Left On Friday
Left On Friday is a women-founded, Venice-based DTC premium active swimwear and apparel brand offering fit-specialized swimwear, UPF 50+ sun protection, and activewear for active women, beach volleyball players, surfers, and maternity customers, sold direct-to-consumer with Olympic and editorial credibility.
- Company typePrivate
- Founded2017
- HeadquartersVenice, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Left On Friday does
Left On Friday is a women-founded, direct-to-consumer premium active swimwear and apparel brand headquartered in Venice, California, founded in 2017 by Laura Low Ah Kee and Shannon Savage. The company designs and manufactures fit-specialized swimwear — including mix-and-match tops and bottoms (45+ colors), one-pieces in regular and tall torso lengths, and dedicated D+ cup support styles — alongside a UPF 50+ sun protection line (SunDays) and a broader activewear and beach-to-street apparel collection under the Super Moves banner. Core product technology centers on proprietary fabric engineering: SunDays blocks 98% of UV rays, bottoms use "buttery soft, smoothing, compressive" knits with no-dig waistbands, and the assortment emphasizes performance fit for athletic use cases including beach volleyball, surfing, and water sports.
The brand operates a DTC-first commerce model with two storefronts (leftonfriday.com and ca.leftonfriday.com), complimentary shipping, and tiered unit pricing of approximately $80–$110 for swim tops, $100–$110 for bottoms, and $200 for one-pieces. Distribution is supplemented by stockists and global shipping. Go-to-market blends product-led growth (extensive fit and color range, fit consultations, affiliate "Super Movers" program) with event-driven credibility through the Paris 2024 Team Canada Olympic partnership and a 2025 LOF x Clare V. designer collaboration. Marketing is concentrated on Instagram, Facebook, Pinterest, and TikTok, with editorial features in Forbes and New York Times Wirecutter. The company is privately held, raised approximately $5.75M in January 2023, and operates with 11–50 employees.
Left On Friday firmographics
Firmographics- Name
- Left On Friday
- Website
- https://leftonfriday.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Left On Friday is a women-founded, Venice-based DTC premium active swimwear and apparel brand offering fit-specialized swimwear, UPF 50+ sun protection, and activewear for active women, beach volleyball players, surfers, and maternity customers, sold direct-to-consumer with Olympic and editorial credibility.
- Ownership category
- akta.pro rank
Left On Friday industry classification
Industry- Product category
- Women's Active Swimwear
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Sporting Goods Retailers (459110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Swim & Surf Performance Wear (CRAAAEAG)
- akta.pro secondary industries
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Athletic / Performance & Activewear Brands (CRAAAAAD)
Keywords
Where Left On Friday is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Markets served
Left On Friday business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for swimwear, active apparel, and accessories through e-commerce. Products include swim tops ($110), swim bottoms ($100), one-piece suits ($200), sun protection tops ($80-$115), and gift cards. Complimentary shipping on all orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Swim tops ranging from $80-$110 depending on style |
| Unit Pricing | Pay-as-you-go | Swim bottoms ranging from $100-$110 |
| Unit Pricing | Pay-as-you-go | One-piece swimsuits priced at $200 |
| Unit Pricing | Pay-as-you-go | Apparel items including Towel To Go Dress at $120 |
| Other | Pay-as-you-go | Gift cards available in variable amounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Left On Friday product offering
Product offeringCore offering
Left On Friday designs, manufactures, and sells premium women's active swimwear and athletic apparel directly to consumers through e-commerce storefronts. Core offerings include mix-and-match swim tops, high-rise bottoms, one-piece suits in regular and tall torso lengths, a technical Super Moves activewear collection, and a SunDays UPF 50+ sun protection line. The brand emphasizes inclusive sizing (A-DD+ cup support) and athletic-performance fabrics validated through its sponsorship of Canada's Olympic beach volleyball team.
Product overview
Left On Friday is a premium active swimwear and apparel brand positioned with the tagline 'Designed for sport. Destined for fun.' The company's product portfolio centers on mix-and-match swimwear (tops including Sunday Top, Reef Top, Plunge Top in 45+ colors; bottoms including Hi Hi Bottom, Hi Tide Bottom, Super Hi Hi Bottom with high-rise smoothing designs) and one-piece swimsuits (Sunday Suit, Peak Suit, Weekender Suit, Shoreline Suit in regular and tall torso lengths). The offering extends through the Super Moves Active Collection for technical athletic performance (tights, shorts, tanks, playsuits), SunDays UPF 50+ sun protection line, and beach-to-street apparel (Towel To Go, Sport Silk, Beach Linen, California Love Cotton, dresses, sweatshirts, playsuits). Specialty offerings include D+ cup size swim tops and tall torso one-piece options. The brand also produces volleyball athletic wear, notably having designed Canada's Olympic volleyball uniforms for the Paris Games, and collaborates with fashion brand Clare V. on limited editions.
Differentiator
Problem solved
Functional benefit
Products and services
- Swimwear Tops
Quantifiable outcome
- 98% UV ray blockage with SunDays fabric
Companies that use Left On Friday
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Left On Friday technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Left On Friday partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Clare V.coreLeft On Friday collaborated with fashion designer Clare V. on an exclusive swimwear collection. The LOF x Clare V. collaboration launched summer 2025, featuring coordinated pieces with distinctive prints and colors. The partnership combined Left On Friday's athletic swimwear expertise with Clare V.'s bohemian aesthetic.
- Team Canada - National Women's Beach VolleyballflagshipLeft On Friday is the proud sponsor of Canada's National Women's Beach Volleyball team, designing Olympic uniforms for the Paris 2024 Games. Athletes Melissa Humaña-Paredes and Brandie Wilkerson won silver medals wearing Left On Friday uniforms. The partnership positions the brand with elite athletic credibility.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Left On Friday competitors and assessment
Company assessmentDirect peers
- Athleta: Gap Inc.-owned women's athletic apparel brand with a substantial swimwear collection. Directly comparable due to similar target demographic of active women, premium technical positioning, and emphasis on performance + style in swimwear.
- Carve Designs: California-based women's surf-inspired activewear and swimwear brand. Comparable due to similar focus on functional swimwear for active women, California lifestyle aesthetic, and overlapping customer segments in surf, beach, and travel.
- Sweaty Betty: Women's premium activewear brand (now owned by VF Corporation) with an established swimwear line. Comparable due to similar premium women's active positioning, dedicated swim collection, and emphasis on technical performance fabrics.
- Vitamin A: Premium women's swimwear brand known for sustainable and active collections. Comparable due to similar premium price points, California roots, and active swimwear focus that bridges fashion and function.
- Seea: Women's surf swimwear brand emphasizing athletic functionality and sustainability. Comparable due to similar premium positioning, surf-inspired aesthetic, and performance-oriented swimwear for active ocean use.
Broad incumbents
- Lululemon: Global athletic apparel giant with a growing women's swimwear line. Comparable as a broad incumbent in active swim that Left On Friday explicitly differentiates from through more specialized D+ and tall-torso fit offerings.
- Patagonia: Established outdoor apparel brand with a women's swimwear line. Comparable as an active-lifestyle incumbent serving values-driven customers, but with a much broader product portfolio and stronger wholesale distribution.
- Roxy: Quiksilver-owned women's surf and swimwear brand. Comparable as a women's-focused surf/swimwear incumbent, but operating at broader, more mass-market positioning and price points than Left On Friday.
- Rip Curl: Global surf brand with a women's swimwear collection. Comparable as a surf/swimwear incumbent, but with broader mass-market positioning, deeper international distribution, and significantly larger scale.
- Billabong: Surf lifestyle brand with a women's swimwear line. Comparable as a women's surf/swim incumbent, but with a broader lifestyle brand portfolio and significantly larger scale than Left On Friday.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Left On Friday social profiles
Digital presenceLeft On Friday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Left On Friday leadership team
Management profileNumber of profiles
Profiles2 records
Left On Friday funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Left On Friday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Left On Friday
What does Left On Friday do?
Left On Friday designs, manufactures, and sells premium women's active swimwear and athletic apparel directly to consumers through e-commerce storefronts. Core offerings include mix-and-match swim tops, high-rise bottoms, one-piece suits in regular and tall torso lengths, a technical Super Moves activewear collection, and a SunDays UPF 50+ sun protection line. The brand emphasizes inclusive sizing (A-DD+ cup support) and athletic-performance fabrics validated through its sponsorship of Canada's Olympic beach volleyball team.
When was Left On Friday founded?
Left On Friday was founded in 2017. It employs 11 to 50 people.
Where is Left On Friday based?
Left On Friday is headquartered in Venice, United States, in the North America region.
How does Left On Friday make money?
One revenue line is on record: direct Product Sales.
Who are Left On Friday's main competitors?
Direct peers on record are Athleta, Carve Designs, Sweaty Betty, Vitamin A and Seea. Broad incumbents are Lululemon, Patagonia, Roxy, Rip Curl and Billabong.
Does Left On Friday have an API?
No public API is recorded for Left On Friday.
What industry is Left On Friday in?
Left On Friday's product category is Women's Active Swimwear. Its primary akta.pro industry code is CRAAAEAG, Swim & Surf Performance Wear, with a secondary code of CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands. Its NAICS code is 458110 and its SIC code is 5600.