Landed
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Landed firmographics
Firmographics- Name
- Landed
- Legal name
- Landed Technologies, Inc
- Website
- https://landed.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Landed industry classification
Industry- Product category
- Employer Housing Benefits and Down Payment Assistance
- NAICS
- Other Activities Related to Real Estate (531390)
- SIC
- Real Estate (6500), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Endowments (Universities, Foundations, Nonprofits) (FSAAAGAC)
- akta.pro secondary industry
- Grantmaking Agencies & Education Program Grants Administration (EDADAHAD)
Keywords
Where Landed is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Landed business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Housing Endowment Management Services: Landed manages housing endowment programs for employer partners (health systems and colleges), handling administration, compliance, and communication. The company raises money from institutional investors to fund down payment assistance co-investments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom employer programs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Landed product offering
Product offeringCore offering
Landed designs and manages Housing Endowment Programs for healthcare and education employers, under which the employer's endowment co-invests up to 40% of a home's purchase price with targeted employees via shared appreciation down payment assistance. Landed handles program administration, regulatory compliance, capital recycling when employees leave, and refers participants to a network of partner real estate agents.
Product overview
Landed is a technology platform offering housing benefit programs for education and healthcare employers. The company operates two interconnected core products: the Housing Endowment Program (which employers establish to co-invest with employees) and the Landed Down Payment Assistance (a shared appreciation/co-investment product for individual home buyers). These are supported by a Partner Agent Referral Network connecting home buyers with real estate professionals. Founded in 2015 by Alex Lofton, Jonathan Asmis, and Jesse Vaughan in San Francisco, Landed has helped essential professionals purchase over $1 billion worth of homes across more than 25 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Housing Endowment Program A managed housing benefit program for healthcare and education employers, in which the employer establishes a housing endowment that co-invests up to 40% of a home's price with targeted employees via shared appreciation agreements, with Landed administering the program, handling compliance, and recycling capital when participants leave employment.
- Landed Down Payment Assistance (Shared Appreciation) A down payment assistance product structured as a co-investment agreement in which Landed provides funds toward a home purchase in exchange for a share of the home's appreciation, reducing the participant's financing costs by nearly 50%; participants are required to exit the program when they leave employment.
- Partner Agent Referral Network A network of independent real estate brokers and agents that home buyers in the Landed program are referred to for purchase coordination.
Quantifiable outcome
- 30% of new physicians bought long-term homes with Montage Health program
- +5 more outcomes
Companies that use Landed
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Landed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Landed partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- California Dream for AllminorLanded's work was taken over by the California Dream for All program in California, one of its biggest markets, as the company adjusted strategy to help governments take over its work with essential professionals.
- Educator First Home Ownership ProgramminorLanded's educator-focused program was taken over by the Educator First Home Ownership Program in Colorado, one of its biggest markets.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Landed competitors and assessment
Company assessmentDirect peers
- Unison: Unison is a direct peer in the shared appreciation / home co-investment space, offering down payment assistance via co-investment agreements similar to Landed's core product. Both companies partner capital providers with home buyers in exchange for a share of home appreciation.
- Hometap: Hometap provides home equity investments that allow homeowners to tap home value without monthly payments, competing directly with Landed's shared appreciation/co-investment model for homeowners seeking liquidity.
- Point: Point offers home equity investment products that provide lump-sum cash in exchange for a share of the home's future value. It is a direct competitor to Landed's co-investment down payment assistance product.
- Unlock: Unlock provides a home equity agreement product that gives homeowners cash in exchange for a share of future appreciation, closely overlapping with Landed's shared appreciation down payment assistance model.
- Patch Homes: Patch Homes offers shared appreciation agreements to homeowners, allowing them to access home equity without traditional loans—comparable to Landed's co-investment framework.
Emerging players
- Built Technologies (Built): Built provides construction and real estate lending technology, including draw management and lender solutions. While not a direct down payment assistance peer, it sits in the housing finance technology ecosystem Landed operates in.
- Roofstock: Roofstock operates a marketplace for single-family rental investment and adjacent housing finance products. It overlaps thematically with Landed's institutional capital and housing market focus.
Broad incumbents
- Figure Technologies: Figure is a broad home equity and blockchain-enabled lending platform offering HELOCs and home equity release products, serving as an incumbent in the home equity access space that competes for the same homeowner capital.
- Blend: Blend is a digital lending infrastructure provider for mortgages and consumer loans. As a broader mortgage tech incumbent, it represents both a potential integration partner and a competitive substitute for parts of Landed's technology stack.
Others
- Snapdocs: Snapdocs is a digital closing and mortgage technology platform; it is an adjacent enabler in the housing finance ecosystem where Landed operates, although it serves lenders and title agents rather than competing directly.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Landed social profiles
Digital presenceLanded financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landed leadership team
Management profileNumber of profiles
Profiles4 records
Landed funding detail
Funding detailFunding overview
Funding rounds7 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landed
What does Landed do?
Landed designs and manages Housing Endowment Programs for healthcare and education employers, under which the employer's endowment co-invests up to 40% of a home's purchase price with targeted employees via shared appreciation down payment assistance. Landed handles program administration, regulatory compliance, capital recycling when employees leave, and refers participants to a network of partner real estate agents.
Is Landed a public or private company?
Landed is a private company. It is classified as venture growth investor backed and is currently operating.
When was Landed founded?
Landed was founded in 2015. It employs 1 to 10 people.
Where is Landed based?
Landed is headquartered in San Francisco, United States, in the North America region.
How does Landed make money?
One revenue line is on record: housing Endowment Management Services.
Who are Landed's main competitors?
Direct peers on record are Unison, Hometap, Point, Unlock and Patch Homes. Emerging players are Built Technologies (Built) and Roofstock. Broad incumbents are Figure Technologies and Blend. Snapdocs is listed as an others.
Does Landed have an API?
No public API is recorded for Landed.
What industry is Landed in?
Landed's product category is Employer Housing Benefits and Down Payment Assistance. Its primary akta.pro industry code is FSAAAGAC, Endowments (Universities, Foundations, Nonprofits), with a secondary code of EDADAHAD, Grantmaking Agencies & Education Program Grants Administration. Its NAICS code is 531390 and its SIC code is 6500.