Duro
Duro provides AI-native, cloud-based Product Lifecycle Management software for hardware engineering teams in aerospace, robotics, and industrial sectors, serving customers including AstroForge, Gilmour Space, and Lumafield via tiered annual subscriptions and CAD tool integrations.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Duro does
Duro Labs, Inc. operates an AI-native, cloud-native Product Lifecycle Management (PLM) platform targeting modern hardware engineering teams. Its core product, Duro Design PLM, centralizes bill of materials (BOM) management, GitHub-inspired change order workflows, predictive change analysis, natural language search, and real-time sourcing intelligence, with the company describing itself as 'the first AI-native PLM' for hardware engineering. The platform is API-first, exposing product data via a GraphQL API and shipping out-of-the-box integrations with major CAD tools (SolidWorks, Siemens NX, Onshape, Altium 365), ERP (NetSuite), MES (First Resonance ION), and project management systems (Jira, Linear, Slack). A supplementary PDM product, Duro Drive, extends check-in/check-out and revision protection directly inside CAD environments.
Duro serves hardware companies in aerospace and defense, industrial automation and robotics, computer infrastructure, and energy management, with particular depth in venture-backed aerospace startups such as AstroForge, Gilmour Space, EOI Space, Momentus, True Anomaly, Salient Motion, and others. The company monetizes via tiered annual subscriptions (Team up to 10 users, Business up to 20 users, Enterprise 20+ users with ITAR-compliant dedicated hosting and configurable workflows), sold through a consultative direct-sales motion supplemented by free CAD-integrated distribution touchpoints. The Enterprise tier requires a sales conversation, while a 2-week free trial is available after qualification.
Founded in 2017/2018 by Michael Corr (CEO) and Kellan O'Connor (COO), Duro is headquartered in Los Angeles with additional hubs in New York and Europe. The company raised approximately $11.5M across multiple rounds, including a $7.5M seed round led by Primary Ventures in April 2024, and was acquired by Altium — a global electronics design systems leader — in 2025, while continuing to operate under the Duro brand as a subsidiary. The company holds SOC 2 Type 2 certification and ITAR-compliant cloud hosting.
Duro firmographics
Firmographics- Name
- Duro
- Legal name
- Duro Labs, Inc.
- Website
- https://durolabs.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Duro provides AI-native, cloud-based Product Lifecycle Management software for hardware engineering teams in aerospace, robotics, and industrial sectors, serving customers including AstroForge, Gilmour Space, and Lumafield via tiered annual subscriptions and CAD tool integrations.
- Ownership category
- akta.pro rank
Duro industry classification
Industry- Product category
- Product Lifecycle Management (PLM) Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Asset Management (DAM) (HDAEAGAE)
Keywords
Where Duro is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Duro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Subscription-based PLM Software: Duro offers tiered annual subscription plans (Team, Business, Enterprise) for access to its PLM software. Payment is charged as a fixed annual subscription price. Enterprise tier includes dedicated support and configurable hosting options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Team: Up to 10 users, 25 GB data storage — essential PLM for growing hardware teams |
| Subscription | Annual | Business: Up to 20 users, 50 GB data storage — for multi-disciplinary hardware teams needing more control and integrations |
| Subscription | Annual | Enterprise: 20+ users, 100 GB data storage — for established hardware teams requiring added security and configurability |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Duro product offering
Product offeringCore offering
Duro sells a cloud-native, AI-native Product Lifecycle Management (PLM) platform called Duro Design PLM that helps hardware engineering teams centralize part and BOM data, manage engineering change orders, and maintain a digital thread from design to production. It complements the PLM platform with Duro Drive, an out-of-the-box Product Data Management (PDM) module that protects design files from overwrites and offers ITAR-compliant cloud storage, plus a GraphQL API for programmatic access to product data.
Product overview
Duro offers a unified product portfolio consisting of Duro Design PLM as the core cloud-native, AI-native platform for hardware engineering, supplemented by Duro Drive (PDM One) for product data management, a GraphQL API for programmatic access, and industry-specific solutions for Aerospace & Defense, Industrial Automation, Computer Infrastructure, and Energy Management. The platform connects design to production through BOM management, change orders, and digital thread capabilities, with out-of-the-box integrations to CAD, ERP, MES, and project management tools.
Differentiator
Problem solved
Functional benefit
Brands
- Duro Design PLM: AI-native, API-first cloud-native PLM platform built for modern hardware development.
- Duro Drive PDM
Products and services
- Duro Design PLM AI-native, API-first, cloud-native Product Lifecycle Management platform for hardware engineering teams. Centralizes part data, manages engineering change orders with GitHub-inspired workflows, performs BOM management, provides AI-powered sourcing and natural-language search, predictive change analysis, and embedded 3D viewers, and builds a true digital thread from design to production.
- Duro Drive (PDM One) Out-of-the-box Product Data Management (PDM) software that protects design files from overwrites through check-in/check-out, file locking, and admin overwrite, enables CAD tool collaboration without leaving the application, and offers ITAR-compliant cloud storage for aerospace and defense customers.
- Aerospace & Defense PLM Solution Vertically packaged PLM offering for aerospace and defense companies, including ITAR-compliant cloud hosting, regulatory traceability for launch and operation licenses, supply chain efficiency, design collaboration, and compliance workflows tailored for space and defense hardware programs.
- Industrial Automation PLM Solution Vertically packaged PLM offering for robotics and industrial automation companies that enables design reuse, repeatable processes, quality products, traceability, and supply chain management while keeping teams agile as they build electromechanical systems.
- Computer Infrastructure PLM Solution Vertically packaged PLM offering for computer hardware manufacturers covering servers, racks, networking infrastructure, and IIoT monitoring systems, ensuring accurate product data at scale, repeatable processes, and traceability.
- Energy Management PLM Solution Vertically packaged PLM offering for energy management companies enabling engineering collaboration, efficient processes, thorough documentation, and traceability for innovative sustainable solutions.
Quantifiable outcome
- Developed a three-stage rocket and raised $36M — Gilmour Space
- +3 more outcomes
Companies that use Duro
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Duro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature7 records
Duro partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- AltiumflagshipDuro has been acquired by Altium, a global leader in electronics design systems. This builds on their already highly successful and productive partnership. In joining Altium, Duro moves closer to realizing its vision of enabling engineers to collaborate easily, gain access to quality data, and bring new products to market faster. Duro's integration with Altium 365 enables synchronization of schematics, PCB designs, manufacturing data, and components.
- SolidWorkscoreDuro SolidWorks Add-in extends the value of both SolidWorks CAD and PDM, providing easy way for teams to utilize PLM-based Part Numbering System, manage file metadata, and release revisions to centralized cloud-based platform.
- OnshapecoreDuro PLM app extends Onshape value by providing simple means to set up PLM-based Part Numbering System, manage configurations, and allow design releases to be centralized in a system accessible to all.
- Siemens NXcoreDuro PLM integrates directly with NX CAD, allowing hardware engineering teams to seamlessly release NX-based design revisions and production files to Duro's centralized hub.
- Altium 365coreDuro's integration with Altium Enterprise Solutions makes it easy to synchronize schematics, PCB designs, manufacturing data and components for ease of data management and collaboration.
- First ResonancecoreConnecting First Resonance's Factory Operating System, ION, to Duro PLM makes building design specifications directly into the manufacturing workflow easy.
- NetSuitecoreDuro's integration with NetSuite ERP enables quick synchronization of design and purchasing data, eliminating manual data entry.
- SlackcoreWhenever a Change Order is submitted, approved, rejected, or closed, preselected approvers and notifiers receive immediate alerts to designated Slack channels.
- JiracoreDuro's integration with Jira enables automatic generation of corresponding Jira ticket each time a Change Order is created in Duro.
- LinearcoreSimilar to Jira integration, Duro's integration with Linear enables automatic generation of corresponding Linear ticket each time a Change Order is created.
- Jon Stevenson (Former GrabCAD VP)minorJon Stevenson, former VP of Technology at GrabCAD, joined Duro's Board of Directors bringing over 40 years of experience in CAD and PLM to drive innovation and efficiency.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Duro competitors and assessment
Company assessmentDirect peers
- Arena Solutions (Arena PLM): Cloud-native PLM platform focused on mid-market hardware and electronics teams with BOM management, change orders, and quality workflows. Classified alongside Duro in ThreadMoat's Cloud-Native Midmarket tier; the closest direct competitor by product category, target customer, and delivery model.
- Propel Software: Cloud-native PLM/QMS built on Salesforce for high-tech and manufacturing companies, with strong emphasis on change management and quality. Also placed in ThreadMoat's Cloud-Native Midmarket tier with Duro, serving similar hardware customers.
- Aras Innovator: Open and customizable PLM platform with strong enterprise and A&D presence, often positioned as a more flexible alternative to Teamcenter/Windchill. Directly comparable on PLM category, BOM/change management, and aerospace/defense customer overlap.
Broad incumbents
- Siemens Teamcenter: The dominant on-prem enterprise PLM suite from Siemens, used by large manufacturers including aerospace, automotive, and industrial customers. The primary legacy incumbent Duro is positioning against on ease-of-use, implementation speed, and AI-native architecture.
- PTC Windchill: Enterprise PLM from PTC, deeply integrated with Creo CAD and the broader PTC suite. A legacy incumbent against which Duro pitches its cloud-native, faster-to-deploy alternative; also owns Onshape, a cloud CAD tool Duro integrates with.
- Dassault Systèmes ENOVIA: PLM offering within Dassault's 3DEXPERIENCE platform, tightly coupled with CATIA/SOLIDWORKS CAD. A flagship legacy PLM incumbent that Duro explicitly contrasts itself against on modern UX and implementation speed.
- Autodesk Fusion Lifecycle (PLM 360): Cloud PLM within Autodesk's Fusion ecosystem targeting SMB and mid-market manufacturers. Comparable to Duro in going after cloud-first, modern-hardware customers, but bundled into a much broader design platform.
Emerging players
- OpenBOM: Cloud-native BOM and PLM-adjacent platform with strong CAD integrations and a focus on collaborative data management for hardware teams. Competes with Duro for the same spreadsheet-replacement use case in modern hardware teams.
- First Resonance (ION): Cloud-native MES/factory operating system for hardware manufacturers that integrates with Duro. Adjacent on the design-to-production workflow for modern hardware teams; potential partner or partial competitor depending on bundle scope.
Others
- Altium 365: Cloud collaboration layer for electronics design within the Altium ecosystem, and now Duro's parent. Highly adjacent on PCB design data and component libraries; relevant as the integration partner and strategic distribution channel post-acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Duro social profiles
Digital presenceDuro compliance and trust
Trust signalCompliance2 records
Duro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duro leadership team
Management profileNumber of profiles
Profiles5 records
Duro funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duro
What does Duro do?
Duro sells a cloud-native, AI-native Product Lifecycle Management (PLM) platform called Duro Design PLM that helps hardware engineering teams centralize part and BOM data, manage engineering change orders, and maintain a digital thread from design to production. It complements the PLM platform with Duro Drive, an out-of-the-box Product Data Management (PDM) module that protects design files from overwrites and offers ITAR-compliant cloud storage, plus a GraphQL API for programmatic access to product data.
Is Duro a public or private company?
Duro is a private company. It is classified as corporate owned and is currently acquired.
When was Duro founded?
Duro was founded in 2018. It employs 11 to 50 people.
Where is Duro based?
Duro is headquartered in Los Angeles, United States, in the North America region.
How does Duro make money?
One revenue line is on record: subscription-based PLM Software.
Who are Duro's main competitors?
Direct peers on record are Arena Solutions (Arena PLM), Propel Software and Aras Innovator. Broad incumbents are Siemens Teamcenter, PTC Windchill, Dassault Systèmes ENOVIA and Autodesk Fusion Lifecycle (PLM 360). Emerging players are OpenBOM and First Resonance (ION). Altium 365 is listed as an others.
Does Duro have an API?
Yes. Duro offers a GraphQL API that allows developers to query rich data on libraries. The API is API-first and allows teams to connect with the best tools for their business. Developer documentation is at duro.zendesk.com/hc/en-us/articles/11814592464532-Quick-Start-Guide-to-using-Duro-s-GraphQL-API.
What industry is Duro in?
Duro's product category is Product Lifecycle Management (PLM) Software. Its primary akta.pro industry code is HDAEAGAE, Digital Asset Management (DAM). Its NAICS code is 51321 and its SIC code is 7372.