Diversio
Diversio is a Toronto-based AI-powered people intelligence platform that measures, benchmarks, and improves workplace diversity, equity, and inclusion for enterprise, mid-market, and government customers across 35+ countries through its DEI analytics platform, Optimo engagement product, training, and consulting services.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Diversio does
Diversio is a Toronto-headquartered people intelligence platform founded in 2018 that measures, benchmarks, and improves workplace diversity, equity, and inclusion for enterprise and mid-market customers across 35+ countries. Its core product is an AI- and NLP-powered DEI analytics platform that ingests employee survey data and HRIS feeds, applies a proprietary five-dimension Inclusion Framework (Fair Management, Career Development, Inclusive Culture, Workplace Flexibility, Workplace Safety), and outputs an Inclusion Score, intersectionality profiles, AI-generated recommendations, and compliance-ready reports aligned to standards such as EEOC, OFCCP, Employment Equity Act, Bill C-25, UK Equality Act, CSRD/ESRS, and ILPA ESG. The platform is extended by Optimo, a behavioral-science-driven retention and engagement product launched in 2025, and by Lumi AI, a hiring-assistant feature that rewrites job postings for inclusivity.
The company's go-to-market combines direct enterprise field sales, inside sales for mid-market tiers, and product-led growth via free toolkits, a Turnover Cost ROI calculator, a Culture Maturity Assessment, and a public Learning Nexus dashboard. Pricing is tiered: the DEI platform ranges from $10,000 (Standard) to $22,000 (Standard Plus) to $36,000 (Advanced) annually, Optimo is priced at $5 per employee per month, training is sold per session ($3,500 virtual, $6,500 in-person) or per seat ($22 eLearning, minimum 100), and consulting is delivered in three tiers ($12K-$35K) plus ad-hoc engagements. Customers span Fortune 500 names (Accenture, Morgan Stanley, Shell, Hyundai, Danone, Hudson's Bay, SiriusXM), government and pension entities (OLG, WCB-Alberta, OTPP), and mid-market firms across finance, technology, healthcare, manufacturing, hospitality, retail, and nonprofit verticals.
Diversio monetizes the platform through three recurring and project-based revenue streams: SaaS subscriptions, per-employee Optimo licensing, and professional services (training and consulting). The business is reinforced by a senior consulting bench, the invite-only Changemakers community, an annual Changemakers Summit, 44+ HRIS and workplace-tool integrations (Workday, BambooHR, ADP, SAP SuccessFactors, Rippling, Microsoft Teams, Slack), SOC 2 Type 2 and GDPR compliance, and Fast Company recognition (World's Most Innovative Companies 2025). To date the company has raised approximately $6.56M in venture funding across a 2018 seed and a 2022 Series A led by First Round Capital and Golden Ventures, and in May 2024 acquired CCDI Consulting to expand advisory capacity and European reach.
Diversio firmographics
Firmographics- Name
- Diversio
- Legal name
- Diversio Inc.
- Website
- https://diversio.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diversio is a Toronto-based AI-powered people intelligence platform that measures, benchmarks, and improves workplace diversity, equity, and inclusion for enterprise, mid-market, and government customers across 35+ countries through its DEI analytics platform, Optimo engagement product, training, and consulting services.
- Ownership category
- akta.pro rank
Diversio industry classification
Industry- Product category
- DEI & People Analytics Software
- NAICS
- Software Publishers (513210), Human Resources Consulting Services (541612), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)
- akta.pro secondary industry
- DEI, Equity & Inclusion Advisory (BPACAJAJ)
Keywords
Where Diversio is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Diversio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- DEI Platform (SaaS Subscription): Annual subscription software licenses for the DEI analytics platform, available in three tiers (Standard $10,000, Standard Plus $22,000, Advanced $36,000). Includes survey deployment, dashboards, benchmarking, AI recommendations, and compliance reporting. Revenue is recurring, tiered by organization size and feature scope.
- Optimo Employee Engagement & Retention Platform: Per-employee-per-month (PEPM) pricing at $5/PEPM for the Optimo workforce visibility and retention risk platform. Includes pulse interactions, manager insights, risk dashboards, and Teams/Slack integration. Revenue is recurring and scales with headcount.
- Live Training (Virtual and In-Person): Expert-led training delivered as live virtual webinars (up to 200 participants) at $3,500 per session, or live in-person workshops (up to 65 participants) at $6,500 per session. These are one-time per-engagement fees, potentially recurring for organizations with ongoing training needs.
- On-Demand / eLearning Training: Self-directed eLearning and on-demand training at $22 per participant (minimum 100 licenses, 12-month access). Also available through the organization's own LMS or Diversio's platform.
- Core Culture Training Certificate: A bundled package of three 60-minute live virtual workshops (DEI Fundamentals, Unconscious Bias, Respect in the Workplace) for up to 200 participants at $9,800. One-time purchase.
- Leadership Development Program: A cohort-based leadership development program for up to 20 leaders starting at $20,000 per engagement. Includes discovery, design, facilitated sessions, tools, and certificates. Additional leadership coaching available at $7,500 per leader.
- DEI Consulting Services: Deliverable-based consulting engagements scoped to starting point: Council & ERG ($12,000 Entry), Action Planning ($20,000 Core), Strategic Partnership ($35,000 Premium). Scoped ad-hoc engagements start from $5,000. Revenue is project-based and one-time per engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard DEI Platform — $10,000/yr |
| Subscription | Annual | Standard Plus DEI Platform — $22,000/yr |
| Subscription | Annual | Advanced DEI Platform — $36,000/yr |
| Per seat | Monthly | Optimo Engagement & Retention — $5/PEPM |
| Unit Pricing | Multi-year contract | Live Virtual Training — $3,500/session |
| Unit Pricing | Multi-year contract | Live In-Person Training — $6,500/session |
| Per seat | Multi-year contract | On-Demand / eLearning — $22/pp |
| One time/ perpetual license | One time/ perpetual license | Core Culture Certificate — $9,800 |
| Unit Pricing | Multi-year contract | Leadership Development Program — from $20,000 |
| Unit Pricing | Multi-year contract | Leadership Coaching — $7,500/leader |
| Unit Pricing | Multi-year contract | Consulting: Council & ERG — $12,000 |
| Unit Pricing | Multi-year contract | Consulting: Action Planning — $20,000 |
| Unit Pricing | Multi-year contract | Consulting: Strategic Partnership — $35,000 |
| Unit Pricing | Multi-year contract | Ad-hoc Consulting — starting from $5,000 |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels11 records
Diversio product offering
Product offeringCore offering
Diversio sells a subscription-based AI-driven DEI analytics platform that measures, benchmarks, and improves workplace inclusion by collecting employee survey and HRIS data, scoring it through a proprietary Inclusion Framework, and producing prioritized action plans and compliance reports. It also sells the Optimo employee engagement and retention platform, expert-led live and on-demand training, and project-based DEI consulting.
Product overview
Diversio is a unified platform-plus-modules solution combining a core DEI Analytics Platform with multiple integrated products and services. The main Diversio Platform serves as the foundation for measuring inclusion, benchmarking, and compliance reporting. Optimo, a sub-brand, extends the offering into employee engagement and retention with behavioral AI. Training and Consulting are offered as standalone or integrated services, including the Leadership Development Program, Leadership Coaching, and Core Culture Certificate packages. Lumi AI Hiring Assistant is a feature within the platform. The Inclusion Framework (five dimensions) underpins all platform capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Optimo: Employee engagement and retention platform that helps organizations identify burnout and retention risk before it becomes attrition, using behavioural science and AI-powered insights.
- Inclusion Framework
- Lumi AI
Products and services
- Diversio DEI Platform Cloud-based DEI analytics SaaS that collects inclusion, engagement, and equity data through anonymous employee surveys or HRIS integration, scores it via the proprietary Inclusion Framework, and produces benchmarking, AI-generated recommendations, and compliance-ready reports. Sold as annual subscriptions at three tiers to enterprise and mid-market organizations.
- Optimo Employee Engagement & Retention Platform Sub-brand SaaS platform that combines behavioural science, pulse data, and AI to detect burnout, disengagement, and attrition risk. Delivers real-time workforce risk dashboards, manager insights, daily check-ins via Slack/Teams/email/SMS, HRIS integrations, and learning content at the point of need. Priced at $5 per-employee-per-month.
- DEI Consulting Services Project-based DEI advisory engagements from foundational policy review to year-long strategic partnerships. Packages include Council & ERG Enablement ($12,000 Entry), Action Planning ($20,000 Core), Strategic Partnership ($35,000 Premium), and ad-hoc engagements starting from $5,000. Delivered by senior consultants and facilitators to enterprise and mid-market clients.
- Expert-Led Training Catalogue Catalogue of 25+ expert-led workplace training programs covering DEI fundamentals, compliance, leadership, allyship, and bystander intervention. Delivered as live virtual sessions ($3,500/session, up to 200 participants), live in-person workshops ($6,500/session, up to 65 participants), or eLearning/on-demand modules ($22/participant, minimum 100 licenses, 12-month access).
- Leadership Development Program Cohort-based leadership development program for managers, senior leaders, and executives focusing on trust, feedback, coaching, accountability, communication, inclusion, conflict navigation, and change leadership. Includes discovery & design, tailored learning journey, facilitated sessions, applied exercises, certificates of completion. Starting price $20,000 per cohort of up to 20 leaders.
- Leadership Coaching Fast-start 8-10 week private coaching engagement for leaders. Includes intake, four 60-minute coaching sessions, reflection prompts, behaviour-based practice, practical tools, and closeout summary. Available as a standalone engagement or add-on to other programs. Priced at $7,500 per leader.
- Core Culture Certificate Bundled package of three 60-minute live virtual workshops covering DEI Fundamentals, Unconscious Bias, and Respect in the Workplace, for up to 200 participants. Includes kickoff meeting, individual certificates of completion, and group certification. Priced at $9,800.
- Compliance Audit Structured assessment of workplace policies against federal and global reporting standards including Employment Equity Act, EEOC, OFCCP, UK Equality Act 2010, UK Worker Protection Act 2023, Bill C-25, CSRD, ESRS, EU Pay Transparency Directive, and ILPA ESG. Delivered as a standalone consulting engagement.
Companies that use Diversio
Customer profileNamed customers27 records
Segments12 records
Ideal customer profiles4 records
Diversio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability6 records
Feature8 records
Diversio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CCDI Consulting (acquired from Canadian Centre for Diversity and Inclusion)coreDiversio acquired CCDI Consulting, a DEI strategy consultancy, from the Canadian Centre for Diversity and Inclusion. The acquisition aimed to enhance Diversio's offerings in workplace inclusion, broaden its service portfolio, and expand global reach — especially in Europe and North America. CCDI Consulting brought strategic advisory capabilities that complement Diversio's analytics and training platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Diversio competitors and assessment
Company assessmentDirect peers
- Visier: Visier is a people analytics platform serving CHROs and People teams with workforce data, dashboards, and benchmarking. Its inclusion, DEI, and engagement analytics directly compete with Diversio's core platform for the same buyer personas.
- Trusaic: Trusaic offers DEI analytics and pay equity software, including workforce representation analysis and regulatory reporting. Its product set directly overlaps with Diversio's benchmarking, inclusion scoring, and compliance audit offerings.
- Culture Amp: Culture Amp is a closely comparable employee engagement and DEI analytics platform, offering pulse surveys, DEI dashboards, and benchmarks across a global enterprise customer base. It overlaps directly with Diversio's engagement (Optimo) and DEI measurement offerings.
- Syndio: Syndio specializes in pay equity and DEI analytics for large enterprises, providing benchmarks, audit-ready reporting, and remediation workflows. It competes with Diversio's benchmarking and compliance modules, particularly around pay transparency regulations.
Broad incumbents
- Workday: Workday is a dominant HRIS and people analytics vendor with growing DEI and inclusion dashboards (Workday People Analytics). While broader than Diversio, it competes for the same CHRO budget and can bundle DEI features that pressure standalone players.
- Qualtrics: Qualtrics is an enterprise experience management platform with employee engagement, pulse, and DEI analytics modules. Its EmployeeXM product overlaps with Diversio's surveys, Optimo engagement product, and benchmarking capabilities.
- ADP: ADP is the largest HRIS/payroll provider and includes workforce demographics, DEI dashboards, and compliance reporting in its DataCloud and RUN/Workforce Now suites. Its scale and HRIS incumbency make it a structural competitor for Diversio's enterprise analytics buyers.
- Medallia: Medallia provides employee experience analytics and engagement tools for large enterprises. While more focused on customer experience, its Employee Experience suite overlaps with Diversio's pulse survey and inclusion measurement capabilities.
Others
- Greenhouse: Greenhouse is a talent acquisition platform with structured hiring and DEI-friendly sourcing features. While not a direct DEI analytics competitor, its inclusion and unbiased hiring tools compete for the same HR/Diversity budget and overlap with Diversio's Lumi AI Hiring Assistant.
Emerging players
- Lightcast (formerly Burning Glass): Lightcast provides workforce analytics and DEI-related labor market data, with overlaps in benchmarking and demographic analysis. It serves a similar buyer but leans more on external labor market data than internal employee sentiment analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Diversio social profiles
Digital presenceDiversio compliance and trust
Trust signalCompliance11 records
Diversio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diversio leadership team
Management profileNumber of profiles
Profiles5 records
Diversio subsidiaries and ownership
Company hierarchySubsidiaries1 record
Diversio funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diversio M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diversio
What does Diversio do?
Diversio sells a subscription-based AI-driven DEI analytics platform that measures, benchmarks, and improves workplace inclusion by collecting employee survey and HRIS data, scoring it through a proprietary Inclusion Framework, and producing prioritized action plans and compliance reports. It also sells the Optimo employee engagement and retention platform, expert-led live and on-demand training, and project-based DEI consulting.
Is Diversio a public or private company?
Diversio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Diversio founded?
Diversio was founded in 2018. It employs 11 to 50 people.
Where is Diversio based?
Diversio is headquartered in Toronto, Canada, in the North America region.
How does Diversio make money?
Seven revenue lines are on record. DEI Platform (SaaS Subscription) is the primary driver. The others are optimo Employee Engagement & Retention Platform, live Training (Virtual and In-Person), on-Demand / eLearning Training, core Culture Training Certificate, leadership Development Program and DEI Consulting Services.
Who are Diversio's main competitors?
Direct peers on record are Visier, Trusaic, Culture Amp and Syndio. Broad incumbents are Workday, Qualtrics, ADP and Medallia. Greenhouse is listed as an others. Lightcast (formerly Burning Glass) is listed as an emerging player.
Does Diversio have an API?
No public API is recorded for Diversio.
What industry is Diversio in?
Diversio's product category is DEI & People Analytics Software. Its primary akta.pro industry code is BPAHAGAJ, DEI (Diversity, Equity & Inclusion) & Belonging Consulting, with a secondary code of BPACAJAJ, DEI, Equity & Inclusion Advisory. Its NAICS code is 513210 and its SIC code is 7372.