SPATE
Spate, Inc. provides an AI-powered consumer trend forecasting platform for CPG brands in beauty, wellness, and food & beverage, aggregating cross-platform search and social data to deliver predictive analytics, competitive benchmarking, and whitespace opportunity identification to 200+ leading brands.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SPATE does
Spate, Inc. is a New York-based SaaS company that operates an AI-powered consumer trend forecasting platform for consumer packaged goods (CPG) brands in the beauty, wellness, and food & beverage sectors. The company aggregates and analyzes over 900 billion search signals and 200 million social posts across Google Search, TikTok, Instagram, Reddit, and Naver to deliver predictive trend intelligence, competitive benchmarking, whitespace opportunity identification, and trend growth driver analysis to over 200 leading CPG brands including L'Oréal, Sephora, Reckitt, e.l.f. Beauty, LVMH's Kendo Brands, Boots, and Unilever. Geographic coverage spans the United States, United Kingdom, France, Japan, and South Korea, with an additional 'Global' Reddit-based feed.
SPATE firmographics
Firmographics- Name
- SPATE
- Legal name
- Spate, Inc.
- Website
- https://spate.nyc
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spate, Inc. provides an AI-powered consumer trend forecasting platform for CPG brands in beauty, wellness, and food & beverage, aggregating cross-platform search and social data to deliver predictive analytics, competitive benchmarking, and whitespace opportunity identification to 200+ leading brands.
- Ownership category
- akta.pro rank
SPATE industry classification
Industry- Product category
- Consumer Trend Forecasting & Market Intelligence SaaS
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
- akta.pro secondary industries
- Social, Community & Creator Platform Feeds (HDAAAGAD), Social/UGC Feed Aggregators (Multi-Source Feeds) (MPACAKAC)
Keywords
Where SPATE is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SPATE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Platform: Spate operates as a SaaS platform providing subscription-based access to its trend forecasting dashboard. Pricing is seat-based with API access available as an add-on feature. The platform offers tiered access for different team sizes with minimum 5 seats required for API access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS platform subscription with seat-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
SPATE product offering
Product offeringCore offering
Spate is an AI-powered market research and consumer trend forecasting platform delivered as a SaaS dashboard for CPG brands. The platform aggregates and normalizes 900 billion+ search signals and 200 million+ social posts from Google Search, TikTok, Instagram, Reddit, and Naver to predict consumer trends with 72% accuracy over a 12-month horizon. Core deliverables include a Trend Prediction dashboard, Competitive Benchmarking, Trend Growth Drivers, Top Social Content analysis, Whitespace Opportunities, an Alerts system, and an API add-on for embedding trend data into internal BI tools.
Product overview
Spate is an AI-powered market research and consumer trend forecasting platform for CPG brands in Beauty, Wellness, and Food & Beverage sectors. The core product is the Spate Dashboard, a unified SaaS platform that combines Trend Prediction, Competitive Benchmarking, Trend Growth Drivers, Top Social Content, and Whitespace Opportunities features. The platform offers AI-powered capabilities including AI Stories for automated narrative generation and Smart Search for natural language trend discovery. Supporting features include the Popularity Index (proprietary cross-platform metric), Predicted Growth forecasting, and Alerts for trend monitoring. Enterprise customers can access customized data access through the Enterprise Solution tier. An optional API add-on enables teams to integrate trend data into internal systems. The platform analyzes over 900 billion search signals and 200 million posts across Google, TikTok, Instagram, and Reddit, achieving 72% prediction accuracy for 12-month forecasts.
Differentiator
Problem solved
Functional benefit
Products and services
- Spate Dashboard Core SaaS dashboard that delivers AI-powered predictive trend analytics, competitive benchmarking, trend growth drivers, top social content, and whitespace opportunities for CPG brand teams.
- Enterprise Solution Enterprise tier of the Spate platform providing customized data access, reporting flexibility, and dedicated support for large organizations.
- Spate API
- Trend Reports
Quantifiable outcome
- 72% prediction accuracy for 12-month trend forecasts
- +6 more outcomes
Companies that use SPATE
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles3 records
SPATE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature10 records
SPATE partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
SPATE competitors and assessment
Company assessmentDirect peers
- Trendalytics: AI-powered trend forecasting platform for fashion and retail, offering predictive analytics across search and social signals. Closely comparable to Spate in product shape and target customer (consumer brands), though more concentrated in fashion than beauty/wellness/F&B.
- Glimpse: Trend discovery platform aggregating search and social signals to identify rising consumer demand. Directly comparable in product approach and target market to Spate's predictive analytics dashboard.
Broad incumbents
- Brandwatch: Enterprise consumer intelligence and social listening platform used by large brands including CPG. Broader portfolio than Spate and not specialized in predictive trend forecasting, but increasingly competes in cross-platform trend analytics.
- NielsenIQ: Global leader in syndicated consumer and retail measurement, serving the same Fortune 500 CPG customers as Spate. Provides broader POS and panel data but historically less agile on TikTok-first trend prediction.
- Circana (formerly IRI): Major consumer intelligence firm combining retail measurement, panel data, and analytics for CPG brands. A direct buyer of trend intelligence budgets at the same enterprise customers Spate targets.
- Talkwalker: Social listening and consumer intelligence platform with predictive capabilities, used by enterprise brands including CPG. Comparable in cross-platform social analytics though broader in scope than Spate's trend-forecast niche.
- Sprout Social: Public social media management and analytics platform serving enterprise brands. Overlaps with Spate on social signal analytics and competitive benchmarking, though its core is publishing and engagement rather than predictive trend forecasting.
- Mintel: Global market research firm producing syndicated trend reports and consumer insights for CPG brands. Competes for the same innovation and marketing budgets as Spate, with analyst-driven rather than AI-driven methodology.
- GWI (Global Web Index): Consumer research platform providing audience insights and trend data to brands and agencies. Overlaps with Spate in serving CPG insights teams with survey- and panel-based consumer intelligence.
Emerging players
- EDITORIAL (by EDITED): Retail analytics platform combining market data with trend intelligence, primarily serving fashion and apparel retailers. Adjacent in cross-platform trend forecasting but focused on product/assortment decisions rather than CPG marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SPATE social profiles
Digital presenceSPATE compliance and trust
Trust signalCompliance2 records
SPATE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPATE leadership team
Management profileNumber of profiles
Profiles2 records
SPATE funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPATE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPATE
What does SPATE do?
Spate is an AI-powered market research and consumer trend forecasting platform delivered as a SaaS dashboard for CPG brands. The platform aggregates and normalizes 900 billion+ search signals and 200 million+ social posts from Google Search, TikTok, Instagram, Reddit, and Naver to predict consumer trends with 72% accuracy over a 12-month horizon. Core deliverables include a Trend Prediction dashboard, Competitive Benchmarking, Trend Growth Drivers, Top Social Content analysis, Whitespace Opportunities, an Alerts system, and an API add-on for embedding trend data into internal BI tools.
Is SPATE a public or private company?
SPATE is a private company. It is classified as venture growth investor backed and is currently operating.
When was SPATE founded?
SPATE was founded in 2019. It employs 1 to 10 people.
Where is SPATE based?
SPATE is headquartered in New York, United States, in the North America region.
How does SPATE make money?
One revenue line is on record: saaS Subscription Platform.
Who are SPATE's main competitors?
Direct peers on record are Trendalytics and Glimpse. Broad incumbents are Brandwatch, NielsenIQ, Circana (formerly IRI), Talkwalker, Sprout Social, Mintel and GWI (Global Web Index). EDITORIAL (by EDITED) is listed as an emerging player.
Does SPATE have an API?
Yes. Spate offers an API integration for teams that want to bring trend data into their own internal systems. The API is ideal for companies looking to automate workflows, build custom dashboards, or enrich their existing data models with Spate's trend intelligence. Available data endpoints include Brand Data (brand-level performance, growth patterns, and share dynamics) and Trend Data (category trends, popularity index, growth, and related trends). API access requires a minimum of 5 seats on subscription and a technical point of contact for setup. Integrations are manually configured by Spate's technical team to ensure proper access and security. Customers can use their existing BI tools (e.g., Tableau, Power BI, Looker) to distribute Spate data across the organization. Developer documentation is at help.spate.nyc/en/article/api-overview.
What industry is SPATE in?
SPATE's product category is Consumer Trend Forecasting & Market Intelligence SaaS. Its primary akta.pro industry code is MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies), with a secondary code of HDAAAGAD, Social, Community & Creator Platform Feeds. Its NAICS code is 541910 and its SIC code is 7310.