Finder

Financial Comparison Platformfinder.com.au

Finder is an Australian consumer-facing financial comparison platform that helps individuals compare and switch banking, insurance, loan, utility, and investment products via its proprietary Finder Score system, monetizing primarily through affiliate commissions from providers.

Company typePrivate
Founded2006
HeadquartersSydney, Australia
Headcount251–500
GTM typeB2C
OfferingDigital Commerce or Content

What Finder does

Finder (legally Hive Empire Pty Ltd) is an Australian consumer-facing financial comparison platform founded in 2006 and headquartered in Sydney. The company operates a web-based comparison engine covering seven verticals — banking, loans, insurance, investing, utilities, telco, and shopping — with a proprietary Finder Score rating system, an annual Finder Awards program, and a Finder Rewards cashback/referral layer. Its consumer base consists of individual Australians (and, per company claims, users in over 50 countries) who self-serve through finder.com.au to compare and switch providers. The platform is free for end users.

The business model is an affiliate/referral marketplace: Finder earns commissions from financial product providers when users click through or sign up, supplemented by advertising revenue from external investors and partners. Distribution is driven by a content marketing and SEO engine, active organic social presence across Instagram, TikTok, YouTube, LinkedIn, Facebook, and X, email newsletters, and a referral program paying up to $200 per qualified referral. Customer segments are horizontal — individual consumers — with no disclosed B2B or enterprise tier.

Finder has pursued active inorganic expansion: GoBear (2021), Finch (US wealth management, 2023), Grow My Money (2024), and Mozo (Australian comparison platform, 2026). It is venture-backed, having raised USD 21.5 million from Future Now Capital in December 2021 at a USD 466 million pre-money valuation. The product portfolio has also broadened beyond comparison into crypto yield (Finder Earn, 2023) and an AI-managed investment fund, the latter claimed to outperform the UK's top ten funds by over 18 percentage points.

Finder firmographics

Firmographics

Name: Finder
Legal name: Hive Empire Pty Ltd
Website: https://finder.com.au
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 251–500 employees
Short description: Finder is an Australian consumer-facing financial comparison platform that helps individuals compare and switch banking, insurance, loan, utility, and investment products via its proprietary Finder Score system, monetizing primarily through affiliate commissions from providers.
Ownership category
akta.pro rank

Finder industry classification

Industry

Product category: Financial Comparison Platform
NAICS: Mortgage and Nonmortgage Loan Brokers (52231)
SIC: Loan Brokers (6163)
akta.pro primary industry: Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
akta.pro secondary industries: Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

Financial comparison platform
Personal finance comparison
Credit card comparison
Insurance comparison
Utility comparison

Where Finder is headquartered

Location

Headquarters

HQ city: Sydney
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Finder business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

Affiliate/Referral Fees: Finder earns commissions when users click through to partner sites or sign up for financial products. This is the primary revenue driver as stated in 'We make money by featuring products on our site.'
Funding Investment: External funding from investors including Future Now Capital to support growth and expansion

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free consumer access to comparison services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Finder product offering

Product offering

Core offering

Finder operates a financial comparison website that enables Australian consumers to compare and switch financial products including credit cards, home loans, personal loans, car loans, bank accounts, savings accounts, insurance (health, car, travel, life, home, pet, business), share trading, super funds, and cryptocurrency, as well as utilities (electricity, gas, internet, mobile plans). The platform earns revenue primarily through affiliate and referral commissions when users click through to partner providers and sign up for products.

Product overview

Finder operates as a comprehensive financial comparison platform offering a portfolio of products organized across seven core verticals: Banking (credit cards, bank accounts, savings accounts, term deposits), Loans (home loans, personal loans, car loans, business loans), Insurance (health, car, travel, life, home, pet, business), Investing (share trading, ETFs, super funds, cryptocurrency), Utilities (electricity, gas, internet, mobile plans), and Shopping comparison. The platform is structured around a core comparison engine enhanced by proprietary tools including Finder Score (expert product ratings) and Finder Awards (provider recognition program). A Finder Rewards loyalty program incentivizes product switching with cashback and gift cards. Recent acquisitions include Finch (2023) for AI-driven wealth management with investment-linked cashback, and Mozo (2026) to expand Australian market presence in the financial comparison sector.

Differentiator

Problem solved

Functional benefit

Brands

Finder Rewards: Rewards program allowing members to earn rewards for switching to featured products and referring friends
Finder Score
Finder Awards

Products and services

Credit Cards Comparison
Home Loans Comparison
Personal Loans Comparison
Car Loans Comparison
Bank Accounts Comparison
Savings Accounts Comparison
Health Insurance Comparison
Car Insurance Comparison
Travel Insurance Comparison
Life Insurance Comparison
Home Insurance Comparison
Pet Insurance Comparison
Business Insurance Comparison
Business Loans Comparison
Share Trading Comparison
Super Funds Comparison
Cryptocurrency Comparison
Energy Comparison
Finder Rewards
Finder Earn
Finch

Quantifiable outcome

AI-managed investment fund outperformed UK's 10 most popular funds by over 18 percentage points

Companies that use Finder

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Finder technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Finder partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

MozocoreStrategic or Co-development Partner · 1 January 2026Finder acquired Mozo, one of Australia's longest-running financial comparison platforms founded in 2008. The acquisition deepens Finder's presence across categories that matter most to Australian households and expands its footprint in the financial comparison market.
FinchcoreStrategic or Co-development Partner · 26 April 2023Finder acquired Finch, a New York-based wealth management platform founded in 2019 that provides cashback linked to investments (up to 5% cashback automatically invested). Acquisition completed April 26, 2023 as part of Finder's expansion plans to help users invest and manage finances.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Finder competitors and assessment

Company assessment

Direct peers

Canstar: Canstar is one of Australia's leading financial comparison and research platforms covering banking, insurance, and superannuation. It competes head-to-head with Finder in the Australian comparison market across nearly identical product categories and consumer segments.
RateCity: RateCity is an Australian financial comparison website covering home loans, credit cards, savings accounts, and personal loans. It is a direct competitor in the same consumer segments with overlapping product categories.
iSelect: iSelect is an Australian comparison service primarily focused on insurance, energy, and financial products. It competes directly with Finder for the same household budget categories, particularly utilities and insurance.
Compare the Market Australia: Compare the Market Australia is part of the BHLI group and offers comparison across energy, insurance, and broadband. It is a direct competitor to Finder in the Australian utilities and insurance comparison space.
MoneySupermarket Group: MoneySupermarket is a UK-listed financial comparison platform covering insurance, money, travel, and energy. While UK-focused, it is the closest public-market comparable for Finder's business model, scale, and monetization approach.
GoBear: GoBear is a financial comparison platform operating across Southeast Asia. It was acquired by Finder in 2021 but operates as a brand in adjacent geographies, making it a peer rather than a pure subsidiary.
NerdWallet: NerdWallet is a US-based personal finance comparison and advice platform covering credit cards, loans, insurance, and investing. It is the closest US peer to Finder in terms of content-led SEO acquisition and affiliate monetization.
LendingTree: LendingTree is a US online lending marketplace connecting consumers with multiple lenders across mortgages, personal loans, and credit cards. It overlaps with Finder's loan comparison verticals with a heavier lead-generation monetization model.

Broad incumbents

Credit Karma: Credit Karma, owned by Intuit, is a US personal finance platform offering free credit scores and financial product recommendations. While broader in scope and far larger, it is a comparable consumer-facing financial comparison and product discovery platform.

Others

Finder (UK): Finder.com operates in the UK and US as the international extension of the same Australian-founded Finder brand. It is technically part of the same corporate family but functions as a regional peer in markets outside Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Finder financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Finder leadership team

Management profile

Number of profiles

Profiles5 records

Finder subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Finder funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Finder M&A and investment

M&A and investment

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finder

What does Finder do?

Is Finder a public or private company?

Finder is a private company. It is classified as venture growth investor backed and is currently operating.

When was Finder founded?

Finder was founded in 2006. It employs 251 to 500 people.

Where is Finder based?

Finder is headquartered in Sydney, Australia, in the Oceania region.

How does Finder make money?

Two revenue lines are on record. Affiliate/Referral Fees are the primary driver. The others are funding Investment.

Who are Finder's main competitors?

Direct peers on record are Canstar, RateCity, iSelect, Compare the Market Australia, MoneySupermarket Group, GoBear, NerdWallet and LendingTree. Credit Karma is listed as a broad incumbent. Finder (UK) is listed as an others.

Does Finder have an API?

No public API is recorded for Finder.

What industry is Finder in?

Finder's product category is Financial Comparison Platform. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products), with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 52231 and its SIC code is 6163.