What CEO Juice does

CEO Juice is a privately held SaaS company founded in 2009 by Gary Lavin and Mike Kirkpatrick that provides AI-powered business process automation and analytics for office technology and copier dealers. The platform is built natively on a Microsoft technology stack (Power BI, Power Platform, Azure AI Foundry, Copilot Studio, and Agent 365) and connects directly into ECi's e-automate ERP, which is used by 96% of medium and large copier dealers in North America. CEO Juice deploys approximately 1,000 pre-built automated rules and processes that monitor dealer databases 24/7, validate billing and contract setup, detect anomalies such as under-replaced parts or fraud, and trigger corrective workflows. An MCP server provides the data pipe for AI agent deployments, and a GPT-4-powered JuiceAI support agent automates a majority of customer support tickets.

The company reports serving over 500 dealer clients, representing what it describes as 95%+ of large copier dealers in North America. Its product surface has expanded beyond process automation to include Power BI dashboards with embedded Copilot, an NPS tracking and awards program, an online payments portal, a Juice+ premium customization program, and a new AI agent resale consulting offering that helps dealers monetize Microsoft AI platforms. Revenue is generated through monthly SaaS subscriptions covering software access and unlimited support/training, plus per-process add-on subscriptions. Distribution is fully virtual and entirely referral-driven; the company has no sales team, with growth coming from industry events (eAutomate User Group, IT Nation Connect), a LinkedIn community, content marketing, and an NPS of 92.7. The firm is bootstrapped, led by its co-founders, and operates with a 26-person virtual team spread across North America.

Name

CEO Juice

Legal name

CEO Juice

Website

https://ceojuice.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

CEO Juice provides AI-powered business process automation and Power BI analytics on a Microsoft stack for office technology dealers using e-automate ERP, serving 500+ clients representing 95%+ of large North American copier dealers via a 1,000-process automation library.

Ownership category

akta.pro rank

Product category

Vertical SaaS for Office Equipment Dealer ERP Automation

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• ERP process automation
• Business intelligence dashboards
• Office equipment software
• Copier dealer solutions
• AI workflow automation

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Monthly subscription model for access to AI monitoring software and processes. Pricing covers unlimited support and training sessions. No per-incident or per-call charges.
2. Process Subscriptions (ID subscriptions): Individual process subscriptions (e.g., ID230 for NPS, ID102 for NPS Awards) provide additional functionality and are subscribed to separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

CEO Juice provides an AI-powered business process automation platform built specifically for office equipment/copier dealers running on the e-automate ERP system. The platform monitors dealer databases 24/7 and applies approximately 1,000 pre-built automated rules/processes to detect issues and trigger automated responses across accounts payable, accounts receivable, contract setup, equipment orders, service calls, and fraud detection. It also delivers Microsoft Power BI dashboards, an MCP Server infrastructure for AI agent deployment, and a GPT-4-powered support chatbot, all delivered as monthly SaaS subscriptions with unlimited support and training included.

Product overview

CEO Juice is a business and AI platform specifically designed for office technology/copier dealers using e-automate ERP. The company operates on a platform-plus-modules architecture built around three core pillars: (1) AI Monitoring System with 1,000+ automated processes that watch e-automate 24/7 and react to business events, (2) Power BI Dashboards providing reporting and analytics with Copilot integration for natural language querying, and (3) MCP Server infrastructure enabling AI agent deployment. Add-on modules include NPS Tracking (ID230) for customer satisfaction measurement, Online Payments Portal (ID669) for digital invoicing, and Juice+ for premium customization. The company also provides professional services including AI Agent Resale Consulting for dealers who want to resell Microsoft AI platforms, and Data Preparation Services to clean dealer databases for AI readiness. CEO Juice serves over 95% of large copier dealers in North America with a virtual team of 26 people operating remotely.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Monitoring System AI system that monitors e-automate 24/7 and automatically reacts to business problems across contracts, billing, service calls, equipment, and alerts dealers when issues occur or best practices are not being followed. For office equipment dealers using e-automate ERP.
• 1,000+ A.I. Processes Library of approximately 1,000 automated rules and processes covering contract profitability, billing validation, service alerts, equipment monitoring, fraud detection, and business best practices. Each process has a unique ID number and can be subscribed to by dealers.
• Power BI Dashboards Pre-built Microsoft Power BI dashboards for business intelligence and reporting, including Profit Analysis Dashboard (ID771), Quarterly Business Reviews, and hundreds of process-specific reports, with Copilot integration for natural language data querying. For office equipment dealer executives and finance teams.
• MCP Server Model Context Protocol server enabling AI agents to query e-automate databases and take automated actions; core infrastructure for AI agent deployment, allowing multi-step workflows and automated decision-making based on dealer data.
• JuiceAI Support Agent Internal AI support agent powered by GPT-4 and the CEO Juice knowledge base that handles the majority of dealer support tickets automatically.
• NPS Tracking (ID230)

Quantifiable outcome

• Reduces contract setup time by 10-12 minutes per contract through automated configuration
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GreatAmerica Financial ServicescoreTechnology or Integration · 26 February 2026Enhanced software integration for office equipment dealers using e-automate. The integration adds automated contract setup, simplified auditing, and AI-powered dashboards. The enhancement saves dealers 10 to 12 minutes per contract by automatically pulling contract details from GreatAmerica and configuring them in e-automate. Positioned as part of a broader industry shift toward automation and AI.
• Usherwood Office TechnologycoreTechnology or IntegrationSyracuse-based office equipment reseller and managed IT provider operating 18 locations across 7 states. Implemented CEO Juice's Power BI dashboards, reducing financial reporting time from 6 hours to under 1 minute. CFO Andrew Flamik participates in CEO Juice Power Users interview program.
• MicrosoftcoreTechnology or IntegrationCEO Juice is all-in on Microsoft technology stack including Power BI, Power Platform, Azure AI Foundry, Copilot Studio, and Agent 365. Microsoft's platforms enable AI agent deployment for office technology dealers. Microsoft has a partner incentive program (Copilot + Power Accelerate) with performance credits tied to E7 and Agent 365 growth.
• ECi Software Solutions (e-automate)coreTechnology or IntegrationCEO Juice was formed in 2009 focused on e-automate optimization. Today 96% of medium and large copier dealers use e-automate and 96% of them also use Juice. The partnership is foundational to CEO Juice's business model, with CEO Juice providing monitoring, automation, and best practices for e-automate users.
• Industry AnalystsminorGTM or Marketing PartnerPartnership to interview CEO Juice Power Users and share success stories. Interviews with Perry proTech and Kelly Create published on Industry Analysts website to demonstrate ROI and best practices.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ConnectWise: PSA and business management platform widely used by office tech dealers and MSPs. CEO Juice integrates with ConnectWise/AutoTask for ticketing and service management; ConnectWise represents the alternative 'platform-of-record' stack for dealer operations.
• Knowledgesync (ECi): The original process-automation product for e-automate that CEO Juice was founded on in 2009; now owned by ECi after multiple resellers (DGI, ECi). Directly competes with CEO Juice's ~1,000 automated processes and is bundled into the e-automate ecosystem.

Others

• HubSpot: Marketing automation and CRM platform frequently integrated into the dealer ecosystem alongside CEO Juice. Comparable as the typical horizontal SaaS layer office tech dealers pair with CEO Juice's automation stack.
• Salesforce: CRM platform with quoting/order management integration into e-automate used by larger office tech dealers. Comparable as the high-end horizontal CRM alternative integrated with CEO Juice data flows.
• GreatAmerica Financial Services: Core leasing/financing partner for copier dealers and a strategic integration partner for CEO Juice's automated contract setup workflow (saves 10-12 minutes per contract). Comparable as an indispensable ecosystem participant in the dealer channel.
• Industry Analysts: Industry research and content partner that interviews CEO Juice power users and publishes dealer success stories; comparable as a community/influencer shaping the office tech dealer buying narrative.

Broad incumbents

• ECi Software Solutions: Owner of e-automate ERP, the platform CEO Juice sits on top of. ECi also owns competing process-automation (Knowledgesync), DCA (FM Audit, PrintFleet, Print Audit), and competing platforms OMD and La Crosse, making it both the most strategic partner and the most existential competitive threat to CEO Juice.

Emerging players

• MPS Monitor: DCA platform serving managed print services dealers with device monitoring and meter reading — overlapping with CEO Juice's equipment-monitoring automations for the same e-automate user base.
• FMAudit: Meter-reading and managed-print DCA platform for office equipment dealers, integrated with CEO Juice processes and competing for the same data layer within e-automate workflows.
• PrintFleet: DCA (device connectivity and analytics) platform serving copier dealers — overlapping with CEO Juice's meter-reading and equipment monitoring automations, and now owned by ECi alongside other DCAs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ceojuice
• LinkedInlinkedin.com/company/ceo-juice

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEO Juice