Finch
Finch operates a unified employment API that connects B2B software platforms to 250+ HRIS, payroll, and benefits systems for read and write access to employment data, serving HR tech, benefits, retirement, fintech, insurance, and compliance platforms via usage-based per-employer pricing.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Finch does
Finch (legal entity: Profound Platform Inc.) operates a unified employment API that enables software platforms to read and write employment data across more than 250 HRIS, payroll, benefits, and PEO systems through a single integration. The platform normalizes disparate provider schemas into standardized resources covering organization data, employee directory, employment records, payroll, pay statements, and benefits, and supports write-back for deductions, employer contributions, and 401(k) plan changes. Core product modules include Organization, Payroll, Deductions, and Recordkeeper. The company is headquartered in San Francisco, was founded in 2020, and reports more than 100,000 employers connected and 16M+ employee records synced through the platform with >99.9% uptime.
Finch serves a horizontal set of B2B software verticals: HR technology platforms, health benefits platforms, 401(k) and retirement providers, finance and ERP platforms, insurance carriers and brokers, compliance SaaS, and financial wellness applications. Notable customers include Prudential, TIAA, Tokio Marine, Morningstar, Mercury, Vanta, Betterment, Sequoia, and Milliman. Finch does not charge employers directly; instead, the third-party software platform requesting the data pays Finch per employer connected, supplemented by quote-based multi-year enterprise contracts for larger accounts. Pricing is not publicly disclosed.
The company has raised approximately $58.5 million across multiple rounds from General Catalyst and Menlo Ventures (co-leads of both the $15M Series A in June 2022 and the $40M Series B in February 2023), QED Investors, PruVen Capital, Altman Capital, Bedrock, Sempervirens, Y Combinator, Intuit Ventures ($3.5M in June 2023), and Gold House. Finch distributes primarily through developer self-service (sandbox, documentation, dashboard) supplemented by direct enterprise sales for Fortune 500 and major fintech platform deals, with a thought-leadership content program including 'The Current' podcast.
Finch firmographics
Firmographics- Name
- Finch
- Legal name
- Profound Platform Inc.
- Website
- https://tryfinch.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Finch operates a unified employment API that connects B2B software platforms to 250+ HRIS, payroll, and benefits systems for read and write access to employment data, serving HR tech, benefits, retirement, fintech, insurance, and compliance platforms via usage-based per-employer pricing.
- Ownership category
- akta.pro rank
Finch industry classification
Industry- Product category
- HR & Payroll Integration API
- NAICS
- Payroll Services (541214), Computer Systems Design and Related Services (54151), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD)
- akta.pro secondary industries
- Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Contractor Management Systems (CMS) & Workforce Management (BPACAGAE)
Keywords
Where Finch is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Finch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Per-Employer Connection Fees: Finch charges software platforms a fee for each employer connected through their platform. Employers do not pay directly; the third-party application requesting the data pays Finch per connection established.
- Platform/API Access Fees: Software platforms pay for API access and usage, with pricing likely based on volume of employers connected or API call volume. In some cases, HRIS/payroll providers may charge fees for API key access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Employer-facing free model |
| Other | Multi-year contract | Platform/B2B pricing - quote-based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Finch product offering
Product offeringCore offering
Finch provides a unified employment API that enables software platforms to read and write HRIS, payroll, and benefits data across 250+ provider systems (including ADP, Gusto, Workday, Rippling, Paychex) through a single integration. The platform normalizes disparate provider schemas into standardized data formats and includes Finch Connect, a three-step authentication flow that lets end employers grant data access in seconds. Customers use Finch to eliminate manual CSV/SFTP workflows, automate onboarding/offboarding, and power benefits, 401(k), insurance, compliance, and fintech use cases.
Product overview
Finch is a unified API platform for HR and payroll connectivity, offering four core product modules: Organization (company and employee data), Payroll (payroll and tax information), Deductions (benefits contributions and employee deductions), and Recordkeeper (401(k) and retirement integrations). The platform connects to 250+ HRIS and payroll providers, normalizing data into a unified format. Built for HR, Benefits, and Fintech applications, Finch enables software companies to offer integrations with all major employment systems through a single API integration, serving over 100,000 employers with 16M+ employee records synced.
Differentiator
Problem solved
Functional benefit
Products and services
- Organization
Quantifiable outcome
- 67% increase in average deal size with integrations powered by Finch (Matter)
- +5 more outcomes
Companies that use Finch
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles3 records
Finch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
Feature5 records
Finch partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- ADPcoreADP Workforce Now is one of 250+ HRIS/payroll providers integrated through Finch's unified API. ADP is a global HCM leader with 10.8% global market share and over 1 million customers.
- GustocoreGusto is integrated with Finch, providing payroll data connectivity for platforms serving SMB employers.
- WorkdaycoreWorkday is integrated with Finch, enabling enterprise customers to connect HR and payroll data through the unified API.
- RipplingcoreRippling is integrated with Finch, providing HR, IT, and payroll data connectivity for platforms serving employers.
- PaychexcorePaychex is integrated with Finch, enabling payroll data connectivity for mid-market employers.
- PaylocitycorePaylocity is integrated with Finch, providing HCM and payroll data connectivity.
- QuickBooks PayrollcoreQuickBooks Payroll is integrated with Finch, enabling financial platforms to access payroll data for accounting and fintech use cases.
- UKG ProcoreUKG Pro (formerly Ultimate Software) is integrated with Finch, providing HCM data connectivity for enterprise customers.
- TriNet (Zenefits)coreTriNet (including Zenefits) is integrated with Finch, providing HR and payroll data for PEO-served employers.
- BambooHRcoreBambooHR is integrated with Finch, providing HRIS data connectivity for SMB employers.
- HiBobcoreHiBob (bob) is integrated with Finch, providing HR and payroll data connectivity for mid-market companies.
- JustworkscoreJustworks is integrated with Finch, providing payroll and HR data for PEO-served startups and SMBs.
- PaycorcorePaycor is integrated with Finch, providing HCM and payroll data for mid-market employers.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Finch competitors and assessment
Company assessmentDirect peers
- Merge: Merge is the most direct competitor to Finch, offering a unified API that integrates HR, payroll, accounting, CRM, ticketing, and other systems. Both target B2B software platforms with a B2B2B go-to-market and compete head-to-head in the HR/payroll connectivity category explicitly named by Finch as its competitive set.
- Apideck: Apideck provides a unified API for integrating SaaS applications across multiple categories including HR, payroll, accounting, and CRM. It directly overlaps with Finch's HRIS/payroll integration offering and targets a similar developer-led, B2B2B customer base.
- Rutter: Rutter offers a unified API for commerce, accounting, and HRIS/payroll data, with a similar B2B2B model targeting fintech and vertical SaaS platforms. It is named alongside Merge and Apideck as a direct competitor in Finch's competitive landscape.
- Codat: Codat provides a unified API focused on accounting, banking, and commerce integrations with an expanding HR/payroll footprint. Its B2B2B model and developer-first positioning closely mirror Finch's approach, and it is explicitly cited by Finch as a competitive reference.
Emerging players
- Atomic: Atomic provides an employment data API for income verification, payroll connectivity, and account funding, serving fintech, lending, and consumer-finance platforms. It overlaps with Finch's employment-data infrastructure but focuses more narrowly on consumer-finance use cases.
- Pinwheel: Pinwheel offers an API for payroll account connectivity and direct-deposit switching, primarily serving earned-wage-access, lending, and fintech platforms. It competes for the same employment-data integration workloads but focuses on consumer financial applications.
- Argyle: Argyle provides an employment-data API for income and employment verification, serving lending, gig economy, and background-check platforms. It is an adjacent emerging player in the employment-data infrastructure space where Finch also competes.
- Truv: Truv (formerly Citadel) provides an employment and income verification API connecting to payroll platforms. It overlaps with Finch's payroll data connectivity use cases, particularly for income-verification and lending workflows.
Broad incumbents
- Plaid: Plaid is the category-defining unified API for financial account connectivity, with a much larger scale and broader scope than Finch. It is structurally comparable as the analog fintech infrastructure layer and represents both a model for Finch's potential trajectory and a benchmark incumbent.
- Workato: Workato is an enterprise integration and workflow automation platform offering HRIS and payroll connectors among thousands of others. While not a direct B2B2B unified-API competitor, it overlaps with Finch's broader connectivity-and-automation value proposition for enterprise customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Finch social profiles
Digital presenceFinch compliance and trust
Trust signalCompliance4 records
Finch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finch leadership team
Management profileNumber of profiles
Profiles3 records
Finch funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finch
What does Finch do?
Finch provides a unified employment API that enables software platforms to read and write HRIS, payroll, and benefits data across 250+ provider systems (including ADP, Gusto, Workday, Rippling, Paychex) through a single integration. The platform normalizes disparate provider schemas into standardized data formats and includes Finch Connect, a three-step authentication flow that lets end employers grant data access in seconds. Customers use Finch to eliminate manual CSV/SFTP workflows, automate onboarding/offboarding, and power benefits, 401(k), insurance, compliance, and fintech use cases.
Is Finch a public or private company?
Finch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Finch founded?
Finch was founded in 2020. It employs 101 to 250 people.
Where is Finch based?
Finch is headquartered in San Francisco, United States, in the North America region.
How does Finch make money?
Two revenue lines are on record. Per-Employer Connection Fees are the primary driver. The others are platform/API Access Fees.
Who are Finch's main competitors?
Direct peers on record are Merge, Apideck, Rutter and Codat. Emerging players are Atomic, Pinwheel, Argyle and Truv. Broad incumbents are Plaid and Workato.
Does Finch have an API?
Yes. Finch provides a unified employment API that enables developers to access payroll, HRIS, and benefits data from 250+ employment systems through a single integration. The API supports both read and write functionality for company data, employee directory, individual employment information, payroll, pay statements, and benefits. Through Finch Connect, developers can integrate in hours with just a few lines of code and sync data with employers in as little as 30 seconds. Fresh data is delivered every 24 hours once authorized. Developer documentation is at developer.tryfinch.com/how-finch-works/quickstart.
What industry is Finch in?
Finch's product category is HR & Payroll Integration API. Its primary akta.pro industry code is BPACAKAD, Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll), with a secondary code of FSAMAKAA, Employer Payroll Processing (SMB & Enterprise). Its NAICS code is 541214 and its SIC code is 7370.