Datasembly
- Company typePrivate
- Founded2014
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Datasembly firmographics
Firmographics- Name
- Datasembly
- Legal name
- Datasembly, Inc.
- Website
- https://datasembly.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Datasembly industry classification
Industry- Product category
- Retail Market Intelligence
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Distribution, Connectivity & Market Data Platforms (Entitlements, Normalization, APIs) (FSAFAIAJ)
Keywords
Where Datasembly is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Datasembly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-Based SaaS Platform: Datasembly operates as a SaaS platform with subscription-based pricing. Pricing is based on the number of retailers and UPCs a client is interested in. The company offers scalable investment scenarios to fit different budget levels. Data is delivered via enterprise application and/or API-powered exports with Snowflake integrations.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Datasembly product offering
Product offeringCore offering
Datasembly sells a SaaS-based retail market intelligence platform that collects and analyzes real-time, hyper-local pricing, promotion, assortment, and availability data from 150,000+ stores across 200+ US retailers. The platform delivers store-level insights to CPG brands and retailers through enterprise applications, dashboards, and API/Snowflake data exports, supported by proprietary machine learning and NLP for competitive product matching. Customers consume the data via subscription agreements scaled to the number of retailers and UPCs they need to track.
Product overview
Datasembly is a modular platform built around a proprietary data collection engine that aggregates over 12 billion weekly product observations from 150,000+ stores across 200+ retailers. The platform integrates four core solution suites—Price Intelligence Suite, Promotion Optimization Suite, Assortment Optimization Suite, and Retail Innovation Suite—alongside the Compass retail activity intelligence platform and Grocery Price Index benchmarking tool. These suites are supported by specialized sub-solutions including Competitive Product Matching, Promotion Compliance, Competitive Promotion Intelligence, Competitive Price Analysis, Competitive Price Change, Pricing Intelligence, Out-of-Stock Tracking, Distribution Expansion, and MAP Compliance. The platform offers a free Snapshot preview tier and delivers data through enterprise application dashboards, API-powered exports, and Snowflake integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Compass: FMCG retail activity intelligence platform - an 'answers-first' retail intelligence platform surfacing the most important pricing, promotion & assortment trends as they emerge, across every product, retailer & store.
Products and services
- Price Intelligence Suite Comprehensive pricing intelligence solution enabling CPG brands and retailers to set optimal shelf prices with actionable pricing data, competitor price tracking, and store-level pricing detail across owned and competitive products.
- Promotion Optimization Suite Live and historical promotional data solution providing insight into eligible products, promo types, store locations, offer text, depths of discount, and in-flight campaign tracking with 3+ years of historical data.
- Assortment Optimization Suite Product mix optimization solution providing national-scale, store-level visibility into exact products carried by specific locations, including out-of-stock tracking, distribution expansion, and competitor assortment changes.
- Retail Innovation Suite New product tracking and competitive innovation monitoring solution that spots new products in the market an average of 4X faster than competitors, with insights into pricing, promos, and store locations within days of launch.
- Compass First-of-its-kind FMCG retail activity intelligence platform serving as an 'answers-first' retail intelligence solution that surfaces critical pricing, promotion, and assortment trends as they emerge across every product, retailer, and store.
- Grocery Price Index Proprietary weekly price change measurement tool tracking grocery product pricing trends using data collected from over 150,000 stores and 200+ retail banners across 30,000+ zip codes, providing national, regional, and local price intelligence.
- Snapshot Free live-data preview providing pricing, promotion, and availability insights across thousands of grocery retail products, offering a subset of Datasembly's total product data collection for evaluation purposes.
- Competitive Product Matching Service Highly-accurate product matching solution powered by proprietary similarity engine combining machine learning and NLP, delivering customizable product matching including private label, national brand, and variable weight/PLU matching with ongoing automated match maintenance.
Quantifiable outcome
- Pricing decisions accelerated by 15-20 weeks
- +4 more outcomes
Companies that use Datasembly
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles2 records
Datasembly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature5 records
Datasembly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SPINScoreSPINS, a leading health and wellness data provider, acquired Datasembly to enhance market visibility for CPG brands and retailers. The acquisition combines SPINS' health-focused data with Datasembly's real-time pricing and promotional intelligence to provide comprehensive market coverage. The deal supports brands and retailers in navigating competitive market dynamics more effectively.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Datasembly competitors and assessment
Company assessmentDirect peers
- NielsenIQ: Global leader in syndicated retail measurement and CPG market intelligence. Directly comparable to Datasembly as both sell store-level pricing, promotion, and assortment data to CPG brands and retailers; NielsenIQ has far broader geographic coverage but slower freshness.
- Circana: Formed from the merger of IRI and The NPD Group, Circana provides syndicated retail, CPG, and consumer panel data. Competes head-to-head with Datasembly in pricing and promotional intelligence for CPGs and retailers, with comparable customer profiles but a heavier focus on historical panel data.
- 1010data: Enterprise data platform providing retail, CPG, and supply chain analytics on alternative and POS data. Comparable target customers and overlapping product positioning in retail market intelligence, though with broader scope beyond pricing/promotion.
- Numerator: Panel-based consumer and retail intelligence provider serving CPG brands and retailers with purchase data and market insights. Comparable target customer base (CPGs/retailers) and overlapping use cases around pricing, promotion, and competitive benchmarking.
- YipitData: Alternative data provider focused on web-scraped e-commerce and transaction data for investors and corporates. Directly comparable technology approach (large-scale scraping, ML-based matching, API distribution) and overlapping retail/CPG use cases to Datasembly.
- Earnest Research: Alternative data firm that provides anonymized transaction data and competitive intelligence to retailers, CPGs, and financial investors. Comparable in its use of large-scale transaction data with store-level granularity to serve CPG/retail analytics.
Emerging players
- Facteus: Alternative data provider transforming raw transaction data into market intelligence for investors and corporate customers. Comparable in alternative data technology and target overlap with retail/CPG insights, though smaller scale.
- CommerceIQ: Ecommerce data and analytics platform for CPG brands, focused on marketplace and DTC channel performance. Comparable CPG customer base and data-driven decisioning, but narrower focus on ecommerce versus Datasembly's omnichannel (in-store + online + delivery) coverage.
- Stackline: Ecommerce analytics platform for brands and retailers with competitive intelligence, pricing, and assortment insights. Comparable in product features (competitive pricing, assortment optimization) but focused predominantly on online retail rather than in-store.
Others
- SPINS: Leading health and wellness data provider for the natural products industry and now the parent company of Datasembly following the June 2025 acquisition. Highly relevant as the strategic acquirer combining health-focused data with Datasembly's real-time pricing and promotional intelligence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Datasembly social profiles
Digital presenceDatasembly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datasembly leadership team
Management profileNumber of profiles
Profiles6 records
Datasembly funding detail
Funding detailFunding overview
Funding rounds5 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datasembly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datasembly
What does Datasembly do?
Datasembly sells a SaaS-based retail market intelligence platform that collects and analyzes real-time, hyper-local pricing, promotion, assortment, and availability data from 150,000+ stores across 200+ US retailers. The platform delivers store-level insights to CPG brands and retailers through enterprise applications, dashboards, and API/Snowflake data exports, supported by proprietary machine learning and NLP for competitive product matching. Customers consume the data via subscription agreements scaled to the number of retailers and UPCs they need to track.
Is Datasembly a public or private company?
Datasembly is a private company. It is classified as corporate owned and is currently acquired.
When was Datasembly founded?
Datasembly was founded in 2014. It employs 51 to 100 people.
Where is Datasembly based?
Datasembly is headquartered in Washington, United States, in the North America region.
How does Datasembly make money?
One revenue line is on record: subscription-Based SaaS Platform.
Who are Datasembly's main competitors?
Direct peers on record are NielsenIQ, Circana, 1010data, Numerator, YipitData and Earnest Research. Emerging players are Facteus, CommerceIQ and Stackline. SPINS is listed as an others.
Does Datasembly have an API?
Yes. Datasembly provides API-powered data exports enabling access to billions of pricing, promotion, and assortment observations. The API supports Snowflake integrations for combining data with enterprise systems, and flexible file transfer options.
What industry is Datasembly in?
Datasembly's product category is Retail Market Intelligence. Its primary akta.pro industry code is FSAFAIAJ, Data Distribution, Connectivity & Market Data Platforms (Entitlements, Normalization, APIs). Its NAICS code is 518210 and its SIC code is 7370.