Planned
Planned is a Montreal-based AI platform that automates corporate meeting and event management, combining agentic AI for sourcing, contracting, room block management, and payment processing with human sourcing specialists. It serves enterprise customers including Coinbase, DoorDash, Nike, EY, Block, Airbnb, and Samsara.
- Company typePrivate
- Founded2018
- HeadquartersMontréal, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Planned does
Planned (legally Planned Enterprise Inc.) is a Montreal-headquartered software company that operates an AI-powered platform for sourcing, planning, contracting, and paying for corporate meetings and events. Founded in 2018 by CEO Marc-Antoine Bonin and CPO Emeric Noël, the company combines agentic AI workflows with human sourcing specialists to serve enterprise customers with complex meetings and events programs, including Coinbase, DoorDash, Block, Nike, EY, Airbnb, Discord, Lego, Samsara, and International SOS. The platform spans a curated marketplace of 42,000+ verified suppliers, 300,000+ hotels and venues, and 60,000+ global suppliers, with AI-native features for supplier recommendations, smart contract review, room block automation, real-time program dashboards, and automated policy enforcement.
The core technology stack layers a proprietary AI model (Planned AI) trained on years of event planning data atop a marketplace and transactional backbone. Planned AI scores 54.3% on supplier recommendations versus 38.1% for GPT-5.5, with a 0% hallucination rate enforced by verification against the live marketplace, and operates agentically to execute entire workflows from event brief to booking without human prompting. A human service layer handles complex negotiations, VIP events, and quality control. The business model combines supplier commissions on successful bookings with a 3% payment processing fee on client transactions, structured as a single vendor-of-record model that consolidates contracts and invoicing for buyers. Go-to-market is enterprise field sales with specialist-led implementation, supported by content marketing (playbooks targeting procurement and event leaders), industry event presence (IMEX, GBTA, ProcureCon, Strategic Meetings Summit), and a self-service app at app.planned.com. The company has raised approximately $65 million across a C$4.7M seed (around 2020), an $18M Series A, and a $35M Series B in July 2024 led by Drive Capital, and operates with 51-100 employees in compliance with PIPEDA, Quebec privacy law, PCI-DSS, and SOC2 Type 2.
Planned firmographics
Firmographics- Name
- Planned
- Legal name
- Planned Enterprise Inc.
- Website
- https://planned.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Planned is a Montreal-based AI platform that automates corporate meeting and event management, combining agentic AI for sourcing, contracting, room block management, and payment processing with human sourcing specialists. It serves enterprise customers including Coinbase, DoorDash, Nike, EY, Block, Airbnb, and Samsara.
- Ownership category
- akta.pro rank
Planned industry classification
Industry- Product category
- Corporate Meetings & Events Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Scenario Planning, Forecasting Platforms & Planning Intelligence (HDAAAHAL)
- akta.pro secondary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where Planned is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Planned business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Supplier Commission: Planned charges suppliers a commission on all transactions processed through the platform. This is a commission-based model where suppliers pay a percentage of the transaction value when bookings are successfully completed. No upfront costs for suppliers to list on the platform.
- Payment Processing: A 3% payment processing fee is added to the Total Price for supplier offerings purchased through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free supplier listing with commission on successful bookings |
| Transaction based/ take rate | Pay-as-you-go | 3% payment processing fee on total transaction value |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Planned product offering
Product offeringCore offering
Planned provides an AI-powered all-in-one platform for sourcing, planning, contracting, and payment processing of corporate meetings and events. It combines proprietary agentic AI that autonomously executes sourcing, negotiation, contract review, and policy enforcement with dedicated human sourcing specialists. The platform also operates a verified supplier marketplace of 300,000+ hotels/venues and 60,000+ suppliers worldwide, functioning as a single vendor of record for enterprise customers.
Product overview
Planned offers an AI-first event management platform for corporate meetings and events, combining intelligent automation with human expert support. The core Planned Platform integrates sourcing, planning, policy enforcement, and payment processing, powered by Planned AI agents that autonomously execute workflows from venue sourcing through contract review and payment reconciliation. The platform includes specialized AI features (Smart Contract Review, Room Block Autopilot, Program Dashboard), a curated marketplace of 300,000+ hotels/venues and 60,000+ suppliers, and Human Service for complex tasks requiring expert judgment. Supporting resources include the Meetings Program Blueprint, Adoption Playbook, and Corporate Event Planning Workflow guides.
Differentiator
Problem solved
Functional benefit
Products and services
- Planned Platform An AI-powered all-in-one sourcing, planning, and payment platform for corporate meetings and events. It connects event planning, supplier sourcing, policy enforcement, and payment processing in a single system, designed for enterprise companies with complex M&E programs.
- Planned Marketplace A curated marketplace of 300,000+ hotels and venues and 60,000+ suppliers worldwide for corporate event sourcing, where enterprise clients discover and book venues, hotels, and event services. Suppliers can create listings for free and pay commissions only on successful bookings.
- Planned AI Agentic Launch
Quantifiable outcome
- 42% higher AI performance than GPT-5.5 on supplier recommendations (54.3% vs 38.1%)
- +9 more outcomes
Companies that use Planned
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Planned technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
Planned partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe is used as the payment processor for all credit card transactions on the platform. Certified as PCI-DSS Service Provider Level 1. Handles all credit card billing information on secured servers.
Scale indicators6 records
Recent moves3 records
Expansion highlights6 records
Planned competitors and assessment
Company assessmentDirect peers
- Cvent: Long-standing enterprise event management platform offering venue sourcing, registration, attendee engagement, and meetings management. Direct competitor to Planned in the corporate meetings & events category, though broader in scope.
- Bizzabo: Enterprise event experience platform with registration, website, and attendee engagement tools. Closely comparable to Planned in targeting enterprise event programs with consolidated technology offerings.
- RainFocus: Enterprise event management platform specializing in large conferences and trade shows. Competes with Planned in the enterprise segment with integrated registration, content, and engagement modules.
- Hopin: Hybrid and virtual event platform serving enterprise event organizers. Comparable to Planned in targeting enterprise customers, though historically focused on virtual/hybrid formats.
- Stova: Event management platform for enterprise meetings, conferences, and trade shows. Direct competitor offering registration, mobile apps, and engagement tools for corporate event programs.
- Swoogo: Enterprise event management software for registration, website, and logistics. Comparable to Planned in targeting enterprise meeting planners with workflow automation tools.
- Aventri: Enterprise event management platform with venue sourcing, registration, and attendee engagement. Direct competitor to Planned in the corporate meetings & events category.
Broad incumbents
- Eventbrite: Public event ticketing and management platform. Overlaps with Planned in marketplace and event sourcing, but skews toward consumer/smaller events rather than enterprise meetings & events programs.
Emerging players
- TripActions (Navan): Corporate travel and expense management platform. Adjacent to Planned's supplier sourcing and payment consolidation model, with overlap in corporate spend management for the same enterprise buyer.
- Notion: AI-powered workplace productivity platform. Adjacent through enterprise AI tooling adoption, though positioned more broadly as a productivity suite rather than event-specific vertical software.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Planned social profiles
Digital presencePlanned compliance and trust
Trust signalCompliance4 records
Planned financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planned leadership team
Management profileNumber of profiles
Profiles2 records
Planned funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planned M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planned
What does Planned do?
Planned provides an AI-powered all-in-one platform for sourcing, planning, contracting, and payment processing of corporate meetings and events. It combines proprietary agentic AI that autonomously executes sourcing, negotiation, contract review, and policy enforcement with dedicated human sourcing specialists. The platform also operates a verified supplier marketplace of 300,000+ hotels/venues and 60,000+ suppliers worldwide, functioning as a single vendor of record for enterprise customers.
Is Planned a public or private company?
Planned is a private company. It is classified as venture growth investor backed and is currently operating.
When was Planned founded?
Planned was founded in 2018. It employs 51 to 100 people.
Where is Planned based?
Planned is headquartered in Montréal, Canada, in the North America region.
How does Planned make money?
Two revenue lines are on record. Supplier Commission is the primary driver. The others are payment Processing.
Who are Planned's main competitors?
Direct peers on record are Cvent, Bizzabo, RainFocus, Hopin, Stova, Swoogo and Aventri. Eventbrite is listed as a broad incumbent. Emerging players are TripActions (Navan) and Notion.
Does Planned have an API?
No public API is recorded for Planned.
What industry is Planned in?
Planned's product category is Corporate Meetings & Events Management Software. Its primary akta.pro industry code is HDAAAHAL, Scenario Planning, Forecasting Platforms & Planning Intelligence, with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 5132 and its SIC code is 7372.