Name

Jira Software

Legal name

Atlassian Pty Ltd

Website

https://atlassian.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Project Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Project & Task Management (BPAMAMAF)

akta.pro secondary industries

IT Operations Management (ITOM) Platforms (HDAEALAC), Robotic Process Automation (RPA) Platforms (HDAEAHAB)

Keywords

• Project management software
• Issue tracking software
• Agile development platform
• IT service management
• Team collaboration software

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription (Cloud): SaaS subscription model with monthly/annual billing for Jira Software Cloud, Confluence, Jira Service Management, and other Atlassian products. Tiered pricing based on user count and feature level.
2. Marketplace Apps: Revenue from third-party apps sold through Atlassian Marketplace, with Atlassian taking a commission on app sales
3. Enterprise Licenses: Enterprise-tier subscriptions with advanced features including Atlassian Cloud Enterprise plan with multiple instances, data residency options, and premium support

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Jira Software is a cloud-native SaaS project management and issue tracking platform that enables software, IT, and business teams to plan, track, release, and report on work using agile methodologies such as Scrum and Kanban. It provides AI-powered capabilities through Atlassian Intelligence and Rovo, native workflow automation, sprint planning, backlog management, and DevOps integrations across the Atlassian ecosystem (Confluence, Bitbucket, Jira Service Management).

Product overview

Atlassian's product portfolio centered around Jira Software represents a platform-plus-modules architecture. The core platform is Jira, a flexible project management solution for planning, tracking, and delivering work across software, IT, and business teams. Key integrated products include Confluence for collaborative knowledge management, Jira Service Management for high-velocity ITSM, and Bitbucket for source code management and CI/CD. The portfolio extends through specialized modules including Jira Product Discovery for ideation, Jira Align for enterprise planning, and Rovo for AI-powered collaboration. Additional products include Loom for async video, Trello for visual task management, Guard for cloud security, Statuspage for incident communication, and various analytics and planning tools. Atlassian Intelligence provides AI capabilities across the suite, with agents now available in Jira for open beta testing.

Differentiator

Problem solved

Functional benefit

Brands

• Jira Software: Flexible project management software for teams to plan, track, and release software.
• Confluence
• Jira Service Management
• Bitbucket
• Trello
• Loom
• Rovo
• Statuspage

Products and services

• Jira
• Confluence
• Jira Service Management
• Jira Product Discovery
• Jira Align
• Bitbucket
• Loom
• Trello
• Rovo
• Rovo Dev
• Guard
• Statuspage
• Focus
• Talent
• Customer Service Management
• Compass
• Opsgenie
• Pipelines
• DX

Quantifiable outcome

• Reduce cycle time and increase throughput by 200%
• +4 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability9 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• catworkxcoreImplementation/ SI/ Consulting PartnerPlatinum Solution Partner and #1 partner for Enterprise integration based on the Atlassian platform. Operating since 2002 with entities in Hamburg (HQ), Vienna, Winterthur, New York City, Barcelona, and Budapest. Specializations include Service Management, Enterprise Strategy & Planning, Cloud Migration, and Software Development. Total of 158 delivery and 305 sales accreditations.
• Atlassian GuardcoreTechnology or IntegrationAtlassian's own enterprise security product integrated across cloud instances providing identity and access management, SSO enforcement, and user lifecycle management

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Monday.com: Work operating system serving project management, agile, and cross-functional team workflows with similar SaaS subscription pricing. Most direct horizontal competitor to Jira for business and project team use cases, though less developer-centric.
• Asana: Cloud-based work management platform targeting cross-functional teams with task tracking, goals, and portfolio views. Competes with Jira for business team adoption and increasingly for IT and operations use cases.
• Wrike: Enterprise project management and work collaboration platform. Roblox is a documented case of teams migrating from Wrike to Jira, indicating direct overlap in enterprise and creative team workflows.
• Smartsheet: Enterprise work execution platform combining spreadsheets, project management, and automation. Competes with Jira in business team and operations use cases, particularly for spreadsheet-centric personas.
• ClickUp: All-in-one productivity platform combining tasks, docs, goals, whiteboards, and chat. Targets the same project and work management buyer as Jira with aggressive pricing and bundled feature set.

Emerging players

• Notion: Connected workspace combining docs, projects, and wikis with growing traction among product, operations, and startup teams. Increasingly overlaps with Jira and Confluence for lightweight project tracking and documentation workflows.
• Linear: Opinionated issue tracking and project management tool purpose-built for software teams. Has rapidly captured mindshare among product and engineering organizations looking for faster, cleaner alternatives to Jira.

Broad incumbents

• GitHub: Microsoft-owned code hosting and collaboration platform with GitHub Issues as a free native alternative to Jira for software teams. Increasingly competing at the developer workflow level with Copilot and project management features.
• ServiceNow: Enterprise workflow and ITSM platform with strong presence in IT operations and service management, directly competing with Jira Service Management. Operates across a much broader enterprise workflow portfolio.
• Microsoft Azure DevOps: Microsoft's integrated suite of developer tools including Boards (Jira competitor for issue tracking), Pipelines, and Repos. Often bundled into Microsoft enterprise agreements and competes head-on with Jira for software teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atlassian

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jira Software