grain-marketplace-plus-market-intelligence combination, though operating in the US rather than Brazil.
Broad incumbents
- Indigo Ag: Larger US-based agricultural marketplace and digital agronomy platform spanning grain trading, biologicals, and sustainability programs. Overlaps with Grão Direto on digital grain origination and farmer-facing data tools, though broader in scope and geography.
- Bunge: Global agribusiness with one of the largest grain origination footprints in Brazil and increasingly digitized farmer-relationship platforms. Represents both a strategic counterparty and a broad incumbent competitor for Brazilian grain origination flows.
- Cargill: Global agribusiness and grain originator with significant Brazilian presence and an investor in Grão Direto. Operates its own digital trading tools and farmer-relationship programs that overlap with Grão Direto's marketplace on the buyer side.
- ADM: Global agribusiness and grain trader with Brazilian origination operations and an investor in Grão Direto. Comparable as a major incumbent grain buyer and operator of digital origination programs in the same Brazilian soy/corn markets.
- Louis Dreyfus Company: Global commodity merchant with major Brazilian grain origination and an investor in Grão Direto. Comparable as both a buyer-side counterparty on Grão Direto's marketplace and a broad incumbent that operates its own digital farmer programs.
Emerging players
- Traive: Agricultural fintech and data analytics company active in Brazil and the US that connects farmers to credit and risk-transfer products using farm-level data. Directly comparable to Grão Direto's emerging fintech/credit and market-intelligence ambitions.
- Orbia (formerly Bayer/Digital Ag platforms): Brazilian-focused agricultural marketplace and inputs platform addressing farmer procurement of inputs and crop commercialization. Comparable to Grão Direto in addressing Brazilian farmers via digital tools, with stronger emphasis on the inputs side of the value chain.
Others
- CME Group: Investor in Grão Direto's 2025 round via CME Ventures and operator of global commodity benchmark and futures markets relevant to soy/corn. Indirectly comparable as a reference pricing/benchmark infrastructure competitor for Grainsights' FOB Santos Index.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Grão Direto social profiles
Digital presenceGrão Direto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grão Direto leadership team
Management profileNumber of profiles
Profiles2 records
Grão Direto funding detail
Funding detailFunding overview
Funding rounds8 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grão Direto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grão Direto
What does Grão Direto do?
Grão Direto operates a digital marketplace that connects grain producers (farmers) with grain buyers in real time, enabling transparent price discovery and direct commercial transactions for agricultural commodities such as soybeans, corn, and sorghum without traditional intermediaries. The platform offers real-time quotations, a credit simulator for input financing, and a market intelligence dashboard (Grainsights) powered by transaction data.
Is Grão Direto a public or private company?
Grão Direto is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grão Direto founded?
Grão Direto was founded in 2016. It employs 51 to 100 people.
Where is Grão Direto based?
Grão Direto is headquartered in Uberaba, Brazil, in the Latin America region.
How does Grão Direto make money?
Two revenue lines are on record. Digital Platform Commission/Transaction Fees are the primary driver. The others are financial Products.
Who are Grão Direto's main competitors?
Direct peers on record are Agrofy and Bushel. Broad incumbents are Indigo Ag, Bunge, Cargill, ADM and Louis Dreyfus Company. Emerging players are Traive and Orbia (formerly Bayer/Digital Ag platforms). CME Group is listed as an others.
Does Grão Direto have an API?
No public API is recorded for Grão Direto.
What industry is Grão Direto in?
Grão Direto's product category is Digital Grain Marketplace. Its primary akta.pro industry code is CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces, with a secondary code of AFAOAAAD, Grain Merchandising & Origination Facilities. Its NAICS code is 424510 and its SIC code is 5150.