Double

What Double does

Double is a managed remote executive assistant service combined with a proprietary AI-augmented delegation platform, founded in 2018 by Alice Default, Christophe Lamperti, and Pierre-Elie Fauché (former colleagues at Sunrise Calendar, which was acquired by Microsoft). The company matches busy executives with vetted, part-time "Doubles" — remote executive assistants based primarily in the United States, France, and Canada, working as 1099 independent contractors and selected through a top-0.7% acceptance funnel from a curated applicant pool. Customers include startup founders and investors, leadership teams, small business owners, consultants and coaches, individuals and freelancers, and HR/People teams offering the service as a workplace perk; named customers span Daphni, Mati, Willo, Instacart, Barkbox, Klara, Mapistry, Hungryroot, Mural, and Perksy, alongside SMB case studies in real estate, nonprofit, healthcare, and HR consulting.

The core product is a unified human-plus-AI delegation offering. The Double Platform is delivered as a web app, an iOS app, a Slack app, and a Chrome/Gmail extension, integrating with Google Calendar, Gmail, Microsoft Outlook, Slack, and 1Password. It centralizes an Executive Profile (SOPs, contacts, templates, travel preferences), real-time by-the-minute usage reporting, weekly email digests, and a Templates & Coaching library informed by 600+ executive/EA collaborations. Embedded in the platform is Mingo (branded in-product as "Ask Mingo"), an AI co-pilot that summarizes delegated tasks, asks clarifying follow-up questions, learns executive preferences, and proactively helps Double assistants execute work; Mingo is built on OpenAI APIs alongside Double's internal proprietary technology and processes text, audio, and structured-data modalities.

Double monetizes primarily through recurring monthly subscriptions: Starter ($549/10h), Grow ($999/20h), Build ($1,899/40h), and Scale ($2,799/60h), with enterprise deployments priced via custom Double Order Forms, a "Double as a Perk" benefit packaging for HR teams, and one-time tasks fulfilled through the Double Pool. Marketing combines content marketing, SEO, an email newsletter, earned PR (TechCrunch, Forbes), a customer referral program, and consultation-led direct sales. The company raised $14.5M total across seed, Series A1, and Series A rounds (latter led by Daphni at $8.5M in Oct 2021) and was acquired by Zirtual, a Powell, Ohio-based virtual assistant platform, in September 2024, with the operating entity reorganized as PSC Double Acquisition, LLC.

Name

Double

Legal name

PSC Double Acquisition, LLC

Website

https://withdouble.com

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

51–100 employees

Short description

Double matches busy executives with vetted, part-time remote executive assistants based in the US, France, and Canada, augmented by its proprietary AI co-pilot Mingo, delivered via tiered monthly subscriptions through web, iOS, Slack, and Chrome.

Ownership category

akta.pro rank

Product category

Executive Assistant Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

VIP/White-Glove & Executive Support (BPAAABAL)

Keywords

• Virtual assistant services
• Remote executive assistance
• AI delegation platform
• Executive productivity software
• Administrative support subscriptions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly subscription plans (Starter, Grow, Build, Scale): Recurring monthly subscriptions tiered by hours per month: Starter $549/10h, Grow $999/20h, Build $1,899/40h, Scale $2,799/60h. Auto-renews on 30-day terms; can upgrade/downgrade/cancel any time before next billing date. Additional hours can be purchased as needed. Annual invoicing available. No refunds for partial months.
2. Enterprise/team packages via Double Order Form: Custom enterprise commitments executed via Double Order Forms with negotiated pricing, commitment terms, and bundled hours for team/HR deployments ("Double as a Perk"). Includes pro-rated refunds on termination.
3. One-time/project tasks via Double Pool: Individual tasks fulfilled by a Double Pool (no recurring subscription), each with its own 30-day term following task completion; one-time project engagements rather than ongoing monthly plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Double provides a managed remote executive assistant service that matches busy executives with vetted, US/France/Canada-based part-time assistants (\"Doubles\") on tiered monthly subscription plans (Starter $549/10h, Grow $999/20h, Build $1,899/40h, Scale $2,799/60h). The service is delivered through the proprietary Double Platform (web, iOS, Slack, Chrome/Gmail) and is augmented by the Mingo AI co-pilot that summarizes tasks, asks clarifying questions, learns executive preferences, and proactively helps the human assistant execute work.

Product overview

Double offers a single integrated offering that pairs a managed remote executive assistant service (the "Doubles") with a proprietary AI-enabled productivity platform (the Double Platform). The core service matches clients with vetted, U.S./France-based part-time executive assistants ("Doubles") sold via tiered subscription plans (Starter, Grow, Build, Scale) and packaged into use cases such as Ongoing Support, Project Support, and Double as a Perk. The Double App — available on web, iOS, Slack, and Chrome, and integrated with Gmail and Outlook — is the central workspace where communication, task delegation, real-time reporting, weekly email digests, templates, and the Executive Profile live. Embedded in that platform is Mingo (branded in-product as "Ask Mingo"), the AI companion that summarizes tasks, asks clarifying questions, learns executive preferences, and proactively helps the human assistant execute work; Mingo is powered by OpenAI alongside Double's internal proprietary AI technology. Together the human-assistant service, the Double App, and Mingo form a unified human-plus-AI delegation product.

Differentiator

Problem solved

Functional benefit

Brands

• Mingo: Double's AI companion / AI co-pilot that proactively helps Double executive assistants execute tasks more efficiently and supports clients with delegation.

Products and services

• Double Virtual Assistant Service Managed service that matches busy executives with vetted, US/France-based part-time remote executive assistants (\"Doubles\") for delegation of calendar, inbox, travel, research, recruiting, CRM, and administrative tasks. Sold via tiered monthly subscription plans: Starter $549/10 hrs, Grow $999/20 hrs, Build $1,899/40 hrs, Scale $2,799/60 hrs, with matching in 2-4 business days and no long-term contract.
• Double App (Double Platform)

Quantifiable outcome

• Reclaim 10+ hours/week (Katheryne Harris, commercial real estate broker)
• +7 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Others

• Upwork: Upwork is a global freelance marketplace where executives can hire VAs, executive assistants, and operations support on demand. It is an indirect alternative to Double on the "buy executive help" budget line, though it lacks Double's vetting, AI tooling, and dedicated-EA relationship.

Direct peers

• Wing: Wing offers AI-augmented remote executive assistants for businesses and startups, with dedicated EAs plus an AI assistant (Wing AI). It is the most direct competitor to Double, matching on human-plus-AI delegation, pricing, and target buyer (founders, execs, small teams).
• Time Etc: Time Etc is a long-established US/UK virtual assistant service providing dedicated remote EAs to entrepreneurs and executives on monthly subscription plans. It competes with Double on the same core offering (vetted, part-time remote EA) for similar personas.
• BELAY: BELAY matches executives, founders, and small business owners with US-based virtual assistants, bookkeepers, and social media managers on subscription engagements. It is a direct peer on the EA-as-a-service model targeting the same founder/exec persona as Double.
• Prialto: Prialto provides managed remote executive assistant teams (typically 2-3 EAs per client) for executives, sales leaders, and founders in the US and internationally. Comparable to Double on the dedicated-EA subscription model for busy executives.
• Fancy Hands: Fancy Hands is a US-based on-demand virtual assistant service offering both task-based and subscription plans to individuals and small teams. Comparable to Double on the flexible, US-based VA model but lighter on dedicated relationship and AI tooling.
• Magic: Magic (originally Magic) provides on-demand human assistants for tasks like scheduling, research, and errands via chat and email. Competes with Double on the "executive gets help on demand" use case, though Magic leans more task-based and less subscription/AI-integrated.
• Wishup: Wishup is an India-based virtual assistant service providing dedicated remote assistants to founders, executives, and small businesses on monthly subscription plans. It is a direct peer on the recurring dedicated-EA model, although Double's US/France/Canada positioning differs on geography and pricing.

Broad incumbents

• Zirtual: Zirtual is a US-based virtual assistant platform that acquired Double in September 2024. It offers dedicated remote EAs to executives and small businesses under recurring monthly plans and is now Double's parent company and closest incumbent in the premium US VA category.

Emerging players

• Motion: Motion is an AI-powered scheduling and productivity app that auto-builds executives' calendars, prioritizes tasks, and manages projects. It competes with Double for executive time-recovery spend but via a pure-software, AI-only model — useful as a partial substitute/competitor for the AI portion of Double's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/imwithdouble
• Facebookfacebook.com/imwithdouble

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double