Stori
Stori is a Mexico City-based SOFIPO-regulated neobank that provides credit cards, savings accounts, personal loans, and tap-to-phone payment acceptance to underserved Mexican consumers without traditional credit histories, reaching 5M+ customers as of 2025.
- Company typePrivate
- Founded2018
- HeadquartersMexico City, Mexico
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Stori does
Stori is a Mexico City-based digital financial services platform founded in 2018, operating as a Sociedad Financiera Popular (SOFIPO) under CNBV regulation. The company serves underserved Mexican consumers who lack traditional credit histories, offering a multi-product stack that includes the Stori Green standard credit card (up to MXN $20,000 limit, no annual fee, up to 10% cashback), Stori Black premium credit card (up to MXN $230,000 limit, 1% universal cashback), Stori Garantizada secured credit card, Stori Cuenta+ savings and deposit account (7-15% GAT nominal yields, protected up to 25,000 UDIS by Fondo de Protección), Stori Préstamos personal loans (up to MXN $3,000), and Stori Tap, a tap-to-phone contactless payment acceptance service operated through PowerUp Technology México at 2.8% + IVA per transaction. Stori also distributes co-branded credit cards through partnerships with SHEIN, Farmacias Similares, Movimex, Atlas FC, and Club Santos Laguna, and supports a Meses Sin Intereses installment network across major Mexican merchants including Amazon, Mercado Libre, and Soriana.
Stori's core technology stack is a mobile-first fintech platform with AI-driven credit underwriting, INE biometric identity verification (fingerprint and facial recognition against Mexico's electoral registry), WhatsApp-based authentication, and Mastercard network issuance, complemented by Visa's tap-to-phone infrastructure for merchant acceptance. Onboarding is self-serve via iOS and Android apps (4.9/4.7 store ratings, 10M+ downloads), with credit decisions delivered in minutes and digital cards available instantly (featuring dynamic CVC refreshing every two minutes). All Stori products operate exclusively in Mexico under SOFIPO regulation; geographic expansion across Latin America is an explicit strategic intent following the April 2025 $150M financing.
The business model combines several revenue streams: credit card interest on revolving balances, Mastercard interchange on card transactions, loan interest, deposit yield spreads on Stori Cuenta+ balances, and Stori Tap transaction commissions. Customer acquisition is product-led and mobile-first, augmented by co-branded distribution partnerships, referral programs, and digital marketing. The company has scaled from 3M users in August 2024 to 5M+ users in 2025, achieved unicorn status at a $1.2B valuation in April 2025, and has raised approximately $425M+ in cumulative equity and debt funding across rounds led by Notable Capital, BAI, GIC, Lightspeed, Goldman Sachs (debt), and Davidson Kempner (debt).
Stori firmographics
Firmographics- Name
- Stori
- Legal name
- Stori México, S.A. de C.V., Sociedad Financiera Popular
- Website
- https://storicard.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Stori is a Mexico City-based SOFIPO-regulated neobank that provides credit cards, savings accounts, personal loans, and tap-to-phone payment acceptance to underserved Mexican consumers without traditional credit histories, reaching 5M+ customers as of 2025.
- Ownership category
- akta.pro rank
Stori industry classification
Industry- Product category
- Consumer Digital Banking (Neobank)
- NAICS
- Credit Card Issuing (522210)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Underbanked/Financial Inclusion Neobanks (FSABAFAJ)
- akta.pro secondary industry
- Cards & Issuing Management (Debit/Prepaid/Credit, Program Management) (FSAGAAAE)
Keywords
Where Stori is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Stori business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Credit Card Interest: Stori earns interest income from outstanding credit card balances. Users can pay minimum amounts (incurring interest on remaining balance), full balance to avoid interest, or total debt. Interest rates are determined by individual credit risk assessment.
- Transaction Interchange Fees: Merchant discount fees from card transactions processed through the Mastercard network. Revenue accrues from every purchase made with Stori credit or debit cards.
- Personal Loans: Stori offers personal loans up to $3,000 MXN (with references to $24,000 MXN in marketing materials), generating interest income from loan disbursements.
- Stori Tap Commission: 2.8% + IVA commission per successful transaction for tap-to-phone payment acceptance service operated through PowerUp.
- Savings Account Deposits: Deposit-taking through Stori Cuenta+ generates yield spreads, with 7.00% GAT nominal on Apartados savings and up to 15.00% GAT on Stori Pro investment products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Stori Green - Entry-level credit card targeting those without credit history |
| Transaction based/ take rate | Monthly | Stori Black - Premium credit card with higher limits and cashback |
| Transaction based/ take rate | Monthly | Stori con Garantía - Secured credit card with deposit-backed credit limit |
| Outcome Based/ Performance | Monthly | Stori Préstamos - Personal loans for existing customers |
| Subscription | Pay-as-you-go | Stori Cuenta+ - Deposit account with savings products |
| Transaction based/ take rate | Pay-as-you-go | Stori Tap - Tap-to-phone payment acceptance for merchants |
| Transaction based/ take rate | Monthly | SHEIN x Stori - Co-branded credit card with fashion retailer |
| Transaction based/ take rate | Monthly | Farmacias Similares x Stori - Co-branded card with pharmacy chain |
| Transaction based/ take rate | Monthly | Stori Green x Movimex - Co-branded card with transportation system |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Stori product offering
Product offeringCore offering
Stori is a Mexican digital neobank that issues Mastercard credit and debit cards, savings accounts, and personal loans to underserved consumers through a mobile-first app. It provides AI-driven credit decisions in minutes without requiring credit history or income verification, plus a tap-to-phone payment acceptance service for micro-entrepreneurs. The platform targets Mexico's unbanked and underbanked population under a SOFIPO license regulated by CNBV.
Product overview
Stori is a Mexican neobank (fintech) offering a multi-product financial services platform targeting underserved consumers without access to traditional banking. The portfolio centers on credit cards (Stori Green, Stori Black, Stori Garantizada) with multiple co-branded variants tied to retail and transit partners (SHEIN, Farmacias Similares, Movimex, Atlas FC, Club Santos Laguna), a savings and deposit account (Stori Cuenta+), personal loans (Stori Préstamos), and a tap-to-phone merchant payment acceptance product (Stori Tap). The platform is designed for consumers with no or limited credit history, emphasizing financial inclusion through AI-driven credit assessment, monthly credit bureau reporting, and educational tools like free Buró score consultation. All products operate exclusively in Mexico under SOFIPO regulation.
Differentiator
Problem solved
Functional benefit
Brands
- Stori Green: Standard credit card with cashback benefits, no annual fee, and up to $20,000 credit line.
- Stori Black
- Stori Garantizada
- Stori Cuenta+
- Stori Tap
- Stori Préstamos
- SHEIN x Stori
- Stori Green x Farmacias Similares
- Stori Green x Movimex
Products and services
- Stori Green Credit Card Standard unsecured Mastercard credit card from Stori for first-time borrowers with no credit history required, offering up to $20,000 MXN credit limit, up to 10% cashback on rotating categories, and $0 annual fee for life.
- Stori Black Credit Card Premium Mastercard credit card from Stori offering 1% cashback on all purchases, deferred purchases up to 12 months at fixed interest, and credit limit up to $230,000 MXN, with $0 annual fee.
- Stori Garantizada Secured Credit Card Secured Mastercard credit card from Stori where the credit line up to $20,000 MXN is backed by a refundable cash deposit, designed for first-time credit users or those repairing credit history, with 99% approval and no income documentation required.
- SHEIN x Stori Co-branded Credit Card Co-branded Mastercard credit card with fashion e-commerce platform SHEIN, offering 2x SHEIN points on SHEIN purchases, 1x points on other purchases, 250 welcome points, up to $20,000 MXN credit limit, and $0 annual fee.
- Stori Green x Farmacias Similares Co-branded Card Co-branded Mastercard credit card with Farmacias Similares pharmacy chain offering 25% cashback on first purchase, 10% monthly cashback on Simi purchases (after 3 external purchases), and 2% on the full Simi ecosystem, with $0 annual fee.
- Stori Green x Movimex Co-branded Card Co-branded Mastercard credit card with Movimex transit system offering 5 free rides on Estado de México and CDMX public transportation, additional free rides based on usage, 99% approval, up to $20,000 MXN credit limit, and $0 annual fee.
- Stori Cuenta+ Savings and Deposit Account Digital savings and demand deposit account from Stori with tiered monthly deposit limits, physical and digital Mastercard debit card, Apartados savings earning 7.00% GAT nominal daily, and Stori Inversión+ time deposits earning up to 15.00% GAT nominal (Stori Pro). Deposits protected by the Fondo de Protección up to 25,000 UDIS.
- Stori Préstamos Personal Loans Unsecured personal loans from Stori offering up to $3,000 MXN disbursed instantly with flexible repayment, available to existing Stori credit card customers.
- Stori Tap Contactless Payment Acceptance NFC-based contactless payment acceptance service for merchants, operated via PowerUp Technology México, that turns a smartphone into a card terminal with no additional hardware, charging 2.8% + IVA per successful transaction and depositing funds to Stori Cuenta+ within 24 hours.
Quantifiable outcome
- 5 million+ Mexican customers served
- +5 more outcomes
Companies that use Stori
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Stori technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability3 records
Feature4 records
Stori partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and flagship.
- Zymo ResearchminorPartnership to commercialize a cfDNA-based early pregnancy detection assay. Zymo developed the molecular biology technologies while Stori serves as exclusive commercialization partner for at-home capillary blood collection with initial applications in prenatal biological sex determination.
- VisacoreVisa's initiative brings card payment acceptance to roughly 692,000 small and medium-sized enterprises in Mexico through tap-to-phone technology partnerships with fintechs like Stori.
- ClipcoreStori and Clip are the two main fintechs that have launched tap-to-phone contactless payment technology in the Mexican market, enabling merchants to accept card payments via smartphones.
- PowerUp Technology México, S.A. de C.V.corePowerUp operates Stori Tap service; Stori serves as the financial account (Stori Cuenta+) recipient while PowerUp handles the tap-to-phone technology and transaction processing. Commission is 2.8% + IVA per transaction.
- SHEINflagshipCo-branded SHEIN x Stori credit card launched in 2024. Card offers 2x SHEIN points on purchases at the fashion e-commerce platform, 1x points elsewhere, and 250 welcome points. Requires SHEIN account to apply; cannot hold if already have other Stori cards.
- Farmacias SimilaresflagshipCo-branded Stori Green x Farmacias Similares card offers 25% cashback on first purchase, 10% monthly cashback on pharmacy purchases (with 3 other merchant requirement), and 2% on Simi ecosystem purchases. Mexico's largest pharmacy chain with extensive reach in underserved areas.
- MovimexflagshipCo-branded Stori Green x Movimex card provides 5 free rides on Mexico City and State of Mexico transport system with additional free rides based on card usage. Government of State of Mexico partnership involved.
- Atlas FCminorCo-branded Stori Green x Atlas FC credit card partnership with Mexican football club Atlas FC, one of the teams from Guadalajara.
- Club Santos LagunaminorCo-branded Stori Green x Club Santos Laguna credit card partnership with Mexican football club Santos Laguna based in Torreón, Coahuila.
- MastercardcoreAll Stori credit and debit cards operate on the Mastercard network, enabling global acceptance at any merchant accepting Mastercard worldwide.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Stori competitors and assessment
Company assessmentDirect peers
- Nu (Nubank): Brazilian-founded neobank with 12M+ Mexican users offering credit cards, personal loans, savings, and financial inclusion products on the Mastercard network. Direct competitor to Stori in the Mexican underbanked credit-card and deposit space, with materially larger scale and brand.
- Hey Banco: Digital challenger bank from Mexican regional lender Banregio offering credit cards, deposits, and personal loans to Mexican consumers via a mobile-first app. Competes head-to-head with Stori in the no-annual-fee, mass-market credit card segment.
- Klar: Mexico City-based digital neobank offering credit cards, high-yield deposits, and personal loans aimed at salaried and underbanked Mexicans. Targets a similar customer profile to Stori with comparable mobile-first credit products.
- Albo: Mexican neobank offering a Mastercard-backed credit card, deposits, and personal credit to underbanked Mexican consumers via a mobile app. Closely overlaps with Stori on product, customer, and regulatory model.
- Clip: Mexican fintech and the other main launch partner (alongside Stori) for Visa's tap-to-phone contactless payment acceptance in Mexico. Direct competitor in the micro-merchant payments space and alternative to PowerUp for Stori Tap.
Broad incumbents
- Mercado Pago: MercadoLibre's fintech arm, dominant in Mexican digital payments, credit, and deposits, with a much larger user base and broader product portfolio. Competes with Stori across credit, savings, and merchant acquiring without specializing in the underbanked niche.
- BanCoppel: Mexican commercial bank within the Coppel group that targets lower- and middle-income consumers with credit cards, payroll loans, and deposits. A traditional incumbent competing for the same underbanked segment Stori serves, with a large physical distribution footprint.
- Banco Azteca: Mexican bank under Grupo Salinas with a deep branch network serving underbanked and informal-economy consumers via credit cards, credits, and deposits. A broad incumbent addressing the same financial inclusion customer as Stori.
Regional players
- Ual\u00e1: Latin American neobank originating in Argentina that has expanded into Mexico, offering prepaid cards, credit, and personal finance. A relevant regional peer for Stori's stated Latin America expansion plans, but primarily operates in other markets.
Emerging players
- Aplazo: Mexican fintech offering buy-now-pay-later and consumer credit products to underbanked Mexican consumers via mobile and merchant integrations. An emerging player with partial overlap in serving thin-file Mexican consumers with credit products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stori social profiles
Digital presenceStori compliance and trust
Trust signalCompliance6 records
Stori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stori leadership team
Management profileNumber of profiles
Profiles2 records
Stori funding detail
Funding detailFunding overview
Funding rounds11 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stori
What does Stori do?
Stori is a Mexican digital neobank that issues Mastercard credit and debit cards, savings accounts, and personal loans to underserved consumers through a mobile-first app. It provides AI-driven credit decisions in minutes without requiring credit history or income verification, plus a tap-to-phone payment acceptance service for micro-entrepreneurs. The platform targets Mexico's unbanked and underbanked population under a SOFIPO license regulated by CNBV.
Is Stori a public or private company?
Stori is a private company. It is classified as venture growth investor backed and is currently operating.
When was Stori founded?
Stori was founded in 2018. It employs 501 to 1,000 people.
Where is Stori based?
Stori is headquartered in Mexico City, Mexico, in the Latin America region.
How does Stori make money?
Five revenue lines are on record. Credit Card Interest is the primary driver. The others are transaction Interchange Fees, personal Loans, stori Tap Commission and savings Account Deposits.
Who are Stori's main competitors?
Direct peers on record are Nu (Nubank), Hey Banco, Klar, Albo and Clip. Broad incumbents are Mercado Pago, BanCoppel and Banco Azteca. Ual\u00e1 is listed as a regional player. Aplazo is listed as an emerging player.
Does Stori have an API?
No public API is recorded for Stori.
What industry is Stori in?
Stori's product category is Consumer Digital Banking (Neobank). Its primary akta.pro industry code is FSABAFAJ, Underbanked/Financial Inclusion Neobanks, with a secondary code of FSAGAAAE, Cards & Issuing Management (Debit/Prepaid/Credit, Program Management). Its NAICS code is 522210 and its SIC code is 6141.