Inspired Entertainment

What Inspired Entertainment does

Inspired Entertainment is a B2B gaming content and technology provider founded in 2002 and listed on NASDAQ under ticker INSE. The company supplies licensed lottery operators, sports betting operators, online gaming platforms, and retail betting estates across approximately 35 regulated jurisdictions globally. Its customer base includes Paddy Power, William Hill, Betfred, bet365, FanDuel, BetMGM, Caesars, Entain brands, and LEIDSA, with the UK accounting for 69% of FY2025 revenue. Inspired reports approximately 74,000 gaming machines, 32,000+ retail venues, and 515 websites in its distribution footprint.

The company operates four segments: Gaming (retail server-based gaming with Vantage terminals), Virtual Sports (V-Play Soccer/Basketball/NFL/NHL, NBA Re-Play, Re-Play eSports, horse racing), Interactive (HTML5 slot games, table games, Hybrid Dealer), and Lottery (STRATA cloud-native platform on Google Cloud). Core proprietary technology includes the G2S-protocol-based server-based gaming core, motion-capture-driven Virtual Sports simulation engine, Hybrid Dealer CGI technology combining virtual graphics with real-dealer footage, and the patented Player Link shared bonus mechanic. Licensed sports IP from the NBA, NBPA, NFL, and Premier League anchors premium content differentiation.

Revenue is generated through hardware sales (Vantage terminals), content licensing and royalties (Virtual Sports and iGaming), managed services (UK betting shop operations), and subscription/recurring fees (STRATA lottery SaaS). The Interactive segment, now over 30% of global Interactive GGR and ranked fourth in Eilers U.S. online content ranking, is the principal growth engine. Channel partnerships with Playtech, Altenar, Kambi Engage, Light & Wonder, and SoftSwiss enable modular content distribution without proportional direct sales overhead. FY2025 revenue totaled $304.1 million with $111.4 million Adjusted EBITDA; the November 2025 sale of the UK holiday parks business to GENDA Inc. for £18.6 million sharpened focus on core gaming operations.

Name

Inspired Entertainment

Legal name

Inspired Entertainment, Inc.

Website

https://inseinc.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Inspired Entertainment is a B2B gaming content and technology provider supplying Virtual Sports, server-based gaming terminals, iGaming slots, and cloud-native lottery platforms to licensed operators across 35 jurisdictions worldwide, anchored by long-term UK retail partnerships and expanding in North America.

Ownership category

akta.pro rank

Product category

Gaming Technology / iGaming Software

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Skill-Based & Hybrid Gaming Machines (MPAEAJAE)

akta.pro secondary industries

Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

Keywords

• Virtual Sports
• Server-based gaming
• IGaming content
• Gaming terminals
• Lottery platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gaming Terminals and Hardware: Sale and supply of gaming terminals (Vantage) and hardware to retail betting operators. Includes installation, remote and field services, and ongoing terminal management across betting shop estates.
2. Virtual Sports Content: Licensing of Virtual Sports products (V-Play Soccer, Basketball, NFL Football, horse racing, greyhounds) to lottery, gaming, and sports betting operators. Delivered via retail venues (32,000+ locations) and online platforms.
3. Interactive/iGaming Content: HTML5 slot games, casino titles, table games, scratch cards delivered to online operators. Growing segment comprising over 30% of global Interactive GGR. Titles include Gold Cash Free Spins, Piggy Bank series, Cops n Robbers franchise.
4. Lottery Systems (STRATA): SaaS-based lottery platform providing omnichannel lottery capabilities to operators. First deployed with LEIDSA in Dominican Republic. Cloud-native platform enabling digital transformation of retail lottery operations.
5. Managed Services: Fully integrated managed services for retail betting operations including installation, remote and field service, and ongoing terminal management. Provided exclusively to major operators like Paddy Power.

Go-to-market motion4 records

Distribution channels11 records

Marketing channels5 records

Core offering

Inspired Entertainment is a global B2B gaming technology company supplying Virtual Sports simulation products (V-Play Soccer, Basketball, NFL, NHL, NBA Re-Play, Horse Racing), HTML5 interactive iGaming slot and casino content, server-based gaming systems, Vantage gaming terminals, and the STRATA cloud-native lottery platform. Its products are licensed to retail betting operators, online gaming platforms, sportsbooks, and lottery operators across approximately 35 regulated jurisdictions worldwide.

Product overview

Inspired Entertainment is a B2B provider of gaming content, technology, hardware, and services operating across four segments: Gaming (retail server-based gaming), Virtual Sports (award-winning simulated sports products), Interactive (online/mobile iGaming), and Leisure. The company's integrated portfolio includes Virtual Sports products (V-Play Soccer, Basketball, NFL, NHL, NBA Re-Play, Re-Play eSports), Interactive slots (Cash Bank family, Gold Cash Free Spins, Cops 'n' Robbers, Wolf It Up franchises), Hybrid Dealer® products, Vantage gaming terminals, and the STRATA cloud-native lottery platform. Content and systems are designed to work together across digital and retail channels, with Virtual Sports distributed via Playtech and Altenar platforms, and iGaming content through Light & Wonder's marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• Vantage Terminals: Market-leading gaming terminals supplied to retail betting operators
• V-Play
• Hybrid Dealer
• Player Link
• STRATA
• Cash Bank
• Grand Chance
• Astra Games Studio

Products and services

• Virtual Sports Award-winning Virtual Sports products including V-Play Soccer, V-Play Basketball, V-Play NFL-themed Football, V-Play NHL, NBA Re-Play, Re-Play eSports, horse racing, and greyhounds. Features broadcast-quality graphics, motion-capture animation, and non-stop simulated sports betting opportunities for retail venues and online operators.
• Interactive iGaming Content HTML5 online slot games, casino titles, table games, scratch cards, and Virtuals games for online and mobile platforms. Includes branded content, omni-channel slots, and popular franchises such as Gold Cash Free Spins, Cops 'n' Robbers, Piggy Bank, Wolf It Up, and Grand Chance.
• Retail Gaming Solutions Server-based video lottery products and gaming content for betting shops, pubs, gaming halls, and route operations. Delivers technology, hardware, and content supported by G2S protocol and server-based technology, with managed services for installation, remote support, and field service.
• Vantage Terminals Market-leading gaming terminals supplied to retail betting operators with integrated managed services. Deployed as the core hardware platform for server-based gaming content delivery across UK betting shops and route operations.
• STRATA Lottery Platform Cloud-native lottery platform providing scalability, security, and flexibility for lottery operators with real-time reporting capabilities across retail and digital channels. Designed for omnichannel lottery capabilities and modernization of legacy on-premise lottery systems.
• Hybrid Dealer Proprietary technology that combines live casino elements with online gaming using virtual CGI graphics, green screen technology, and pre-recorded hosts with multi-player features. Seamlessly integrates Virtual CGI, footage of real dealers, and RNG gameplay for products such as Roulette 4-Ball Extra Bet.
• Cops 'n' Robbers Smash 'n' Grab Slot game with 243 Ways to Win featuring heist theme, Free Spins Bonus, Wheel Bonus, and customizable features including Fortune Bet, Bonus Buy, Fortune Spins, and Gamble.
• Bigger Piggy Bank Super Wheel 5x3 slot featuring the Player Link community mechanic with shared Super Wheel rewards, cash collection gameplay with oversized Piggy Bank symbols, Free Spins Bonus, and progressive prize upgrades.
• V-Play Soccer Virtual Soccer product with broadcast-quality graphics, frequent betting opportunities, and Multi-Stream Matchday variant featuring eight simultaneous games for enhanced player engagement.
• V-Play NFL-themed Football First-ever NFL-themed Virtual Sports offering enabling football enthusiasts to interact with favorite NFL teams through a fully engaging Virtual Sports experience.
• NBA Re-Play Virtual Sports basketball product featuring all 30 NBA teams with approximately two-minute simulated basketball events and multiple betting markets. Officially licensed by NBA and NBPA.

Quantifiable outcome

• Q1 2026: Revenue $57.2M, Adjusted EBITDA $23.7M (+29% YoY), 41% EBITDA margin (expanded from 30%)
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature7 records

Partnerships

29 partnerships are on record, tiered strategic, minor and core.

• Sisal ŞansstrategicChannel Partner/ Reseller/ Distributor · 22 June 2026Turkey distribution partner for NBA Re-Play Virtual Sports game. Products available across multiple online platforms including Milli Piyango Online and Electronic Platform Dealers.
• IDX (INSPIRE Entertainment Resort Korea)minorOthers · 11 May 2026IDX supplies X-Trend and Halo display systems to INSPIRE Entertainment Resort's casino extension in Korea. Installation base grows 30% beyond existing 110 casino tables.
• Paddy PowercoreChannel Partner/ Reseller/ Distributor · 6 May 2026Long-term exclusive partnership spanning 25+ years. Inspired remains exclusive provider of gaming terminals and content across Paddy Power's UK retail estate. Renewal supports visibility in regulated retail betting market where operator relationships and installed-base continuity are critical.
• Play Alberta (AGLC)strategicChannel Partner/ Reseller/ Distributor · 22 April 2026Approved as registered iGaming Goods or Services Supplier for Alberta's regulated online casino and sports betting market. Alberta will become second Canadian province with commercial iGaming market, planned Q3 2026 launch.
• Light & WonderstrategicChannel Partner/ Reseller/ Distributor · 20 April 2026Ongoing agreement for iGaming content distribution via Light & Wonder marketplace. Enabled South Africa launch with six customers including Hollywood Bets and Betway (approximately 90% of online gaming market).
• PlaytechcoreTechnology or Integration · 15 April 2026SaaS distribution agreement for Virtual Sports portfolio through Playtech's Sportsbook platform. Cloud-hosted back-end integration enables modular delivery to operators worldwide across 50+ regulated jurisdictions.
• BetMGMcoreChannel Partner/ Reseller/ Distributor · 8 April 2026Virtual Sports expansion in New Jersey on BetMGM and Borgata Online platforms. V-Play Soccer, Basketball, and NFL-themed Football. Also launched in Brazil via Kambi's Engage platform. Entain has 50/50 joint venture BetMGM.
• EntaincoreChannel Partner/ Reseller/ Distributor · 16 March 2026Multi-year extension of global Virtual Sports partnership securing continued access to Inspired's Virtual Sports portfolio across Entain's global brands. Introduction of upgraded Virtual Soccer with BetBuilder launching ahead of football World Cup.
• Allwyn HellasstrategicChannel Partner/ Reseller/ Distributor · 6 March 2026Greece distribution partnership for Soccer 3.6 Virtual Sports product across 3,000 retail venues. New game features Bet Builder functionality and bespoke enhancements.
• GametechminorChannel Partner/ Reseller/ Distributor · 24 February 2026Turkey distribution partner for Virtual Sports Horse Racing and Greyhounds via Media Hub, Gametech's distribution entity. Includes operators altiliganyan.com, atyarisi.com, bitalih.com, hipodrom.com.
• Betly (Delaware North)minorChannel Partner/ Reseller/ Distributor · 28 January 2026West Virginia online casino partnership adding Inspired's casino titles including Wolf It Up! and Cops & Robbers Big Money to Betly's offerings.
• Aposta GanhaminorChannel Partner/ Reseller/ Distributor · 3 December 2025Brazil partnership with one of Brazil's largest and fastest-growing sports betting and online gaming operators.
• HiltonminorOthers · 2 October 2025Partnership with INSPIRE Entertainment Resort in South Korea. Hilton brand presence at the integrated resort.
• Estrelabet (through SoftSwiss)minorChannel Partner/ Reseller/ Distributor · 16 September 2025Brazilian iGaming expansion through SoftSwiss integration bringing Inspired's portfolio to Estrelabet's growing player base.
• JenningsbetstrategicChannel Partner/ Reseller/ Distributor · 27 August 2025Five-year contract to supply Vantage terminals to nearly 200 licensed betting shops. Largest independent retail bookmaker in UK, family-owned business originally established in 1961.
• EstrelaBetstrategicChannel Partner/ Reseller/ Distributor · 27 August 2025Brazil partnership for V-Play Football Brazil via Altenar sportsbook platform. EstrelaBet is leading Brazilian gamingtech company with definitive iGaming license, recognized as best Brazilian betting operator.
• Jogo de OurominorChannel Partner/ Reseller/ Distributor · 18 July 2025Brazilian sportsbook and casino operator partnership bringing Inspired's slot titles to Brazilian players during market's new era of regulation.
• TorrerominorChannel Partner/ Reseller/ Distributor · 15 July 2025Casino and sportsbook platform aggregator partnership. Inspired's portfolio live on Torrero platform covering UK, Estonia, and Mexico.
• StarcasinominorChannel Partner/ Reseller/ Distributor · 24 June 2025Netherlands expansion with Belgian online casino and sportsbook brand now entering Dutch market. Access to Inspired's top-performing iGaming titles for Dutch players.
• Loto-QuébecstrategicChannel Partner/ Reseller/ Distributor · 18 June 2025First Hybrid Dealer Roulette game in Canada, live on Loto-Québec's Espace Jeux platform. Also first iLottery offerings with Pharaon Réaction game.
• Betano (Kaizen Gaming)strategicChannel Partner/ Reseller/ Distributor · 15 May 2025V-Play Football Brazil launch through Kaizen Gaming's Betano brand. Kaizen Gaming is one of world's fastest-growing GameTech companies.
• AltenarstrategicTechnology or Integration · 7 March 2025Sportsbook platform integration for Virtual Sports distribution. Powers V-Play Football Brazil launches with EstrelaBet and Betano. Altenar supports operators across 30+ countries.
• William HillcoreChannel Partner/ Reseller/ Distributor · 20 June 2024Six-year partnership extension for exclusive Virtual Sports and gaming content across William Hill's approximately 1,300 UK betting shops. Principal brand within evoke plc (LSE: EVOK).
• Tunley EnvironmentalminorOthers · 11 June 2024Sustainability consultancy partnership for Inspired's sustainability journey and net zero emissions goals. Tunley Environmental operates across UK and US.
• Caesars DigitalcoreStrategic or Co-development Partner · 2 November 2023Development of bespoke Hybrid Dealer products for Caesars Palace Online Casino and Caesars Sportsbook & Casino. Integration of Virtual CGI, green screen technology, and footage of real dealers for unparalleled gaming experience.
• bet365coreChannel Partner/ Reseller/ Distributor · 27 June 2023Long-term Virtual Sports provider with global reach. bet365 serves 80+ million customers in 20+ languages. Products include Multi-Stream Matchday Soccer and next-gen Virtual Sports (V-Play NHL, NBA Re-Play, Re-Play eSports).
• FanDuelcoreChannel Partner/ Reseller/ Distributor · 24 April 2023iGaming content partnership across four North American jurisdictions: Ontario, Pennsylvania, Michigan, and New Jersey. Popular titles include Big Fishing Fortune, Big Spin Bonus, Gold Cash Free Spins. Part of Flutter Entertainment plc.
• BetfredcoreChannel Partner/ Reseller/ Distributor · 9 November 2022Five-year contract for exclusive provision of over 5,500 terminals including installation, remote and field services. Largest UK betting shop estate. Betfred operates over 1,400 betting shops with over 50 years of experience.
• LEIDSA (Lotería Electrónica Internacional Dominicana S.A.)strategicChannel Partner/ Reseller/ Distributor · 4 January 2022Lottery contract in Dominican Republic. First STRATA lottery platform deployment covering 2,500 retail terminals and digital channels. Contract extended until 2035 following Sportech Lotteries acquisition.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Playtech: Playtech supplies sportsbook platforms, casino content, and Virtual Sports to operators globally. It is both a direct competitor in content and a distribution partner via its Sportsbook platform that distributes Inspired's Virtual Sports across 50+ jurisdictions.
• Light & Wonder: Light & Wonder is a leading iGaming content aggregator, gaming terminals supplier, and lottery technology provider. It competes with Inspired in iGaming content while also serving as a distribution partner via its iGaming marketplace (including the South Africa launch).
• Evolution AB: Evolution is the dominant live-dealer casino provider and a leading iGaming slot aggregator through NetEnt, Red Tiger, and Big Time Gaming. It directly competes with Inspired's interactive slots and Hybrid Dealer offerings for the same online operator customers.
• Pragmatic Play: Pragmatic Play supplies slots, live casino, bingo, and Virtual Sports to online operators globally. It competes head-on with Inspired across iGaming content and Virtual Sports categories and ranks among the top content suppliers by operator adoption.
• Kiron Interactive: Kiron Interactive is a Virtual Sports specialist supplying simulated sports betting products to operators worldwide. It is a direct competitor to Inspired's V-Play Soccer/Basketball/NFL portfolio with comparable product breadth and increasingly competitive graphics quality.

Broad incumbents

• International Game Technology (IGT): IGT is a broad incumbent across lottery systems, gaming terminals, and digital iGaming. It is a direct competitor in lottery (against STRATA), in VLT/terminal hardware (against Vantage), and increasingly in iGaming content, with deeper pockets and broader regulatory reach.
• Aristocrat Leisure: Aristocrat is a global gaming manufacturer with a large installed base of slot cabinets and a growing digital/iGaming business (Pixel United, Product Madness). It competes with Inspired's retail gaming terminals and iGaming content and has far greater scale.
• Novomatic: Novomatic manufactures gaming terminals, slot content, and operates gaming halls across Europe. It is a broad incumbent comparable to Inspired's Vantage terminals and server-based gaming content, with deeper European retail penetration.

Emerging players

• Golden Race: Golden Race specializes in Virtual Sports and live betting products including virtual football, horse racing, and greyhounds. It is an emerging direct competitor to Inspired's Virtual Sports business, particularly in emerging and Latin American markets.
• BetGames: BetGames provides live-dealer and hybrid games (TV game show style betting products) plus Virtual Sports. It is an emerging player with partial overlap to Inspired's Hybrid Dealer and Virtual Sports offerings, targeting similar online and retail operator customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Inspired_News
• LinkedInlinkedin.com/company/19045
• Facebookfacebook.com/Inspired-Entertainment-149231818465680

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspired Entertainment