VITAMIN A ENTERPRISES
Vitamin A Enterprises is a California-based direct-to-consumer designer of women's sustainable swimwear and beachwear, operating under the Vitamin A brand with global DTC distribution across 150+ countries. Founded in 2000, the company sells proprietary Eco-labeled fabrics spanning swim, cover-ups, knitwear, accessories, and an adjacent Project Reef sunscreen line.
- Company typePrivate
- Founded2000
- HeadquartersCosta Mesa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What VITAMIN A ENTERPRISES does
Vitamin A Enterprises operates as a direct-to-consumer designer and retailer of women's sustainable swimwear and beachwear, marketed under the Vitamin A brand (vitaminaswim.com). Founded in 2000 by Amahlia Stevens and headquartered in Costa Mesa, California, the company ships globally to 150+ countries and is led by CEO Gwyn Wiadro, with the founder retaining the Creative Director role. The product assortment spans swimwear (bikinis, one-pieces, swim tops), beachwear, cover-ups (sarongs, caftans), knitwear, and accessories, with prices typically ranging from $45-$130 for swim tops, $65-$100 for swim bottoms, $130-$220 for one-pieces, $140-$165 for linen shirts, $65-$130 for shorts, $130-$240 for dresses, and $22-$275 for accessories, topping out at $255-$330 for cabana sets. The catalog is deep, with 292 new arrival SKUs and 166 linen SKUs referenced in current merchandising.
The technical foundation of the product line is a portfolio of proprietary sustainable fabrics marketed under the Eco label, including EcoLinen, EcoShimmer, EcoRib, EcoLux, and EcoScrunch, which the company uses to differentiate on materials and circularity rather than price. The business is run as a single-brand DTC operation, complemented by sub-collections (EcoLinen, Upcycled, Gold Coast, Superbloom Cotton, Alexandra Sage Edit) and a Project Reef-branded sunscreen extension. The Second Life resale partnership with ThredUp and the A-List loyalty program extend the customer lifecycle into circular fashion and retention, while editorial features such as the SI Swimsuit 2026 placement with Hilary Duff support brand visibility.
The organization runs with 11-50 employees and no public funding events, suggesting an organic, founder-led operating model. No revenue, AOV, or unit-volume figures are disclosed; the operating profile is consistent with a small-to-mid scale specialty apparel brand whose moat rests on proprietary eco-fabrics, brand heritage, and a globally distributed DTC channel rather than scale economies.
VITAMIN A ENTERPRISES firmographics
Firmographics- Name
- VITAMIN A ENTERPRISES
- Legal name
- Vitamin A
- Website
- https://vitaminaswim.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vitamin A Enterprises is a California-based direct-to-consumer designer of women's sustainable swimwear and beachwear, operating under the Vitamin A brand with global DTC distribution across 150+ countries. Founded in 2000, the company sells proprietary Eco-labeled fabrics spanning swim, cover-ups, knitwear, accessories, and an adjacent Project Reef sunscreen line.
- Ownership category
- akta.pro rank
VITAMIN A ENTERPRISES industry classification
Industry- Product category
- Women's Designer Swimwear
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Swimwear & Beachwear Cut & Sew (IMAOAEAH)
- akta.pro secondary industries
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)
Keywords
Where VITAMIN A ENTERPRISES is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Markets served
VITAMIN A ENTERPRISES business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Vitamin A generates revenue primarily through direct-to-consumer sales of swimwear, beachwear, knits, accessories, and related items via their e-commerce platform. Products are sold at one-time purchase prices ranging from approximately $22 for accessories to $330 for complete sets. No subscription model is indicated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at varying price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
VITAMIN A ENTERPRISES product offering
Product offeringCore offering
Vitamin A designs, manufactures, and sells women's designer swimwear and beachwear through its direct-to-consumer e-commerce platform. The product line includes bikinis, one-piece swimsuits, cover-ups, knits, dresses, and accessories, all built around proprietary sustainable fabric technologies such as EcoLinen, EcoShimmer, EcoRib, EcoLux, and upcycled materials. The brand emphasizes eco-friendly production through recycled nylon, organic cotton, and water-conserving digital printing.
Product overview
Vitamin A is a women's designer swimwear and beachwear brand offering a unified product portfolio centered on sustainable fashion. The core offerings include designer swimwear (bikinis, one-pieces, swim tops in triangle, halter, bralette, bandeau, underwire, and cropped styles), beachwear (shirts, pants, shorts, skirts), cover-ups (sarongs, caftans), knitwear, and accessories (bags, hats, sandals, beach blankets, sunscreen). Key sub-brands include the EcoLinen Collection (breathable linen clothing), Upcycled Collection (deadstock materials), Gold Coast Collection (timeless coastal classics), Superbloom Cotton (organic embroidered pieces), and Project Reef (reef-safe sunscreen). The brand complements its product lines with an A-List Loyalty Program and gift cards. All products emphasize sustainability through recycled materials, organic textiles, and eco-friendly manufacturing processes.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Designer Swimwear Bikinis, one-piece swimsuits, and swim tops in triangle, halter, bralette, bandeau, cropped, and underwire styles, made from sustainable materials such as EcoLux, EcoRib, EcoShimmer, and recycled nylon. Targeted at women seeking premium, eco-friendly swimwear.
- Beachwear Beach-inspired clothing line including shirts, tanks, tops, pants, shorts, and skirts crafted from linen, organic cotton, and other sustainable fabrics. Designed for women seeking versatile coastal and resort wear.
- Cover-ups (Sarongs and Caftans) Beach cover-up pieces including sarongs and caftans designed for sun protection and styling.
- Knitwear Knit clothing collection including tanks, tees, dresses, sweatshirts, shorts, and pants made from sustainable cotton and other eco-friendly fibers.
- Accessories Beach accessories including handcrafted hats and bags, artisan sandals, bag charms, beach blankets, and Project Reef sunscreen products.
- EcoLinen Collection
Quantifiable outcome
- Sustainability commitment: All swimwear crafted from recycled materials
- +2 more outcomes
Companies that use VITAMIN A ENTERPRISES
Customer profileSegments1 record
Ideal customer profiles1 record
VITAMIN A ENTERPRISES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
VITAMIN A ENTERPRISES partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ThredupminorVitamin A partners with Thredup for their Second Life Program, a resale initiative allowing customers to send in pre-owned Vitamin A pieces for resale. This partnership supports the company's circular fashion economy goals and extends the lifecycle of their products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
VITAMIN A ENTERPRISES competitors and assessment
Company assessmentDirect peers
- Summersalt: Direct sustainable swimwear DTC brand competing head-to-head with Vitamin A on recycled-nylon swimwear, body-inclusive sizing, and mid-to-premium price points via owned e-commerce. Highly comparable in target customer, sustainability narrative, and DTC-first model.
- Triangl: Premium women's swimwear DTC brand known for neoprene bikinis and direct social-media-driven sales. Comparable in premium ASP, bikini-first assortment, and Instagram-led marketing playbook.
- Mara Hoffman: Premium women's designer swimwear and ready-to-wear brand with a strong sustainability and ethical-production positioning. Overlaps with Vitamin A on designer swimwear, sustainability credentials, and DTC-plus-wholesale go-to-market.
- Marysia: Premium women's swimwear brand recognized for scalloped-edge bikinis and resort wear. Directly comparable in premium ASP, boutique positioning, and California-coastal aesthetic.
- Cupshe: DTC-first women's swimwear brand selling at lower price points globally. Comparable in DTC-led distribution and swim-first assortment, though competing at the value end rather than Vitamin A's premium tier.
Broad incumbents
- Reformation: Larger sustainable women's fashion brand with a growing swimwear line. Comparable on sustainability narrative, premium DTC positioning, and resort/beachwear extension, though operating at significantly greater scale.
- Aerie: American Eagle's intimates and swimwear sub-brand with a body-positive and increasingly sustainability-aware positioning. Comparable on women's swimwear assortment and DTC-plus-retail distribution, though priced materially below Vitamin A.
- Patagonia: Larger apparel incumbent and sustainability category leader. Comparable on recycled-material sourcing, environmental mission, and brand storytelling, though far broader in product scope and channel mix than Vitamin A.
- Athleta: Gap-owned women's active and lifestyle apparel brand with a swimwear line and strong sustainability commitments. Comparable in women's apparel, sustainability messaging, and inclusive sizing, though with broader category scope.
Emerging players
- Boden: UK-based women's and family apparel brand with sustainability commitments and a beachwear/vacation assortment. Comparable on women's resort wear, sustainability narrative, and DTC-plus-retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
VITAMIN A ENTERPRISES social profiles
Digital presenceVITAMIN A ENTERPRISES financial estimates
Financial estimateRevenue estimate
Valuation estimate
VITAMIN A ENTERPRISES leadership team
Management profileNumber of profiles
Profiles2 records
VITAMIN A ENTERPRISES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VITAMIN A ENTERPRISES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VITAMIN A ENTERPRISES
What does VITAMIN A ENTERPRISES do?
Vitamin A designs, manufactures, and sells women's designer swimwear and beachwear through its direct-to-consumer e-commerce platform. The product line includes bikinis, one-piece swimsuits, cover-ups, knits, dresses, and accessories, all built around proprietary sustainable fabric technologies such as EcoLinen, EcoShimmer, EcoRib, EcoLux, and upcycled materials. The brand emphasizes eco-friendly production through recycled nylon, organic cotton, and water-conserving digital printing.
Is VITAMIN A ENTERPRISES a public or private company?
VITAMIN A ENTERPRISES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VITAMIN A ENTERPRISES founded?
VITAMIN A ENTERPRISES was founded in 2000. It employs 11 to 50 people.
Where is VITAMIN A ENTERPRISES based?
VITAMIN A ENTERPRISES is headquartered in Costa Mesa, United States, in the North America region.
How does VITAMIN A ENTERPRISES make money?
One revenue line is on record: direct Product Sales.
Who are VITAMIN A ENTERPRISES's main competitors?
Direct peers on record are Summersalt, Triangl, Mara Hoffman, Marysia and Cupshe. Broad incumbents are Reformation, Aerie, Patagonia and Athleta. Boden is listed as an emerging player.
Does VITAMIN A ENTERPRISES have an API?
No public API is recorded for VITAMIN A ENTERPRISES.
What industry is VITAMIN A ENTERPRISES in?
VITAMIN A ENTERPRISES's product category is Women's Designer Swimwear. Its primary akta.pro industry code is IMAOAEAH, Swimwear & Beachwear Cut & Sew, with a secondary code of CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands. Its NAICS code is 315 and its SIC code is 5621.