SeedLegals
SeedLegals is a London-based legaltech SaaS platform that automates incorporation, fundraising documentation, cap tables, and equity management for startup founders and early-stage investors across the UK, US, France, Ireland, Hong Kong, and Singapore.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SeedLegals does
SeedLegals is a London-based legaltech SaaS platform founded in 2016 by Anthony Rose (CEO), Laurent Laffy (Executive Chairman), and Anthony Drogon (CTO) that automates legal documentation for startup fundraising and equity management. The integrated platform combines incorporation services (Delaware C corp formation, LLC-to-C-corp conversion), cap table management, SAFE generation with customizable terms, full NVCA-standard priced round documentation, team agreements, employee share option schemes (EMI/Unapproved), and an investor-facing Pitch module with data room and engagement tracking. Documents are pre-filled from cap table data and legally vetted through partner law firms, with the Plus tier ($2,499/year) bundling partner-law-firm legal advice alongside the Standard subscription ($999/year). Transaction fees on priced rounds ($999-$9,999 depending on raise size) supplement subscription revenue.
SeedLegals firmographics
Firmographics- Name
- SeedLegals
- Legal name
- SeedLegals Ltd.
- Website
- https://seedlegals.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SeedLegals is a London-based legaltech SaaS platform that automates incorporation, fundraising documentation, cap tables, and equity management for startup founders and early-stage investors across the UK, US, France, Ireland, Hong Kong, and Singapore.
- Ownership category
- akta.pro rank
Where SeedLegals is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
SeedLegals business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription Plans: Two-tier subscription model: Standard ($99/month or $999/year) for core startup contracts, SAFEs, and cap table management; Plus ($2,499/year) adds legal advice from partner law firm and dedicated Account Manager support. Annual billing with 15% discount for annual payment.
- Incorporation Services: Delaware C corp incorporation at $350 plus required subscription. Includes Certificate of Incorporation filing, post-incorporation documents, registered agent fee (1 year), and EIN acquisition.
- LLC Conversion Services: LLC to Delaware C corp conversion service at $1,499 plus subscription. Includes screening, document generation, and registered agent filing.
- Funding Round Completion: Transaction-based fees for priced rounds: $999 to unlock for raises up to $1M (rest paid on completion), $3,999 for $1M-$5M raises, $6,999-$9,999 for $5M+ raises. Pay the rest on completion model.
- Legal Advisory Services: Additional legal advice from partner law firm: $600/hour pay-as-you-go, or bundled at $3,000 for 6 hours or $5,000 for 12 hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan - Core startup legal tools |
| Subscription | Annual | Plus Plan - Enhanced support with legal advice |
| Unit Pricing | Pay-as-you-go | Delaware C Corp Incorporation |
| Unit Pricing | Pay-as-you-go | LLC to Delaware C Corp Conversion |
| Subscription | Monthly | Pitch Page |
| Subscription | Monthly | SeedSAFE (Pre-round funding) |
| Transaction based/ take rate | Pay-as-you-go | Priced Round - Raise up to $1M |
| Transaction based/ take rate | Pay-as-you-go | Priced Round - Raise $1M to $5M |
| Transaction based/ take rate | Pay-as-you-go | Priced Round - Raise $5M+ |
| Other | Pay-as-you-go | Pay-as-you-go Legal Advice |
| Other | Pay-as-you-go | Bundled Legal Advice - 6 hours |
| Other | Pay-as-you-go | Bundled Legal Advice - 12 hours |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
SeedLegals product offering
Product offeringCore offering
SeedLegals provides an integrated legaltech platform that enables startups to incorporate companies (Delaware C corps), manage cap tables, generate SAFE agreements and full NVCA-standard priced funding round documentation, create investor pitch pages with Data Rooms, set up employee share option schemes, and convert LLCs to C corps. The platform automates legal document generation from cap table data, includes e-signature and investor tracking, and offers optional legal advice from a partner law firm for higher-tier subscribers.
Product overview
SeedLegals is a full-stack legal platform for startups offering integrated modules for company incorporation, fundraising, team equity management, and investor relations. The core platform consists of incorporation services (Delaware C corp formation with EIN and registered agent), cap table management (automated ownership tracking), SeedSAFE (pre-round fundraising agreements), and Priced Round documentation (full NVCA-standard funding round). Supporting modules include Pitch (investor pitch pages), Team Agreements (employment and consulting contracts), Share Option Schemes (EMI/Unapproved schemes), QSBS tax compliance, Data Room, Deal Manager for investors, and Portfolio Upload with AI-powered deal analysis. The platform is available in UK, US, Ireland, France, Hong Kong, and Singapore markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Incorporation Delaware C corp incorporation service that handles Certificate of Incorporation filing, stock issuance, 83(b) elections, EIN acquisition, and registered agent fees. Enables startups to form investment-ready companies.
- Cap Table Management Automated capitalization table software for tracking company ownership, stockholder information, and equity composition. Features unlimited stockholders, auto-updates, and investor-friendly exportable formats (PDF/CSV).
- SeedSAFE Simple Agreement for Future Equity (SAFE) generator allowing startups to raise pre-priced round investment. Features customizable cap, discount, longstop date, pro rata, and MFN terms with automated conversion.
- Priced Round Full funding round documentation service generating all NVCA-standard legal documents including Term Sheet, Stock Purchase Agreement, Investor Rights Agreement, Voting Agreement, and ancillary documents.
- Pitch Investor pitch page builder enabling founders to create professional shareable pages with deck, video, company story, and team bios. Includes investor tracking, Data Room access, and engagement analytics.
- LLC to Delaware C Corp Conversion Automated conversion tool for transforming LLCs into Delaware C corps, handling document generation, filing with Delaware Division of Corporations, EIN acquisition, and registered agent setup.
- Share Option Schemes EMI and Unapproved employee share option scheme management including scheme creation, HMRC valuation, vesting rules, option grants, and employee dashboard for tracking options.
- Team Agreements Employment contracts, NDAs, consulting agreements, advisor agreements, and IP assignment templates for hiring and managing startup teams.
- Deal Manager Investor-focused platform for managing deal flow, running funding rounds, tracking investments, and handling portfolio management with exit modeling capabilities.
Quantifiable outcome
- Reduce legal costs vs traditional law firms
- +5 more outcomes
Companies that use SeedLegals
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
SeedLegals technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
SeedLegals partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and minor.
- The PitchflagshipSeedLegals acquired The Pitch, the UK's largest pitching competition for early-stage startups. Acquisition expands SeedLegals' ecosystem and creates pipeline of founders needing legal services. The Pitch runs events across multiple UK cities, connecting founders with investors.
- Flippa InvestminorPartnership to solve startup funding challenges. Flippa Invest is a platform for buying and selling online businesses, potentially complementing SeedLegals' exit services.
- Startup Grind NYCminorPartnership with Startup Grind NYC chapter to support founders with community, events, and fundraising tools. Joint events and community building in New York startup ecosystem.
Scale indicators13 records
Recent moves8 records
Expansion highlights7 records
SeedLegals competitors and assessment
Company assessmentDirect peers
- Eqvista: Cap table management and equity management platform with 409A valuation services for US startups. Overlaps with SeedLegals on cap table, equity plans, and US incorporation support, particularly for venture-backed startups.
- Capdesk: UK-based equity management and cap table platform serving private companies and their investors. Closest UK-headquartered competitor to SeedLegals' cap table and shareholder management offerings.
- Carta: Leading cap table management and private market infrastructure platform with broad startup and investor tooling. Carta competes with SeedLegals on cap tables and increasingly on incorporation and fund formation, and has significantly more capital and a larger US footprint.
- Pulley: Cap table, equity management, and 409A valuation platform for startups and investors. Directly comparable on cap table management, equity plan administration, and fundraising workflow tools that overlap with SeedLegals' Share Option Schemes and Priced Round offerings.
- Stripe Atlas: Stripe's startup formation service that helps founders incorporate US Delaware C corporations, set up bank accounts, and access tax/EIN support. Direct competitor on the Delaware C-corp incorporation entry point that SeedLegals now offers in its US market launch.
- Firstbase: US-focused startup formation and incorporation service offering Delaware C-corp formation, registered agent, EIN, and banking setup. Comparable to SeedLegals' US incorporation offering and competing on the same SMB founder segment.
- Clerky: US-based legaltech focused on startup formation, founder agreements, and venture financing documents — most directly comparable to SeedLegals' core offering in the US market. Clerky is widely used by Y Combinator-backed startups and competes head-to-head on priced round and incorporation workflows.
Broad incumbents
- LegalZoom: Large, publicly recognized online legal services platform offering incorporation, business formation, contracts, and compliance for SMBs and individuals. A broad incumbent with overlapping formation and document automation capabilities but a much wider SMB focus than SeedLegals' startup-only positioning.
- Gusto: US payroll, HR, and benefits platform that also offers incorporation services for small businesses. Broad incumbent in SMB operations whose incorporation entry point competes with SeedLegals on the same SMB founder customer but is differentiated primarily by its payroll/HR focus.
Emerging players
- Doola: US-focused platform for non-resident founders to form US Delaware C corporations with bank account, tax, and compliance support. Emerging player with partial overlap on the cross-border formation use case that is central to SeedLegals' international expansion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
SeedLegals social profiles
Digital presenceSeedLegals financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeedLegals leadership team
Management profileNumber of profiles
Profiles12 records
SeedLegals subsidiaries and ownership
Company hierarchySubsidiaries1 record
SeedLegals funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeedLegals M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeedLegals
What does SeedLegals do?
SeedLegals provides an integrated legaltech platform that enables startups to incorporate companies (Delaware C corps), manage cap tables, generate SAFE agreements and full NVCA-standard priced funding round documentation, create investor pitch pages with Data Rooms, set up employee share option schemes, and convert LLCs to C corps. The platform automates legal document generation from cap table data, includes e-signature and investor tracking, and offers optional legal advice from a partner law firm for higher-tier subscribers.
Is SeedLegals a public or private company?
SeedLegals is a private company. It is classified as venture growth investor backed and is currently operating.
When was SeedLegals founded?
SeedLegals was founded in 2016. It employs 101 to 250 people.
Where is SeedLegals based?
SeedLegals is headquartered in London, United Kingdom, in the Europe region.
How does SeedLegals make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are incorporation Services, LLC Conversion Services, funding Round Completion and legal Advisory Services.
Who are SeedLegals's main competitors?
Direct peers on record are Eqvista, Capdesk, Carta, Pulley, Stripe Atlas, Firstbase and Clerky. Broad incumbents are LegalZoom and Gusto. Doola is listed as an emerging player.
Does SeedLegals have an API?
No public API is recorded for SeedLegals.