Incentivio
- Company typePrivate
- Founded2016
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Incentivio firmographics
Firmographics- Name
- Incentivio
- Legal name
- Incentivio Inc.
- Website
- https://incentivio.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Incentivio industry classification
Industry- Product category
- Restaurant Guest Engagement Software
- NAICS
- Information (51)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industry
- Upsell, Ancillary & Merchandising Platforms (THALACAN)
Keywords
Where Incentivio is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Incentivio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Incentivio operates as a SaaS platform providing subscription-based access to their guest engagement platform including ordering, loyalty, marketing automation, and analytics. Pricing appears to be quote-based with fees set forth on Orders per the Terms of Service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise subscription for multi-unit restaurant brands |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Incentivio product offering
Product offeringCore offering
Incentivio provides a unified guest engagement SaaS platform for multi-unit restaurant brands that combines online ordering, loyalty programs, marketing automation, CDP/CRM, and AI-powered analytics in one connected system. The platform helps restaurant operators capture first-party guest data, automate behavior-driven marketing campaigns, predict churn, and measure loyalty ROI across locations. It is sold on a subscription basis with quote-based pricing tailored to multi-unit restaurant chains across North America.
Product overview
Incentivio is a unified guest engagement platform built for multi-unit restaurant brands, combining Commerce, Engagement, and Intelligence modules into one connected system. The Commerce Suite (Online Ordering, Mobile Apps, Dispatch, Wallets & Gift Cards) handles digital ordering and payments. The Engagement Suite (Loyalty, Marketing Automation, CDP/CRM, Guest Journey) manages customer relationships and automated communications. The Intelligence Suite (Churn Management, Upsells, Menu Intelligence, Incentivio Connect, Loyalty Pulse) applies AI to predict guest behavior, identify at-risk customers, optimize menu performance, and measure loyalty ROI. The platform serves over 4,600 restaurants processing 200+ million orders annually, with reported 97% accuracy in churn prediction.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Ordering Fully branded web and mobile ordering system designed to increase conversion rates and average order value for multi-unit restaurants.
- Mobile Apps iOS and Android native guest-facing apps branded for each restaurant chain, enabling loyalty membership, ordering, and personalized engagement.
- Dispatch Delivery management system supporting both in-house delivery operations and integration with third-party delivery services.
- Wallets & Gift Cards Digital wallet functionality and gift card program enabling faster checkout and revenue-generating gift card sales for multi-unit restaurant brands.
- Loyalty Flexible loyalty programs built around real guest behavior, designed to be easy for guests to use and powerful for operators to drive repeat visits across multiple locations.
- Marketing Automation AI-powered targeted email and SMS campaigns triggered by guest actions and behavior patterns, automating revenue-driving marketing across the guest lifecycle.
- CDP / CRM Customer Data Platform and CRM that unifies guest data from ordering, loyalty, and marketing into actionable profiles for personalized engagement at the brand and location level.
- Guest Journey Visual mapping and orchestration tool for tracking and automating every guest touchpoint from acquisition through retention across the full customer lifecycle.
- Churn Management AI-powered feature that identifies at-risk guests and automates re-engagement campaigns to prevent customer attrition, with reported 97% accuracy.
- Upsells AI-driven upsell recommendations that analyze ordering patterns to suggest additional items, growing average check size during the ordering process.
- Menu Intelligence Analytics tool that analyzes menu performance and ordering data to recommend smarter menu configurations for increased profitability.
- Incentivio Connect AI-powered predictive analytics engine that processes guest data to generate insights predicting future guest behavior and identifying growth opportunities.
- Loyalty Pulse Performance reporting suite that measures loyalty program impact on repeat visits, higher spend, and incremental revenue across the full Acquire-Activate-Engage-Retain-Measure lifecycle.
Quantifiable outcome
- 4,600+ restaurants served across North America
- +7 more outcomes
Companies that use Incentivio
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles2 records
Incentivio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature9 records
Incentivio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- eCard SystemscoreStrategic partnership bringing restaurant brands a powerful, flexible, and scalable gift card program. The integration simplifies gift card management while maximizing guest engagement and business impact, enabling both new program launches and enhancements to existing gift card programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Incentivio competitors and assessment
Company assessmentDirect peers
- Paytronix: Paytronix provides restaurant loyalty, online ordering, and gift card solutions to multi-unit brands. It overlaps directly with Incentivio's Commerce and Engagement suites and is a frequent head-to-head competitor in mid-market restaurant deals.
- AppCard: AppCard offers personalized loyalty and digital marketing for grocery and restaurant chains. It shares Incentivio's focus on transactional data-driven engagement for multi-location operators.
- ChowNow: ChowNow provides commission-free online ordering, marketing, and loyalty tools to independent and multi-unit restaurants. It competes with Incentivio on direct ordering and guest engagement for mid-market brands.
- Punchh: Punchh is a leading restaurant loyalty and engagement platform (now part of ParTech) that directly competes with Incentivio in multi-unit brand loyalty, AI-driven offers, and guest data unification. It is the most-cited reference competitor in the space.
- Thanx: Thanx is a restaurant guest engagement and loyalty platform focused on first-party data and AI-driven offers. Its positioning around direct guest relationships and behavioral targeting closely mirrors Incentivio's value proposition.
Broad incumbents
- Square for Restaurants: Square (Block) offers a restaurant POS with built-in loyalty, marketing, and online ordering. While broader in scope, it overlaps with Incentivio at the lower end of the multi-unit market.
- Toast: Toast is a leading restaurant POS and commerce platform with built-in loyalty, marketing, and online ordering. Its bundled offering and POS-native data layer create both competitive pressure and partnership opportunity for Incentivio.
- Olo: Olo is a large, publicly traded restaurant commerce platform providing digital ordering, dispatch, and guest engagement to enterprise chains. It overlaps with Incentivio's Ordering and Engagement modules but operates at much greater scale.
Others
- Restaurant365: Restaurant365 is a restaurant back-office ERP/operations platform. While not a direct loyalty competitor, it sits in the same restaurant-tech stack and is a potential integration or adjacency partner for Incentivio.
Emerging players
- Yumpii: Yumpii is a restaurant marketing and loyalty platform targeting Latin American and US restaurant brands. It is comparable as a smaller, niche guest-engagement platform in adjacent restaurant segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Incentivio social profiles
Digital presenceIncentivio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incentivio leadership team
Management profileNumber of profiles
Profiles6 records
Incentivio funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incentivio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incentivio
What does Incentivio do?
Incentivio provides a unified guest engagement SaaS platform for multi-unit restaurant brands that combines online ordering, loyalty programs, marketing automation, CDP/CRM, and AI-powered analytics in one connected system. The platform helps restaurant operators capture first-party guest data, automate behavior-driven marketing campaigns, predict churn, and measure loyalty ROI across locations. It is sold on a subscription basis with quote-based pricing tailored to multi-unit restaurant chains across North America.
Is Incentivio a public or private company?
Incentivio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Incentivio founded?
Incentivio was founded in 2016. It employs 51 to 100 people.
Where is Incentivio based?
Incentivio is headquartered in Boston, United States, in the North America region.
How does Incentivio make money?
One revenue line is on record: saaS Platform Subscription.
Who are Incentivio's main competitors?
Direct peers on record are Paytronix, AppCard, ChowNow, Punchh and Thanx. Broad incumbents are Square for Restaurants, Toast and Olo. Restaurant365 is listed as an others. Yumpii is listed as an emerging player.
Does Incentivio have an API?
No public API is recorded for Incentivio.
What industry is Incentivio in?
Incentivio's product category is Restaurant Guest Engagement Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of THALACAN, Upsell, Ancillary & Merchandising Platforms. Its NAICS code is 51 and its SIC code is 7373.