Noble
Noble was a Boston-based mobile ordering and payment app that let consumers order and pay for food and drinks at theaters, stadiums, and events, monetizing via transaction fees paid by partner venues.
- Company typePrivate
- Founded2017
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Noble does
Noble (GetNoble Inc.) was a Boston-based mobile ordering and payment platform founded in 2017 that enabled consumers to order and pay for food and drinks at venues including theaters, stadiums, concerts, and events. Its single product was a mobile app that allowed users to browse participating venues, place orders, make cashless payments (including tip), and receive real-time notifications when orders were ready for pickup or delivery, eliminating the need to wait in lines or flag down servers. The company monetized via transaction-based fees on orders placed through its platform at partner venues, operating a product-led growth model aimed at end consumers while onboarding venue owners as B2B distribution partners. Noble raised approximately $1.11M in seed funding from Republic in 2017 and participated in several accelerator and venture programs (DCU FinTech Innovation Center, Martech Ventures, IDEA Northeastern University's Venture Accelerator, and Flux Capital). The company was ultimately acquired by Grubbrr, with the acquisition disclosed on its website and Noble ceasing to operate as an independent entity.
Noble firmographics
Firmographics- Name
- Noble
- Legal name
- GetNoble Inc.
- Website
- https://GetNoble.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Noble was a Boston-based mobile ordering and payment app that let consumers order and pay for food and drinks at theaters, stadiums, and events, monetizing via transaction fees paid by partner venues.
- Ownership category
- akta.pro rank
Where Noble is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Noble business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Transaction-based ordering fees: Noble takes a transaction fee on orders placed through its platform at partner venues. Users pay for their food and drinks via the app, and Noble likely earns a percentage or flat fee per transaction.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Noble product offering
Product offeringCore offering
Noble provides a mobile application that enables consumers to order and pay for food and drinks at participating venues and events directly from their phone, with options for pickup or seat delivery and real-time order-ready notifications. The platform supports fully cashless transactions including in-app tipping and surfaces exclusive drink specials available only to app users. Venue owners integrate through a separate venue login portal to offer mobile ordering to their patrons.
Product overview
Noble is a single mobile application offering a unified platform for ordering and paying for food and drinks at venues. The core product is the Noble Mobile App, which allows users to browse venues, place orders, make payments, and receive notifications—all within one integrated experience. The company was acquired by Grubbrr, with the acquisition noted on the website but no separate product offerings mentioned.
Differentiator
Problem solved
Functional benefit
Products and services
- Noble Mobile App A consumer-facing mobile application that enables users to browse participating venues, order and pay for food and drinks (with in-app tipping), choose pickup or seat delivery, and receive real-time notifications when orders are ready. Targeted at event-goers at theaters, stadiums, concerts, and conventions.
Quantifiable outcome
- Users can order and have drinks ready without leaving their seat for extended periods
Companies that use Noble
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Noble technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Noble partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Noble competitors and assessment
Company assessmentDirect peers
- Grubbrr: Acquirer of Noble and a direct peer in self-ordering kiosk and mobile ordering technology for foodservice and venues. Operates the same core category — in-venue digital ordering and payments — and now owns Noble's product line.
- Bbot: Mobile and online ordering platform purpose-built for bars, restaurants, and event venues. Directly overlaps Noble's venue-ordering use case (in-seat ordering, line-skipping, contactless payment) for similar end customers.
Broad incumbents
- SpotOn: Large restaurant/venue commerce platform (acquired Bbot) offering mobile ordering, payments, and POS. Competes with Noble in venue and restaurant ordering as part of a much broader commerce suite.
- Toast: Restaurant-focused POS and digital ordering platform with growing presence in entertainment/sports venue foodservice. Overlaps Noble on mobile ordering, payments, and venue integrations, but as part of a full-stack restaurant OS.
- Aramark: Major sports, entertainment, and convention venue foodservice operator that has rolled out mobile/contactless ordering at stadiums and arenas. Comparable because it operates (and increasingly digitizes) the same venue concession experience Noble targets.
- Olo: Public digital ordering platform for restaurants; while primarily off-premise, it competes for venue digital-ordering wallet share and represents a scaled analog of Noble's transaction-based model.
- Clover (Fiserv): POS and payments platform (owned by Fiserv) widely deployed in bars, restaurants, and small venues. Comparable as a backbone for in-venue mobile ordering and cashless payments similar to Noble's positioning.
- Live Nation: Largest live entertainment promoter/venue operator; runs its own mobile ordering and cashless experiences at amphitheaters and theaters — a venue-side incumbent whose in-house apps compete directly for Noble's concert/theater order flow.
Emerging players
- Popmenu: Restaurant tech platform with online ordering, payments, and marketing tools. Adjacent to Noble's ordering + payments stack and competes for venue/restaurant digital ordering budgets.
- ChowNow: Direct online ordering platform for independent restaurants; competes in the same transaction-fee-driven digital ordering category, though focused on off-premise rather than on-premise venue orders.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Noble social profiles
Digital presenceNoble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noble leadership team
Management profileNumber of profiles
Profiles4 records
Noble funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noble
What does Noble do?
Noble provides a mobile application that enables consumers to order and pay for food and drinks at participating venues and events directly from their phone, with options for pickup or seat delivery and real-time order-ready notifications. The platform supports fully cashless transactions including in-app tipping and surfaces exclusive drink specials available only to app users. Venue owners integrate through a separate venue login portal to offer mobile ordering to their patrons.
Is Noble a public or private company?
Noble is a private company. It is classified as corporate owned and is currently acquired.
When was Noble founded?
Noble was founded in 2017. It employs 1 to 10 people.
Where is Noble based?
Noble is headquartered in Boston, United States, in the North America region.
How does Noble make money?
One revenue line is on record: transaction-based ordering fees.
Who are Noble's main competitors?
Direct peers on record are Grubbrr and Bbot. Broad incumbents are SpotOn, Toast, Aramark, Olo, Clover (Fiserv) and Live Nation. Emerging players are Popmenu and ChowNow.
Does Noble have an API?
No public API is recorded for Noble.