NiaHealth

What NiaHealth does

NiaHealth is a Canadian digital health company headquartered in Edmonton, Alberta, that delivers annual biomarker testing subscriptions and personalized health analytics to health-conscious consumers. Founded in 2025 and emerging from stealth in April 2025, the company has completed over 150,000 biomarker tests across nine Canadian provinces (excluding Quebec, the U.S., and the territories) and built a 12,000+ waitlist. NiaHealth's core offering is annual blood testing with 40 to 120+ biomarkers, clinician-led virtual consultations, longitudinal tracking via an interactive dashboard, and identification of over 1,100 health risks, positioning itself as complementary to primary care by filling the preventive testing gaps left by standard checkups.

NiaHealth's platform is built around several proprietary technology components. The NiaAge biological age model is a machine-learning score comparing individual biomarker profiles to age and sex-matched peers, developed over 2+ years and built on insights from the LinAge model, the Gompertz framework, and the NHANES dataset. The interactive dashboard delivers A-F health grades, prioritized action areas, clinician-written recommendations (3-6 per user), and integrates external blood test results for centralized longitudinal tracking. The NiaHealth Sync iOS app connects Apple Health data with biomarker results, and the platform also integrates with Oura, Garmin, Fitbit, Suunto, Ultrahuman, Peloton, Cronometer, and MyFitnessPal. Underlying AI capabilities include predictive analytics for biological age, a recommendation engine that clinicians review and refine, and automated report generation. The company is SOC2 Type 2 compliant and adheres to PHIPA, PIPEDA, HIA, and GDPR standards, with Canadian data residency.

NiaHealth operates a hybrid direct-to-consumer and enterprise go-to-market model with a self-serve, product-led growth motion. Revenue is generated primarily through three tiered annual subscription plans: Lite ($299/year, 40+ biomarkers), Core ($599/year, 60 biomarkers with clinician consult), and Ultra ($1,999/year, 120+ biomarkers with bi-annual testing and quarterly consults). A broad catalog of specialty add-ons — DEXA body scans ($120+), VO2 max testing ($150), continuous glucose monitor ($299), gut microbiome ($390), APOE genetic testing ($329), pharmacogenetic testing ($799), and hormone, inflammation, thyroid, kidney, and celiac panels — provides additional recurring revenue. At-home blood draws cost an extra $100 per location outside British Columbia, Manitoba, and Ontario. An emerging enterprise motion runs through Manulife Vitality (announced November 2025) and HSA-eligible employer benefit plans with insurance quote generation. Total capital raised is approximately C$8.25M (C$2.5M pre-seed from Version One Ventures in April 2025 and C$5.75M seed from Golden Ventures in June 2025); the company reports 30% month-over-month user growth.

Name

NiaHealth

Legal name

15459354 Canada Inc.

Website

https://niahealth.co

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

NiaHealth is a Canadian digital health company offering tiered annual biomarker testing subscriptions with clinician-written action plans, wearable integrations, and a proprietary NiaAge biological age model, serving health-conscious individuals across nine Canadian provinces via direct-to-consumer and enterprise channels.

Ownership category

akta.pro rank

Product category

Preventive Health Diagnostics

NAICS

Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)

akta.pro secondary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Preventive blood testing
• Biomarker health analysis
• Digital health platform
• Biological age assessment
• Personalized health insights

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Annual Subscription Plans: Core revenue stream from tiered annual subscription plans (Lite, Core, Ultra) providing biomarker testing, clinician consultations, and dashboard access. Plans are billed annually and include varying levels of biomarker testing, consultation frequency, and specialty add-on eligibility.
2. Specialty Add-on Tests: Additional revenue from optional specialty tests including DEXA body scans, VO2 max testing, continuous glucose monitoring, gut microbiome testing, genetic health panels (APOE, pharmacogenetics), hormone panels, and omega testing. These are stackable add-ons purchased alongside base membership plans.
3. At-home Blood Draw Fee: Additional fee of $100 per location for at-home blood draw services (required outside of BC, MB, ON provinces where in-clinic testing is available).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

NiaHealth operates a Canadian digital health platform that delivers proactive, preventive healthcare through comprehensive annual biomarker testing, clinician-written personalized action plans, and an interactive dashboard. Members select from tiered annual plans (Lite, Core, Ultra) that test 40 to 120+ biomarkers via in-clinic draws or at-home mobile phlebotomy, then receive hyper-personalized health plans from Canadian nurse practitioners supported by the proprietary NiaAge biological age model and integrations with Apple Health, Oura, Garmin, Fitbit, and other wearables. The service also includes optional specialty add-on tests (DEXA, VO2 Max, CGM, gut microbiome, genetics, hormones) and an enterprise/employer benefits channel with HSA-eligible plans.

Product overview

NiaHealth is a Canadian digital health platform offering proactive diagnostics and personalized health management. The core offering consists of biomarker testing plans (Lite at 40+ biomarkers for $299/yr, Core at 60 biomarkers for $599/yr, and Ultra at 120 biomarkers for $1,999/yr with bi-annual testing) that integrate advanced diagnostics, machine learning insights, and clinician support. The platform is built around an interactive health dashboard that tracks 150+ biomarkers over time, incorporates wearable data from Apple Health, Oura, Garmin, Fitbit, and other devices, and delivers personalized action plans written by Canadian nurse practitioners. Key features include the NiaAge™ biological age model, the ability to upload external blood test results, and specialty add-on tests including DEXA body scans, VO2 max testing, continuous glucose monitoring, gut microbiome testing, genetic testing (APOE, pharmacogenomics), and hormone panels. The ecosystem also includes the NiaHealth Sync iPhone app for Apple Health integration and the Learn With NiaHealth educational platform. The company positions itself as complementary to primary care, filling gaps in preventive testing that standard checkups miss.

Differentiator

Problem solved

Functional benefit

Products and services

• NiaHealth Annual Membership Plans Tiered annual subscription membership providing biomarker testing, clinician-written personalized action plans, and dashboard access for Canadian consumers. Plans range from Lite ($299/year, 40+ biomarkers) to Core ($599/year, 60 biomarkers with clinician consult and NiaAge) to Ultra ($1,999/year, 120+ biomarkers bi-annual with quarterly clinician consults, VO2 Max, DEXA, gut microbiome, and CGM included). Members complete blood draws via in-clinic visits in BC/MB/ON or at-home mobile phlebotomy across other provinces for a $100 fee, and receive results in 5-7 days with hyper-personalized action plans from Canadian nurse practitioners.
• Genetic Testing Service Clinical-grade genetic testing service focused on preventive health questions with genetic counseling support, delivered through accredited Canadian labs. Includes APOE genetic testing for late-onset Alzheimer's risk and cholesterol metabolism, pharmacogenetic testing for medication response, and integration with biomarker data for comprehensive personalized health planning.
• DEXA Body Scan Gold standard body composition and bone density assessment measuring fat mass, lean mass, bone density, and regional distribution. Recommended for members over 40 and those focused on fitness optimization. Priced from $120, available at partner facilities in Calgary, Edmonton, Ottawa, Saskatoon, Toronto, Vancouver, Victoria, and Winnipeg.
• VO2 Max Test Gold standard cardiovascular fitness and longevity assessment measuring VO2 max for performance and healthspan evaluation. Priced at $150, available at partner facilities in Calgary, Edmonton, Toronto, Vancouver, and Victoria.
• Continuous Glucose Monitor 14-Day Program 14-day Continuous Glucose Monitor program providing real-time blood sugar monitoring combined with biomarker data to show how food, sleep, stress, and exercise affect blood sugar response. Priced at $299, included in the Ultra plan.
• Gut Microbiome Test At-home gut microbiome test kit linking gut health to digestion, immunity, mood, and long-term health using advanced sequencing in a CLIA-certified lab. Priced at $390.
• Advanced Thyroid Panel Comprehensive thyroid and pituitary gland assessment measuring how they interact to regulate hormone production for energy levels and metabolism. Priced from $80.
• Male Hormone Panel Hormone testing measuring testosterone, free testosterone, and SHBG to assess male vitality, energy, strength, and focus across life stages. Priced from $80.
• Menopause & Perimenopause Panel Reproductive hormone mapping for women aged 45-55 during perimenopause and menopause, providing clarity and personalized planning. Priced at $105.
• Omega Panel Fatty acid testing measuring 29 biomarkers including omega-3, omega-6, and key fatty acids to reveal how diet impacts inflammation, brain health, and long-term disease risk. Priced at $200.
• APOE Genetic Test Genetic testing for APOE gene variants that influence long-term brain and heart health risk, including inherited risk for late-onset Alzheimer's disease and cholesterol metabolism differences. Priced at $329.
• Pharmacogenetic Test Testing that identifies how genes influence medication response, helping determine which medicines are more likely to work or cause side effects for safer, more effective treatment decisions. Priced at $799.
• Inflammation Panel Comprehensive inflammation assessment measuring biomarkers across immune, metabolic, and cardiovascular systems to show how inflammation may be shaping overall health. Priced at $49, available with in-clinic blood draws in Ontario and Manitoba only.
• Advanced Kidney Function Test Kidney assessment measuring cystatin C and related markers for a more accurate read of kidney function than standard creatinine-based tests, particularly for those who weight-train, use creatine, or have atypical muscle mass. Priced at $100.
• Celiac Panel Blood-based test identifying whether symptoms point to celiac disease, gluten sensitivity, or other related conditions. Priced at $175.
• Blood Type Panel Simple test identifying ABO and Rh blood type, useful for safe blood transfusions, emergencies, and personal health profile awareness. Priced at $30.
• NiaHealth Sync App iOS application that connects Apple Health with NiaHealth accounts for automatic and secure health data sharing, supporting ongoing syncing with Apple Wearables (Apple Watch) including sleep, HRV, activity, and other health metrics without manual intervention. Emphasizes privacy and minimal user interaction.

Quantifiable outcome

• 90% of Canadians who completed full biomarker testing had undetected health issues that standard checkups missed
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• Manulife VitalitycoreStrategic or Co-development Partner · 20 November 2025NiaHealth expanded into Manulife's Vitality program in Canada, which now includes NiaHealth as a partner providing personalized health tools and preventive care support. The partnership reinforces leadership in proactive health management and longevity within Manulife's wellness ecosystem.
• University of AlbertacoreStrategic or Co-development Partner · 1 January 2025NiaHealth conducted a qualitative research study in 2025 in partnership with the University of Alberta, involving interviews with users of its biomarker testing platform. The study analyzed user engagement, experiences, and future expansion plans, revealing motivations for participation, perceived value, and suggestions for integration and testing expansion.
• Third-Party Partner LaboratoriescoreTechnology or IntegrationNiaHealth partners with accredited Canadian third-party partner labs that hold necessary licenses to perform laboratory tests in accordance with applicable laws. Specimen collection and laboratory testing are conducted by these partner labs chosen during the scheduling process on the platform.
• Apple HealthcoreTechnology or IntegrationNiaHealth integrates with Apple Health ecosystem through the NiaHealth Sync app, enabling automatic and secure health data sharing between Apple devices and NiaHealth accounts. Users can sync sleep, HRV, activity, and other Apple Health data with their biomarker results.
• Oura RingcoreTechnology or IntegrationWearable integration partnership allowing NiaHealth clinicians to review Oura ring data (sleep, HRV, readiness) alongside biomarker results for comprehensive health assessment.
• GarmincoreTechnology or IntegrationWearable data integration with Garmin devices, enabling activity, training load, and fitness data to be combined with biomarker testing for athlete and fitness-focused members.
• FitbitcoreTechnology or IntegrationFitbit wearable integration for health data synchronization, allowing users to connect their activity, sleep, and heart rate data with NiaHealth biomarker analysis.
• Accredited Canadian Genetic Testing LaboratoriescoreTechnology or IntegrationNiaHealth partners with accredited Canadian labs for genetic testing services, meeting medical standards for accuracy, reporting, and data protection. These labs provide clinical-grade genetic testing with genetic counseling support.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• WellnessFX: DTC blood testing and personalized health insights platform offering comprehensive biomarker panels with clinician-reviewed recommendations. Closely comparable business model to NiaHealth's preventive testing service.
• InsideTracker: Pioneer in DTC blood-based biomarker testing with personalized healthspan recommendations and integrations with wearables. Operates an established commercial lab partnership model comparable to NiaHealth's architecture.
• Levels Health: DTC metabolic health platform centered on continuous glucose monitoring with biomarker integration and personalized insights. Competes with NiaHealth's CGM add-on program and broader biomarker approach to longevity optimization.
• Everlywell: DTC at-home lab testing platform offering a wide range of biomarker panels including hormone, thyroid, and metabolic panels. Direct competitor in the at-home blood draw + digital dashboard space, now owned by a strategic acquirer.
• Function Health: US-based DTC preventive health platform offering 100+ biomarker blood testing plus virtual consultations and personalized action plans. Most direct competitor to NiaHealth, with similar membership-based pricing ($499/yr) and lab-partner model.

Emerging players

• Viome Life Sciences: Gut microbiome and AI-driven personalized health platform offering at-home testing kits with food and supplement recommendations. Direct overlap with NiaHealth's gut microbiome add-on and broader preventive health positioning.
• Prenuvo: DTC whole-body MRI screening platform focused on early disease detection, targeting the same proactive/preventive health consumer. Comparable positioning though complementary rather than directly overlapping modality.

Broad incumbents

• Thorne HealthTech: Established health and wellness company combining supplements with biomarker testing and personalized recommendations. Larger, more diversified competitor with broader product portfolio than NiaHealth's focused diagnostic offering.
• Human Longevity Inc. Comprehensive health intelligence and longevity platform offering whole-genome sequencing, advanced imaging, and biomarker testing with concierge clinician support. Targets same premium health-optimization segment as NiaHealth at higher price points.
• Laboratory Corporation of America (Labcorp OnDemand): Established clinical laboratory network with DTC OnDemand testing platform offering direct-to-consumer blood panels. Vertically integrated competitor with massive lab infrastructure that could rapidly expand into NiaHealth's preventive testing category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NiaHealth