MV.Health

What MV.Health does

MV.Health, operating as MysteryVibe, is a London-founded medical device company (founded 2014) that designs, manufactures, and sells FDA-registered Class II therapeutic vibrators (21 CFR §884.5960, product code KXQ) for the treatment of erectile dysfunction and broader women's and men's sexual health. Its core technology is a patented body-adaptive multi-bend design with 1–6 individually controllable motors per device, 16 intensity levels, precision vibration frequencies, and an accompanying smartphone app for remote control and custom pattern creation. The portfolio spans six core SKUs — Crescendo 2, Poco, Legato, Molto, Tenuto 2, and Tenuto Mini — plus complementary accessories (lubricants, vaginal lotions/serums, pelvic trainers), with prices ranging from $125 to $175 after a standing 50% promotional discount.

The company makes money through one-time hardware purchases, not subscriptions. Its go-to-market blends product-led direct-to-consumer e-commerce on mv.health with an enterprise/institutional channel covering full US Veterans Affairs reimbursement and distribution through major US healthcare distributors (Medline, Cencora, Premier, Boxout), telehealth integrations, and a Samsung Health partnership. All core devices are FSA/HSA eligible, expanding consumer purchasing options. MV.Health serves primarily three end-user segments — women seeking intimate wellness/menopause/pelvic floor support, men with erectile or prostate concerns, and couples — alongside institutional buyers (hospitals, urology/gynecology practices, telehealth platforms, corporate wellness programs). Clinical development is steered by the King's College London Chair of Urology and supported by 15 peer-reviewed publications, with reported efficacy of 95% across 200,000+ cumulative users and 60+ international awards including Deloitte Fast 500 EMEA and the King's Awards for Enterprise Innovation 2026.

Name

MV.Health

Legal name

MysteryVibe

Website

https://mv.health

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MV.Health (MysteryVibe) is a London-founded medical device company selling FDA-registered Class II body-adaptive vibrators for erectile dysfunction and women's and men's sexual health, serving direct-to-consumer buyers, US Veterans Affairs, and institutional healthcare distributors.

Ownership category

akta.pro rank

Product category

Sexual health medical devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

akta.pro secondary industry

Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)

Keywords

• Sexual health devices
• Therapeutic vibratory devices
• Men's wellness devices
• Women's wellness devices
• Pelvic floor devices

Headquarters

HQ city

Puttenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Device Sales: One-time purchase of medical-grade vibratory stimulation devices. Devices include Crescendo 2, Tenuto 2, Tenuto Mini, Molto, Legato, and Poco. Products are FDA-registered Class II therapeutic vibrators (21 CFR §884.5960, product code KXQ) for treatment of erectile dysfunction. All core devices are FSA/HSA eligible.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

MV.Health designs, manufactures, and sells FDA-registered Class II medical vibratory devices (Crescendo 2, Poco, Legato, Molto, Tenuto 2, Tenuto Mini) for women's and men's sexual health and intimate wellness, using patented body-adaptive multi-bend technology with multi-motor precision vibration therapy. The company distributes globally through direct-to-consumer e-commerce as well as through medical device distributors, the US Veterans Affairs, the UK NHS, and physician networks, and sells complementary accessories such as lubricants, vaginal lotions/serums, and pelvic floor trainers.

Product overview

MV.Health is an award-winning leader in Women’s & Men’s Health devices, offering six core vibrating devices engineered with patented body-adaptive technology. The product portfolio includes Crescendo 2 and Poco for women (supporting arousal, intimacy, and lubrication), Legato for external vulvar stimulation, Tenuto 2 and Tenuto Mini for men (supporting erectile function and prostate wellness), and Molto for prostate wellness. All devices feature multi-motor vibration technology, app control via the MysteryVibe/MV App, USB charging, water resistance, and 16 intensity levels. The company also offers complementary accessories including lubricants, vaginal lotions/serums, and pelvic floor trainers. Devices are FDA-registered Class II therapeutic vibrators (21 CFR §8845960) for erectile dysfunction treatment, are FSA/HSA eligible, and are backed by peer-reviewed clinical research. Founded in London with biomedical engineering expertise steered by King’s College Chair of Urology, MV.Health has helped over 200,000 users worldwide and won over 60 international awards.

Differentiator

Problem solved

Functional benefit

Brands

• Crescendo 2: Body-adaptive targeted stimulation device to support natural lubrication & arousal. Features 6 power motors.
• Poco
• Legato
• Molto
• Tenuto 2
• Tenuto Mini

Products and services

• Crescendo 2 Body-adaptive targeted stimulation device with 6 motors designed to support natural lubrication and arousal for women; ultra-bendable design adapts to user anatomy for internal and external stimulation. Sold direct-to-consumer with promotional pricing of $165 (50% off from $329), 2-hour runtime, 24-month warranty, water-resistant, and app-controlled via the MV app.
• Poco Compact vibrating device with 2 motors designed to support arousal and enhance intimacy for women; bendable, palm-sized design for targeted stimulation. Sold direct-to-consumer with promotional pricing of $125 (50% off from $249), app-controlled, with 16 intensity levels.
• Legato External-only vibration device with 4 motors supporting natural lubrication; the world's first flexible labia and vulva stimulator designed for external stimulation without insertion, with menopause support positioning. Sold direct-to-consumer with promotional pricing of $150 (50% off from $299), app-controlled, with 16 intensity levels and 360-degree external stimulation.
• Molto Ultra-slim, flexible device with 1 motor for prostate wellness and targeted stimulations to anus, prostate, and vagina; ergonomically designed with large base, suitable for first-time users. Sold direct-to-consumer with promotional pricing of $150 (50% off from $299), with 16 intensity levels.
• Tenuto 2 Wearable medical vibrator with 4 motors designed to improve erections, ejaculations, and stimulate perineum and partner; ultra-flexible, body-adaptive design. Sold direct-to-consumer with promotional pricing of $175 (50% off from $349), FDA-registered Class II therapeutic vibrator for erectile dysfunction treatment, 16 intensity levels, app-controlled.
• Tenuto Mini Compact wearable medical vibrator with 3 motors designed to improve erections, ejaculations, and stimulate partner; supports prostate wellness and erection confidence, fits 90% of men. Sold direct-to-consumer with promotional pricing of $140 (50% off from $279), app-controlled, 16 intensity levels, 1-hour runtime.
• Pjur Aqua Lube Long lasting, latex-safe, non-sticky water-based personal lubricant sold as a complementary accessory on the MV.Health storefront.
• Kindra Daily V Lotion Daily-use vaginal lotion formulated to improve vaginal dryness, sold as a complementary accessory on the MV.Health storefront.
• Kindra V Relief Serum Vulvovaginal discomfort and sensitivity relief serum sold as a complementary accessory on the MV.Health storefront.
• Kindra V Hydration & Relief Duo Combination product pairing the Daily V Lotion and V Relief Serum to improve vaginal dryness and alleviate pain, sold as a complementary accessory on the MV.Health storefront.
• Soul Source Silicone Pelvic Trainers Silicone vaginal trainers available in small, medium, and large sets for pelvic floor training, sold as a complementary accessory on the MV.Health storefront.

Quantifiable outcome

• 95% efficacy rate for supported conditions
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• VA (Veterans Affairs)coreChannel Partner/ Reseller/ DistributorUS Veterans Affairs healthcare system provides full reimbursement for the entire lineup of six MV devices. This partnership enables veterans to access MV's FDA-registered medical devices for erectile dysfunction and sexual health treatment through VA healthcare benefits.
• MedlinecoreChannel Partner/ Reseller/ DistributorMajor US healthcare distributor serving hospitals and medical facilities. Distributes MV medical devices to healthcare institutions across the United States.
• CencoracoreChannel Partner/ Reseller/ DistributorGlobal pharmaceutical and healthcare distribution company (formerly AmerisourceBergen) that distributes MV devices to healthcare facilities and providers.
• BoxoutmajorChannel Partner/ Reseller/ DistributorMedical device distributor serving healthcare institutions with MV's sexual health devices.
• PremiermajorChannel Partner/ Reseller/ DistributorHealthcare improvement company and group purchasing organization that provides access to MV devices for member healthcare systems.
• Cedars SinaiminorStrategic or Co-development PartnerLeading medical institution where doctors recommend MV devices to patients. Features in MV's medical testimonials and physician endorsements.
• King's College LondoncoreStrategic or Co-development PartnerResearch institution whose Chair of Urology steers MV's product development and clinical validation. Provides scientific oversight and medical credibility.
• NHSmajorStrategic or Co-development PartnerUK National Health Service collaborating with MV on sexual health initiatives and clinical programs.
• Rush University Medical CenterminorStrategic or Co-development PartnerLeading medical institution featuring in MV's physician network. Doctors at Rush recommend MV devices to patients.
• The London ClinicminorStrategic or Co-development PartnerPrivate hospital in London where doctors recommend MV devices as part of sexual health treatment protocols.
• Albany Medical CenterminorStrategic or Co-development PartnerMedical institution in MV's physician network recommending sexual health devices.
• Endeavor HealthminorStrategic or Co-development PartnerHealthcare system in MV's physician network for sexual health device recommendations.
• Medical University of South Carolina (MUSC)minorStrategic or Co-development PartnerAcademic medical center in MV's network of physicians recommending sexual health devices.
• AdvaMed (Advanced Medical Technology Association)coreOthersMV sits on AdvaMed working groups which work with scientific and medical stakeholders to support consumer access to safe and effective medical devices.
• CHPA (Consumer Healthcare Products Association)coreOthersMV participates in CHPA committees working with scientific and medical stakeholders on regulatory and access issues for sexual health medical devices.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MysteryVibe (parent brand) — direct: MysteryVibe / MV.Health's legacy site covers the same six-device portfolio; included to flag overlap of the company's own multi-brand presence.
• Lelo: Premium sexual wellness brand selling vibratory massagers and couples' devices globally via DTC and retail; directly competes with MV.Health across women's, men's, and couples' product lines with a similarly design-forward, medical/clinical positioning.
• Satisfyer (WOW Tech): Mass-market sexual wellness brand specializing in air-pulse and vibratory stimulators; competes with MV.Health's Crescendo, Poco, and Legato on women's sexual wellness at more accessible price points and large global marketing scale.
• Dame Products: Women's sexual wellness brand selling vibrators and pelvic health devices through DTC; closest direct competitor in targeting women and couples with clinical-leaning, design-led products similar to Crescendo 2 and Legato.
• We-Vibe (Standard Innovation): Couples-focused sexual wellness brand known for app-connected wearable vibrators; comparable to MV.Health's app-controlled Tenuto and Crescendo lines and competes in the couples/intimacy segment.
• Womanizer (WOW Tech): Pioneer of air-pulse clitoral stimulators owned by WOW Tech; competes directly with MV.Health's women's products (Crescendo, Poco, Legato) on arousal and lubrication outcomes.

Broad incumbents

• Vibratex (Magic Wand): Long-established manufacturer of the Magic Wand and other body massagers; broader sexual wellness and personal massager portfolio that overlaps with MV.Health's vibratory devices for sexual health applications.
• Therabody: Premium percussive therapy and wellness hardware brand; broader consumer wellness portfolio with overlapping vibration therapy technology and similar premium DTC distribution model.
• CalExotics: Established sexual wellness manufacturer with broad product catalog across vibrators and intimate devices; competes with MV.Health at the mass and mid-tier price points and through wider retail distribution.

Emerging players

• Elvie: Femtech hardware company selling app-connected pelvic floor trainers (Elvie Trainer) and breast pumps; comparable in design-led, app-connected women's health hardware and clinical positioning, partially overlapping with MV.Health's pelvic floor wellness segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mvhealthhq
• Facebookfacebook.com/mvhealthhq
• LinkedInlinkedin.com/company/mvhlth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MV.Health