Welli

What Welli does

Welli Colombia S.A.S. is a Bogota-headquartered healthtech fintech founded in late 2022 by Felipe Gómez-Herrera and Felipe Jaramillo López that operates a digital medical credit platform serving patients and healthcare providers across Latin America. The platform enables patients to apply for medical financing in under five minutes through a mobile-first, fully digital flow with no guarantor requirement; identity is verified via biometric capture (facial recognition plus ID document) in compliance with Colombian SARLAFT/SAGRILAFT regulations, and approved funds are disbursed directly to the medical provider's bank account within 24-48 hours. The product spans more than ten medical specialties, including plastic surgery, fertility, dentistry, vision, audiology, bariatric surgery, veterinary care, and lab tests, with loan sizes from approximately USD 75 to USD 6,250 over 3- to 36-month terms at effective annual rates from 0% (a preferential allied-provider rate) up to 27.80% depending on provider agreement and patient risk profile.

Welli monetizes through two transaction-based streams: (1) interest income on patient loans and (2) negotiated discount fees paid by medical providers in exchange for guaranteed payment and improved procedure conversion. Distribution is a B2B2C model combining a self-serve patient web/app channel with a provider referral network of more than 2,000 allied doctors and clinics (with dedicated commercial managers, onboarding kits, and a tiered Welli Points loyalty program), supplemented by direct field sales targeting larger practices and a new medical equipment financing product. Multi-channel repayment infrastructure (PSE, Nequi, Daviplata, Bancolombia correspondents) supports loan servicing.

The company has financed over 50 billion Colombian pesos (approximately USD 20M+) in cumulative medical procedures, served more than 20,000 patients, and operates in Colombia and Peru. Capital base includes USD 33M in Series A equity (led by Costanoa Ventures with Animo VC, Crestone VC, and Krealo of Grupo Credicorp) and a USD 75M structured debt facility from Community Investment Management (CIM), supporting continued Latin American expansion, longer loan terms, and new product initiatives.

Name

Welli

Legal name

WELLI COLOMBIA S.A.S.

Website

https://welli.com.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Welli is a Colombian healthtech fintech that provides digital medical financing to patients across Latin America through a network of 2,000+ allied doctors and clinics, offering 5-minute credit approval at rates better than credit cards, with operations in Colombia and Peru.

Ownership category

akta.pro rank

Product category

Healthcare Financing

NAICS

Sales Financing (52222)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Credit & Overdraft Enablement (Credit Lines, Underwriting Integrations) (FSAGAAAJ)

akta.pro secondary industry

Cross-Border FX, Multi-Currency & Treasury for Payments (FSAGABAK)

Keywords

• Healthcare financing
• Medical lending
• Patient credit platform
• Digital credit underwriting
• Medical equipment loans

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Patient loan interest income: Welli extends credit to patients seeking to finance medical procedures not covered by public health insurance or traditional insurance. Revenue is generated through interest charged on loans, with rates ranging from 0% to 27.80% EA depending on the provider partnership agreement and patient risk profile. Loan terms range from 3 to 36 months, with loan amounts from $300 COP to $25 million COP.
2. Provider discount fee: Medical providers (allies) receive patient financing through Welli and accept a negotiated discount on the financed amount in exchange for guaranteed payment and increased patient conversion. The discount negotiated with each provider represents a cost to the provider but drives their revenue by enabling more patients to afford procedures.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Welli is a Colombian healthtech-fintech that provides digital medical credit financing to patients for procedures not covered by traditional insurance or the public health system, with pre-approval in approximately 5 minutes, no guarantor requirement, and direct disbursement to the medical provider's bank account. It also offers a dedicated Medical Equipment Financing credit product for physicians and clinics purchasing equipment, supported by a Welli Points loyalty program for allied providers.

Product overview

Welli is a Colombian healthtech fintech company offering a unified medical financing platform. The core product is the Welli Medical Credit Platform (app.welli.com.co), which enables patients to obtain pre-approved credits for healthcare procedures in minutes through a digital application process. The platform serves patients via a web portal and healthcare providers through a dedicated physician portal, with direct disbursements to medical practices. Key modules include Medical Equipment Financing for equipment purchases and the Welli Points loyalty program for provider partners. The company operates across Colombia and Peru, financing procedures across specialties such as Plastic Surgery, Fertility, Dentistry, and Veterinary care. Since 2022, Welli has financed over 50 billion pesos (approximately 20 million USD) through a network of over 2,000 health providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Welli Medical Credit Platform Digital lending platform that provides pre-approved medical financing credits in minutes for patients seeking healthcare procedures not covered by traditional insurance, offering fixed installments, competitive interest rates from 0% to 27.80% EA, and no co-signer requirements. Loan amounts range from 300 COP to 25 million COP over 3 to 36 months, with funds disbursed directly to the medical provider's bank account.
• Medical Equipment Financing Specialized credit product for physicians, clinics, and medical practices to finance medical equipment purchases through a 100% digital application process with quick approval and flexible terms, distributed through a waitlist and early-access field sales motion.

Quantifiable outcome

• 50+ billion COP in medical procedures financed since 2022
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

One partnership is on record.

• Dentons Cárdenas & CárdenassupportingImplementation/ SI/ Consulting Partner · 1 October 2025Dentons Cárdenas & Cárdenas acted as Colombian legal counsel to Welli Colombia S.A.S. in connection with the USD 75 million structured debt credit facility with Community Investment Management, advising on the local regulatory and legal framework for healthcare financing.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Stori: Stori is a Mexican credit card fintech serving underbanked consumers with digital underwriting. While product differs, its customer base and underwriting approach closely overlap with Welli's patient segment.
• Kueski: Kueski is a Mexican consumer credit fintech offering instant online personal loans and BNPL. It shares Welli's DNA of digital underwriting for underbanked LatAm consumers but does not specialize in healthcare.
• Addi: Addi is a leading Colombian BNPL and consumer credit platform with a similar digital underwriting and installment lending model. It is the most direct local competitor for patient point-of-sale financing in Colombia.
• Albo: Albo is a Mexican digital consumer credit and neobank platform. It is relevant as a LatAm digital lender peer operating in adjacent verticals and expanding across the region.

Direct peers

• Alphaeon Credit: Alphaeon Credit provides patient financing specifically for ophthalmology, dentistry, and plastic surgery practices. Its vertical specialization in elective specialties directly parallels Welli's specialty mix.
• PatientFi: PatientFi is a US-based patient financing platform offering elective healthcare procedure loans with provider-embedded workflows. It is the closest international analog to Welli's elective-procedure, provider-distributed medical credit model.

Broad incumbents

• Mercado Pago: Mercado Pago is the dominant LatAm digital payments and credit platform, offering consumer credit and BNPL across the region. While not healthcare-specialized, its scale and credit capabilities represent the long-term competitive ceiling for Welli.
• CareCredit (Synchrony Financial): CareCredit is the established US incumbent for healthcare financing, offering credit lines accepted by providers nationwide. While larger and broader in scope, it competes for the same end use case — patient financing at point of care.

Emerging players

• Aplazo: Aplazo is a Mexican BNPL platform offering interest-free installment payments at point of sale. It shares Welli's digital underwriting and consumer credit model and is a relevant emerging peer in LatAm consumer credit.
• Nelo: Nelo is a Mexican consumer credit fintech offering lines of credit and personal loans to underserved consumers. It overlaps with Welli in instant digital credit for underbanked LatAm customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welli