RainFocus
RainFocus provides a cloud-based enterprise event marketing platform that unifies attendee data across in-person, virtual, and hybrid events via its Global Attendee Profile, serving Fortune 1000 enterprises, associations, and agencies with modular event lifecycle management and AI agents.
- Company typePrivate
- Founded2015
- HeadquartersLehi, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What RainFocus does
RainFocus is a privately held, venture-backed enterprise event marketing platform company headquartered in Lehi, Utah (Silicon Slopes), founded in 2013. The company sells a cloud-based SaaS platform that manages the full event lifecycle across in-person, virtual, and hybrid formats for Fortune 1000 enterprises and associations. Its core technical architecture is the Global Attendee Profile, which consolidates first-party behavioral and engagement data from every event format into a single attendee record, enabling portfolio-level reporting, AI-driven personalization, and bidirectional data flow into CRM (Salesforce), marketing automation (Marketo), and CDP (Adobe Experience Platform) systems.
The platform is organized into modular components — Attendee, Content, Exhibitor, On-Site, and Insight — augmented by newer modules (Sales Module, Base Module, Webinars, Meetings) and a flagship AI framework called RainFocus Nexus. Nexus introduces five specialized AI agents (Configuration, Concierge, Growth, On-Site, Integration) that automate event workflows, surface real-time decision support, and orchestrate data across martech and revops stacks, with the Configuration Agent reportedly reducing time-to-launch by up to 50%. Supporting products include a branded mobile app, on-site badge printing and lead retrieval, and RainFocus On Demand / RainFocus Academy learning platforms. The company is a three-time Gartner Magic Quadrant Leader (furthest for Completeness of Vision in 2026), a 2026 Forrester Wave Leader in Virtual Event Management Platforms, and a Deloitte Technology Fast 500 company.
RainFocus makes money through annual enterprise SaaS subscriptions priced on a quote basis, with no public self-serve pricing or free tier. Distribution combines direct enterprise field sales (Request a Demo CTA on every page), a formal partner program for agencies and system integrators, a Salesforce AppExchange listing, and co-marketing through the Adobe CX Enterprise ecosystem. The company has raised approximately $169 million in disclosed venture funding, including a $124 million Series C led by KKR with JMI Equity participation in September 2021, and reports 251–500 employees. Named customers include Adobe, Red Hat, Broadcom, Cisco, Oracle, VMware, Zscaler, Trimble, Diageo, Keurig Dr Pepper, doTERRA, PCMA, and RSA Conference.
RainFocus firmographics
Firmographics- Name
- RainFocus
- Legal name
- RainFocus, LLC
- Website
- https://rainfocus.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- RainFocus provides a cloud-based enterprise event marketing platform that unifies attendee data across in-person, virtual, and hybrid events via its Global Attendee Profile, serving Fortune 1000 enterprises, associations, and agencies with modular event lifecycle management and AI agents.
- Ownership category
- akta.pro rank
RainFocus industry classification
Industry- Product category
- Event Marketing and Management Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
- akta.pro secondary industries
- Attendee Mobile Apps & Engagement Platforms (THAHAFAE), Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF), Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)
Keywords
Where RainFocus is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RainFocus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Event Marketing Platform Subscription: SaaS subscription model providing access to the RainFocus event marketing platform. Pricing is quote-based with tiered plans. The platform supports the full event lifecycle across in-person, virtual, and hybrid formats, with modular components including Attendee, Content, Exhibitor, On-Site, Insight, Sales, and Webinars modules. Unlimited events and users are available on certain tiers (e.g., Base Module).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier with full platform access |
| Subscription | Annual | Base Module for small, repeatable events |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
RainFocus product offering
Product offeringCore offering
RainFocus provides a cloud-based event marketing platform that enables enterprises to manage in-person, virtual, and hybrid events from a single dashboard. The platform unifies attendee data across all event formats through its Global Attendee Profile architecture and offers modular components for event marketing, registration, content management, attendee engagement, speaker enablement, exhibitor activation, and portfolio orchestration. Its enterprise customers include Fortune 1000 technology companies, associations, retail organizations, and financial services firms running complex multi-event programs.
Product overview
RainFocus offers a next-generation event marketing platform designed as a unified platform with five core modules that manage the entire event lifecycle. The core platform integrates Event Marketing, Registration, Content Management, Attendee Engagement, Speaker Enablement, and Exhibitor Activation across In-Person, Virtual, and Hybrid experiences. Key products include RainFocus Nexus (AI agent system), Base Module (for small repeatable events), Sales Module, and specialized capabilities like Webinars, Mobile App, and On-Site Solutions. The platform centers on the Global Attendee Profile architecture, providing unified data across all event formats. RainFocus also offers supporting services including RainFocus On Demand (on-demand learning), RainFocus Academy (training), and hosts the annual RainFocus INSIGHT conference.
Differentiator
Problem solved
Functional benefit
Products and services
- RainFocus Platform
Quantifiable outcome
- Up to 40% more pipeline
- +6 more outcomes
Companies that use RainFocus
Customer profileNamed customers19 records
Segments8 records
Ideal customer profiles5 records
RainFocus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature7 records
RainFocus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- AdobeflagshipRainFocus is integrated into the Adobe CX Enterprise ecosystem as a specialized platform partner for event data and workflows. This integration enables Adobe's AI agents and workflows to leverage RainFocus event engagement data within Adobe's customer experience orchestration platform. The partnership positions RainFocus as part of Adobe's expanded agentic AI ecosystem announced at Adobe Summit 2026, with bidirectional data flow enabling unified customer journey data across Adobe's CX tools.
- SalesforcecoreRainFocus provides a native bidirectional integration with Salesforce, integrating real-time event engagement data directly into Salesforce CRM. The integration enables sales teams to immediately access attendee behavior signals after events and webinars, and to monitor prospect activity in real time during events. The app is listed on Salesforce AppExchange.
- Marketo (Adobe)coreRainFocus integrates bidirectionally with Marketo, Adobe's marketing automation platform, enabling event engagement data to flow into marketing workflows and lead nurturing sequences automatically.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
RainFocus competitors and assessment
Company assessmentEmerging players
- Hubilo: AI-native event platform targeting B2B enterprise marketers with registration, engagement, and analytics. A meaningful emerging competitor with overlapping enterprise ICP and a similar emphasis on data unification.
- EventMobi: Event app and registration platform serving associations and mid-market enterprise event teams. Comparable attendee mobile app and engagement capabilities to RainFocus Mobile App at a smaller scale.
Broad incumbents
- Eventbrite: Public-market event ticketing and management platform with massive SMB and consumer reach. Less specialized than RainFocus in enterprise B2B, but increasingly relevant at the lower end of the market where Base Module competes.
Direct peers
- ON24: Webinar and virtual event platform with deep enterprise penetration and strong marketing-automation integrations. Comparable to RainFocus's Base Webinar and virtual delivery capabilities, particularly for content-led B2B demand generation.
- vFairs: Hybrid and virtual event platform serving enterprise conferences, trade shows, and career fairs. Overlaps directly with RainFocus on registration, virtual event delivery, and lead capture for large multi-track enterprise events.
- Bizzabo: Enterprise event experience platform with registration, mobile app, and data analytics modules aimed at the same Fortune 1000 buyer. Closely comparable in target customer (enterprise B2B), modular architecture, and emphasis on data-driven event outcomes.
- Cvent: The dominant enterprise event management platform covering registration, venue sourcing, and attendee engagement. Directly comparable to RainFocus across the enterprise B2B event portfolio, with a broader venue-sourcing and hospitality layer that gives it incumbent advantages in large association and corporate programs.
- Splash: Enterprise event marketing platform focused on branded event experiences for marketing teams. Comparable to RainFocus Base Module for small, repeatable events while also serving mid-market and enterprise buyers with registration and analytics.
- Hopin: Event platform that rose on virtual events and has expanded into hybrid and in-person experiences. Competes directly with RainFocus for enterprise hybrid event programs and bundles similar registration, engagement, and analytics capabilities.
Others
- Marketo (Adobe): Marketing automation platform with which RainFocus has a bidirectional integration. Functions as an ecosystem partner and adjacent technology in the martech stack, occasionally overlapping in lead nurturing and event-driven campaign execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RainFocus social profiles
Digital presenceRainFocus compliance and trust
Trust signalCompliance5 records
RainFocus financial estimates
Financial estimateRevenue estimate
Valuation estimate
RainFocus leadership team
Management profileNumber of profiles
Profiles16 records
RainFocus funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RainFocus M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RainFocus
What does RainFocus do?
RainFocus provides a cloud-based event marketing platform that enables enterprises to manage in-person, virtual, and hybrid events from a single dashboard. The platform unifies attendee data across all event formats through its Global Attendee Profile architecture and offers modular components for event marketing, registration, content management, attendee engagement, speaker enablement, exhibitor activation, and portfolio orchestration. Its enterprise customers include Fortune 1000 technology companies, associations, retail organizations, and financial services firms running complex multi-event programs.
Is RainFocus a public or private company?
RainFocus is a private company. It is classified as venture growth investor backed and is currently operating.
When was RainFocus founded?
RainFocus was founded in 2015. It employs 251 to 500 people.
Where is RainFocus based?
RainFocus is headquartered in Lehi, United States, in the North America region.
How does RainFocus make money?
One revenue line is on record: event Marketing Platform Subscription.
Who are RainFocus's main competitors?
Emerging players on record are Hubilo and EventMobi. Eventbrite is listed as a broad incumbent. Direct peers are ON24, vFairs, Bizzabo, Cvent, Splash and Hopin. Marketo (Adobe) is listed as an others.
Does RainFocus have an API?
Yes. RainFocus offers a public-facing API that enables developers to build custom integrations and automate workflows. The API supports authentication, rate limiting, versioning, and sandbox availability. The platform emphasizes open infrastructure and interoperability, built on open standards like the Model Context Protocol (MCP) and A2A (Agent-to-Agent) communication for cloud-agnostic interoperability. Developer documentation is at www.rainfocus.com/privacy-security/api-terms-and-conditions.
What industry is RainFocus in?
RainFocus's product category is Event Marketing and Management Platform. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging), with a secondary code of THAHAFAE, Attendee Mobile Apps & Engagement Platforms. Its NAICS code is 51821 and its SIC code is 7372.