Enerex
- Company typePrivate
- Founded2007
- HeadquartersPrinceton, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Enerex firmographics
Firmographics- Name
- Enerex
- Legal name
- Powermatrix LLC d/b/a Enerex
- Website
- https://enerex.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Enerex industry classification
Industry- Product category
- Retail Energy SaaS Platform
- NAICS
- Commodity Contracts Intermediation (52316), Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Trading Platforms, ETRM/CTRM & Market Connectivity (APIs, Messaging, Integrations) (EUAMAMAN)
- akta.pro secondary industries
- C&I Energy Brokerage & Aggregation (Buying Groups, Demand Aggregation) (EUAGACAG), Commercial & Industrial (C&I) Energy Brokerage & Procurement Advisory (EUAGAEAB)
Keywords
Where Enerex is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Enerex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Subscription-based SaaS model providing access to BrokerHub, SupplierHub, DataHub, and MarketHub platforms. Pricing ranges from $10,000-$20,000 monthly averaging $90,000 annually for enterprise tiers. Includes ongoing improvements, updates, and customer support.
- Enerchat Platform: Free real-time encrypted communication platform for retail energy brokers and suppliers, monetized through platform stickiness and ecosystem expansion rather than direct fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS Platform - Full Platform Access |
| Freemium | Pay-as-you-go | Enerchat - Free Communication Platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Enerex product offering
Product offeringCore offering
Enerex provides a unified cloud-based SaaS platform for the U.S. retail energy industry that connects brokers, suppliers, utilities, agents, and customers through four integrated hubs covering CRM, pricing, contracts, commissions, compliance, and market data. The platform handles over 10% of U.S. C&I retail energy transactions and processes more than $2B in supplier commissions through 130+ connected energy companies via standardized APIs and a marketplace layer.
Product overview
Enerex is a unified data platform for the retail energy industry connecting brokers, suppliers, utilities, energy managers, agents, and customers. The platform architecture consists of four connected hubs (BrokerHub, SupplierHub, DataHub, MarketHub) supported by an ecosystem of specialized products. Sparkplug serves as the core broker platform for CRM, commission reconciliation, and supplier integration. CRAFT provides commission management with over $1B in transactions processed. Exchange enables secure data exchange via hub-and-spoke API model. Exchange Live powers real-time procurement events. Generator provides white-labeled pricing widgets. Insights delivers market intelligence. Propeller connects supplier sales channels to back-office operations. Enerchat enables secure real-time communication. The platform powers over 10% of US C&I retail energy transactions across 130+ connected companies.
Differentiator
Problem solved
Functional benefit
Brands
- BrokerHub: Connected platform for energy brokers to manage leads, pricing, contracts, commissions, and renewals
- SupplierHub
- DataHub
- MarketHub
- Sparkplug
- CRAFT
- Exchange
- Generator
- Exchange Live
- Propeller
- Enerchat
- Insights
- Sparkhub
- Power Portal
- Customer Connect
Products and services
- BrokerHub Connected SaaS platform for energy brokers to manage leads, supplier pricing, contracts, commissions, renewals, and CRM in one system; enables brokers to focus on winning customers and capturing every commission earned.
- SupplierHub SaaS platform for retail energy suppliers to manage broker dealflow, pricing workflows, contracts, commissions, and compliance, helping suppliers compete faster and grow margin in broker-driven markets.
- DataHub Centralized market, regulatory, and operational data platform providing real-time pricing signals, regulatory intelligence, utility account data, ESIID lookups, ECL lookups, and API-ready data flows for energy companies.
- MarketHub Real-time digital transaction network connecting brokers and suppliers through standardized workflows, APIs, and a unified data layer, enabling digital transactions across pricing, contracts, and enrollments across 130+ connected energy companies.
- Sparkplug Industry-leading cloud platform for retail energy brokers, aggregators, and consultants (now part of BrokerHub) providing CRM, supplier integration, commission reconciliation across 140+ formats, mass-market agent management, deal audit tools, forecasting, and bulk enrollment processing.
- CRAFT Commission management platform for retail energy suppliers providing accurate compensation management, detailed analytics, real-time reporting, and SOC 1 Type II audit certainty with an event-driven engine handling up fronts, caps, discounts, milestones, true-ups, clawbacks, and automated distribution.
- Exchange Secure hub-and-spoke API connectivity solution for the entire retail energy value chain, enabling brokers and suppliers to exchange pricing, contracts, enrollments, and commission data via a trusted central hub with standardized data normalization.
- Exchange Live Real-time digital procurement platform for shared procurement experiences between brokers, suppliers, and customers, supporting reverse auctions, real-time custom pricing, credit, and straight-through contract execution during energy procurement events.
- Generator White-labeled energy shopping website widget for broker and digital channel websites enabling instant supplier pricing, matrix pricing automation across 65+ suppliers, demand forecasting, and automated enrollments for residential and small commercial customers.
- Insights Real-time market intelligence platform aggregating licensing data, PUC offer data, digital channel offer data, aggregated anonymized transaction data, and complaint data to support market strategy and regulatory intelligence for energy market participants.
- Propeller Sales management solution for retail energy suppliers that connects direct, indirect, mass-market, and digital sales channels to back-office operations including pricing, credit, risk management, EDI, CIS, and billing systems via API integration.
- Enerchat Free real-time encrypted communication platform designed specifically for retail energy, enabling brokers and suppliers to chat securely and unlimited across iOS, Android, and web.
Quantifiable outcome
- Over $300,000 in missed payments recovered over two years for Unified Energy through automated commission reconciliation
- +3 more outcomes
Companies that use Enerex
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Enerex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature6 records
Enerex partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Gridwealth ElectriccoreGridwealth Electric adopted the Enerex platform including SupplierHub and MarketHub to digitally scale their broker channel across Rhode Island and Massachusetts. Positions the supplier to operate on a fully digital, API-connected model replacing fragmented workflows.
- Capco (Wipro company)coreStrategic partnership with Capco, a global management and technology consultancy and Wipro company. Capco serves as the recommended system integrator for Enerex's suite of software products, combining Capco's implementation expertise with Enerex's market-leading software solutions for retail energy brokers and suppliers.
- Converged (Converged Energy)coreStrategic alliance to revolutionize retail energy supplier capabilities. Converged's Pricing Desk integrates with Enerex's CRAFT and Propeller platforms, streamlining supplier-broker interactions and optimizing pricing workflows. The partnership provides 'out of the box' API connectivity between Propeller and Pricing Desk for real-time custom pricing access.
- Energy Efficiency/HVAC/LEDs/Retrofitting ProvidersminorPartner ecosystem referring complementary services to mutual customers including bill auditing, customer-level billing, credit card/ACH payments, D2D field sales territory management, solar, and battery storage solutions.
- Reverse Auction PlatformsminorPartner category offering commodity bidding platforms as complementary service to retail energy broker and supplier customers.
- DNV (DNV GL)minorIndustry research partnership producing annual Competitive Market Landscape Report and Sales Strategies Annual Report Webinar for energy professionals.
Scale indicators8 records
Recent moves10 records
Expansion highlights5 records
Enerex competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot is a horizontal CRM commonly used by energy brokers and mid-market energy companies as a cheaper alternative to vertical SaaS like Enerex, directly competing for the same CRM/automation wallet.
- Salesforce: Salesforce's Energy & Utilities Cloud provides a general-purpose CRM with energy-specific extensions that overlap with Enerex's broker/supplier workflow automation, though it is far broader in scope.
- ION Group (Openlink): ION's Openlink ETRM/CTRM platforms serve energy trading and risk management for large market participants, overlapping with Enerex at the connectivity and transaction-management layer but skewed toward wholesale.
- Allegro Development: Allegro provides commodity trading and risk management software used by energy traders and suppliers, comparable to Enerex in serving energy market participants with workflow and transaction software at a different scale.
- Microsoft Dynamics 365: Microsoft Dynamics 365 (including industry-specific modules for utilities) competes with Enerex as the incumbent enterprise CRM/ERP platform inside many utilities, suppliers, and large brokers.
Others
- S&P Global Commodity Insights: S&P Global Commodity Insights (formerly Platts) provides energy market data, benchmarks, and analytics that overlap with Enerex's DataHub and Insights offerings, though primarily as a data vendor rather than a workflow platform.
- GridPoint: GridPoint offers energy management and submetering software for C&I customers, adjacent to Enerex's customer base but focused on building-level energy optimization rather than broker/supplier transaction workflows.
Emerging players
- EnergyHub: EnergyHub provides a DERMS and VPP platform for utilities and aggregators, adjacent to Enerex in the energy SaaS ecosystem with overlap in distributed energy resource management and supplier integrations.
- Uplight: Uplight is an energy customer engagement and DER orchestration SaaS platform serving utilities and energy retailers, sharing Enerex's energy-vertical SaaS DNA but focused on residential customer experience rather than broker workflows.
Direct peers
- Upland Software: Upland offers a portfolio of vertical SaaS products including PowerHouse and other energy-broker-focused tools. It directly competes with Enerex's BrokerHub/Sparkplug for the energy broker CRM and back-office market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Enerex social profiles
Digital presenceEnerex compliance and trust
Trust signalCompliance2 records
Enerex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enerex leadership team
Management profileNumber of profiles
Profiles7 records
Enerex subsidiaries and ownership
Company hierarchySubsidiaries2 records
Enerex funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enerex M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enerex
What does Enerex do?
Enerex provides a unified cloud-based SaaS platform for the U.S. retail energy industry that connects brokers, suppliers, utilities, agents, and customers through four integrated hubs covering CRM, pricing, contracts, commissions, compliance, and market data. The platform handles over 10% of U.S. C&I retail energy transactions and processes more than $2B in supplier commissions through 130+ connected energy companies via standardized APIs and a marketplace layer.
Is Enerex a public or private company?
Enerex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Enerex founded?
Enerex was founded in 2007. It employs 51 to 100 people.
Where is Enerex based?
Enerex is headquartered in Princeton, United States, in the North America region.
How does Enerex make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are enerchat Platform.
Who are Enerex's main competitors?
Broad incumbents on record are HubSpot, Salesforce, ION Group (Openlink), Allegro Development and Microsoft Dynamics 365. Others are S&P Global Commodity Insights and GridPoint. Emerging players are EnergyHub and Uplight. Upland Software is listed as a direct peer.
Does Enerex have an API?
Yes. Enerex provides a comprehensive API infrastructure enabling pricing, contracts, enrollments, and transaction workflows. Exchange is the only commercial connectivity solution for retail energy data, allowing brokers and suppliers to securely share information via a trusted central hub. The API supports XML and JSON formats for data exchange. CRAFT's API enables integration with branded self-service websites, CIS and billing systems, and EDI. MarketHub provides a full API layer for broker connectivity (Broker API as a Service) along with a UI to manage API keys, monitor transaction activity, view logs, and track KPIs by broker including price requests, enrollments, error rates, and transaction volumes. Generator connects to supplier APIs for instant realtime pricing. Propeller's API enables integration with websites, pricing and risk management systems.
What industry is Enerex in?
Enerex's product category is Retail Energy SaaS Platform. Its primary akta.pro industry code is EUAMAMAN, Trading Platforms, ETRM/CTRM & Market Connectivity (APIs, Messaging, Integrations), with a secondary code of EUAGACAG, C&I Energy Brokerage & Aggregation (Buying Groups, Demand Aggregation). Its NAICS code is 52316 and its SIC code is 6221.