EveryDay Labs
EveryDay Labs provides a behavioral science-driven K-12 attendance improvement platform combining nightly SIS-fed analytics, evidence-based multilingual family communications, truancy compliance, and a 24/7 Family Support Bot for U.S. public school districts.
- Company typePrivate
- Founded2017
- HeadquartersRedwood City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EveryDay Labs does
EveryDay Labs is a Redwood City, California-based K-12 education technology company that builds behavioral-science-driven attendance improvement tools for U.S. public school districts. Its flagship EveryDay Platform combines nightly-updated attendance analytics (fed by district SIS integrations) with evidence-based family communications, automated chronic-absenteeism nudges and truancy notices, intervention tracking across student/school/district levels, and a 24/7 multilingual Family Support Bot with team-based escalation. The communications framework is the only attendance intervention to hold a Strong Evidence rating under ESSA from Johns Hopkins' Evidence for ESSA, validated through randomized controlled trials and developed in collaboration with Harvard Kennedy School co-founder Dr. Todd Rogers; truancy notices are documented as 40% more effective than standard letters.
The platform also features automatic translation across 75 languages for inbound and outbound family communications, integration with findhelp.org to route families to community resources (housing, food, healthcare), one-click truancy compliance management with nonpunitive notices written at fifth-grade reading level, and positive-reinforcement messaging for attendance streaks. District-level outcomes documented across the customer base include chronic absenteeism reductions of 6.3% (DC Public Schools RCT), 15% (Tempe Elementary), and 19% (Tangipahoa Parish), with 3.1M total absences prevented and 1.1B minutes of instruction restored to date.
EveryDay Labs monetizes via annual or multi-year district SaaS subscriptions, sold through an enterprise field-sales motion targeting superintendents, district leaders, and student-services directors, supplemented by event-driven and community-led GTM (state attendance summits, monthly partner webinars, conferences such as ACSA and CGCS, and an exclusive user community). The company is VDOE-preferred in Virginia (serving 100,000+ students), operates an active Louisiana DOE pilot, and partners with Attendance Works, Harvard Kennedy School, EAB, and findhelp.org. Following its March 2026 acquisition by Newsela, EveryDay Labs' capabilities are integrated into Newsela's Schoolytics platform while continuing to operate as a standalone solution.
EveryDay Labs firmographics
Firmographics- Name
- EveryDay Labs
- Legal name
- EveryDay Labs
- Website
- https://everydaylabs.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- EveryDay Labs provides a behavioral science-driven K-12 attendance improvement platform combining nightly SIS-fed analytics, evidence-based multilingual family communications, truancy compliance, and a 24/7 Family Support Bot for U.S. public school districts.
- Ownership category
- akta.pro rank
EveryDay Labs industry classification
Industry- Product category
- K-12 Attendance Management Software
- NAICS
- Educational Support Services (611710), Educational Support Services (6117), Educational Support Services (61171), Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Attendance, Truancy & Enrollment Compliance (EDAJAHAC)
- akta.pro secondary industries
- K–12 SIS & District Administration Platforms (EDAFAEAA), Behavioral Intervention & PBIS Supports (Tiered, Gen Ed) (EDAJAGAL), Dropout Prevention, Re-Engagement & Truancy Intervention Programs (EDAJAEAD)
Keywords
Where EveryDay Labs is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EveryDay Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- District SaaS Subscription: Annual or multi-year subscription model for K-12 school districts to access the EveryDay Platform, including attendance analytics, evidence-based communications, family support services, and professional learning. Districts pay for platform access on a per-district or per-student basis.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels11 records
EveryDay Labs product offering
Product offeringCore offering
EveryDay Labs sells a SaaS attendance improvement platform to U.S. K-12 school districts, combining nightly-updated attendance analytics dashboards, evidence-based behavioral-science family communications (text/email/mail), a one-click Truancy Management System, and a 24/7 multilingual Family Support Bot covering 75 languages. The offering is delivered as an annual or multi-year subscription priced per district or per student and is positioned as the only attendance intervention with a Strong Evidence rating from Johns Hopkins' Evidence for ESSA.
Product overview
EveryDay Labs offers a comprehensive attendance improvement ecosystem built around the EveryDay Platform—a SaaS solution combining attendance analytics, intervention management, and multi-channel family communications. The core offering includes the evidence-based EveryDay Labs Intervention (the only attendance solution with Johns Hopkins ESSA Strong Evidence rating), supplemented by a Family Support Bot for 24/7 multilingual chatbot assistance. Post-2026 Newsela acquisition, these capabilities are also integrated into Schoolytics by Newsela. Additional resources include toolkits, research publications, and professional learning materials to support districts implementing multi-tiered attendance strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- EveryDay Platform A digital SaaS attendance management platform for K-12 school districts providing attendance analytics dashboards, intervention management and tracking, a multi-channel communications hub (text/email/mail), and truancy management capabilities, with data refreshed nightly from district School Information Systems.
- EveryDay Labs Intervention Evidence-based attendance intervention that delivers personalized chronic absenteeism nudges and truancy notices to families via mail and text, validated through randomized controlled trials and rated Strong Evidence by Johns Hopkins' Evidence for ESSA.
- Family Support Bot A 24/7 multilingual chatbot that provides individualized family support, automatically detects and responds in the family's home language across 75 languages, and connects families to district and community resources on behalf of schools.
Quantifiable outcome
- 3.1 million absences prevented and 1.1 billion minutes of instruction restored to date
- +5 more outcomes
Companies that use EveryDay Labs
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles1 record
EveryDay Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature7 records
EveryDay Labs partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- NewselacoreEveryDay Labs was acquired by Newsela on March 4, 2026. The acquisition integrates EveryDay Labs' attendance analytics and family engagement tools into Newsela's Schoolytics platform, unifying academic and attendance improvement tools within Newsela's K-12 education technology portfolio. EveryDay Labs continues operating as a standalone solution while gaining access to Schoolytics' data and MTSS capabilities.
- Read On ArizonaminorEveryDay Labs collaborated with Read On Arizona and WestEd to host the Arizona Attendance Summit, bringing together over 70 educators, researchers, community leaders, and district administrators to address attendance improvement in Arizona.
- WestEdminorEveryDay Labs collaborated with Read On Arizona and WestEd to host the Arizona Attendance Summit. WestEd is an education research organization that brings research-based insights to the attendance improvement conversation.
- Virginia Department of Education (VDOE)flagshipVDOE selected EveryDay Labs through a Request for Proposal (RFP) process as the official attendance improvement partner for divisions across Virginia. EveryDay Labs was named the VDOE-preferred attendance solution, supporting at-risk students statewide with over 100,000 students currently served including Newport News City, Portsmouth Public Schools, Richmond Public Schools, and Virginia Beach City Public Schools.
- findhelp.orgcorePartnership with findhelp.org to help connect families to a wide array of community resources including housing, food assistance, healthcare, and other social services. The Family Support Bot is programmed to connect Fulton County Schools families to findhelp.org resources, extending the reach of family support services.
- Attendance WorkscoreOngoing partnership with Attendance Works, a national initiative focused on advancing student attendance. EveryDay Labs co-hosted webinars with Attendance Works on topics including truancy reform (CA SB 691) and leveraging behavioral science for family engagement. Features collaboration with Attendance Works VP Cecelia Leong.
- Harvard Kennedy SchoolcoreAcademic partnership with Harvard Kennedy School through co-founder Dr. Todd Rogers, who serves as Professor of Public Policy. The partnership provides research credibility and access to behavioral science expertise that informs EveryDay Labs' evidence-based interventions.
- EABminorEveryDay Labs co-hosted a webinar with EAB covering research and trends in chronic absenteeism, what has changed since the pandemic, and how districts can use behavioral science to reduce absences around fall and winter dip days.
- Louisiana State Department of EducationminorPartnership launched as part of a Louisiana State Department of Education pilot to improve student attendance in select districts across the state. Tangipahoa Parish School System participated in this funded pilot, achieving 19% reduction in chronically absent students.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
EveryDay Labs competitors and assessment
Company assessmentDirect peers
- Schoolytics (by Newsela): Now part of the same parent company (Newsela) following the March 2026 acquisition, Schoolytics is a K-12 student data and MTSS analytics platform. Before integration, Schoolytics overlapped with EveryDay Labs on student-level attendance analytics and intervention tracking, serving the same district administrator buyers with similar SIS-integrated dashboards.
- Panorama Education: K-12 student success platform serving district and school leaders with social-emotional learning, attendance, behavior, and survey analytics. Panorama competes most directly with EveryDay Labs in the attendance and MTSS-aligned intervention space, selling to the same superintendent and student-services buyer personas at district scale.
- Branching Minds: K-12 MTSS (Multi-Tiered System of Supports) platform that helps districts coordinate academic, behavioral, and attendance interventions. It competes directly with EveryDay Labs in the MTSS-aligned attendance-improvement category, targeting similar district MTSS directors and student-support leaders with intervention-tracking dashboards.
- Kickboard: K-12 PBIS and behavior-tracking platform that captures behavior and attendance data to support tiered interventions. Kickboard overlaps with EveryDay Labs on the attendance-and-behavior intervention side, though it emphasizes PBIS over attendance-specific behavioral science communications.
Others
- Attendance Works: National nonprofit initiative that advances student attendance through research, policy advocacy, and technical assistance to districts. Attendance Works is a strategic partner rather than competitor of EveryDay Labs, but it shapes the same K-12 attendance-improvement buying conversation and frequently co-presents at webinars with the company.
- findhelp (formerly Aunt Bertha): Social services referral platform connecting families to community resources across healthcare, housing, food, and other needs. findhelp is integrated directly into EveryDay Labs' Family Support Bot, making it an enabling ecosystem partner rather than a competitor, but adjacent platforms serving the same family-engagement use case are relevant comparables.
Broad incumbents
- PowerSchool: Largest K-12 Student Information System vendor in North America, with native attendance tracking and a growing analytics and intervention module suite. PowerSchool's installed base and district procurement entrenchment make it a structural incumbent that EveryDay Labs must integrate with and differentiate against on advanced intervention capabilities.
- Infinite Campus: Major K-12 SIS vendor serving a large share of U.S. school districts with native attendance, gradebook, and reporting functionality. Infinite Campus represents the upstream system EveryDay Labs integrates with nightly, but its expanding analytics and family-engagement features make it a potential long-term competitor on basic attendance interventions.
- Illuminate Education: K-12 data and analytics platform offering assessment, MTSS, and student-information tools to districts. Illuminate competes more broadly than EveryDay Labs but overlaps in the attendance-analytics and intervention-tracking categories, particularly for districts seeking a single-vendor student-data suite.
- Frontline Education: K-12 administrative software provider covering HR, special education, and student-management workflows for districts. Frontline's broad portfolio competes for the same district-level administrative budget that EveryDay Labs targets, with overlapping student-services functionality and a comparable enterprise sales motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EveryDay Labs social profiles
Digital presenceEveryDay Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
EveryDay Labs leadership team
Management profileNumber of profiles
Profiles3 records
EveryDay Labs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EveryDay Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EveryDay Labs
What does EveryDay Labs do?
EveryDay Labs sells a SaaS attendance improvement platform to U.S. K-12 school districts, combining nightly-updated attendance analytics dashboards, evidence-based behavioral-science family communications (text/email/mail), a one-click Truancy Management System, and a 24/7 multilingual Family Support Bot covering 75 languages. The offering is delivered as an annual or multi-year subscription priced per district or per student and is positioned as the only attendance intervention with a Strong Evidence rating from Johns Hopkins' Evidence for ESSA.
Is EveryDay Labs a public or private company?
EveryDay Labs is a private company. It is classified as corporate owned and is currently acquired.
When was EveryDay Labs founded?
EveryDay Labs was founded in 2017. It employs 11 to 50 people.
Where is EveryDay Labs based?
EveryDay Labs is headquartered in Redwood City, United States, in the North America region.
How does EveryDay Labs make money?
One revenue line is on record: district SaaS Subscription.
Who are EveryDay Labs's main competitors?
Direct peers on record are Schoolytics (by Newsela), Panorama Education, Branching Minds and Kickboard. Others are Attendance Works and findhelp (formerly Aunt Bertha). Broad incumbents are PowerSchool, Infinite Campus, Illuminate Education and Frontline Education.
Does EveryDay Labs have an API?
No public API is recorded for EveryDay Labs.
What industry is EveryDay Labs in?
EveryDay Labs's product category is K-12 Attendance Management Software. Its primary akta.pro industry code is EDAJAHAC, Attendance, Truancy & Enrollment Compliance, with a secondary code of EDAFAEAA, K–12 SIS & District Administration Platforms. Its NAICS code is 611710 and its SIC code is 8200.