What Woo X does

WOO X is a centralized cryptocurrency exchange founded in 2019 and incubated by Kronos Research, a multi-strategy trading firm specializing in market making, arbitrage, and high-frequency trading. Headquartered in Taipei with a Singapore operational base, the platform serves over 300,000 active traders across 35+ countries, offering spot trading, margin trading up to 10x, and perpetual futures up to 100x across 500+ trading pairs. In October 2025, FusionX Digital, a Web3 private equity fund, acquired WOO X under a Global Strategy Committee structure designed to scale the centralized exchange while the broader WOO team focuses on DeFi and AI initiatives.

The platform's technology stack centers on aggregated liquidity sourced from major venues including Binance and OKX, supported by designated market makers and Kronos Research's market-making operations. WOO X differentiates through proprietary order types such as Retail Price Improvement (RPI) orders reserved for non-algorithmic retail traders, a unique CounterTrading feature within social trading that allows users to take opposite positions against lead traders, and a live Proof of Reserves dashboard updated every 15 minutes with Merkle tree balance verification. Following a May 2026 fee restructure, maker fees are 0% across all VIP tiers. The product suite extends beyond trading into Earn/Lending vaults, tokenized Real World Asset products (U.S. Treasury Bills and a BlackRock iShares SHYG-backed High Yield Corporate Bond Vault via OpenTrade), and GMCI-powered crypto index perpetuals (GMCI 30, GMCI Meme, GMCI L2). The My WOO loyalty program tiers benefits by WOO token holdings, with over 190 million additional tokens staked in response to fee-sharing initiatives.

WOO X generates revenue primarily through spot and perpetual futures trading fees, margin interest income, WOO token staker fee-sharing arrangements, and RWA vault management fees. The company projected $42 million in FY2025 revenue, representing 43% year-over-year growth per its H1 2025 investor update. Distribution is self-serve via web (woox.io) and mobile apps (iOS/Android) with localized versions in seven languages, supplemented by an affiliate program offering up to 60% commission and a broker program. The platform is backed by institutional investors including Binance Labs, Wintermute, Dragonfly, Amber Group, Crypto.com, Gate.io, Antalpha, and HashKey, and raised $9 million in a January 2024 funding round led by Caladan. WOO X holds ISO/IEC 27001 certification, though it experienced a $14 million unauthorized-withdrawal security incident in July 2025 that remains a material risk factor.

Name

Woo X

Legal name

WOO

Website

https://woox.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

WOO X is a centralized cryptocurrency exchange serving over 300,000 active retail and professional traders globally with spot trading, margin, perpetual futures, and yield products including tokenized real-world assets. Founded in 2019 by Kronos Research and acquired by FusionX Digital in October 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trading Fees (Spot & Futures): Trading fees charged on spot and perpetual futures trades. Following May 2026 update, maker fees are 0% across all tiers with reduced taker fees. Revenue generated from the spread between buy and sell prices and volume-based fees.
2. Margin Interest: Interest income from margin trading where users borrow funds with up to 10x leverage using crypto holdings as collateral. Cross and isolated margin modes available.
3. Fee Sharing with WOO Stakers: Portion of trading fees shared with WOO token stakers. WOO X extends fee sharing with stakers, with over 190 million additional staked WOO tokens attracted by the initiative.
4. RWA Vault Fees: Fees from Real World Asset vault products including U.S. Treasury Bills and High Yield Corporate Bond vaults with yields of 3.7%-6.82% APR.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

WOO X is a centralized cryptocurrency exchange platform offering spot trading, margin trading (up to 10x leverage), and perpetual futures trading (up to 100x leverage), along with yield products through Earn lending vaults, RWA (Real World Asset) vaults including U.S. Treasury Bills and High Yield Corporate Bonds, GMCI Crypto Indices, and social trading features. The platform also operates WOO X Pro, a separate professional-grade trading interface for high-volume and experienced traders.

Product overview

WOO X is a next-generation centralized cryptocurrency exchange offering a unified platform with multiple trading and earning products. The core offering includes spot trading with no leverage, margin trading up to 10x, and perpetual futures up to 100x leverage. The ecosystem extends through GMCI-powered crypto indices (GMCI 30, GMCI Meme, GMCI L2), Earn/Lending Vaults for passive income, RWA Vaults for tokenized real-world assets (U.S. Treasury Bills and High Yield Corporate Bonds via OpenTrade), Social Trading with CounterTrading and WOO Shield features, and Swap Spotlight for early-stage tokens. Token holder benefits are managed through My WOO tiered program. The platform is ISO 27001 certified with live Proof of Reserves. WOO X connects to third-party services including YUSD stablecoin (Aegis), OpenTrade (RWA), GMCI (indices), and Cobo Custody. Following FusionX Digital's acquisition in October 2025, the platform is focused on scaling while incorporating DeFi and AI innovations.

Differentiator

Problem solved

Functional benefit

Brands

• WOOFi: Decentralized finance (DeFi) platform operated by WOO network, providing DeFi services and staking opportunities separate from the centralized WOO X exchange
• WOO X Pro
• Swap Spotlight
• WOO Shield
• CounterTrading
• My WOO
• WOO X Reward Center
• Retail Price Improvement (RPI)

Products and services

• WOO X Exchange Centralized cryptocurrency exchange platform supporting spot trading, margin trading (up to 10x leverage), and perpetual futures trading (up to 100x leverage) for retail and professional crypto traders globally.
• WOO X Pro Professional-tier trading platform providing advanced order types, deeper liquidity access, and enhanced tools tailored for high-volume and professional crypto traders.
• Earn Vaults Yield and lending products that allow WOO X users to earn passive income on deposited crypto assets through algorithmic lending strategies.
• RWA Vaults Tokenized real-world asset vaults providing WOO X users with on-chain exposure to traditional financial instruments including U.S. Treasury Bills and High Yield Corporate Bonds.
• GMCI Crypto Indices Cryptocurrency market indices that allow users to trade diversified crypto exposure via index perpetual contracts on the WOO X platform.

Quantifiable outcome

• Maker fees reduced to 0% across all VIP tiers
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FusionX DigitalcoreStrategic or Co-development Partner · 15 October 2025FusionX Digital, a Web 3 Private Equity fund, acquired WOO X as part of a strategic partnership. The transition brings experienced centralized exchange operators into the WOO ecosystem to scale the platform, expand global reach, and increase utility for the WOO token. A Global Strategy Committee oversees regulatory compliance and enhances product offerings including DeFi and AI innovations.
• Kronos ResearchcoreOthersWOO X was incubated by Kronos Research, a multi-strategy trading firm specializing in market making, arbitrage, CTA, and high-frequency trading with $5-10 billion daily trading volume on global cryptocurrency exchanges.
• OpenTradecoreTechnology or IntegrationExclusive partnership powering WOO X RWA vaults including High Yield Corporate Bond Vault backed by BlackRock iShares ETF. OpenTrade provides institutional-grade platform for real-world asset-backed USDC, USDT & EURC yield products.
• BlackRock (via iShares)coreTechnology or IntegrationBlackRock iShares 0-5 Year High Yield Corporate Bond ETF (SHYG) provides backing for WOO X RWA High Yield Corporate Bond Vault, tracking short-term high yield bonds with maturities under five years.
• Cobo CustodyminorOthersCobo Custody provides cold storage and custody services for WOO X user assets, with data verified periodically by third parties.
• GreenHouseminorOthersGreenHouse.io provides WOO X job application and recruiting platform for careers.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bitget: Global centralized crypto exchange with the industry's leading copy/social trading product, perpetual futures with high leverage, and an aggressive user-growth incentive model — directly comparable to WOO X's social trading and perps focus.
• OKX: Top-tier centralized crypto exchange offering spot, perpetual futures, margin, and Web3/DeFi services. WOO X explicitly aggregates liquidity from OKX, positioning it as both peer and upstream dependency.
• Bybit: Major centralized crypto exchange known for derivatives (perpetuals with up to 100x leverage), copy trading, and aggressive trading competitions — directly comparable product set to WOO X.
• KuCoin: Global centralized crypto exchange with broad spot/futures offerings, copy trading, and earn products — comparable mid-tier exchange targeting similar retail and pro trader segments as WOO X.
• Gate.io: Established centralized crypto exchange with extensive token listings, perpetual futures, and earn products. Also an investor in WOO ecosystem; comparable on product breadth and global retail orientation.
• MEXC: Global centralized crypto exchange specializing in early-stage token listings and high-leverage perpetual futures — comparable to WOO X on Swap Spotlight-style early access and perps product.
• BingX: Centralized crypto exchange heavily focused on social/copy trading and perps, with similar trader-incentive programs. Comparable to WOO X in positioning around copy trading and emerging market user acquisition.
• HTX (Huobi): Global centralized crypto exchange with spot, derivatives, and earn products, serving similar retail/professional trader segments as WOO X.

Broad incumbents

• Crypto.com: Large multi-product crypto platform with exchange, app, and Visa card. Also a WOO investor. Comparable exchange product though broader retail ecosystem makes it an incumbent rather than direct match.
• Binance: The world's largest centralized crypto exchange, offering spot, futures, earn, and Web3 products. While far larger and broader, Binance is both a liquidity source for WOO X (aggregated) and a benchmark competitor; Binance Labs is also a WOO investor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/_WOO_X
• Facebookfacebook.com/WOOecosystem

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woo X