Rep AI
Rep AI is an AI-native Agentic Commerce Operating System for DTC ecommerce brands, combining proprietary behavioral AI with large language models to drive conversion, automate support, and surface shopper intelligence across web, email, and messaging channels for 550+ brands including Unilever and Nestle.
- Company typePrivate
- Founded2019
- HeadquartersMiddletown, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rep AI does
Rep AI Technologies Inc. is a venture-backed AI software company, dual-headquartered in New York and Tel Aviv, that builds an Agentic Commerce Operating System for direct-to-consumer and ecommerce brands. The platform combines a proprietary behavioral AI foundation model — trained on 160M+ ecommerce sessions and monitoring hundreds of behavioral signals (hesitation, comparisons, exit risk, scroll patterns, cart activity) — with large language models to detect buying intent in real time and engage shoppers through AI agents across web chat, email, Instagram, Facebook, and WhatsApp. The product surface is organized into four modules — Sales Agent, Support Agent, Helpdesk, and Insights Platform — unified on a single AI brain and backed by 175+ native integrations, including Shopify, Klaviyo, Gorgias, Zendesk, Salesforce Commerce Cloud, and WooCommerce, with BigCommerce, Magento, and SAP Commerce rolling out.
The company sells monthly SaaS subscriptions across three tiers — AI Sales Agent ($99/mo starting), AI Support Agent ($49/mo starting), and the flagship AI Concierge bundle ($118/mo starting) — via a 30-day free trial with no credit card required and a 5x ROI money-back guarantee. Its go-to-market combines a self-serve product-led motion (Live in 6 clicks, in-product simulator) with a complementary sales-assisted Enterprise motion targeting DTC brands generating $10M–$1B+ in annual revenue, supplemented by a Partners Program and channel co-marketing with Shopify, Klaviyo, Gorgias, and Zendesk. Rep AI is SOC 2, GDPR, and CCPA compliant, reports 550+ brand customers and 110M+ website visitors served, and has raised a cumulative $14.4M across an August 2024 $8.2M Series A (Osage Venture Partners, Flashpoint Venture Capital) and a May 2026 $6.2M strategic follow-on (Silicon Road Ventures, Osage, Flashpoint, Zendesk — Zendesk's first Israeli startup investment).
Rep AI firmographics
Firmographics- Name
- Rep AI
- Legal name
- Rep AI Technologies Inc.
- Website
- https://hellorep.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rep AI is an AI-native Agentic Commerce Operating System for DTC ecommerce brands, combining proprietary behavioral AI with large language models to drive conversion, automate support, and surface shopper intelligence across web, email, and messaging channels for 550+ brands including Unilever and Nestle.
- Ownership category
- akta.pro rank
Rep AI industry classification
Industry- Product category
- Agentic Commerce AI Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (513210)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industries
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Model Deployment, Serving & Inference Platforms (HDAAABAF), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Rep AI is headquartered
LocationHeadquarters
- HQ city
- Middletown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rep AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS subscriptions (Sales, Support, Concierge agents): Recurring monthly SaaS subscriptions across three product tiers — AI Sales Agent (from $99/mo), AI Support Agent (from $49/mo), and the full AI Concierge bundle (from $118/mo). Subscriptions include a 30-day free trial, are billed monthly with no annual commitment, and customers can cancel anytime. Self-serve sign-up with paid plans converting after the trial.
- Freemium / free trial: 30-day free trial on all plans with no credit card required, used as the primary acquisition mechanism and reinforced by a 5x ROI money-back guarantee to convert trial users into paying customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AI Sales Agent — focuses on increasing CVR and AOV |
| Subscription | Monthly | AI Support Agent — reduces ticket volume |
| Subscription | Monthly | AI Concierge — full agentic commerce experience (Most Popular) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Rep AI product offering
Product offeringCore offering
Rep AI sells a unified Agentic Commerce Operating System for ecommerce brands, combining a proprietary behavioral AI foundation model with large language models to deliver AI sales, support, helpdesk, and insights modules on a single AI brain. The platform is offered as monthly SaaS subscriptions across an AI Sales Agent tier ($99/mo starting), an AI Support Agent tier ($49/mo starting), and a flagship AI Concierge bundle ($118/mo starting) that ships with priority onboarding and native Klaviyo/Gorgias integration. It deploys across web chat, email, Instagram, Facebook, and WhatsApp, and connects to 175+ commerce, marketing, and support platforms via native plug-and-play integrations.
Product overview
Rep AI is a single unified Agentic Commerce Operating Platform (rather than a collection of disconnected point tools) built on proprietary behavioral AI and large language models, comprising four core modules that share one AI brain: the Sales Agent, the AI Support Agent, the Helpdesk, and the Insights Platform. The platform is deployed across five channels — Website, Email, Facebook, Instagram, and WhatsApp — and is offered as three pricing tiers: AI Sales Agent ($99/mo starting), AI Support Agent ($49/mo starting), and the flagship AI Concierge bundle ($118/mo starting) that combines Sales, Support, Helpdesk, and Insights with unified Klaviyo/Gorgias integration and priority onboarding.
Differentiator
Problem solved
Functional benefit
Brands
- REP AI Sales Agent: An AI sales assistant product offering within the Rep AI platform, focused on converting browsers into buyers through in-session behavioral engagement.
- REP AI Sales
- Rep AI for Support
- Rep AI Insights
- Rep AI Helpdesk
Products and services
- Rep AI Sales Agent Agentic AI sales module that monitors behavioral signals (hesitation, comparison behavior, exit intent) to engage hesitant shoppers in contextual conversations, recommend products, drive upsells and bundles, and lift conversion and AOV. Sold as a standalone subscription tier starting at $99/mo for ecommerce brands.
- Rep AI Support Agent AI support module that ingests Shopify catalog, help center, FAQs, and URLs to resolve routine customer inquiries across web chat, email, and social channels, and executes post-purchase actions like order tracking, returns, cancellations, and address updates. Sold as a standalone subscription tier starting at $49/mo for ecommerce brands.
- Rep AI Helpdesk AI-first ecommerce helpdesk with a unified inbox across chat, email, and social, AI ticket summaries, routing rules, automation/SLA management, and embedded customer intelligence including Shopify order history, LTV, subscription status, and RFM segments.
- Rep AI Insights Platform Shopper intelligence and analytics platform that turns live shopper conversations into structured growth signals, including AI-discovered topics, competitor mentions, pricing objections, missing-information alerts, structured shopper profiles, and cross-channel analytics with Klaviyo sync.
- Rep AI Concierge Flagship bundle combining the Sales Agent, Support Agent, Helpdesk, and Insights Platform on one AI brain across every channel, marketed as the complete agentic commerce experience. Priced from $118/mo and includes priority onboarding and native Klaviyo/Gorgias integration.
Quantifiable outcome
- 10–30% lift in conversion rate within first 30 days (guaranteed or money back)
- +7 more outcomes
Companies that use Rep AI
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles2 records
Rep AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability13 records
Feature9 records
Rep AI partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- ShopifyflagshipRep AI's flagship commerce platform integration. Rep AI is described as a 'plug-and-play integration' with Shopify and supports native cart, checkout, and catalog sync. Brands connect Shopify and go live in 6 clicks with the Rep AI team handling setup. WooCommerce, BigCommerce, Magento, and SAP Commerce are rolling out subsequently.
- KlaviyoflagshipNative integration: Klaviyo data is consolidated within Rep AI and seamlessly synced — email addresses, phone numbers, and conversation topics sync directly into Klaviyo for segmentation and personalized messaging. Included as a native integration on the AI Concierge tier.
- GorgiascorePlug-and-play integration: helpdesk tickets and human handoffs flow automatically from Rep AI into Gorgias. Included as a native integration on the AI Concierge tier. Rep AI supports bidirectional ticket workflows with Gorgias.
- Salesforce (Salesforce Commerce Cloud)coreRep AI deploys on Shopify, Salesforce Commerce Cloud, or a custom cart via SDK today. Native cart and checkout integration (one-click cart) supports Salesforce Commerce Cloud alongside Shopify and WooCommerce.
- WooCommercecoreNative ecommerce cart integration enabling shoppers to add products and proceed to checkout directly within chat without browser redirects. WooCommerce is listed among Rep AI's published integrations.
- InstagramcoreRep AI handles Instagram DMs, comments, and story replies automatically with the same brand voice and product knowledge as the website AI, extending the unified AI brain to social commerce.
- FacebookcoreRep AI handles Facebook DMs, comments, and story replies automatically with the same brand voice and product knowledge as the website AI, extending the unified AI brain to social commerce.
- WhatsAppcoreRep AI reaches customers on WhatsApp — the world's most-used messaging app — handling sales inquiries, order updates, and support requests with zero manual effort, as part of the unified multi-channel AI brain.
- ZendeskflagshipNative integration with Zendesk: helpdesk tickets and human handoffs flow automatically from Rep AI into Zendesk, and Rep AI is mentioned across the platform as a unified Zendesk integration. Zendesk is also a financial investor (see Zendesk Financial Partner entry).
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Rep AI competitors and assessment
Company assessmentDirect peers
- Gorgias: Helpdesk platform purpose-built for ecommerce with growing AI automation features. Directly comparable because Rep AI routes tickets and human handoffs into Gorgias and competes for the same Shopify merchant wallet on support automation.
- Tidio: AI chatbot and live chat platform targeting SMB ecommerce merchants on Shopify and WooCommerce. Comparable because it sells AI-driven sales and support automation to the same long-tail DTC customer base as Rep AI.
- Yuma AI: AI agent platform for ecommerce support that integrates with Shopify, Gorgias, and Zendesk. Directly comparable because it competes head-to-head with Rep AI's Support Agent and Helpdesk modules on AI ticket resolution for Shopify merchants.
- Ada: AI customer service automation platform used by ecommerce and DTC brands. Comparable because it sells agentic AI for sales and support deflection to the same enterprise and mid-market buyer personas Rep AI targets.
- Forethought: AI-native customer support platform with autonomous agents, triage, and deflection. Comparable because it competes with Rep AI's Support Agent and Helpdesk for AI-driven CX automation budget at ecommerce and DTC brands.
Broad incumbents
- Intercom: Established customer messaging platform with Fin AI agent for sales and support. Comparable as a broader incumbent that sells AI agents across the same ecommerce/fintech/SaaS buyer base, with overlapping but not ecommerce-specialized capabilities.
- Zendesk: Enterprise CX platform with Zendesk AI and a deep ecommerce install base. Comparable as both a strategic investor in Rep AI and a broader incumbent shipping native AI that overlaps with Rep AI's Support Agent and Helpdesk modules.
- Shopify (Shopify Magic / Sidekick): Shopify's native AI features for merchants, including shopping assistants and marketing copy generation. Comparable as the platform incumbent that controls Rep AI's primary storefront surface and ships overlapping agentic AI capabilities.
- Klaviyo: Marketing automation platform tightly integrated with Shopify and now adding AI agents. Comparable as a flagship integration partner of Rep AI and a broader incumbent expanding into conversational AI for ecommerce.
Emerging players
- Algolia: AI search and product discovery platform for ecommerce and DTC brands. Comparable because it competes for the same conversion-rate and product-discovery budget that Rep AI targets with its conversational product finder and dynamic narrowing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rep AI social profiles
Digital presenceRep AI compliance and trust
Trust signalCompliance3 records
Rep AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rep AI leadership team
Management profileNumber of profiles
Profiles2 records
Rep AI funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rep AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rep AI
What does Rep AI do?
Rep AI sells a unified Agentic Commerce Operating System for ecommerce brands, combining a proprietary behavioral AI foundation model with large language models to deliver AI sales, support, helpdesk, and insights modules on a single AI brain. The platform is offered as monthly SaaS subscriptions across an AI Sales Agent tier ($99/mo starting), an AI Support Agent tier ($49/mo starting), and a flagship AI Concierge bundle ($118/mo starting) that ships with priority onboarding and native Klaviyo/Gorgias integration. It deploys across web chat, email, Instagram, Facebook, and WhatsApp, and connects to 175+ commerce, marketing, and support platforms via native plug-and-play integrations.
Is Rep AI a public or private company?
Rep AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rep AI founded?
Rep AI was founded in 2019. It employs 11 to 50 people.
Where is Rep AI based?
Rep AI is headquartered in Middletown, United States, in the North America region.
How does Rep AI make money?
Two revenue lines are on record. SaaS subscriptions (Sales, Support, Concierge agents) is the primary driver. The others are freemium / free trial.
Who are Rep AI's main competitors?
Direct peers on record are Gorgias, Tidio, Yuma AI, Ada and Forethought. Broad incumbents are Intercom, Zendesk, Shopify (Shopify Magic / Sidekick) and Klaviyo. Algolia is listed as an emerging player.
Does Rep AI have an API?
No public API is recorded for Rep AI.
What industry is Rep AI in?
Rep AI's product category is Agentic Commerce AI Software. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 54151 and its SIC code is 7371.