Marlette Funding
Marlette Funding operates the Best Egg direct-to-consumer online lending platform, originating personal loans, secured homeowner loans, and credit cards through bank partners Cross River Bank and Column N.A. for US consumers seeking fast, transparent credit and financial wellness tools.
- Company typePrivate
- Founded2013
- HeadquartersWilmington, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Marlette Funding does
Marlette Funding, operating under the Marlette Marketing, LLC legal entity and the Best Egg consumer brand, is a Wilmington, Delaware-based financial technology company that runs a direct-to-consumer online lending platform. Founded in 2013, the company originates unsecured personal loans ($2,000-$50,000, 6.99%-35.99% APR) and secured loans with a homeowner-discount option ($5,000-$50,000, starting at 5.99% APR, using home fixtures rather than the home itself as collateral), as well as credit cards. Loan origination is executed through bank partners Cross River Bank and Column N.A., enabling Marlette to operate without holding a banking charter. The platform includes iOS and Android mobile applications and a suite of financial wellness tools (Money Manager, Credit Manager, Debt Manager) intended to extend engagement beyond a single transaction.
The company monetizes primarily through loan interest income and origination fees of 0.99%-9.99%, deducted from loan proceeds at disbursement, with next-day funding available to roughly half of verified applicants. Its go-to-market is product-led growth: a self-serve, SEO-driven digital funnel where prospects check rates via a soft credit inquiry that does not impact their credit score, complete applications online, and receive funds within one to three business days. Marlette has raised approximately $2 billion in cumulative funding across equity and credit facility rounds from 2014 through 2022, including a $225 million Series E led by HOOPP in March 2022 specifically to expand the credit card business. The brand holds an A+ Better Business Bureau rating and a 4.6/5 Trustpilot score across 9,000+ reviews, serving US consumers with notable exclusions in Iowa, Vermont, West Virginia, the District of Columbia, and US Territories.
Marlette Funding firmographics
Firmographics- Name
- Marlette Funding
- Legal name
- Marlette Marketing, LLC
- Website
- https://marlettefunding.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Marlette Funding operates the Best Egg direct-to-consumer online lending platform, originating personal loans, secured homeowner loans, and credit cards through bank partners Cross River Bank and Column N.A. for US consumers seeking fast, transparent credit and financial wellness tools.
- Ownership category
- akta.pro rank
Marlette Funding industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163), Personal Credit Institutions (6141)
- akta.pro primary industry
- Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)
- akta.pro secondary industries
- Personal Loan Refinance (Rate/Term) (FSAKAIAB), Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG)
Keywords
Where Marlette Funding is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marlette Funding business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Loan Interest: Best Egg earns interest income on personal loans and secured loans originated through its platform. Interest rates range from 6.99%–35.99% APR for personal loans and 5.99%–29.99% APR for secured loans. This is the primary revenue stream from borrowers.
- Origination Fees: Best Egg charges origination fees of 0.99%–9.99% of loan amount for personal loans and 1.49%–9.99% for secured loans, deducted from loan proceeds at disbursement. This is a one-time upfront fee collected at loan funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Personal Loans - Unsecured |
| Unit Pricing | Monthly | Secured Loans - Homeowner Discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Marlette Funding product offering
Product offeringCore offering
Marlette Funding operates the Best Egg direct-to-consumer lending platform, offering unsecured personal loans ($2,000–$50,000), secured personal loans with a homeowner discount ($5,000–$50,000, using home fixtures as collateral), and a Best Egg credit card. Loans are originated by partner banks Cross River Bank and Column N.A., and the platform is supplemented by financial wellness tools (Money Manager, Credit Manager, Debt Manager) and iOS/Android mobile apps for application, rate-checking, and account management.
Product overview
Best Egg is an online financial platform operated by Marlette Funding offering a unified consumer lending ecosystem. The core product portfolio consists of unsecured personal loans ($2,000–$50,000) and secured loans with homeowner discounts ($5,000–$50,000, using home fixtures as collateral), plus a credit card. These lending products are supplemented by financial health tools (Money Manager, Credit Manager, Debt Manager) and calculators, all accessible via a mobile app. Best Egg positions itself around credit and financial wellness, with loans made by Cross River Bank and Column N.A., both Member FDIC.
Differentiator
Problem solved
Functional benefit
Products and services
- Best Egg Personal Loans
Quantifiable outcome
- Homeowners can save an average of 20% on APR with secured loans
- +1 more outcomes
Companies that use Marlette Funding
Customer profileSegments2 records
Ideal customer profiles2 records
Marlette Funding technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Marlette Funding partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Marlette Funding competitors and assessment
Company assessmentDirect peers
- LendingClub: LendingClub is a direct competitor offering online personal loans to consumers, historically through a marketplace model. Now part of SoFi, it overlaps directly with Best Egg on unsecured personal loan products and target borrowers seeking debt consolidation and credit card refinancing.
- Prosper Marketplace: Prosper is a direct peer operating an online personal loan marketplace for consumer borrowing, with similar loan sizes, terms, and target use cases (debt consolidation, home improvement, major purchases). Both platforms serve near-prime and prime consumer borrowers seeking fixed-rate installment loans.
- SoFi: SoFi is a direct competitor offering personal loans alongside a broader suite of financial products (banking, investing, mortgages, credit cards). It targets a similar digitally native consumer base and competes head-to-head with Best Egg on unsecured personal loan pricing and UX.
- Upstart: Upstart is a direct peer using AI-driven underwriting to originate personal loans through bank partners. It shares Best Egg's bank-partnership origination model and direct-to-consumer digital distribution, competing on rate accessibility and approval rates.
- Upgrade: Upgrade is a direct competitor offering personal loans and credit cards to consumers online with a similar multi-product strategy. Its combined personal-loan-plus-card offering mirrors Best Egg's product roadmap, and it serves comparable prime and near-prime borrowers.
- Rocket Loans: Rocket Loans is a direct peer offering online personal loans under the Rocket Companies umbrella, with comparable loan sizes, terms, and a digital-first customer experience. Both brands compete for the same consumer debt consolidation and home improvement use cases.
- Earnest: Earnest is a direct competitor in online personal loans, owned by Navient, with a similar digitally native underwriting approach targeting prime and near-prime borrowers. It competes with Best Egg on rate transparency and customizable loan terms.
- Avant: Avant is a direct peer focused on online personal loans to non-prime consumer borrowers, with overlapping APR ranges and use cases. Its target customer profile and digital delivery model closely parallel Best Egg's near-prime segment.
Broad incumbents
- OneMain Financial: OneMain Financial is a broad incumbent in consumer personal lending with a national branch and digital footprint. It serves similar non-prime and near-prime borrowers but offers a deeper product suite including secured loans and credit cards, and competes with Best Egg on price and convenience.
- Discover Personal Loans: Discover Personal Loans is a broad incumbent offering unsecured personal loans through a large, diversified bank balance sheet. It competes with Best Egg across debt consolidation and major purchase use cases, and benefits from cross-sell into Discover's broader card and banking franchise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Marlette Funding social profiles
Digital presenceMarlette Funding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marlette Funding leadership team
Management profileNumber of profiles
Profiles6 records
Marlette Funding funding detail
Funding detailFunding overview
Funding rounds8 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marlette Funding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marlette Funding
What does Marlette Funding do?
Marlette Funding operates the Best Egg direct-to-consumer lending platform, offering unsecured personal loans ($2,000–$50,000), secured personal loans with a homeowner discount ($5,000–$50,000, using home fixtures as collateral), and a Best Egg credit card. Loans are originated by partner banks Cross River Bank and Column N.A., and the platform is supplemented by financial wellness tools (Money Manager, Credit Manager, Debt Manager) and iOS/Android mobile apps for application, rate-checking, and account management.
Is Marlette Funding a public or private company?
Marlette Funding is a private company. It is classified as venture growth investor backed and is currently operating.
When was Marlette Funding founded?
Marlette Funding was founded in 2013. It employs 101 to 250 people.
Where is Marlette Funding based?
Marlette Funding is headquartered in Wilmington, United States, in the North America region.
How does Marlette Funding make money?
Two revenue lines are on record. Loan Interest is the primary driver. The others are origination Fees.
Who are Marlette Funding's main competitors?
Direct peers on record are LendingClub, Prosper Marketplace, SoFi, Upstart, Upgrade, Rocket Loans, Earnest and Avant. Broad incumbents are OneMain Financial and Discover Personal Loans.
Does Marlette Funding have an API?
No public API is recorded for Marlette Funding.
What industry is Marlette Funding in?
Marlette Funding's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAG, Large Purchase & Lifestyle Personal Loans (Unsecured Installment), with a secondary code of FSAKAIAB, Personal Loan Refinance (Rate/Term). Its NAICS code is 522310 and its SIC code is 6163.