What Rebuy Engine does

Rebuy Engine (legal entity: Rebuy, Inc., incorporated in Delaware) is an AI-powered ecommerce personalization platform built natively for Shopify, founded in 2017 and currently headquartered in Minneapolis (originally based in Salt Lake City). The company operates a modular suite of products — Smart Cart, Merchandising Widgets, Dynamic Bundles, Bundle Builder, Checkout Extensions, Post-Purchase Offers, Smart Search, Smart Collections, Smart Flows (no-code workflow editor), A/B Testing, and Landing Pages — designed to increase average order value (AOV), conversion, and customer lifetime value (LTV) for Shopify merchants. Its underlying technology combines an AI prediction engine (machine learning for product recommendations), a proprietary identity graph built on 200M+ first-party data profiles, and an advanced rules engine that integrates conditional logic with AI capabilities. The platform serves over 50,000 Shopify brands and processes more than 4 billion web requests monthly; named customers include DIME Beauty, Momofuku, Olly, Manssion, Patagonia, Magic Spoon, Liquid Death, MaryRuth Organics, Olipop, Hexclad, Tecovas, and Blenders.

Name

Rebuy Engine

Legal name

Rebuy, Inc.

Website

https://rebuyengine.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Rebuy Engine is an AI-powered ecommerce personalization platform built natively for Shopify, serving 50,000+ brands with smart cart, recommendations, dynamic bundles, post-purchase offers, and AI search to increase AOV, conversion, and LTV.

Ownership category

akta.pro rank

Product category

Ecommerce Personalization Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

akta.pro secondary industries

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Ecommerce personalization platform
• Shopify personalization software
• AI product recommendations
• Shopping cart optimization
• AOV boosting software

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Rebuy operates as a subscription SaaS model where Shopify merchants pay recurring fees to access the personalization platform. Pricing is quote-based and scales with merchant size. The company offers a 14-day free trial for new merchants to evaluate the platform before committing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Rebuy Engine is an AI-driven ecommerce personalization platform purpose-built for Shopify merchants. The platform provides a suite of no-code/low-code tools — including Smart Cart, Merchandising Widgets, Dynamic Bundles, Checkout Extensions, Post-Purchase Offers, Smart Search, Smart Collections, Smart Flows, A/B Testing, and Landing Pages — that enable merchants to deploy AI-powered product recommendations, upsells, cross-sells, and personalized shopping journeys to increase average order value, conversion rates, and customer lifetime value.

Product overview

Rebuy is an AI-powered ecommerce personalization platform built specifically for Shopify merchants, designed to boost average order value (AOV), drive conversion, and increase customer lifetime value (LTV). The platform operates as a modular system with core components including Smart Cart (the flagship advanced shopping cart with 35+ integrations), Merchandising Widgets (flexible product recommendations), Dynamic Bundles (curated bundle experiences), Checkout Extensions, Post-Purchase Offers, Smart Search, Smart Collections, Smart Flows (no-code workflow automation), A/B Testing, and Landing Pages. Additional modules include Bundle Builder (enabling customer-built bundles) and Rebuy Monetize (post-purchase advertising). The platform uses AI-driven recommendations analyzing over 4 billion web requests monthly across 50,000+ Shopify brands, generating $3.8B+ in new merchant revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Cart A fully customizable slide-out shopping cart for Shopify with over 35 pre-built integrations, featuring Tiered Progress Bar, Announcement Banner, Buy More Save More, Gift with Purchase, AI-Powered Upsells, and Switch-to-Subscription. Built for Shopify merchants seeking to boost AOV and reduce cart abandonment.
• Merchandising Widgets Flexible Shopify personalization widgets powered by Rebuy's AI prediction engine that deliver intelligent product recommendations across any page of the merchant storefront, enabling upsell and cross-sell merchandising.
• Dynamic Bundles Curated bundle experiences with flexible bundling logic, multiple SKU combinations, related-product offers and discounts, supporting single offer or subscription bundles with expedited checkout options for Shopify merchants.
• Bundle Builder Allows shoppers to build and customize product bundles from scratch with an immersive, no-code bundling experience. Often paired with volume discounts to boost engagement and AOV.
• Checkout Extensions Fully customizable Shopify Plus checkout extension built with a drag-and-drop editor, supporting offers, reviews, trust badges, and personalized upsell offers that boost AOV.
• Post-Purchase Offers Appears between checkout and thank you pages, presenting personalized recommendations at peak purchasing intent while keeping the buying experience uninterrupted for Shopify merchants.
• Smart Search AI-powered search and collection merchandising that adapts to customers based on their behaviors, providing personalized product recommendations and actionable insights anchored in advanced analytics.
• Smart Collections Allows merchants to set filters and sorting rules, feature products, adjust layouts, run campaigns, and gain insights without relying on developers.
• Smart Flows No-code workflow editor for creating personalized ecommerce customer journeys — both link-based and site-based experiences — designed to reduce steps to checkout and drive conversions.
• A/B Testing Enables ecommerce revenue growth through consistent experimentation and reliable data by testing and optimizing any shopping experience on the site to improve customer experience and increase conversions.
• Landing Pages Empowers customers to reorder favorites, discover new products, upgrade subscriptions, and complete purchases in seconds via customized landing pages.
• Rebuy Monetize Transforms post-purchase pages into profit machines with personalized offers from major brands on Thank You and Order Status pages, powered by a proprietary identity graph with 200M+ first-party data profiles for hyper-personalization. Generates incremental revenue without impacting conversion rates.

Quantifiable outcome

• Over $3.8B in new revenue generated for merchants (cumulative)
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability6 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Fluent, Inc.flagshipStrategic or Co-development Partner · 8 May 2025Rebuy and Fluent partnered to launch Rebuy Ads (later Rebuy Monetize), a post-purchase advertising solution for Shopify merchants. The partnership enables personalized offers on Thank You and Order Status pages using Fluent's retail media capabilities. As of October 2025, Rebuy Monetize achieved over 700% growth in merchant adoption.
• Google Cloud PlatformcoreTechnology or IntegrationCloud hosting provider and data storage infrastructure for Rebuy's services, based in the United States.
• Stripe, Inc.coreTechnology or IntegrationPayment processing infrastructure for Rebuy's subscription billing and merchant transactions, based in the United States.
• IntercomcoreTechnology or IntegrationCustomer support and interactive AI support platform powering Rebuy's help center and AI support agent 'Fin' using LLM engines.
• KlaviyocoreTechnology or IntegrationKlaviyo is a unified customer platform providing email and SMS marketing automation integrated with Rebuy for data collection, product ratings, and retention marketing for Shopify brands.
• AttentivecoreTechnology or IntegrationAI marketing platform for SMS and email, integrated with Rebuy to optimize message performance through personalized product recommendations and behavioral triggers.
• RechargecoreTechnology or IntegrationSubscription management platform integrated with Rebuy, enabling subscription upsells, recurring billing optimization, and subscription-specific personalization within the Rebuy Smart Cart.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rebuyengine
• YouTubeyoutube.com/@rebuyengine
• Facebookfacebook.com/rebuyengine
• LinkedInlinkedin.com/company/rebuyengine
• Instagraminstagram.com/rebuyengine

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebuy Engine