Trendalytics Innovation Labs
Trendalytics Innovation Labs provides AI-powered retail analytics and trend forecasting for fashion, beauty, and retail brands. Its subscription SaaS platform combines predictive search, social media, and market data—including a proprietary TikTok intelligence tool—to deliver actionable trend insights.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trendalytics Innovation Labs does
Trendalytics Innovation Labs is a privately-held B2B SaaS company that operates an AI-powered retail analytics and trend forecasting platform for fashion, beauty, and retail brands. Founded in 2013 and headquartered between New York and Dallas, the company targets multi-category retailers, multi-brand portfolio companies, single brands, manufacturers, marketing teams, and influencers/talent. The platform analyzes millions of data points from predictive search, social media (including TikTok), and market data to help brands anticipate trends, optimize product development, and inform merchandising and marketing decisions. Named customers include Salomon and Arc'teryx.
The company's core product is a unified subscription platform that combines four modules: Trend Forecasting (predictive analytics on emerging styles), Social Media Metrics (brand and influencer engagement tracking), Market Intelligence (market movers, products, and styles), and a proprietary TikTok Intelligence tool that tracks post and viewing velocity. Its stated AI capabilities span predictive analytics, recommendation engines, and anomaly detection, applied across text and structured data modalities. The company maintains thought-leadership positioning through an active content program including a regular blog, weekly trend newsletter, and webinars, and has earned recurring coverage in fashion and business publications including WWD, Vogue Business, Bloomberg, Wall Street Journal, and the New York Times.
Trendalytics generates revenue through a subscription-based SaaS model with a free trial option, distributed via direct enterprise sales (Request a Demo CTA on the website). The company has no disclosed mobile app, public API, or SDK, and operates as a US-focused business. To date, it has raised approximately $3.74 million across multiple early-stage rounds, with the largest being a $3.0 million round in November 2017 led by Runway Venture Partners with participation from Otimo Retail. Leadership consists of CEO Cate Khan (formerly CEO of VerishopGroup), CTO Marcio Marinho, and four additional executives covering finance, sales/client success, marketing/communications, and fashion/editorial. The company is founder-led and privately held, with no disclosed institutional control or M&A activity.
Trendalytics Innovation Labs firmographics
Firmographics- Name
- Trendalytics Innovation Labs
- Legal name
- Trendalytics Innovation Labs, Inc.
- Website
- https://trendalytics.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trendalytics Innovation Labs provides AI-powered retail analytics and trend forecasting for fashion, beauty, and retail brands. Its subscription SaaS platform combines predictive search, social media, and market data—including a proprietary TikTok intelligence tool—to deliver actionable trend insights.
- Ownership category
- akta.pro rank
Trendalytics Innovation Labs industry classification
Industry- Product category
- Retail Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Software Publishers (5132), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)
- akta.pro secondary industries
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Category Management & Retail Analytics (MPAAAJAI)
Keywords
Where Trendalytics Innovation Labs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Trendalytics Innovation Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription-based SaaS: Access to the Service is provided on a subscription basis. The company offers subscription-based online services with various subscription tiers. Free trial accounts are available for a limited time for promotional purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial Account |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Trendalytics Innovation Labs product offering
Product offeringCore offering
Trendalytics offers an AI-powered retail analytics and trend forecasting SaaS platform that processes predictive search, social media, and market data to identify emerging fashion, beauty, and retail trends before they hit the mainstream. The unified platform combines Trend Forecasting, Social Media Metrics, Market Intelligence, and a proprietary TikTok Intelligence tool to help brands and merchants make data-driven decisions across product development, retail planning, merchandising, and customer acquisition.
Product overview
Trendalytics is a unified AI-powered retail analytics and trend forecasting platform. Its core offering consists of a single SaaS platform that combines Trend Forecasting, Social Media Metrics, Market Intelligence, and a proprietary TikTok Intelligence tool. The platform processes search, social, and market data to deliver predictive trend insights and actionable intelligence for product development, retail planning, merchandising, and marketing strategy.
Differentiator
Problem solved
Functional benefit
Products and services
- Trendalytics Platform
Quantifiable outcome
- Micro-shorts saw a 135% increase in market adoption among brands and retailers
- +6 more outcomes
Companies that use Trendalytics Innovation Labs
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles4 records
Trendalytics Innovation Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Trendalytics Innovation Labs partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Trendalytics Innovation Labs competitors and assessment
Company assessmentBroad incumbents
- WGSN: WGSN is the established global leader in fashion and lifestyle trend forecasting, serving many of the same fashion, beauty, and retail customers as Trendalytics with a wider, more mature platform.
- Launchmetrics: Launchmetrics offers marketing analytics and brand performance insights for fashion, luxury, and beauty — overlapping with Trendalytics' marketing team and influencer use cases at a broader scale.
- Similarweb: Similarweb offers broader digital market intelligence including consumer trends and category insights, overlapping with Trendalytics' analytics layer but at much larger horizontal scale.
- Contentsquare: Contentsquare (including Heap) provides digital experience analytics used by retail brands, with adjacent capabilities to Trendalytics' social and digital trend intelligence for marketing teams.
Direct peers
- Heuritech: Heuritech is an AI-powered fashion trend forecasting platform analyzing social media images to predict consumer demand — a closely comparable AI-first trend intelligence competitor.
- StyleSage: StyleSage provides fashion market intelligence and competitive analytics for brands and retailers, directly comparable to Trendalytics' market intelligence and trend forecasting capabilities.
- EDITED: EDITED is a direct competitor providing retail analytics and market intelligence for fashion brands and retailers, covering pricing, assortment, and trend data — closely overlapping with Trendalytics' core offering.
Emerging players
- Nextail: Nextail provides AI-driven retail merchandising and inventory optimization for fashion brands, partially overlapping with Trendalytics' retail planning and assortment use cases.
- Tribe Dynamics: Tribe Dynamics (now part of CreatorIQ) tracks influencer marketing performance for beauty and fashion brands — comparable to Trendalytics' influencer engagement and social media metrics functionality.
Regional players
- SPINS: SPINS provides retail analytics and consumer intelligence primarily for the natural products industry, sharing the retail analytics and trend intelligence business model with partial category overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Trendalytics Innovation Labs social profiles
Digital presenceTrendalytics Innovation Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trendalytics Innovation Labs leadership team
Management profileNumber of profiles
Profiles6 records
Trendalytics Innovation Labs funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trendalytics Innovation Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trendalytics Innovation Labs
What does Trendalytics Innovation Labs do?
Trendalytics offers an AI-powered retail analytics and trend forecasting SaaS platform that processes predictive search, social media, and market data to identify emerging fashion, beauty, and retail trends before they hit the mainstream. The unified platform combines Trend Forecasting, Social Media Metrics, Market Intelligence, and a proprietary TikTok Intelligence tool to help brands and merchants make data-driven decisions across product development, retail planning, merchandising, and customer acquisition.
Is Trendalytics Innovation Labs a public or private company?
Trendalytics Innovation Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trendalytics Innovation Labs founded?
Trendalytics Innovation Labs was founded in 2019. It employs 11 to 50 people.
Where is Trendalytics Innovation Labs based?
Trendalytics Innovation Labs is headquartered in New York, United States, in the North America region.
How does Trendalytics Innovation Labs make money?
One revenue line is on record: subscription-based SaaS.
Who are Trendalytics Innovation Labs's main competitors?
Broad incumbents on record are WGSN, Launchmetrics, Similarweb and Contentsquare. Direct peers are Heuritech, StyleSage and EDITED. Emerging players are Nextail and Tribe Dynamics. SPINS is listed as a regional player.
Does Trendalytics Innovation Labs have an API?
No public API is recorded for Trendalytics Innovation Labs.
What industry is Trendalytics Innovation Labs in?
Trendalytics Innovation Labs's product category is Retail Analytics Software. Its primary akta.pro industry code is BPAFACAJ, Performance Analytics, Attribution & Measurement (MMM/MTA), with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541910 and its SIC code is 7310.