Muck Rack
Muck Rack is an AI-powered, SaaS PR communications platform that unifies a journalist-verified media database, pitching, monitoring, and reporting for 6,000+ PR teams, agencies, and brands across enterprise and mid-market segments.
- Company typePrivate
- Founded2009
- HeadquartersMiami, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Muck Rack does
Muck Rack is a Miami-based, AI-powered public relations software company founded in 2009 by Gregory Galant and Lee Semel. The platform consolidates the end-to-end PR workflow — journalist research, personalized pitching, real-time media monitoring across digital, social, podcast, print, and broadcast channels, automated coverage reporting, and competitive intelligence — into a single subscription product with modular add-ons. Its core differentiator is a journalist-verified media database in which reporters self-maintain profiles, augmented by an AI layer that includes the Curation Engine (automated relevance/sentiment/prominence tagging), Generative Pulse (brand visibility tracking across ChatGPT, Claude, and Gemini), and AI agents for list-building, search, and briefing preparation. Distribution partnerships with GlobeNewswire (press release wire), TVEyes (broadcast), LexisNexis (print), and STAT (healthcare content) extend platform reach into adjacent data layers.
The company operates a three-tier SaaS model — Starter, Standard, and Premier — with annual subscription pricing ranging from roughly $5K for individual users to over $50K for enterprise packages, plus add-on modules for Social Listening (via the 2024 Keyhole acquisition), Print and Broadcast Monitoring, Press Release Distribution, Media Intelligence Services, and API access (Premier-only). Muck Rack serves more than 6,000 customers spanning enterprise brands (Pfizer, Google, Spotify, Visa, Verizon, PepsiCo, FedEx), leading PR agencies (Golin, MSL, Real Chemistry, Walker Sands), financial services, healthcare, retail, travel, government, and nonprofit sectors, with a free journalist-side product creating network effects on the supply side of the database. The company bootstrapped until September 2022, when it raised a $180 million Series A from Susquehanna Growth Equity (founders retained majority ownership), surpassed $50 million in ARR, and grew headcount from roughly 200 to nearly 400. Subsequent acquisitions of Keyhole (August 2024) and Ruepoint (January 2025) extended capabilities into social listening and analyst-led media intelligence services; Ruepoint's brand was fully retired by May 2026 to consolidate under the Muck Rack name.
Muck Rack firmographics
Firmographics- Name
- Muck Rack
- Legal name
- Muck Rack
- Website
- https://muckrack.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Muck Rack is an AI-powered, SaaS PR communications platform that unifies a journalist-verified media database, pitching, monitoring, and reporting for 6,000+ PR teams, agencies, and brands across enterprise and mid-market segments.
- Ownership category
- akta.pro rank
Where Muck Rack is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Muck Rack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Annual subscription model with three tiers (Starter, Standard, Premier) based on team size and feature requirements. Add-ons for specialized capabilities like broadcast monitoring, social listening, and API access
- Press Release Distribution: Add-on service for distributing press releases through GlobeNewswire's network of 70,000+ media outlets and 1M+ financial desktops across 158 countries
- Media Intelligence Services: Premier-tier add-on offering analyst-led coverage curation, executive digests, and measurement reports powered by 100+ certified analysts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic access for individuals |
| Subscription | Annual | Most popular plan for PR teams |
| Subscription | Annual | Most flexible for enterprises and advanced teams |
| Subscription | Annual | Entry-level pricing |
| Subscription | Annual | Mid-market pricing |
| Subscription | Annual | Advanced enterprise packages |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels12 records
Muck Rack product offering
Product offeringCore offering
Muck Rack is an AI-powered public relations software platform that consolidates media research, journalist outreach, monitoring, and measurement into a unified workflow for PR professionals. Core offerings include a journalist-verified media database, AI-assisted pitching, real-time media monitoring across digital, social, print and broadcast channels, press release distribution, and analytics-driven reporting that links earned media to business outcomes.
Product overview
Muck Rack is an AI-powered communications platform that consolidates media research, journalist outreach, monitoring, and measurement into a unified PR workflow. The platform operates on a three-tier pricing model (Starter, Standard, Premier) with modular add-ons. Core capabilities include Media Database (verified journalist contacts), Pitching (AI-powered outreach), Media Monitoring & Alerts, and Reporting (automated analytics). Add-on modules expand functionality: Social Listening (via Keyhole acquisition), Print Monitoring, Broadcast Monitoring (via TVEyes partnership), and Press Release Distribution (via GlobeNewswire). The platform's AI layer includes Curation Engine for automated coverage analysis, Generative Pulse for AI visibility tracking, and AI agents (Media List Agent, Search Agent, Media Brief Assistant) for workflow automation. Media Intelligence Services adds analyst-led insights to the AI-powered monitoring. Muck Rack API enables Premier customers to pull data into Snowflake, Tableau, and Power BI.
Differentiator
Problem solved
Functional benefit
Brands
- Generative Pulse: GEO monitoring tool for PR and comms teams that tracks how brands appear across ChatGPT, Claude, and Gemini; identifies journalists and outlets driving AI citations; and surfaces exact URLs behind AI answers.
- Generative Pulse Summit
Products and services
- Media Database AI-powered global directory of verified journalist contacts spanning digital, broadcast, print, podcasts, newsletters and social media, backed by journalist self-maintenance and editorial verification.
- Pitching Media outreach platform enabling personalized pitch delivery, engagement tracking, and follow-up management, with AI features including Media List Agent and PressPal AI, plus automatic coverage detection as Pitch Placements.
- Press Release Distribution In-platform press release drafting, formatting, and distribution via GlobeNewswire's global network of 70,000+ outlets across 158 countries, with AI optimization and post-distribution reporting.
- Media Monitoring & Alerts Real-time monitoring across digital, social, podcasts, print and broadcast media, with AI-driven relevance and sentiment tagging, and flexible alert delivery via email, scheduled digest, or Slack.
- Social Listening Social media monitoring and analytics tracking brand mentions, competitor conversations, and industry topics across X (Twitter), Facebook, Instagram, YouTube and TikTok, with sentiment analysis and influencer identification.
- Print Monitoring Global print monitoring covering newspapers, trade journals, magazines and business publications worldwide via LexisNexis partnerships, with access to full article text including paywalled content.
- Broadcast Monitoring TV and radio monitoring via TVEyes partnership covering over 1,600 stations in the U.S., U.K., Canada, and Australia, with real-time alerts, archived content, clip editing, and transcript access.
- Reporting AI-powered analytics and reporting tools including automated Coverage Reports, customizable Dashboards, interactive Presentations, and Newsletters, with Google Analytics integration linking earned media to website traffic.
- Generative Pulse GEO monitoring tool tracking brand visibility across ChatGPT, Claude, and Gemini, showing AI Visibility Score, competitor benchmarking, top-cited journalists and outlets, and sentiment analysis of brand mentions in AI-generated responses.
- Media Intelligence Services Analyst-led service pairing human expertise with AI-powered monitoring, including Curation Engine analysis, Executive Digests for leadership briefings, and Measurement & Insight Reports backed by 100+ AMEC-certified analysts.
- Muck Rack API Programmatic access to article, broadcast, and media intelligence data for Premier customers, enabling saved-search data to be pulled into internal data warehouses (e.g., Snowflake) or BI tools (Tableau, Power BI).
- Inbound Media Manager Platform for managing incoming press requests from journalists, allowing teams to track requests, view full conversations alongside journalist profiles, assign ownership, and collaborate.
Quantifiable outcome
- 10% average lift in open and click rates for beta users of Media List Agent
- +5 more outcomes
Companies that use Muck Rack
Customer profileNamed customers22 records
Segments12 records
Ideal customer profiles4 records
Muck Rack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature8 records
Muck Rack partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- STATcoreContent licensing partnership making STAT's healthcare, science, and public health content available within Muck Rack's AI-powered communications platform
- Sounds ProfitableminorJoined Sounds Profitable Partner Network, a trade association for the podcasting industry with nearly 210 member organizations globally, to expand podcast monitoring capabilities
- RuepointcoreAcquired global media intelligence company to expand European presence and combine Ruepoint's editorial expertise with Muck Rack's AI-powered platform
- KeyholecoreAcquired social listening and analytics platform to enhance Muck Rack's PR software with social media monitoring capabilities across multiple platforms
- GlobeNewswirecorePress release distribution partnership through which Muck Rack distributes press releases to GlobeNewswire's network of 70,000+ media outlets, 1M+ financial desktops, and 158 countries
- TVEyescoreBroadcast monitoring partnership enabling Muck Rack customers to access TV and radio clips alongside digital and print coverage through speech-to-text technology
- LexisNexiscorePrint newspaper monitoring partnership enabling Muck Rack to track coverage in print publications alongside digital monitoring
- NavanminorCustomer case study showcasing how Navan uses Muck Rack for IPO coverage tracking and executive reporting
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
Muck Rack competitors and assessment
Company assessmentBroad incumbents
- Cision: Cision is the largest incumbent in PR software and media intelligence, with a 1.4M+ contact database, distribution wires, and monitoring tools. It competes head-to-head with Muck Rack across media database, monitoring, and distribution, but at a much larger, more enterprise-siloed scale.
- Meltwater: Meltwater is a global media and social intelligence platform offering media monitoring, social listening, and analytics. It directly competes with Muck Rack on monitoring and reporting, with broader consumer/social reach and a strong enterprise installed base.
- PR Newswire: PR Newswire (a Cision company) is a dominant press release distribution wire and media intelligence provider. It overlaps Muck Rack on press release distribution and basic media monitoring for enterprise customers.
- Business Wire: Business Wire is a Berkshire Hathaway-owned press release distribution and disclosure service. It competes with Muck Rack's press release distribution add-on and adjacent media intelligence features, primarily serving publicly traded and regulated companies.
- Brandwatch: Brandwatch is a consumer intelligence and social listening platform. It overlaps with Muck Rack's Social Listening (Keyhole) module and competes for brand and PR team social monitoring budgets, with deeper consumer-research functionality.
Direct peers
- GlobeNewswire: GlobeNewswire is a press release distribution wire that is also Muck Rack's distribution partner. It offers its own media monitoring and disclosure products, putting it in direct competition for press release workflows even as Muck Rack relies on its network.
- TVEyes: TVEyes is a broadcast and podcast monitoring provider and Muck Rack's broadcast monitoring partner. It sells directly to PR teams and competes for the same broadcast monitoring budget Muck Rack addresses as an add-on.
Emerging players
- Talkwalker: Talkwalker is an AI-enabled consumer intelligence and social listening platform. It overlaps with Muck Rack's monitoring and social listening capabilities, particularly for brand and competitive intelligence use cases, but is more focused on social than earned media.
- PRophet: PRophet is an AI-driven PR and communications platform for media monitoring, pitching, and predictive analytics. It targets the same AI-augmented PR workflow as Muck Rack's Media List Agent and Pitching products, often at a lower price point for smaller teams.
- Press Hook: Press Hook is an AI-powered PR platform connecting brands and journalists for media outreach and coverage tracking. It targets the same end users (PR teams at brands and agencies) as Muck Rack's Pitching and Media Database, with a more modern, AI-first positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Muck Rack social profiles
Digital presenceMuck Rack compliance and trust
Trust signalCompliance1 record
Muck Rack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muck Rack leadership team
Management profileNumber of profiles
Profiles12 records
Muck Rack subsidiaries and ownership
Company hierarchySubsidiaries2 records
Muck Rack funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muck Rack M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muck Rack
What does Muck Rack do?
Muck Rack is an AI-powered public relations software platform that consolidates media research, journalist outreach, monitoring, and measurement into a unified workflow for PR professionals. Core offerings include a journalist-verified media database, AI-assisted pitching, real-time media monitoring across digital, social, print and broadcast channels, press release distribution, and analytics-driven reporting that links earned media to business outcomes.
Is Muck Rack a public or private company?
Muck Rack is a private company. It is classified as venture growth investor backed and is currently operating.
When was Muck Rack founded?
Muck Rack was founded in 2009. It employs 251 to 500 people.
Where is Muck Rack based?
Muck Rack is headquartered in Miami, United States, in the North America region.
How does Muck Rack make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are press Release Distribution and media Intelligence Services.
Who are Muck Rack's main competitors?
Broad incumbents on record are Cision, Meltwater, PR Newswire, Business Wire and Brandwatch. Direct peers are GlobeNewswire and TVEyes. Emerging players are Talkwalker, PRophet and Press Hook.
Does Muck Rack have an API?
Yes. The Muck Rack API allows Premier customers programmatic access to article, broadcast, and media intelligence data. It enables organizations to pull saved search results into internal systems (e.g., Snowflake) or BI tools (e.g., Power BI, Tableau). Customers create saved searches in Muck Rack, then use a secure API key to automatically request and receive article data rather than manually exporting. The API is an add-on for Premier customers with pricing based on data volume and request frequency, billed annually. Developer documentation is at muckrack.com/pr-software/api.