What Camp Gladiator does

Camp Gladiator, operating through CG Nation, L.L.C., is a US-based subscription fitness platform founded in 2008 in Austin, Texas, by former American Gladiator champion Ally Davidson and co-founder Jeff Davidson. The company delivers group fitness through three coordinated modalities: in-person outdoor camps held in local communities and led by a national network of certified independent trainers, live online workouts streamed via Zoom with two-way interaction, and a 24/7 on-demand workout library covering strength, yoga, mobility, and cardio. All three modalities are unified through the proprietary CG App (iOS and Android), which handles workout check-ins, trainer messaging, CG FIT challenges, and, as of May 2025, personalized weekly meal plans.

The underlying technology stack is mobile-first and centered on the CG App, which integrates check-in functionality, a custom meal planning algorithm that generates weekly plans based on user goals, activity level, dietary preferences, and allergens, and direct integration with Zoom for live virtual class delivery. The platform does not expose a public API and relies on third-party providers for payment processing, live video, and analytics. The product surface spans membership tiers (BOLD and BOLD+), a branded e-commerce gear store (CG Gear), and structured fitness challenges (CG FIT).

Camp Gladiator generates revenue primarily through recurring monthly membership subscriptions at its BOLD and BOLD+ tiers, with month-to-month auto-renewal following an initial minimum commitment period. New members are acquired via a two-week free trial positioned as a product-led growth mechanism, supplemented by community-led word-of-mouth, organic social (Instagram, Facebook, YouTube), and content marketing through the CG Blog. The company serves individual fitness consumers across the United States, with no disclosed enterprise or B2B customers. In 2021, CG Consolidated, LLC filed an SEC Form D for an exempt securities offering targeting up to $25 million, of which $7.6 million had been sold as of the filing date, indicating reliance on modest external capital rather than large-scale venture funding.

Name

Camp Gladiator

Legal name

CG Nation, L.L.C.

Website

https://campgladiator.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Camp Gladiator is a US-based subscription fitness platform founded in 2008 that delivers trainer-led group workouts across outdoor camps, live online Zoom sessions, and an on-demand library, unified through its proprietary CG App with integrated meal planning. It serves individual fitness consumers nationwide.

Ownership category

akta.pro rank

Product category

Group Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Fitness & Park Bootcamps (HSADABAC)

akta.pro secondary industry

Strength & Conditioning Bootcamps (HSADABAB)

Keywords

• Group fitness classes
• Outdoor boot camps
• Online fitness workouts
• Fitness membership programs
• Personal training services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. BOLD Membership Subscriptions: Camp Gladiator generates revenue primarily through recurring monthly membership subscriptions (BOLD and BOLD+ tiers). Memberships include access to outdoor camps, online workouts, and on-demand content. After an initial minimum commitment period, memberships auto-renew on a month-to-month basis at the then-current rate. Additional revenue comes from add-on services, upgrades, and the CG Gear Store.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Camp Gladiator is a group fitness company that delivers trainer-led workouts across three modalities—outdoor camps in local communities, live online workouts streamed via Zoom, and a 24/7 on-demand video library—all accessed through a proprietary CG mobile app on a monthly subscription membership basis. The CG App integrates workout check-ins with personalized weekly meal plans generated based on member goals, activity level, dietary preferences, and allergens.

Product overview

Camp Gladiator is a group fitness platform offering three workout modalities (Outdoor, Live Online via Zoom, and On-Demand) unified through the CG App. The platform centers on certified independent trainers delivering live coaching and uses a tiered membership model (BOLD and BOLD+) for access to workouts and meal planning. The CG App serves as the central hub for check-ins, challenges, trainer messaging, and personalized meal plans generated weekly. A separate e-commerce store (CG Gear) sells branded apparel and equipment. The platform positions itself as a community-driven fitness solution that scales from in-person outdoor camps to fully virtual delivery.

Differentiator

Problem solved

Functional benefit

Brands

• BOLD: A membership program offering outdoor and online fitness camp access with personalized workout tracking and community features.
• BOLD+
• CG Nutrition

Products and services

• Outdoor Workouts In-person group fitness workouts held outdoors in local communities across the United States, led by certified trainers in real-time with group accountability and coaching.
• Live Online Workouts Live-streamed group fitness workouts delivered via Zoom with two-way video interaction, real-time motivation, and community connection from any location, accessible from the CG app or web browser.
• On-Demand Workouts Pre-recorded workout library available 24/7 offering strength, yoga, mobility, and other fitness content accessible via the CG app or web browser at ondemand.campgladiator.com.
• CG App Mobile application (iOS and Android) serving as the central hub for all Camp Gladiator services—enabling workout check-ins across outdoor, online, and on-demand formats, personalized weekly meal plans, CG FIT challenges, direct trainer messaging, and membership management.
• CG Gear Store Online retail store selling Camp Gladiator branded apparel and fitness gear at gear.campgladiator.com.

Quantifiable outcome

• Two-week free trial conversion to paid membership
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Zoom Video Communications, Inc.coreTechnology or IntegrationCamp Gladiator uses Zoom as its video conferencing platform for live online workouts. Members join workouts through Zoom via the CG app or web browser. The partnership enables real-time streaming of group fitness classes with two-way interaction between trainers and members. Members must agree to Zoom's terms of service to participate in virtual workouts.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Orangetheory Fitness: Operator of group fitness 'bootcamp'-style workouts with a heart-rate-based coaching model, sold primarily through recurring memberships. Directly comparable to Camp Gladiator on format (group interval training), revenue model (subscription), and target customer (general-consumer fitness enthusiasts).
• F45 Training: Functional-training group workout concept delivered in 45-minute sessions, franchised globally. Closely comparable to Camp Gladiator on group interval/strength conditioning format, tiered membership, and trainer-led delivery, with the main divergence being F45's brick-and-mortar studio model.
• Burn Boot Camp: Group fitness franchise focused on 45-minute 'camp'-style strength and conditioning workouts with a strong community identity. Very directly comparable to Camp Gladiator on naming, workout philosophy (strength + conditioning bootcamps), and community-led value proposition.
• CrossFit (CrossFit, Inc.): Global strength and conditioning program delivered through affiliated gyms and certified coaches. Comparable to CG on community-driven, trainer-led group workouts in functional fitness, with the main difference being CrossFit's affiliate-gym structure versus CG's outdoor/online/on-demand model.
• Barry's Bootcamp: Premium boutique group fitness brand combining strength and cardio intervals in a structured 'bootcamp' format. Comparable to CG on high-intensity group interval training, certified trainer delivery, and tiered membership; differentiated by premium in-studio positioning.
• SoulCycle: Boutique indoor cycling and group fitness brand with a strong community identity and premium membership model. Comparable to CG on community-led positioning, recurring memberships, and trainer-driven live group experience, though narrower in modality (cycling-forward).

Broad incumbents

• Peloton: Connected fitness leader offering live and on-demand group workouts plus a connected-fitness subscription. Comparable to CG on subscription-based group workouts, live online classes, and on-demand library, though differentiated by proprietary hardware and content scale.
• Apple Fitness+: Subscription fitness service from Apple offering trainer-led workouts across modalities. Overlaps with CG's on-demand and live online offerings, with a different distribution model (Apple ecosystem bundling) and substantially larger content and marketing scale.
• Planet Fitness: Largest U.S. low-cost gym chain with a national membership model. Comparable to CG as a U.S. consumer fitness subscription operator at scale, though differentiated by a self-serve, equipment-led model rather than trainer-led group programming.
• Nike Training Club: Free and premium tiered digital fitness app from Nike offering trainer-led workouts across modalities. Directly comparable to CG's CG App on subscription workouts, on-demand content, and personalized programming, with the key distinction of Nike's brand and content budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CampGladiator
• Facebookfacebook.com/CampGladiator
• Instagraminstagram.com/campgladiator
• Xx.com/campgladiator
• LinkedInlinkedin.com/company/campgladiator

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp Gladiator