Moka

Name

Moka

Legal name

北京希瑞亚斯科技有限公司

Website

https://mokahr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Human Resources Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• Applicant tracking system
• Human resources software
• AI recruitment platform
• Talent management software
• HR SaaS platform

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - ATS Module: Moka招聘 (ATS) is sold as a cloud-based SaaS subscription, typically on a per-seat or per-user annual license basis. Customers access recruitment workflow tools including job posting, resume management, candidate tracking, interview scheduling, and analytics. Pricing is quote-based with volume discounts for larger deployments.
2. SaaS Subscription - Moka People Module: Moka People (HCM) is a complementary or standalone HR management SaaS covering organizational management, leave/attendance, compensation, performance, and BI analytics. Sold via the same subscription model as the ATS module, with pricing tiered by module adoption and headcount.
3. International Moka Recruiting: Moka's international ATS product (mokahr.io) serves global enterprises with multi-country data compliance, multi-language support, and unified global hiring管控. Additional revenue stream targeting international expansion.
4. Professional Services: Implementation, onboarding, and customer success services are offered to enterprise clients to support system configuration, data migration, workflow customization, and ongoing training, complementing the core SaaS subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Moka sells AI-native HR SaaS software to enterprises, primarily through two integrated modules: Moka 招聘 (an Applicant Tracking System covering social, campus, internal referral and headhunter recruitment) and Moka People (a Human Capital Management system covering organization, leave, compensation, performance and BI analytics). In 2026 the company rebranded its main brand to Moka AI and launched the Moka Eva Agent matrix (recruiting Eva, HR Eva, BP Eva) plus the low-code Moka AI 工坊 (AI Studio), enabling enterprises to deploy conversational AI agents that automate recruiting, HR operations and talent strategy. The platform is sold as modular, quote-based annual SaaS subscriptions with implementation and customer success services.

Product overview

Moka是一家中国领先的AI原生HR SaaS服务商，提供一体化招聘管理系统和人力资源管理系统。核心产品包括Moka招聘（智能化招聘管理系统）和Moka People（智能化人力资源管理系统），以及新一代AI原生产品Moka Eva及其AI Agent产品矩阵（招聘Eva、人事Eva、BP Eva）。此外还有AI能力底座平台Moka AI工坊，支持企业快速定制AI应用。产品覆盖招聘流程管理、企业人才库、招聘数据分析、组织人事、假勤管理、薪酬管理、绩效管理、BI人力数据分析、员工自助等模块，以及面向不同行业和场景的解决方案（社招、校招、内推、招聘自动化、招入一体等）。

Differentiator

Problem solved

Functional benefit

Brands

• Moka Eva: AI-native HR SaaS product with AI Agent capabilities including Recruitment Eva, HR Eva, and BP Eva
• Moka AI 工坊 (AI Studio)
• Moka招聘 (Moka ATS)
• Moka People

Products and services

• Moka 招聘 (Moka ATS) Intelligent recruitment management system (ATS) covering social recruitment, campus recruitment, internal referrals and headhunter management; delivers end-to-end recruitment workflow digitization including job posting, resume screening, interview scheduling, offer management and onboarding, targeted at enterprise HR teams and hiring managers.
• Moka People Intelligent HR management system (HCM) covering organizational management, leave/attendance, compensation, performance management and BI analytics; connects recruitment through to ongoing people management on a single data layer for enterprise HR teams, managers and employees.
• Moka Eva Next-generation AI-native HR SaaS product built on large language models, providing AI Agent capabilities including recruiting Eva, HR Eva and BP Eva that automate recruitment workflows, HR operations and talent strategy for enterprise customers.
• Moka AI 工坊 (AI Studio) Low-code AI customization platform that lets enterprises describe their needs in natural language to rapidly build and deploy custom AI applications, including sandbox previews and rollback capabilities for safe AI adoption.
• Moka Recruiting (Moka 招聘国际版) International edition of Moka's ATS supporting global enterprises with unified recruitment management across countries, multi-language support, cross-border hiring collaboration and overseas data compliance for multinational customers.

Quantifiable outcome

• 内推比例提升100% — 乐歌 (Lectra) doubled internal referral rate after Moka implementation
• +10 more outcomes

Named customers30 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• 阿里云 (Alibaba Cloud)coreTechnology or IntegrationMoka is hosted on Alibaba Cloud infrastructure, which provides the underlying compute, storage, and security capabilities for the SaaS platform. The partnership includes Alibaba Cloud security support and data isolation guarantees.
• 钉钉 (DingTalk)coreTechnology or IntegrationMoka integrates with DingTalk (Alibaba's enterprise communication platform) for approval workflows, notifications, and employee-facing services. Moka received the '钉钉 2024 最具影响力生态' (DingTalk 2024 Most Influential Ecosystem Partner) award, recognizing the depth of this integration.
• JobsDB (香港)minorGTM or Marketing PartnerMoka participated as a speaker and exhibitor at the JobsDB HR Conference 2025 in Hong Kong, using this platform to accelerate AI recruitment international expansion in the Asia-Pacific region.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SmartRecruiters: SmartRecruiters is a global enterprise ATS and talent acquisition suite competing for the same mid-market and enterprise customer segment as Moka. Its product breadth (ATS, CRM, AI matching, onboarding) closely parallels Moka ATS, and it represents a relevant comparable for international expansion via mokahr.io.
• Beisen (北森): Beisen is China's largest dedicated HR SaaS platform, listed on the Hong Kong Stock Exchange, offering integrated ATS, HCM, and performance management. It is Moka's closest direct competitor with comparable AI capabilities, an overlapping enterprise customer base in China, and a public-company war chest that exceeds Moka's likely resources.
• Greenhouse: Greenhouse is a leading global ATS focused on structured hiring and enterprise talent acquisition, popular with technology and internet companies. It serves a similar customer profile to Moka's internet vertical (tech startups, scale-ups, and large tech enterprises), making it a relevant peer for product comparison and competitive positioning.
• iCIMS: iCIMS is a global enterprise talent acquisition platform providing ATS, candidate relationship management, and recruitment marketing. It serves large enterprises with high-volume hiring needs comparable to Moka's target customer profile, particularly multinationals with global hiring footprints similar to mokahr.io's international ATS target market.

Broad incumbents

• Workday: Workday is the global leader in cloud-based HCM and financial management, expanding its presence in China through local partnerships and data center deployments. Its enterprise HCM suite competes with Moka People for multinational corporations and large Chinese enterprises requiring globally consistent HR systems.
• Kingsoft Office (金山办公): Kingsoft Office is a leading Chinese office productivity SaaS provider that has expanded into enterprise collaboration and HR-adjacent workflow tools. While not a direct HR competitor, it represents a broad incumbent with enterprise distribution leverage and cloud-native architecture competing for the same enterprise IT budget.
• Yonyou (用友): Yonyou is a leading Chinese enterprise software platform offering ERP, finance, and HR modules (Yonyou HCM). It serves large Chinese state-owned and private enterprises and competes with Moka in the HCM segment, particularly for group-level deployments requiring deep integration with ERP and financial systems.
• SAP SuccessFactors: SAP SuccessFactors is a global cloud HCM suite sold to large multinationals with operations in China, including several of Moka's named accounts (Bosch, Schneider Electric, Tesla). It competes for the most demanding enterprise HCM deployments and is often deployed alongside SAP ERP for end-to-end business process integration.

Others

• DingTalk (钉钉): DingTalk is Alibaba's enterprise collaboration platform and a strategic integration partner for Moka. It also offers lightweight HR functionality (attendance, approvals, basic employee management) and could be considered an adjacent ecosystem participant whose expanded HR ambitions could create indirect competitive overlap with Moka People.

Emerging players

• HiBob: HiBob is a fast-growing modern HRIS platform serving mid-market companies globally, with strong adoption among technology and multinational employers. While more HCM-focused than ATS, it competes for the same modern enterprise HR buyer that Moka targets with Moka People.

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mokahr

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moka