Clicars
Clicars is a Madrid-based digital auto retailer selling reconditioned used and km0 vehicles to individual consumers in Spain via an e-commerce platform, six physical showrooms, in-house financing, and home delivery, operating as the Spanish subsidiary of Aramis Group.
- Company typePrivate
- Founded2015
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Clicars does
Clicars Spain, S.L.U. is a Madrid-headquartered digital auto retailer specializing in the sale of reconditioned used and km0 (near-new) vehicles to individual consumers across Spain. The company was incorporated in February 2015 and commenced operations in 2016, positioning itself around an in-house 360° reconditioning process performed at what it describes as Europe's largest vehicle reconditioning factory in Madrid, with each unit subject to a 270-point inspection before sale. Its inventory spans more than 20 brands (including Volkswagen, Peugeot, BMW, Mercedes, Toyota, Audi, SEAT and others) and approximately 1,600 vehicles in stock at any given time, with prices ranging from roughly €6,000 to over €70,000.
The company's go-to-market is a digital-first omnichannel model: customers transact primarily through the clicars.com e-commerce platform, supported by six physical showrooms in Madrid, Alicante, Córdoba, Málaga, Valencia and Zaragoza, and a 24-hour home delivery service across mainland Spain. Revenue is generated principally through one-time vehicle sales, supplemented by recurring in-house financing (with monthly payments starting from €170 and a 10% discount available when 100% of the purchase is financed), trade-in vehicle purchases, and an extended Premium Warranty covering up to three years. Since 2016 the company has served more than 70,000 cumulative customers.
Clicars operates as a wholly-owned subsidiary of Aramis Group, a France-based, publicly listed pan-European digital auto retailer present in six countries (Spain, France, Belgium, the United Kingdom, Austria and Italy) that sells approximately one car per minute across its portfolio. Following a December 2025 leadership transition and an April 2026 Aramis Group reorganization into geographic clusters (France-Belgium and Spain-Italy), Clicars now sits within the Spain-Italy cluster under CEO Alejandro Garcia Mella, indicating deeper integration with the parent's multi-country operating platform.
Clicars firmographics
Firmographics- Name
- Clicars
- Legal name
- Clicars Spain, S.L.U.
- Website
- https://clicars.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clicars is a Madrid-based digital auto retailer selling reconditioned used and km0 vehicles to individual consumers in Spain via an e-commerce platform, six physical showrooms, in-house financing, and home delivery, operating as the Spanish subsidiary of Aramis Group.
- Ownership category
- akta.pro rank
Where Clicars is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
Clicars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales: One-time sale of pre-owned, km0, and new vehicles with prices ranging from approximately €6,000 to €70,000+. Both retail pricing and financing options available.
- Financing Services: In-house financing options with monthly payments starting from €170/month. Customers can finance 100% of purchase price with various terms available. 10% discount offered for full financing.
- Trade-in Services: Customers can sell their existing vehicles to Clicars with immediate payment, facilitating the purchase of replacement vehicles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pre-owned vehicles (2014-2025) with prices from €6,000 to €40,000+ |
| Unit Pricing | Pay-as-you-go | Km0 (near-new) vehicles with up to 100km, priced 11-48% below new car prices |
| Subscription | Monthly | Financing options with monthly payments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Clicars product offering
Product offeringCore offering
Clicars is a Spanish digital auto retailer that sells reconditioned used cars and near-new (km0) vehicles through its online platform and six physical showrooms across Spain. The company offers an integrated buying experience including in-house vehicle financing, a 270-point inspection and 360° reconditioning process, a 100-day/3,000 km reliability guarantee with refund, an extended Premium warranty of up to three years, trade-in valuation, and 24-hour home delivery across mainland Spain.
Product overview
Clicars is a digital auto retailer operating as a multi-brand used and near-new (km0) car dealership in Spain. The platform offers a unified customer journey encompassing vehicle browsing, purchase, financing, and after-sale warranty services. Core offerings include a digital showroom of over 1,600 reconditioned vehicles across multiple brands (Volkswagen, Peugeot, BMW, Mercedes, Toyota, etc.) and body types (SUV, Berlina, Familiar, Compacto, etc.), complemented by in-house financing, an extended warranty program (Garantía Premium), an in-house reconditioning factory, trade-in valuation, and home delivery. The company is a subsidiary of Aramis Group, the European leader in online car sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Reconditioned Used Cars (Coches segunda mano)
Quantifiable outcome
- Up to 30% cheaper than new vehicles
- +2 more outcomes
Companies that use Clicars
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Clicars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Clicars partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aramis GroupflagshipParent company of Clicars. Aramis Group is a pan-European digital auto retailer operating in 6 countries (Spain, France, Belgium, UK, Austria, Italy) and sells 1 car per minute. Clicars is the Spanish subsidiary under this group.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Clicars competitors and assessment
Company assessmentDirect peers
- Auto1 Group: Pan-European online used-car platform operating across multiple European markets with reconditioning centers and a B2C retail brand (Autohero). Directly comparable to Clicars in digital-first used-car retail, multi-brand inventory, and integrated financing and warranty offerings.
- Aramis Auto: Sister brand of Clicars under Aramis Group, operating the same online used-car retail model in France. Operationally identical in reconditioning, financing, warranty, and home delivery, making it the closest comparable for unit economics and product mix.
- Brumbrum: Italian online used-car retailer and sister brand under Aramis Group, paired with Clicars in the new Spain-Italy cluster. Comparable in digital sales platform, reconditioning-led quality, financing, and warranty offering, with similar target customer and unit economics.
- Cardoen: Belgian sister brand under Aramis Group operating the same reconditioned used-car retail model. Shares platform, processes, and value proposition with Clicars, providing a direct cross-market comp.
- Carvana: US-based pure-play online used-car retailer with integrated reconditioning, financing, home delivery, and 7-day money-back guarantee. Closest international analogue to Clicars' digital-first, reconditioning-led omnichannel model.
- Coches.net: Leading Spanish online used-car listing platform with dealer and private listings. Direct competitor for Spanish used-car demand, though it operates a marketplace model without Clicars' owned reconditioning infrastructure.
Emerging players
- Kavak: Latin American used-car platform expanding into Europe with reconditioning hubs and digital retail. Comparable business model targeting emerging-market used-car digitization with similar quality assurance and financing offerings.
- Wallapop: Spanish peer-to-peer marketplace with a growing used-vehicle vertical including shipping and verification services. Competes for the same Spanish used-car demand via an asset-light model.
- Heycar: European online used-car marketplace backed by Volkswagen Group offering certified pre-owned vehicles from franchised dealers. Comparable in targeting quality-assured used cars online across European markets.
Broad incumbents
- AutoScout24: European online vehicle marketplace with strong presence in Spain across new and used cars. Comparable in serving Spanish car buyers online but operates as a classifieds platform rather than an owned-inventory retailer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Clicars social profiles
Digital presenceClicars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clicars leadership team
Management profileNumber of profiles
Profiles2 records
Clicars funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clicars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clicars
What does Clicars do?
Clicars is a Spanish digital auto retailer that sells reconditioned used cars and near-new (km0) vehicles through its online platform and six physical showrooms across Spain. The company offers an integrated buying experience including in-house vehicle financing, a 270-point inspection and 360° reconditioning process, a 100-day/3,000 km reliability guarantee with refund, an extended Premium warranty of up to three years, trade-in valuation, and 24-hour home delivery across mainland Spain.
Is Clicars a public or private company?
Clicars is a private company. It is classified as corporate owned and is currently operating.
When was Clicars founded?
Clicars was founded in 2015. It employs 11 to 50 people.
Where is Clicars based?
Clicars is headquartered in Madrid, Spain, in the Europe region.
How does Clicars make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are financing Services and trade-in Services.
Who are Clicars's main competitors?
Direct peers on record are Auto1 Group, Aramis Auto, Brumbrum, Cardoen, Carvana and Coches.net. Emerging players are Kavak, Wallapop and Heycar. AutoScout24 is listed as a broad incumbent.
Does Clicars have an API?
No public API is recorded for Clicars.