Included
Included was an AI-native agentic people analytics platform that used natural language processing and proprietary algorithms to deliver workforce insights to enterprise HR departments, targeting DEI analytics and broader talent decisions. Acquired by Phenom in January 2026.
- Company typePrivate
- Founded2021
- HeadquartersKirkland, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Included does
Included was an AI-native people analytics startup founded in 2020–2021 and based in the Seattle/Redmond, Washington area. The company built a single unified product — the Included AI Platform — an agentic people analytics solution that leverages proprietary algorithms and natural language processing to analyze workforce data and surface actionable insights to HR professionals and business leaders. Originally focused on diversity, equity, and inclusion (DEI) analytics, the platform consolidated fragmented data across HR, talent acquisition, employee engagement, and performance management systems using an extensible canonical model and ontology. Users could engage the system through conversational natural language prompts to receive recommendations, plans, narratives, and automated action suggestions spanning hiring diversity, reporting efficiency, process bottleneck diagnosis, hiring velocity, productivity optimization, burnout prevention, and skills gap identification.
The platform combined several AI capabilities — natural language processing, predictive analytics, autonomous agent workflows, knowledge retrieval over an extensible ontology, and process automation — making it AI-native rather than AI-augmented. GTM was sales-led enterprise motion targeting HR departments and talent leaders at medium-to-large organizations, with revenue generated via SaaS subscription (quote-based, not publicly priced). The company raised $1.9M in pre-seed funding in November 2021 from FlyingFish, SignalFire, and Ascend, followed by $3.5M in seed funding in May 2022 led by Trilogy Equity Partners (with participation from Alumni Ventures, Flying Fish Partners, and SignalFire), bringing total disclosed funding to $5.4M. The SXSW Pitch appearance in March 2023 was a brand visibility milestone.
In January 2026, Included was acquired by Phenom, an HR tech platform specializing in AI-driven talent experience, marking Phenom's seventh acquisition. The deal value was not disclosed. Post-acquisition, Included's proprietary algorithms and agentic AI capabilities were integrated into Phenom's workforce intelligence offerings, expanding the platform's scope beyond DEI to broader people analytics and predictive intelligence, with distribution leverage through Phenom's enterprise ecosystem and integrations with Workday, SAP, UKG, ADP, and others.
Included firmographics
Firmographics- Name
- Included
- Legal name
- Included
- Website
- https://included.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Included was an AI-native agentic people analytics platform that used natural language processing and proprietary algorithms to deliver workforce insights to enterprise HR departments, targeting DEI analytics and broader talent decisions. Acquired by Phenom in January 2026.
- Ownership category
- akta.pro rank
Included industry classification
Industry- Product category
- People Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industry
- DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)
Keywords
Where Included is headquartered
LocationHeadquarters
- HQ city
- Kirkland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Included business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: AI platform for analyzing diversity, equity, and inclusion data provided as a subscription service to companies
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Included product offering
Product offeringCore offering
Included offered an AI-native agentic people analytics platform that consolidated workforce data from disparate HR systems and used natural language processing to surface actionable insights. The platform enabled HR professionals and business leaders to track diversity, equity, and inclusion (DEI) initiatives, improve hiring diversity, reduce reporting time, and diagnose process bottlenecks through conversational prompts and AI-generated recommendations.
Product overview
Included offered a single unified product—an AI-native agentic people analytics platform designed specifically for diversity, equity, and inclusion workforce analytics. The platform provided rapid, actionable insights through proprietary algorithms and natural language processing, helping companies track DEI initiatives, improve hiring diversity, and reduce reporting time. The extensible canonical model and ontology enabled contextual analysis across organizational levels from company-wide to team-specific. Included was acquired by Phenom in January 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Included AI Platform AI-native agentic people analytics platform that leverages proprietary algorithms and a natural language AI insights framework to surface actionable workforce insights. Enables HR professionals and business leaders to view, analyze, and act on people data through conversational prompts and natural language queries, with focus on DEI initiatives, hiring diversity, reporting automation, and process bottleneck diagnosis.
Quantifiable outcome
- Reduce reporting time for DEI initiatives
- +1 more outcomes
Companies that use Included
Customer profileSegments2 records
Ideal customer profiles2 records
Included technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Included partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Included competitors and assessment
Company assessmentDirect peers
- Visier: Visier is a leading people analytics platform that delivers workforce insights to HR and business leaders, closely matching Included's core product category of AI-driven people analytics for enterprise HR.
- OneModel: OneModel is an HR data and people analytics platform that ingests, models, and surfaces workforce data for enterprise HR teams, comparable to Included's people-data canonical model and analytics layer.
- Crunchr: Crunchr provides people analytics and workforce planning for mid-market and enterprise HR, overlapping with Included's customer segments and analytics-centric value proposition.
- ChartHop: ChartHop is an operating data platform for People Ops that combines org charts, people analytics, and workforce planning, addressing similar HR leader buyers as Included.
- Syndio: Syndio is a workplace equity analytics platform focused on pay equity and DEI measurement, addressing overlapping use cases around DEI reporting and workforce diversity insights.
- Diversio: Diversio provides DEI analytics and insights for enterprises, competing directly with Included's DEI and people analytics use cases for HR and talent leaders.
Broad incumbents
- Workday: Workday is a leading HCM cloud platform that bundles people analytics, talent management, and HRIS for large enterprises, representing a broad incumbent that competes with Included on analytics functionality within a much wider suite.
- SAP SuccessFactors: SAP SuccessFactors is a broad HCM and talent management suite with embedded people analytics, serving many of the same large enterprise HR buyers as Included.
- Oracle HCM Cloud: Oracle HCM Cloud is an enterprise HCM platform with native people analytics and workforce planning capabilities, overlapping with Included's enterprise HR analytics positioning.
Others
- Phenom: Phenom is an AI-driven talent experience platform and Included's acquirer (January 2026). Phenom's workforce intelligence and talent analytics offerings embed Included's technology, making it the closest ecosystem partner and a direct distribution channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Included social profiles
Digital presenceIncluded financial estimates
Financial estimateRevenue estimate
Valuation estimate
Included leadership team
Management profileNumber of profiles
Profiles5 records
Included funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Included M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Included
What does Included do?
Included offered an AI-native agentic people analytics platform that consolidated workforce data from disparate HR systems and used natural language processing to surface actionable insights. The platform enabled HR professionals and business leaders to track diversity, equity, and inclusion (DEI) initiatives, improve hiring diversity, reduce reporting time, and diagnose process bottlenecks through conversational prompts and AI-generated recommendations.
Is Included a public or private company?
Included is a private company. It is classified as corporate owned and is currently acquired.
When was Included founded?
Included was founded in 2021. It employs 1 to 10 people.
Where is Included based?
Included is headquartered in Kirkland, United States, in the North America region.
How does Included make money?
One revenue line is on record: saaS Platform Subscription.
Who are Included's main competitors?
Direct peers on record are Visier, OneModel, Crunchr, ChartHop, Syndio and Diversio. Broad incumbents are Workday, SAP SuccessFactors and Oracle HCM Cloud. Phenom is listed as an others.
Does Included have an API?
No public API is recorded for Included.
What industry is Included in?
Included's product category is People Analytics Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of BPAHAGAJ, DEI (Diversity, Equity & Inclusion) & Belonging Consulting. Its NAICS code is 51821 and its SIC code is 7372.