YipitData
YipitData is a New York-based alternative data and market intelligence platform founded in 2013 that delivers subscription research, dashboards, and Snowflake-compatible data feeds on 1,000+ public and private companies to 450+ institutional investors, 650+ corporate customers including Fortune 100 retailers and brands, and private market funds via its Signals B2B spend panel.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What YipitData does
YipitData (legally Yipit LLC) is a New York-based alternative data and market intelligence platform founded in 2013 that serves institutional investors, private market investors, and corporate retailers/consumer brands. The company aggregates and analyzes billions of daily data points from four primary sources: (1) an opt-in email receipt panel of 11M+ U.S. consumers operated through its Edison subsidiary (TrustArc certified); (2) licensed credit and debit card transaction data with order-level retailer coverage; (3) web-scraped data across numerous sites and industries collected under a documented compliance framework; and (4) public earnings calibration via transparent self-audits. These are combined into 40+ proprietary and licensed datasets covering 1,000+ public and private companies, with a Signals B2B spend panel tracking 1,300+ mid-market and enterprise companies and ~250K AI and software vendors.
The platform delivers outputs as long-form research reports (90+), web-based dashboards, and Snowflake-compatible data feeds accessed through separate investor (portal.yipitdata.com) and corporate (app.yipitdata.com) applications. YipitData serves three primary customer segments: (1) 450+ public and private investment funds buying subscriptions for buy-side research; (2) retailers and consumer brands (including Fortune 100 companies) buying market share, competitive intelligence, and shopper behavior data; and (3) private equity/venture funds buying Signals to track private-company market share, ACVs, and switching behavior. Pricing is quote-based annual enterprise subscription, initiated via a "Book a Demo" CTA.
The business model is overwhelmingly subscription-recurring across both investor and corporate segments, with secondary revenue from custom research/professional services and third-party data licensing. YipitData's SpendHound subsidiary operates a SaaS spend management platform that reached 1,000 customers within two years, managing $3.2B+ in software spend. The company has raised over $500M across funding rounds including a $475M Carlyle-led Series E in December 2021 at a $1B+ valuation, has 500+ employees across the U.S. and APAC, and serves 650+ customers. Recent strategic moves include international expansion to Europe and China (November 2024), adoption of Databricks Agent Bricks AI agents in production (February 2026), a board appointment of ZoomInfo's CEO (April 2026), and partnerships with Ulta Beauty (May 2026) and Rooled.
YipitData firmographics
Firmographics- Name
- YipitData
- Legal name
- Yipit LLC
- Website
- https://yipitdata.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- YipitData is a New York-based alternative data and market intelligence platform founded in 2013 that delivers subscription research, dashboards, and Snowflake-compatible data feeds on 1,000+ public and private companies to 450+ institutional investors, 650+ corporate customers including Fortune 100 retailers and brands, and private market funds via its Signals B2B spend panel.
- Ownership category
- akta.pro rank
YipitData industry classification
Industry- Product category
- Alternative Data & Market Intelligence
- NAICS
- Software Publishers (5132)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation) (FSAGACAH)
- akta.pro secondary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where YipitData is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
YipitData business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Data Subscriptions (Investors): Recurring subscriptions sold to 450+ public and private investment funds for ongoing access to research reports, dashboards, and underlying data feeds on 1,000+ companies; sold via the portal.yipitdata.com investor portal.
- Corporate Data Subscriptions: Recurring subscriptions for retailers, consumer brands, and enterprises that license market share, shopper behavior, category, and competitive intelligence; delivered through the corporate app (app.yipitdata.com), dashboards, and Snowflake-compatible data feeds.
- Custom Research & Analyst Services: Custom analysis engagements leveraging the in-house analyst team to fulfill deep-dive research requests for clients, providing transparency into methodologies and analytical methods.
- Third-Party Data Licensing: Licensing of data from rigorously diligenced third-party partners (e.g., email receipt, credit/debit transaction data, app data) that pass the firm's compliance framework, integrated into product offerings.
- SaaS Spend Management (SpendHound): Software spend management subscription under subsidiary SpendHound (1,000 customers, $3.2B+ software spend under management, $35.8M in savings generated); #1 rated SaaS spend management platform on G2.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise subscription for investors and corporates (quote-based, not publicly listed) |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels8 records
YipitData product offering
Product offeringCore offering
YipitData operates an alternative data-driven market intelligence platform that combines first-party email receipt panel data, credit/debit card transactions, web-scraped data, and proprietary datasets to deliver near real-time insights on consumer spending, brand market share, and company performance. It sells subscription-based research reports, dashboards, and Snowflake-compatible data feeds to institutional investors (hedge funds, asset managers, PE/VC) and corporate clients (retailers, consumer brands) covering 1,000+ public and private companies. Its subsidiary SpendHound provides SaaS spend management software.
Product overview
YipitData is an alternative data-driven market intelligence platform offering a unified multi-product architecture serving three primary customer segments: institutional investors (YipitData Investor Research & Data), corporate brands and retailers (YipitData for Companies / Corporate Data & Solutions), and private investors (YipitData for Private Investors). The platform is built on 40+ proprietary datasets spanning email receipt data (via its Edison consumer panel subsidiary), credit/debit card transactions, web-scraped data, and public earnings calibration, all processed via its YipitData Signals B2B spend panel. The core platform delivers outputs as research reports, web-based dashboards, and Snowflake-compatible data feeds. SpendHound is a separately operated SaaS spend management subsidiary offering a complementary enterprise software spend visibility product. AI capabilities, including agentic AI (Insight Agent) and Databricks Agent Bricks-based unstructured data processing, power continuous entity enrichment and breakout-company identification across the platform.
Differentiator
Problem solved
Functional benefit
Brands
- SpendHound: A SaaS spend management platform and wholly-owned subsidiary of YipitData that helps customers track, manage, and reduce software spend with real-time visibility, contract insights, pricing benchmarks, and vendor performance intelligence.
- Edison
Products and services
- YipitData Investor Research & Data Alternative data-driven market intelligence subscription for institutional investors, providing 90+ research reports, dashboards, and data feeds covering 1,000+ public and private companies through the YipitData investor portal.
- YipitData for Companies (Corporate Data & Solutions) Market research and consumer insights solution for corporate brands and retailers providing market share, competitive intelligence, customer insights, and shopper behavior analysis delivered via dashboards, Snowflake-compatible data feeds, and custom analysis.
- YipitData for Private Investors Private market intelligence platform providing direct-from-ERP B2B spend data covering 250K+ private AI and software companies, with weekly breakout indicators on market share, growth, retention, ACV trends, and switching behavior.
- SpendHound SaaS spend management platform providing real-time visibility into software and cloud spend, pricing benchmarks, contract insights, and vendor performance intelligence. Ranked #1 SaaS spend management platform on G2; reached 1,000 customers and $3.2B+ in software spend under management.
- YipitData Signals Proprietary B2B spend panel dataset tracking real software usage and spend across 1,300+ mid-market and enterprise companies, providing visibility into approximately 250,000 AI and software vendors with monthly cadence.
- YipitData Global Consumer Coverage (Europe and China) Geographic expansion product offering granular brand-level retail insights across European countries (including UK) and mainland China, covering brands such as LVMH, Kering, Nike, and Kingfisher, plus B&M and Nike EMEA direct-to-consumer datasets.
- Snowflake-Compatible Data Feeds Direct enterprise data feed delivery compatible with Snowflake, integrating YipitData datasets into client data warehouses for in-house analytics workflows.
Quantifiable outcome
- 11M+ U.S. consumer panel — more than 50x the size of legacy data panels
- +4 more outcomes
Companies that use YipitData
Customer profileNamed customers27 records
Segments6 records
Ideal customer profiles4 records
YipitData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature8 records
YipitData partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, minor and core.
- Ulta BeautyflagshipPartnership to support Ulta Beauty's merchandising and assortment decisions, customer loyalty initiatives, and shopper-behavior understanding across the broader beauty market. Ulta Beauty uses YipitData's insights to benchmark results, spot emerging opportunities, and make faster, smarter decisions across merchandising and customer strategy.
- ZoomInfoflagshipZoomInfo Founder and CEO Henry Schuck joined YipitData's Board of Directors to support its next phase of growth. The relationship was reinforced by ZoomInfo's adoption of SpendHound (a YipitData subsidiary) as its 1,000th enterprise customer, signaling a deeper strategic relationship between the two data platforms.
- RooledminorStrategic partnership between SpendHound (YipitData subsidiary) and Rooled, an outsourced finance firm providing fractional CFO and controller services to seed-to-Series B startups. Rooled clients gain free access to SpendHound's software-spend visibility tools, including real-time spend tracking, contract insights, pricing benchmarks, and vendor performance intelligence.
- DatabrickscoreYipitData adopted Databricks Agent Bricks on the Databricks Data Intelligence Platform to scale processing of unstructured data for financial insights. AI agents are embedded in production pipelines via SQL-accessible batch inference, delivering a 20X increase in company coverage and improved accuracy while keeping data within a single governed ecosystem.
- ONE/SIZE by Patrick StarrrminorJoint press release with Sephora-exclusive brand ONE/SIZE, which uses YipitData to verify gains in the setting spray category and act on near real-time insights. Co-branded announcement around ONE/SIZE's On 'Til Dawn Waterproof Setting Spray topping U.S. makeup rankings in 1H 2025.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
YipitData competitors and assessment
Company assessmentDirect peers
- Thinknum: Thinknum aggregates alternative web-scraped datasets (job listings, store counts, pricing) for institutional investors, comparable to YipitData's web-data layer and Signals panel.
- Eagle Alpha: Eagle Alpha is an alternative-data aggregator and research provider for institutional investors, directly comparable to YipitData's investor-facing alternative-data research portal.
- Consumer Edge: Consumer Edge delivers alternative consumer transaction data and brand-level insights to investors and corporates, sitting in the same competitive set as YipitData per the Bright Data 2026 alt-data guide.
- Earnest Research: Earnest Research provides alternative-data consumer-spend analytics to institutional investors and corporates, with a panel-based approach that closely parallels YipitData's email-receipt and card-data methodology.
- AlphaSense: AlphaSense provides a market-intelligence and enterprise-search platform for corporate and investor research teams, overlapping with YipitData's investor and corporate research-portal use cases.
- Dataminr: Dataminr delivers real-time alternative-data and AI-driven event detection to enterprise and government clients, listed alongside YipitData in the Bright Data 2026 alt-data top-12.
- Sensor Tower: Sensor Tower provides mobile app, advertising, and consumer-spend intelligence to brands and investors, sharing YipitData's alternative-data-and-software-vendor visibility franchise.
Broad incumbents
- Bloomberg: Bloomberg Terminal and Bloomberg Second Measure offer alternative-data and market-intelligence products to institutional investors and corporates, directly competing with YipitData's investor research and corporate market-share offerings while also serving as a complementary data source.
- FactSet: FactSet provides multi-asset market data, analytics, and alternative-data feeds to investment professionals, overlapping with YipitData's investor subscription product and Snowflake-compatible data feeds.
- NielsenIQ: NielsenIQ is a global leader in consumer and retail measurement, directly competing with YipitData's corporate market-share and shopper-behavior products for Fortune 100 brands and retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
YipitData social profiles
Digital presenceYipitData compliance and trust
Trust signalCompliance3 records
YipitData financial estimates
Financial estimateRevenue estimate
Valuation estimate
YipitData leadership team
Management profileNumber of profiles
Profiles23 records
YipitData subsidiaries and ownership
Company hierarchySubsidiaries2 records
YipitData funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YipitData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YipitData
What does YipitData do?
YipitData operates an alternative data-driven market intelligence platform that combines first-party email receipt panel data, credit/debit card transactions, web-scraped data, and proprietary datasets to deliver near real-time insights on consumer spending, brand market share, and company performance. It sells subscription-based research reports, dashboards, and Snowflake-compatible data feeds to institutional investors (hedge funds, asset managers, PE/VC) and corporate clients (retailers, consumer brands) covering 1,000+ public and private companies. Its subsidiary SpendHound provides SaaS spend management software.
Is YipitData a public or private company?
YipitData is a private company. It is classified as venture growth investor backed and is currently operating.
When was YipitData founded?
YipitData was founded in 2013. It employs 501 to 1,000 people.
Where is YipitData based?
YipitData is headquartered in New York, United States, in the North America region.
How does YipitData make money?
Five revenue lines are on record. Data Subscriptions (Investors) is the primary driver. The others are corporate Data Subscriptions, custom Research & Analyst Services, third-Party Data Licensing and saaS Spend Management (SpendHound).
Who are YipitData's main competitors?
Direct peers on record are Thinknum, Eagle Alpha, Consumer Edge, Earnest Research, AlphaSense, Dataminr and Sensor Tower. Broad incumbents are Bloomberg, FactSet and NielsenIQ.
Does YipitData have an API?
No public API is recorded for YipitData.
What industry is YipitData in?
YipitData's product category is Alternative Data & Market Intelligence. Its primary akta.pro industry code is FSAGACAH, Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation), with a secondary code of BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 5132 and its SIC code is 7320.