What Pawfinity does

Pawfinity is a privately held, bootstrapped SaaS company founded in 2010 (originally as Groom Pro CRM, rebranded in 2016) that provides cloud-based business management software for pet service professionals. The platform is delivered as a Progressive Web App accessible across iOS, Android, Windows, and Mac, built and hosted entirely in the USA on proprietary self-healing server infrastructure that has maintained 99.999% uptime since launch. Its core product spans nine specialty verticals — pet grooming salons, mobile grooming, kennels/boarding, dog daycare, pet sitting, dog training, pet therapy, dental, and nail services — supported by approximately twenty integrated modules including Point of Sale, online booking (Book Anything™), two-way SMS/email notifications, employee time clock and payroll, subscriptions and memberships, secure AES-256 document storage, integrated payment processing via Stripe, and a proprietary DTC Marketing platform with claimed 100% delivery rates.

Revenue is generated primarily through flat-rate monthly SaaS subscriptions with unlimited clients, pets, appointments, employee logins, locations, and inventory, supplemented by usage-based fees for SMS messages and transaction fees on integrated payments (2.99% + $0.30 web / 2.79% + $0.05 card-present). Additional revenue comes from paid secure document storage add-ons. The go-to-market motion is product-led: a 7-day free trial with no credit card required, direct website signup, demo scheduling, and content marketing including a weekly podcast. Pawfinity serves pet professionals in 12 countries worldwide, with explicit GDPR compliance infrastructure targeting EU customers. The company has no outside capital, operates with 1-10 employees, and is led by founder Bill Krom as CEO.

Name

Pawfinity

Legal name

Pawfinity

Website

https://pawfinity.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Pawfinity provides cloud-based, flat-rate SaaS business management software for pet service professionals across nine verticals including grooming salons, mobile groomers, kennels, daycare, training, and pet sitting, serving SMB customers in 12 countries with integrated POS, online booking, and payments.

Ownership category

akta.pro rank

Product category

Pet Service Business Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

akta.pro secondary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

Keywords

• Pet grooming software
• Kennel management software
• Mobile grooming software
• Pet business management
• Dog daycare software

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Subscription (Core SaaS): Pawfinity operates primarily as a SaaS subscription business. Pet service professionals pay a recurring monthly flat-rate fee for access to the full software platform. The pricing includes unlimited clients, pets, appointments, employee logins, and inventory with no per-user or per-record surcharges. No startup or setup fees. Optional add-ons include SMS/text (pay-per-use) and secure document storage (paid per pricing).
2. Integrated Payment Processing: Pawfinity offers optional integrated payment processing, earning transaction fees on card payments processed through its platform. Rates are 2.99% + $0.30 per transaction for web payments and 2.79% + $0.05 for card-present terminal payments.
3. SMS/Text Add-on: SMS text messaging is a paid add-on service where pet pros pay only for what they use. Inbound messages (client replies) are free. This is the only optional paid add-on beyond the base subscription.
4. Secure Document Storage (Add-on): Encrypted document storage is a paid service beyond the base subscription. Pricing is available in the pricing section of the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Pawfinity sells a cloud-based, subscription SaaS platform purpose-built for pet service businesses, including grooming salons, mobile groomers, kennels/boarding, dog daycare, pet sitters, dog trainers, pet therapy, and pet dental/nail providers. The platform unifies online booking, scheduling, POS, integrated payment processing, client/pet records, SMS/email notifications, inventory, time clock and payroll, secure document storage, subscriptions/memberships, marketing, and QuickBooks sync under a single flat-rate monthly subscription, delivered as a Progressive Web App in any modern browser without app store downloads.

Product overview

Pawfinity is a unified cloud-based pet service business management software platform featuring the world's favorite premium pet software. The core platform provides nine specialty modules covering pet grooming (salon and mobile), kennel/boarding, dog daycare, pet sitting, dog training, pet therapy, dental services, and nail services. The platform operates as a single integrated system with key modules including Point of Sale (POS), Online Booking, SMS/Email Notifications, Inventory Management, Employee Time Clock & Payroll, Secure Document Storage, Subscriptions & Memberships, Prepay Credits, Client Account Credit, Stored Payments, Integrated Payment Processing, Service Reports, DTC Marketing, Review Booster, Quickbooks Connect, and Automated Data Backups. Pawfinity functions as a Progressive Web App accessible via browser on iOS, Android, Windows, and Mac devices. The platform is built in the USA, self-funded since 2010, and serves pet professionals operating in 12 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Grooming Salon Software Business management software for brick-and-mortar pet grooming salons ranging from low to high volume, providing multi-groomer scheduling, full-featured Point of Sale (POS), online booking, and automated SMS/email notifications. Built for independent salon owners and managers coordinating multiple groomers.
• Mobile Grooming Software Software for mobile pet grooming operations featuring Booking Genius™ active booking and route optimization, Client Radar for locating nearby clients, 24/7 online booking, online bill pay, and live mapping during booking. Designed for mobile groomer owners operating one or more vans.
• Kennel / Boarding Software Kennel and boarding facility management software with hotel-inspired reservation booking, configurable kennel runs, 30-second reservation creation for existing clients, medication tracking, feeding schedules, and express check-in/out. Built for kennel and boarding facility owners and managers.
• Dog Daycare Software Dog daycare management software with loyalty card scan check-in, daycare placement tracking, guest relocation, and capacity management for high-volume daycare operations including those with multiple play areas and walking services.
• Pet Sitting Software Software for pet sitting businesses to manage client matching, scheduling, online booking, service notes, and session tracking across multiple active bookings and pet sitters.
• Dog Training Software Software for dog training professionals featuring client matching, scheduling, Booking Genius™ route optimization, training evaluation reports, session tracking, and subscriptions/memberships for recurring training revenue.
• Pet Therapy Software Software for pet therapy service providers supporting scheduling, client and pet record management, therapy session notes, and automated notifications.
• Pet Dental Service Software

Quantifiable outcome

• 99.999% uptime history — ensures business data is always available when pet pros need it
• +6 more outcomes

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature16 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe is Pawfinity's integrated payment processing partner. Pawfinity uses Stripe's PCI-DSS compliant infrastructure to store and process credit/debit card payments. Stripe's payment processing is integrated into the Pawfinity POS, enabling EMV/chip, NFC contactless (Apple Pay, Google Pay), online bill pay, and stored payment features. Sensitive card data (CVV, full card number) is never accessible to Pawfinity or the service provider — it resides entirely on Stripe's compliant servers.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Time To Pet: Software platform for pet sitting, dog walking, and multi-staff pet care businesses. Highly comparable to Pawfinity's pet sitting and training modules with overlapping scheduling, client matching, and routing features.
• 123Pet Software: Pet care business management software covering boarding, daycare, grooming, training, and retail. Referenced in Pawfinity's 2016 third-party performance benchmark where 123 Pet loaded over 3 seconds vs Pawfinity's ~1 second.
• Gingr: Cloud-based pet care business management for boarding, daycare, grooming, and training. Targets the same SMB pet-services vertical as Pawfinity with similar scheduling, CRM, and POS functionality.
• PetDesk: Client engagement, reminders, and portal platform for veterinary and pet care businesses. Comparable to Pawfinity's CRM, 2-way SMS notifications, and pet-owner dashboard features, though skewed toward veterinary clinics.
• GroomSoft: Pet grooming-specific business management software with scheduling, client records, and POS. A direct vertical competitor to Pawfinity's core grooming salon module, though narrower in scope.
• KennelLink: Kennel and boarding facility management software. Identified together with Pawfinity and PetExec as one of the leading players in the global Kennel Management Software market study, making it one of the most directly comparable peers.
• PetExec: Cloud-based pet care management software for kennels, groomers, daycare, and training. Named alongside Pawfinity as a leading player in the Kennel Management Software market study and directly referenced as a competitor in Pawfinity's 2016 performance benchmark.
• Booker Software: Spa, salon, and wellness business management software with pet-service-supporting features. Tied with Pawfinity and PetExec at the top of Pawfinity's 2016 third-party page-load benchmark, indicating direct performance and category overlap.
• ePetRecords: Cloud software for pet care businesses including boarding, daycare, grooming, and training. Directly comparable in target market and feature set to Pawfinity's kennel, daycare, and grooming modules.

Broad incumbents

• DaySmart Software: General small business management platform serving salons, spas, and pet services. Broader portfolio than Pawfinity but overlapping appointment, POS, and client management capabilities for the grooming segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/_groompro
• YouTubeyoutube.com/c/pawfinity
• Facebookfacebook.com/Pawfinity
• Instagraminstagram.com/Pawfinity
• LinkedInlinkedin.com/company/groom-pro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pawfinity