What Odin does

Odin (legally Join Odin Limited) is a London-based fintech that operates a full-stack private-markets platform for venture capital GPs, emerging managers, and startup founders to set up and administer Special Purpose Vehicles (SPVs), venture funds, and rolling angel vehicles across multiple jurisdictions. The platform's three core products are SPV (single-deal vehicles in UK Trust S/EIS and Delaware LP structures, end-to-end from legal setup through post-close admin), Fund (multi-LP fund infrastructure across USA, UK, Luxembourg, Singapore, and Offshore domiciles), and Founder Rollup (always-on fundraising that lets founders collect angel cheques continuously rather than waiting for round closes). Under the hood, Odin combines legal structuring, KYC/AML onboarding, banking, drawdowns, audits, accounting, FATCA, K-1s, and tax reporting into a single mobile-first web application with a publicly disclosed 100% uptime status record across March-June 2026.

The business monetises through platform fees on SPVs, funds, and Founder Rollups, professional-services revenue from end-to-end fund administration, and transaction-fee economics on payments and capital movement processed through the platform; pricing is quote-based, pay-as-you-go, and not publicly disclosed. Go-to-market is a hybrid self-serve product-led growth motion (sign-up via app.joinodin.com with a 2-hour deal-launch SLA) overlaid with a 'Talk To A Human' concierge sales channel for larger or cross-border mandates, supported by content distribution through The Odin Times newsletter and the Going Solo podcast. The company is regulated for UK activities as an FCA Authorised Representative of Talbot Capital Limited (Odin FRN 962398, principal FRN 489839), and the platform reports investor reach across 100+ countries and 50+ markets operating in GBP, EUR, and USD. As of the most recent disclosed event Odin had raised approximately $3 million in funding (May 2023) from investors including Haatch, IPQ Capital, Material V, O'Shaughnessy Ventures, Quiet Capital, and Revenue Syndicate, and operates with an 11-50 person team out of Unit 105, 65-69 Shelton Street, London.

Name

Odin

Legal name

Join Odin Limited

Website

https://joinodin.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Odin (Join Odin Limited) is a London-based fintech platform that enables venture capital GPs, emerging managers, and founders to set up and administer SPVs, funds, and rolling angel vehicles across UK, US, Luxembourg, Singapore, and offshore domiciles, with integrated KYC/AML, banking, tax, and reporting.

Ownership category

akta.pro rank

Product category

Private Markets Investment Platform

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Investment Advice (6282), Services-Computer Programming Services (7371)

akta.pro primary industry

Endowment / OCIO-Style Multi-Manager Platforms (FSANAGAG)

Keywords

• Private markets platform
• Venture fund administration
• SPV management software
• Investor onboarding compliance
• Cross-border fund infrastructure

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. SPV / Fund / Founder Rollup platform fees: Recurring platform fees charged for setting up and administering SPVs, funds and Founder Rollups. Combines a software platform with human 'concierge' service ('Service first, software second'); billed on deal-by-deal or fund-by-fund basis. Pricing is not publicly disclosed.
2. Fund administration services: Professional services revenue from end-to-end fund admin (onboarding, accounting, reporting, tax, audits) for global managers raising and investing across borders.
3. Transaction / payment processing on deals: Take-rate style revenue from payments, drawdowns and capital movement processed through the platform for SPV and fund investors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Odin is a full-stack private-markets platform that lets venture capital GPs, fund managers and founders launch and administer SPVs, venture funds and rolling angel investment vehicles across multiple jurisdictions (US, UK, Luxembourg, Singapore, Offshore). It bundles legal structuring, KYC/AML onboarding, payments and banking, drawdowns, audits, accounting, FATCA, K-1s and tax reporting into a single mobile-first workflow supported by concierge human service. The platform is purpose-built for emerging managers and solo GPs, with a 2-hour deal-launch SLA and reach into 100+ countries across 50+ markets.

Product overview

Odin operates as a platform-plus-modules architecture for private-market investment administration, comprising three core products: SPV for single-deal structures (UK Trust S/EIS and Delaware LP), Fund for multi-investor fund vehicles across global domiciles (USA, UK, Luxembourg, Singapore, Offshore), and Founder Rollup for always-on fundraising via UK Trust and Delaware LP vehicles. These three core products are supplemented by content sub-brands including the Going Solo podcast and The Odin Times newsletter. The core platform centralises legal structuring, KYC/AML, onboarding, payments, banking, drawdowns, audits, accounting, tax reporting (FATCA, K1s), and ongoing administration, with UK activities carried out under FCA authorisation via Talbot Capital Limited (FRN 489839).

Differentiator

Problem solved

Functional benefit

Products and services

• SPV Single-deal Special Purpose Vehicle product enabling a venture deal to be run in days rather than weeks. Supports UK Trust (S/EIS) and Delaware LP legal structures and handles legal setup, investor onboarding (KYC/AML), payments, and post-close administration. Built for venture capital GPs, emerging managers and solo GPs deploying capital.
• Fund Flexible fund infrastructure for global managers, covering legal structuring, LP onboarding, reporting and exits across multiple domiciles including the USA, UK, Luxembourg, Singapore and Offshore. Built for asset and fund managers raising and investing across borders.
• Founder Rollup Always-on fundraising vehicle offered via UK Trust (S/EIS) and Delaware LP structures, enabling startup founders to roll up angel cheques and run rolling closes before round legals are finalised, keeping the cap table clean and retaining control. Built for founders running rolling angel rounds.

Quantifiable outcome

• Investors from 100+ countries have backed deals on Odin
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Talbot Capital Limitedcore / regulated distribution enablerOthersJoin Odin Limited operates as an Authorised Representative of Talbot Capital Limited. Talbot Capital is authorised and regulated by the UK Financial Conduct Authority (FRN 489839); Odin's own FRN is 962398. The arrangement allows Odin to make financial promotions under FSMA 2000 to eligible UK investors through a regulated principal.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AngelList: The most direct competitor: a US-based private-markets platform that pioneered rolling funds, SPVs and fund administration for venture managers. AngelList targets the same solo-GP / emerging-manager segment that Odin serves, and offers a materially larger capital base and brand.
• SeedLegals: UK-based platform that automates fundraising, SPVs and cap-table management for founders and angel investors. SeedLegals is the closest direct competitor in the UK market and shares Odin's target persona of founders running angel rounds.
• Vestd: UK-focused equity-management and EMI/share scheme platform for startups, including share issuance and cap-table tooling. Overlaps with Odin on the founder/angel side of UK private-market participation.
• Capdesk: European cap-table and private-securities management platform serving startups and investors. Comparable to Odin in combining private-market administration with regulatory and compliance tooling across jurisdictions.
• Ledgy: European equity-management and cap-table platform with strong penetration in the UK, Germany and Switzerland. Comparable in serving founders, employees and investors with private-market administration tooling.

Broad incumbents

• Carta: Dominant cap-table and fund-administration platform that has expanded from private-company equity management into LP management and fund admin. Carta is a broad incumbent whose fund-admin product overlaps with Odin's Fund offering, especially for US-based managers.
• Juniper Square: LP management and fund-administration platform used by private fund managers, particularly in real estate and venture. Overlaps with Odin's Fund product for GP/LP onboarding, reporting and investor administration.
• Seedrs (now Republic Europe): Crowdfunding and private-securities platform operating across the UK and EU. Overlaps with Odin's investor-onboarding and SPV infrastructure, though Republic's primary motion is retail-facing rather than GP-facing.
• Allvue Systems: Enterprise-grade alternative-investment fund administration and accounting software for private equity, venture and credit funds. Overlaps with Odin's Fund and SPV admin modules but targets larger institutional GPs.
• FundCount: Accounting and fund-administration software for hedge funds, PE and VC managers. Overlaps with Odin's accounting, audit and reporting modules for fund managers operating across multiple domiciles.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/joinodin
• LinkedInlinkedin.com/company/odinlovesyou

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odin