Nana
Nana is a Saudi Arabia-headquartered quick commerce platform operating an owned dark-store network across 50+ cities, delivering groceries, restaurant meals, beauty products, and digital gift cards to consumers through a single mobile app within a 20-minute promise.
- Company typePrivate
- Founded2016
- HeadquartersRiyadh, Saudi Arabia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Nana does
Nana (نعناع) is a Saudi Arabia-headquartered quick commerce platform that operates an owned dark-store network across 50+ cities to deliver groceries, restaurant meals, beauty products, and digital gift cards on demand, with a stated 20-minute delivery promise. The company serves Saudi consumers via a single mobile application distributed through the Apple App Store, Google Play, and Huawei App Gallery, with self-serve registration and ordering; secondary segments include meal orderers from 10,000+ partner restaurants, beauty shoppers from 2,000+ brands, and digital gift card buyers through the integrated Rasseed platform. Cumulative operational scale includes 1M+ active users, 10M+ orders fulfilled, and a 4.8/5 customer rating across 50,000+ app reviews, with stated operations in Riyadh, Jeddah, Dammam, and additional Saudi cities.
The product is built on a proprietary order management system, real-time rider tracking, and GPS-based location dispatch that together enable the 20-minute delivery SLA. The platform is architected as a super-app with four consumer-facing modules — Grocery (مقاضي), Restaurants (مطاعم), Beauty (جمال), and Cards (بطاقات) — unified under a single checkout and supported by a Nana Wallet prepaid balance feature. Payment acceptance covers Visa, Mastercard, Mada, and Apple Pay over SSL-encrypted flows. AI/ML usage is limited to a recommendation engine that personalizes listings based on user preferences, browsing, and order history. The company is registered in Saudi Arabia under legal entity شركة المتاجر المركزية لتقنية المعلومات (Al-Matajar Al-Markaziyya for Information Technology, CR 1010470645), founded in 2016 by Sami Alhelwah (CEO) and Abdulmajeed Alsukhan (co-founder), and is privately held.
Nana's revenue model is multi-stream: marketplace commissions from 10,000+ restaurants, 2,000+ beauty brands, and grocery suppliers; per-order delivery fees paid by end consumers; and transaction revenue from digital gift card sales via the Rasseed platform. Pricing is pay-as-you-go at the consumer level with no public subscription tiers, and merchant commission terms are not disclosed. Distribution is exclusively digital self-serve through the Nana iOS, Android, and Huawei apps plus the web storefront, with no third-party reseller network or enterprise sales motion. Capital is venture- and strategic-backed, anchored by a USD 133M Series C led by Kingdom Holding Company (KHC) and Uni Ventures in February 2023, a prior USD 50M round led by FIM Partners and STV in February 2022, and a follow-on round from Dallah Investment in 2024.
Nana firmographics
Firmographics- Name
- Nana
- Legal name
- شركة المتاجر المركزية لتقنية المعلومات (Al-Matajar Al-Markaziyya for Information Technology)
- Website
- https://nana.sa
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nana is a Saudi Arabia-headquartered quick commerce platform operating an owned dark-store network across 50+ cities, delivering groceries, restaurant meals, beauty products, and digital gift cards to consumers through a single mobile app within a 20-minute promise.
- Ownership category
- akta.pro rank
Nana industry classification
Industry- Product category
- Quick Commerce / Grocery Delivery Platform
- NAICS
- Local Messengers and Local Delivery (4922)
- akta.pro primary industry
- Seller-Fulfilled Prime / Same-Day & Rapid Delivery Fulfillment Centers (TLALADAE)
- akta.pro secondary industry
- Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE)
Keywords
Where Nana is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Nana business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketplace commissions: Transaction-based commissions charged to merchants (10,000+ restaurants, 2,000+ beauty brands, grocery suppliers) for using Nana's platform to reach 1M+ active users.
- Delivery fees: Per-order delivery fees paid by end consumers for 20-minute delivery service across 50+ cities.
- Digital gift card sales: Revenue from the sale of digital gift cards via the acquired Rasseed platform integrated inside the Nana app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-as-you-go per-order consumer pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Nana product offering
Product offeringCore offering
Nana operates a mobile quick commerce platform that delivers groceries, restaurant meals, beauty products, and digital gift cards to consumers in Saudi Arabia. Orders are fulfilled from an owned dark-store network spanning 50+ cities and promise delivery within 20 minutes. The platform connects 1M+ active users with 10,000+ restaurants, 2,000+ beauty brands, and Nana's own grocery inventory, monetized through delivery fees, marketplace commissions, and digital card sales.
Product overview
Nana (نعناع) operates as a single unified quick-commerce mobile platform (a platform-plus-modules architecture) anchored by the flagship Nana app and a network of dark stores across more than 50 cities in Saudi Arabia. The platform bundles four consumer-facing verticals — Grocery (مقاضي), Restaurants (مطاعم), Beauty (جمال), and Cards (بطاقات) — into one checkout, and is complemented by a prepaid Nana Wallet (محفظة نعناع) for in-app balance. The Cards (بطاقات) vertical is powered by Rasseed (رصيد), the digital gift card application Nana acquired in October 2024. Together these modules let users place a single order for groceries, restaurant meals, beauty items, and digital gift cards, fulfilled from Nana's owned dark-store inventory or partner merchants.
Differentiator
Problem solved
Functional benefit
Brands
- Nana (نعناع): Quick commerce / dark store super-app offering groceries, food, beauty products, and digital gift cards on demand, typically within 20-60 minutes.
Products and services
- Nana Mobile App (Quick Commerce Platform)
Quantifiable outcome
- 20-minute delivery time from order placement to drop-off.
- +4 more outcomes
Companies that use Nana
Customer profileSegments4 records
Ideal customer profiles1 record
Nana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature6 records
Nana partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- RasseedcoreAcquired by Nana to add digital gift card solutions to the platform, extending Nana's offering beyond grocery, restaurants, and beauty into digital gifting.
- Apple App StorecoreHosts Nana's iOS app, providing distribution infrastructure and review/rating visibility to iPhone users in Saudi Arabia.
- Google PlaycoreHosts Nana's Android app, providing distribution to the majority of smartphone users in Saudi Arabia.
- Huawei App GalleryminorHosts Nana's app for Huawei device users, extending reach within the Huawei ecosystem in Saudi Arabia.
- VisacoreCard network integrated into Nana's checkout to accept Visa payments, alongside other payment processors.
- MastercardcoreCard network integrated into Nana's checkout to accept Mastercard payments.
- MadacoreSaudi domestic card network integrated into Nana's checkout to accept local debit cards, essential for Saudi consumer payments.
- Apple PaycoreWallet payment option integrated into Nana's checkout, enabling contactless Apple Pay transactions.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Nana competitors and assessment
Company assessmentEmerging players
- Getir: Pioneer of the dark-store quick commerce model globally (founded in Turkey). Operates similar 10–20 minute grocery delivery concept and provides a useful global benchmark for Nana's unit economics and scaling playbook.
- Flink: European quick commerce operator running owned dark stores with multi-category delivery. Comparable technology and operating model to Nana at smaller scale, offering a reference point for European/MENA dark-store expansion paths.
Regional players
- Noon: Major Middle East e-commerce platform backed by Saudi PIF and Mohamed Alabbar, with growing on-demand grocery and quick-delivery capabilities in Saudi Arabia. Comparable in category breadth and KSA market focus.
Broad incumbents
- Careem: UAE-headquartered super-app (now part of Uber/Embraer ecosystem) offering ride-hailing, food delivery (Careem NOW), and quick commerce across MENA. Overlaps with Nana on Saudi grocery and restaurant delivery from a broader super-app position.
- Talabat: Largest food and grocery delivery platform across MENA (owned by Delivery Hero). Competes with Nana in Saudi grocery and restaurant delivery as part of a much wider multi-country portfolio and incumbent scale.
- Deliveroo: Global on-demand food delivery platform (formerly publicly listed, now owned by DoorDash). Operates in MENA through partnerships and competes with Nana on the restaurant delivery use case with broader geographic reach.
Direct peers
- HungerStation: One of the largest food delivery platforms in Saudi Arabia, now part of Jahez. Competes with Nana's restaurants vertical and increasingly with grocery dark-store delivery, serving overlapping Saudi urban consumers.
- Mrsool: Saudi on-demand delivery platform connecting users with drivers for food, grocery, and parcel delivery. Competes with Nana across restaurant and grocery use cases within the same Saudi cities.
- ToYou: Saudi Arabia-based quick commerce and on-demand delivery app offering grocery, food, and convenience items. Operates a similar dark-store/quick-delivery model targeting overlapping Saudi urban consumer segments.
- Jahez International Company: Saudi-listed on-demand food delivery and quick commerce platform that acquired HungerStation. Directly competes with Nana across Saudi restaurant delivery and grocery dark-store categories, with overlapping customer base and similar 30-minute delivery promise.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nana social profiles
Digital presenceNana compliance and trust
Trust signalCompliance1 record
Nana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nana leadership team
Management profileNumber of profiles
Profiles2 records
Nana subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nana funding detail
Funding detailFunding overview
Funding rounds8 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nana M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nana
What does Nana do?
Nana operates a mobile quick commerce platform that delivers groceries, restaurant meals, beauty products, and digital gift cards to consumers in Saudi Arabia. Orders are fulfilled from an owned dark-store network spanning 50+ cities and promise delivery within 20 minutes. The platform connects 1M+ active users with 10,000+ restaurants, 2,000+ beauty brands, and Nana's own grocery inventory, monetized through delivery fees, marketplace commissions, and digital card sales.
Is Nana a public or private company?
Nana is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nana founded?
Nana was founded in 2016. It employs 1 to 10 people.
Where is Nana based?
Nana is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Nana make money?
Three revenue lines are on record. Marketplace commissions are the primary driver. The others are delivery fees and digital gift card sales.
Who are Nana's main competitors?
Emerging players on record are Getir and Flink. Noon is listed as a regional player. Broad incumbents are Careem, Talabat and Deliveroo. Direct peers are HungerStation, Mrsool, ToYou and Jahez International Company.
Does Nana have an API?
No public API is recorded for Nana.
What industry is Nana in?
Nana's product category is Quick Commerce / Grocery Delivery Platform. Its primary akta.pro industry code is TLALADAE, Seller-Fulfilled Prime / Same-Day & Rapid Delivery Fulfillment Centers, with a secondary code of TLAAAGAE, Crowdsourced Retail Errand/Shopping & Delivery. Its NAICS code is 4922.