eCard Systems
eCard Systems is a Brentwood, Tennessee-based gift card platform that manufactures physical cards and provides processing, multi-location reconciliation, and digital gift card solutions integrated with 140+ POS systems for SMBs, franchises, and POS software partners.
- Company typePrivate
- Founded2007
- HeadquartersBrentwood, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What eCard Systems does
eCard Systems is a privately-held gift card platform provider headquartered in Brentwood, Tennessee, serving small and multi-location merchants across the United States. The company manufactures physical gift cards at its own Nashville-area production facility and operates a gift card processing platform that integrates with more than 140 point-of-sale (POS) systems, including exclusive or official partnerships with Square and Toast. Its product set spans custom-printed and pre-designed physical gift cards, a multi-location processing platform with automated cross-location reconciliation and ACH settlement, digital gift cards delivered via email with optional merchant-branded online storefronts, accessories (carriers, sleeves, envelopes, displays), and loyalty/promotional cards.
The underlying technology combines owned card manufacturing with a POS-agnostic processing layer that handles activation, balance tracking, reloads, consolidated liability reporting, and franchise pooling, all exposed via a developer API and delivered with SOC 2 Type II compliance. eCard's revenue model mixes one-time physical card production and accessory sales with a recurring monthly platform subscription (no per-transaction fees, no contract term), plus digital storefront fees and small load fees on digital card purchases. Pricing per physical card ranges from roughly $0.17 to $1.03 depending on POS system, quantity, and customization, with rush production and design services as ancillary paid add-ons.
eCard goes to market through direct e-commerce self-serve ordering, phone-based enterprise sales, branded partner portals inside major POS platforms, a white-label program for POS software vendors, and a developer API for custom integrations. Reported scale includes 198M+ transactions processed, 45,000+ active merchants, and 69,000+ locations supported at 99.9% uptime. The company is bootstrapped with no disclosed venture or private equity backing, led by CEO Benjamin Berg since 2017 following succession from founders Greg and Karen Grove.
eCard Systems firmographics
Firmographics- Name
- eCard Systems
- Legal name
- eCard Systems LLC
- Website
- https://ecardsystems.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- eCard Systems is a Brentwood, Tennessee-based gift card platform that manufactures physical cards and provides processing, multi-location reconciliation, and digital gift card solutions integrated with 140+ POS systems for SMBs, franchises, and POS software partners.
- Ownership category
- akta.pro rank
eCard Systems industry classification
Industry- Product category
- Gift Card Platform
- NAICS
- Credit Card Issuing (522210)
- akta.pro primary industry
- Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)
- akta.pro secondary industry
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)
Keywords
Where eCard Systems is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
eCard Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Physical Gift Card Sales: One-time sale of custom-printed or quick physical gift cards to merchants. Cards are branded with merchant logos and compatible with their POS systems. Pricing varies by quantity, design complexity, and POS system.
- Gift Card Platform Subscription: Monthly subscription for gift card processing platform providing unified reporting, multi-location support, cross-location reconciliation, and centralized balance tracking. Flat monthly fee with no per-transaction charges for in-store cards.
- Digital Gift Card Storefront: Optional enhancement for online gift card sales with separate monthly fee plus small load fee when customers purchase digital gift cards.
- Gift Card Accessories: Sale of gift card accessories including carriers, sleeves, envelopes, displays, and countertop stands. Both stock and custom-printed options available at varying price points.
- Loyalty and Promotional Cards: Production and sale of loyalty cards, keytags, promotional mailers, punch-out cards, member cards, and discount cards with encoding services.
- Design Services: Card design services ranging from basic layout (free) to professional design assistance ($30-$50 depending on complexity). Custom accessory design services also available.
- Rush Production: Expedited production service for custom cards at 8-9 business days with +20% fee on top of standard pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quick Cards for fast turnaround |
| Unit Pricing | Pay-as-you-go | Custom branded cards |
| Unit Pricing | Pay-as-you-go | Square Gift Cards |
| Unit Pricing | Pay-as-you-go | Shopify Gift Cards |
| Unit Pricing | Pay-as-you-go | TouchBistro Gift Cards |
| Unit Pricing | Pay-as-you-go | SpotOn Gift Cards |
| Unit Pricing | Pay-as-you-go | Custom Accessories (1-2 Color) |
| Unit Pricing | Pay-as-you-go | Custom Full Color Accessories |
| Unit Pricing | Pay-as-you-go | Keytags |
| Unit Pricing | Pay-as-you-go | Stock Envelopes |
| Unit Pricing | Pay-as-you-go | Display Signs |
| Unit Pricing | Pay-as-you-go | Stock Carriers |
| Other | Pay-as-you-go | Design Services |
| Subscription | Monthly | Gift Card Platform Subscription |
| Unit Pricing | Pay-as-you-go | Rush Production |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
eCard Systems product offering
Product offeringCore offering
eCard Systems manufactures and sells custom and quick-turn physical gift cards and operates a gift card processing platform that activates, tracks, redeems, and reconciles gift cards across 140+ POS systems. The offering also includes digital gift card storefronts, loyalty and promotional cards, gift card accessories, white-label solutions for POS platforms, and design services. The platform supports multi-location merchants with automated cross-location reconciliation and ACH-based settlement.
Product overview
eCard Systems offers a unified gift card ecosystem comprising physical gift cards (custom-branded and quick-turn pre-designed options), a Gift Card Platform for processing and multi-location reconciliation, and Digital Gift Cards for email delivery. The company manufactures cards at its Nashville, Tennessee facility and maintains 140+ POS system integrations. Physical and digital cards work seamlessly through the same processing system. Accessories include custom and stock carriers, sleeves, envelopes, displays, and loyalty/promotional cards. The platform operates independently of payment processors and includes white-label options for POS partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Gift Cards Premium, full-color plastic gift cards with 30 mil laminate finish (gloss or satin matte), offered as Custom Cards (merchant-branded artwork, 250-card minimum, 7-10 business days) or Quick Cards (50+ pre-designed templates with custom text, 125-card minimum, 3-5 business days). Manufactured at eCard's Nashville, Tennessee facility and compatible with 140+ POS systems. Sold to merchants who need branded physical gift cards for in-store redemption.
- Gift Card Platform Centralized gift card processing software that activates, processes, and reports gift card activity across existing POS systems without replacing them. Provides balance management, redemptions, reloads, multi-location reconciliation, unified reporting, consolidated liability reporting, and optional digital storefront integration. Sold as a flat monthly subscription with no per-transaction fees and no contract term, targeting merchants and multi-location operators.
- Digital Gift Cards Email-delivered electronic gift cards with instant or scheduled delivery, fully integrated with the gift card platform for in-store redemption. Allows customers to purchase and send branded digital gift cards from merchant websites with optional custom designs or uploaded images. Sold as a monthly subscription plus a small load fee per digital purchase.
- Gift Card Accessories Stock and custom gift card packaging including carriers, sleeves, envelopes, and acrylic countertop displays. Stock options include holiday and special event holders; custom options offer full-color branding and Pantone color matching. Sold to merchants for in-store gifting merchandising.
- Loyalty and Promotional Cards Custom printed loyalty, rewards, and promotional cards including key tags, mailers, glue-on cards, and punch-out cards with encoding services. Loyalty functionality is embedded within the gift card transaction processing at no additional cost. Sold to merchants and organizations for customer retention and promotional campaigns.
- White Label Partnership Program White-label gift card solution for POS software platforms. eCard handles card manufacturing, balance tracking, automated fund settlement, digital storefronts, merchant onboarding, and ongoing support, allowing POS platforms to offer gift cards to their merchant customers without building operational infrastructure.
- Design Assistance In-house graphic design services for gift card artwork and accessory design, ranging from free basic layout to $30-$50 for complex professional designs, plus custom accessory design services. Sold to merchants who lack internal design resources or need quick-turn artwork for branded cards.
Quantifiable outcome
- More than six in ten consumers spend beyond the face value of the gift card when redeeming
- +4 more outcomes
Companies that use eCard Systems
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles3 records
eCard Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
eCard Systems partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- ToastcoreOfficial Gift Card Partner. eCard Systems is Toast's top provider of physical gift cards. Trusted by over 10,000 Toast restaurants with seamless integration inside Toast POS. Partnership portal available for easy ordering with advantageous pricing.
- SquarecoreExclusive Gift Card Partner. Over 10 years of exclusive partnership serving more than 100,000 Square sellers worldwide. Exclusive physical card partner with seamless integration reducing steps to order gift cards and offering cost-effective pricing.
- ShopifycoreTop Gift Cards for Shopify. Exclusive eco paper physical gift cards for Shopify merchants with competitive pricing as low as $0.52 per card.
- PaytronixcoreLarge volume orders for Paytronix. eCard Systems can handle large orders for multi-location organizations using Paytronix-powered programs. Dedicated portal and contact ([email protected]) for Paytronix orders.
- SpotOncoreHigh quality for SpotOn POS. Custom design and printed gift cards specifically for SpotOn system. Competitive pricing starting at $0.54 per custom card.
- TouchBistrocorePerfect for TouchBistro Systems. Top performing full-color custom gift cards for TouchBistro. Fast turnaround as low as 5 business days with pricing from $0.19 per card.
- LightspeedcorePOS integration partner supported by eCard Systems gift card solutions. Compatible with Lightspeed POS for retail and restaurant merchants.
- ClovercoreClover POS integration available. Compatible with Clover (Program Startup) for merchants to order and use gift cards.
- Revel SystemscoreiPad-based POS partner with gift card integration available for Revel merchants.
- POS Integration Partners (140+)coreGift card solutions available for over 140 POS brands including 2Touch POS, Acadia POS, Aldelo, Boulevard, CAKE, Digital Dining, Dripos, Erply, Focus POS, Future POS, GoTab, HungerRush, MindBody, NCR Silver, North, POSE, Posera, Rezku, SelbySoft, Shift 4, SilverWare, Snackpass, Squirrel, SumUp, Tee-On POS, Toast, Total Touch, Unify POS, Vagaro, Vori, Worldpay, Zenoti and many more.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
eCard Systems competitors and assessment
Company assessmentBroad incumbents
- Blackhawk Network: Blackhawk is a large incumbent in prepaid, gift card distribution, and closed-loop gift card programs serving global brands and retailers; a much broader portfolio player that overlaps with eCard's gift card issuance and management business.
- InComm Payments: InComm is a major prepaid and gift card network operator with POS integrations and merchant gift card programs; competes broadly with eCard on physical and digital gift card issuance at a much larger scale.
Direct peers
- Givex: Givex is a direct competitor offering gift card processing, loyalty, and stored value solutions across multiple POS systems with white-label capabilities for restaurants and retailers—closely mirroring eCard's core offering.
- Valor Gift Card (formerly Onovative): Valor is a direct peer offering gift card processing and management software for restaurants and retailers with multi-POS support, mirroring eCard's SMB-to-mid-market positioning.
- Stored Value Solutions (SVS): SVS is a gift card and stored value processor serving multi-unit restaurants and retailers with platform-agnostic POS integrations; the closest direct peer to eCard in cross-location reconciliation and enterprise gift card programs.
Others
- Shopify Gift Cards: Shopify is both a partner (exclusive eco paper physical cards) and an indirect competitor through its native digital gift card product on the Shopify platform, where eCard sells physical fulfillment.
- Toast Gift Cards: Toast is both eCard's official gift card partner (10K+ restaurants) and a latent competitor given its own restaurant commerce suite; analogous partner-vs-competitor dynamic.
- Square (Block) Gift Cards: Square is eCard's largest partner (100K+ sellers, 10+ year exclusive) and a potential verticalizer—if Block in-houses physical gift card processing, eCard faces existential exposure on its highest-volume channel.
Emerging players
- Snackpass: Snackpass is an emerging digital ordering and digital gift card platform for restaurants; intersects with eCard's digital gift card offering and POS integration footprint for restaurants.
- Raise.ai / Rise.ai: Rise.ai is an emerging digital gift card and loyalty platform integrated with Shopify and other POS systems; overlaps with eCard's digital storefront and loyalty modules, with a stronger digital-first orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eCard Systems social profiles
Digital presenceeCard Systems compliance and trust
Trust signalCompliance1 record
eCard Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
eCard Systems leadership team
Management profileNumber of profiles
Profiles3 records
eCard Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eCard Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eCard Systems
What does eCard Systems do?
eCard Systems manufactures and sells custom and quick-turn physical gift cards and operates a gift card processing platform that activates, tracks, redeems, and reconciles gift cards across 140+ POS systems. The offering also includes digital gift card storefronts, loyalty and promotional cards, gift card accessories, white-label solutions for POS platforms, and design services. The platform supports multi-location merchants with automated cross-location reconciliation and ACH-based settlement.
Is eCard Systems a public or private company?
eCard Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eCard Systems founded?
eCard Systems was founded in 2007. It employs 101 to 250 people.
Where is eCard Systems based?
eCard Systems is headquartered in Brentwood, United States, in the North America region.
How does eCard Systems make money?
Seven revenue lines are on record. Physical Gift Card Sales are the primary driver. The others are gift Card Platform Subscription, digital Gift Card Storefront, gift Card Accessories, loyalty and Promotional Cards, design Services and rush Production.
Who are eCard Systems's main competitors?
Broad incumbents on record are Blackhawk Network and InComm Payments. Direct peers are Givex, Valor Gift Card (formerly Onovative) and Stored Value Solutions (SVS). Others are Shopify Gift Cards, Toast Gift Cards and Square (Block) Gift Cards. Emerging players are Snackpass and Raise.ai / Rise.ai.
Does eCard Systems have an API?
Yes. eCard Systems exposes a public API. Developer documentation is at developer.ecardsystems.com/docs/getting-started.
What industry is eCard Systems in?
eCard Systems's product category is Gift Card Platform. Its primary akta.pro industry code is FSAMANAL, Gift Card Processing, Issuance Platforms & Aggregators, with a secondary code of FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms). Its NAICS code is 522210.