Aramis Group
- Company typePublic
- Founded2001
- HeadquartersArcueil, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
Aramis Group firmographics
Firmographics- Name
- Aramis Group
- Legal name
- Aramis Group S.A.
- Website
- https://aramis.group
- Company type
- Public
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Aramis Group is headquartered
LocationHeadquarters
- HQ city
- Arcueil
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Aramis Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2C Used Car Sales: Primary revenue stream from selling refurbished used vehicles directly to individual consumers (B2C) across six European markets. Revenue of €2,380 million in FY2025 with 119,000 cars sold to individuals.
- Ancillary Services (Financing, Insurance, Maintenance): Comprehensive services including vehicle financing, insurance, and maintenance offered as part of the customer value proposition, generating additional revenue streams alongside vehicle sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vehicle-specific pricing based on condition, age, and specifications |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Aramis Group product offering
Product offeringCore offering
Aramis Group sells refurbished multi-brand used cars online and through customer centers to individual consumers in six European countries (France, Spain, Belgium, the United Kingdom, Austria, Italy), operating its own refurbishment centers, trade-in, financing, insurance, maintenance, and warranty services around the vehicle transaction. The vertically integrated platform combines proprietary digital tools with physical delivery, refurbishment, and after-sales services to enable end-to-end used-car ownership.
Product overview
Aramis Group operates a multi-brand platform for B2C online used car sales across six European countries. The portfolio consists of six regional brands (Aramisauto in France, Clicars in Spain, Cardoen in Belgium, CarSupermarket.com in the UK, Onlinecars in Austria, and brumbrum in Italy) unified under a common operational system. The platform offers a vertically integrated model covering vehicle sourcing, refurbishment, and sales with comprehensive services including financing, insurance, maintenance, trade-in, and warranty programs. Each brand operates locally while sharing technology, operational expertise, and the Aramis Operating System.
Differentiator
Problem solved
Functional benefit
Brands
- Aramisauto: Primary brand for used car sales in France
- Clicars
- Cardoen
- CarSupermarket.com
- Onlinecars
- Brumbrum
Products and services
- Aramisauto (France) Flagship online platform for buying and selling used cars in France, offering thousands of vehicles online with full transparency, online booking, best price guarantee, 1-year no-maintenance fees warranty, and next-day home delivery.
- Clicars (Spain) Pioneer online used-car sales platform in Spain, acquired by Aramis Group in 2017, operating with advanced technological tools for the Spanish used-car market.
- Cardoen (Belgium) Historical player and Belgian market leader in used-car sales, acquired by Aramis Group in 2018 and operating as the group's Belgian subsidiary.
- CarSupermarket.com (United Kingdom) British online used-car platform acquired by Aramis Group in 2021 through a majority stake, operating primarily under the Motor Depot brand in the UK market.
- Onlinecars (Austria) Austrian market leader in B2C refurbished vehicle sales, acquired by Aramis Group in 2022 and operating as the group's Austrian subsidiary.
- brumbrum (Italy) Italian online car retailer and car subscription player, acquired by Aramis Group in 2022 and offering both car sales and subscription services in Italy.
- Vehicle Trade-in Service Online car appraisal service with a best trade-in price guarantee, offering 3-minute online appraisal, fixed offer in 2 hours via mobile app, and home or customer-center car pick-up.
- Financing Services Comprehensive financing options offered to customers purchasing vehicles through the group's platforms across European markets.
- Insurance Services Comprehensive insurance products offered to customers purchasing vehicles through the group's platforms across European markets.
- Maintenance Services Comprehensive maintenance services available for vehicles purchased through the group's platforms across European markets.
- 1-Year No-Maintenance-Fees Warranty Warranty providing 1 year of coverage without maintenance fees for vehicles purchased through the group's platforms.
- 100% Refund / 15-Day Trial Guarantee Up to 15-day satisfaction guarantee (also referenced as up to 30 days in places) allowing customers to return a purchased vehicle for a full refund, far exceeding the traditional dealership trial period.
- Aramisauto ChatGPT Application Consumer-facing AI application launched on ChatGPT by AramisAuto to support the used-car buying journey, claimed as the first such deployment by a French automotive player.
- Aramisauto Online Car Appraisal Mobile App Mobile application providing customers with a fixed trade-in offer for their existing vehicle in 2 hours without leaving home.
Quantifiable outcome
- 15-day trial period (vs. 15 minutes at traditional dealerships)
- +3 more outcomes
Companies that use Aramis Group
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Aramis Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Aramis Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Cazoo (Italy operations)minorAramis Group acquired Cazoo's Italian operations in October 2022, further expanding its footprint in Italy following the brumbrum acquisition.
- OnlinecarscoreAcquired in June 2022, Onlinecars is the Austrian market leader in B2C refurbished vehicle sales, strengthening Aramis Group's market consolidation and European operations expansion.
- brumbrum (Italy)coreAcquired in 2022, brumbrum is the Italian leader in online car sales and car subscription services, expanding Aramis Group to Italy.
- CarSupermarket.com (UK)coreAcquired in 2021 (majority stake), CarSupermarket.com is a UK pioneer used car platform strengthening Aramis Group's presence in the UK's leading European used car market.
- Cardoen (Belgium)coreAcquired in 2018, Cardoen is a historical player and market leader in Belgium, establishing Aramis Group's presence in the Belgian market.
- Clicars (Spain)coreAcquired in 2017, Clicars is a pioneer in online used car sales in Spain and a key player in the Spanish market expansion.
- Stellantis (formerly PSA Peugeot-Citroën Group)coreLong-term capital and strategic alliance created in 2016 (originally with PSA Peugeot-Citroën, now Stellantis) to accelerate the development of online sales of used vehicles and associated services. Stellantis remains a key strategic partner and major shareholder.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Aramis Group competitors and assessment
Company assessmentDirect peers
- Vroom: US-based online used car retailer pursuing a vertical reconditioning and home delivery model directly comparable to Aramis. Despite its recent restructuring, the original Vroom model closely mirrors Aramis Group's optichannel + reconditioning approach and serves as a strategic cautionary comparable.
- Cazoo: Founded as a UK online used car retailer with a vertically integrated reconditioning and home delivery model very similar to Aramis. Now restructured after a high-profile collapse, but the residual Cazoo UK business and Cazoo Italy (which Aramis itself acquired in 2022) make it a direct comparable.
- Carvana: US-listed pure-play online used car retailer with vertical reconditioning centres, home delivery and a 7-day money-back guarantee. Operates in a different geography but offers the closest analogue to Aramis's vertically integrated, reconditioning-led, direct-to-consumer used car model.
- Auto1 Group: Berlin-headquartered, publicly listed European platform for online used car purchasing and selling with consumer and dealer brands (Autohero, Auto1.com). Closest direct competitor to Aramis Group by product, customer (B2C used car buyers), and pan-European operating model.
Others
- Cox Automotive (Manheim): Global automotive services group operating Manheim auctions and a suite of dealer software and remarketing tools. Comparable as the wholesale/infrastructure layer that feeds Aramis's sourcing funnel, not as a consumer-facing competitor.
- Spoticar: Stellantis's own certified pre-owned used car brand operating across Europe. Not a direct competitor in the sense of a peer investor — Aramis Group is a Stellantis partner — but it competes head-to-head for certified used vehicle supply and demand, and is the most strategically adjacent peer.
Broad incumbents
- Mobile.de: Germany-headquartered, Adevinta-owned online used car listings marketplace and the dominant German classifieds platform. A broad incumbent in the same consumer used-car purchase journey, particularly relevant for Aramis's Belgium and Austria cross-border dynamics.
- AutoScout24: Largest pan-European online used and new car listings marketplace, owned by Scout24. Provides the demand aggregation layer that Aramis competes with for buyer attention, but does not recondition or take inventory risk itself.
Regional players
- Kavak: LATAM-headquartered used car marketplace with vertical reconditioning that has expanded into Europe and the Middle East. Comparable vertical integration and tech-led refurbishment approach, but operates in a different geography to Aramis's European footprint.
Emerging players
- Heycar: European online used car marketplace backed by Volkswagen Group, offering certified used vehicles from OEMs and dealers. Comparable to Aramis's online consumer-facing offering but operates as a marketplace rather than a vertically integrated retailer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Aramis Group social profiles
Digital presenceAramis Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aramis Group leadership team
Management profileNumber of profiles
Profiles12 records
Aramis Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Aramis Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aramis Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aramis Group
What does Aramis Group do?
Aramis Group sells refurbished multi-brand used cars online and through customer centers to individual consumers in six European countries (France, Spain, Belgium, the United Kingdom, Austria, Italy), operating its own refurbishment centers, trade-in, financing, insurance, maintenance, and warranty services around the vehicle transaction. The vertically integrated platform combines proprietary digital tools with physical delivery, refurbishment, and after-sales services to enable end-to-end used-car ownership.
Is Aramis Group a public or private company?
Aramis Group is a public company. It is classified as public and is currently operating.
When was Aramis Group founded?
Aramis Group was founded in 2001. It employs 101 to 250 people.
Where is Aramis Group based?
Aramis Group is headquartered in Arcueil, France, in the Europe region.
How does Aramis Group make money?
Two revenue lines are on record. B2C Used Car Sales are the primary driver. The others are ancillary Services (Financing, Insurance, Maintenance).
Who are Aramis Group's main competitors?
Direct peers on record are Vroom, Cazoo, Carvana and Auto1 Group. Others are Cox Automotive (Manheim) and Spoticar. Broad incumbents are Mobile.de and AutoScout24. Kavak is listed as a regional player. Heycar is listed as an emerging player.
Does Aramis Group have an API?
No public API is recorded for Aramis Group.