Traduality

What Traduality does

Traduality Language Solutions, Inc. is a Bloomington, Indiana-based private company founded in 2022 that builds AI-powered multicultural customer experience software primarily for credit unions and community banks. The company's flagship product, Fire Lingo, is an AI-driven platform delivered through three modules — Fire Lingo Face-to-Face (tablet/hardware-based in-branch translation), Fire Lingo Contact Center (phone-based multilingual support integrating with existing contact center software), and Fire Lingo Cloud (back-office multilingual content creation and language-demand analytics). The platform runs on a Go backend with PostgreSQL and is SOC2-Type II compliant, with each customer assigned an isolated server and AI model trained exclusively on their own data.

The company operates a dual business model. The Traduality Marketplace (app.traduality.com) is a self-serve platform connecting clients with vetted freelance translators, interpreters, transcribers, editors, and voice-over artists across 250+ languages, generating transaction-based revenue. The Fire Lingo enterprise motion targets credit unions and regulated financial institutions through direct sales and industry partnerships (notably NLCUP and Curql Accelerate), priced via annual contracts scaled to branch count and contact center team size, with hardware bundled for the Face-to-Face module.

Traduality has secured approximately $310,000 across five funding rounds from 2022 through 2024, including investors Elevate Ventures, gener8tor Milwaukee, Right Side Capital Management, and Curql. The company serves a mix of credit unions (Financial Center CU, IU CU, Metro CU, Firelands FCU, Peninsula CU), government clients (MDB Inc.), nonprofits (Give Directly, United Way Bartholomew County, BCPL), and enterprise customers (Deep End Talent Strategies). Leadership consists of co-founders Diego Achío (CEO), Cynthia Herrera (CFO), and Matthew Glazar (CTO), supported by a language operations team. Traduality has received regional and vertical recognition including Best Places to Work Bloomington, Fast 15 Employees, Mira Awards 2024 nomination, and CUTimes Luminaries 2025.

Name

Traduality

Legal name

Traduality Language Solutions, Inc.

Website

https://traduality.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Multilingual Customer Experience Software

NAICS

Translation and Interpretation Services (541930), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Translation & Transcreation Services (Script/Dialogue Adaptation) (MPAHAFAD)

akta.pro secondary industry

Transcreation (Creative Copy & Concepts) (MPAAANAA)

Keywords

• Multilingual customer experience
• AI translation platform
• Translation marketplace
• Credit union technology
• Language services software

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Marketplace Commission / Transaction Fees: Translation services marketplace connecting vetted translators, interpreters, and linguists with clients. Traduality takes a commission on transactions between customers and linguists. Pricing is based on number of physical locations (branches) and size of contact center team.
2. Subscription / Annual Contracts: Pricing model based on annual contracts with pricing determined by number of physical branches and contact center team size. Includes initial evaluation to determine fit.
3. Hardware Sales (Fire Lingo Face-to-Face): For Fire Lingo Face-to-Face, Traduality provides all required hardware as part of the solution.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Traduality operates an AI-powered multicultural customer experience platform called Fire Lingo that helps credit unions, community banks, and other regulated institutions serve non-English-speaking members across in-branch, contact center, and back-office operations. The company also runs the Traduality Marketplace, which connects clients needing translation services with vetted freelance translators, interpreters, and linguists across 250+ languages.

Product overview

Traduality offers a dual-mode portfolio: (1) the Traduality Marketplace, a translation services marketplace connecting clients with vetted freelance linguists for document translation, interpretation, transcription, subtitling, and voice-over work; and (2) Fire Lingo, an AI-powered multicultural customer experience platform with three modules—Fire Lingo Face-to-Face (in-person tablet-based translation), Fire Lingo Contact Center (phone support integration), and Fire Lingo Cloud (back-office content and operations)—all designed to help credit unions and banks serve non-English-speaking members.

Differentiator

Problem solved

Functional benefit

Brands

• Fire Lingo: AI-powered multicultural customer experience platform for credit unions and community banks, enabling communication across languages for branches, contact centers, and back-office departments.
• Fire Lingo Face-to-Face
• Fire Lingo Contact Center
• Fire Lingo Cloud

Products and services

• Fire Lingo Fire Lingo is Traduality's AI-powered multicultural customer experience platform that empowers credit unions and banks to serve non-English-speaking members through scalable and secure solutions for in-person interactions, contact centers, and back-office departments.
• Fire Lingo Face-to-Face An in-person translation solution where Traduality provides hardware (tablets) or installs the Fire Lingo app on staff mobile devices, enabling seamless multilingual communication during branch visits with non-English-speaking customers.
• Fire Lingo Contact Center A contact center translation solution that integrates with existing contact center software to enable multilingual support over the phone, allowing agents to communicate with non-English-speaking callers without additional bilingual hires.
• Fire Lingo Cloud A cloud-based solution for back-office operations that enables creating culturally relevant multilingual content, providing actionable insights into language demand trends, and supporting marketing and operations teams.
• Traduality Marketplace A translation services marketplace connecting customers who need translation services with vetted freelance translators, interpreters, transcribers, editors, testers, and voice-over artists. Customers can post projects, receive quotes, and manage translation work through the platform across 250+ languages.

Quantifiable outcome

• 92% reduction in sourcing time for interpreter services (MDB case study)
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Microsoft for StartupsflagshipTechnology or IntegrationMicrosoft for Startups Partner status, indicating technological partnership, potential integration benefits, and ecosystem recognition.
• Curql AcceleratecoreGTM or Marketing PartnerCurql Accelerate partnership supporting Traduality's go-to-market efforts in the credit union ecosystem.
• NLCUP (National League of Credit Unions)flagshipStrategic or Co-development PartnerRevolutionizing Non-English Member Experience partnership. NLCUP partnered with Traduality to help credit unions enhance multilingual member experience through the Fire Lingo platform.
• Metro Credit UnioncoreChannel Partner/ Reseller/ DistributorLargest state-chartered credit union in Massachusetts partnered with Traduality to elevate multilingual member communication and experience using Fire Lingo platform.
• Firelands Federal Credit UnioncoreChannel Partner/ Reseller/ DistributorCommunity-centered financial institution serving over 36,000 members partnered to ensure non-English speaking community members receive the Firelands Experience.
• Peninsula Credit UnioncoreChannel Partner/ Reseller/ DistributorShelton, Washington-based credit union partnered to enhance member service, communications, and financial education for non-English speaking members.
• Financial Center Credit UnionflagshipChannel Partner/ Reseller/ DistributorFirst credit union in Indiana to partner with Traduality for AI-powered translation services, announced December 2024 as a groundbreaking partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Unbabel: AI + human translation platform for customer service and enterprise communication. Directly comparable to Traduality's Fire Lingo Contact Center use case, particularly for multilingual customer support workflows.
• Smartling: Translation management and AI localization platform for enterprises managing multilingual content at scale. Comparable on the technology/translation management side, though Smartling focuses more on digital content than on regulated in-person/contact center use cases.
• Lilt: AI-powered translation platform combining large language models with human review for enterprise translation workflows. Comparable AI-first translation technology approach, but serves a broader customer base than Traduality's regulated-institution focus.
• Boostlingo: Interpretation management platform connecting organizations with remote and on-demand interpreters, with integrations for video, phone, and in-person workflows. Comparable platform-based interpretation delivery model and customer overlap in regulated industries.

Broad incumbents

• TransPerfect: One of the world's largest language service providers offering translation, interpretation, and localization across hundreds of languages. Competes with Traduality on enterprise translation but lacks Traduality's narrow financial-services vertical AI specialization.
• Lionbridge: Global language services and AI training data company offering translation, localization, and interpretation across many verticals. Overlaps with Traduality's marketplace and translation services but operates at a vastly larger scale across many industries.

Direct peers

• GLOBO Language Solutions: Provider of interpretation, translation, and localization services with a focus on healthcare and government. Comparable in offering and customer vertical orientation, particularly for in-person and phone interpretation use cases.
• LanguageLine Solutions: Largest U.S. interpretation and translation services provider, serving regulated industries including financial institutions with phone, video, and in-person interpretation. Directly comparable to Traduality's Fire Lingo Contact Center and Face-to-Face offerings but at much larger scale and with a human-interpreter-led model.
• CyraCom: Provider of interpretation and translation services focused on regulated industries (healthcare, financial, government). Comparable customer base and compliance-driven value proposition; trades primarily on human interpretation rather than AI-first delivery like Traduality.
• Language IO: Translation technology built specifically for CRM and contact center platforms, enabling real-time multilingual customer support. Closest peer to Traduality's Fire Lingo Contact Center module in terms of product positioning and customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/traduality
• YouTubeyoutube.com/traduality
• Facebookfacebook.com/traduality
• LinkedInlinkedin.com/company/traduality
• Instagraminstagram.com/traduality

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traduality