Altenar
Altenar is a privately held B2B sportsbook software provider founded in 2011, serving licensed iGaming operators globally with a modular sportsbook platform, turnkey and white-label solutions, and managed 24/7 trading services across 50+ regulated markets.
- Company typePrivate
- Founded2011
- HeadquartersSliema, Malta
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Altenar does
Altenar is a B2B sportsbook software provider founded in 2011 (originally as BetInAction Software, rebranded in 2014) and headquartered in Malta with operational offices in Isle of Man, Greece, Brazil, and Uruguay. The company serves licensed iGaming operators globally with a modular product portfolio centered on its Sportsbook Module, supplemented by Turnkey Sportsbook, White Label, and Retail (SSBT) deployment options, and specialized offerings in esports and micro betting. Its underlying technology integrates with any PAM or front-end, supports live odds, Bet Builder, automated pricing, configurable limits, bonus engines, and predictive analytics, and is delivered through API-to-fully-managed deployment flexibility with ISO/IEC 27001:2022 certification.
Altenar generates revenue through sportsbook software licensing, recurring managed-services fees, white-label royalties, and retail hardware/software sales to licensed operators, with multi-year contracts customized to operator size, market, and service level. The go-to-motion combines enterprise field sales across LATAM, Europe, North America, Asia, Africa, and Australia with API-first integration and channel partnerships through PAM providers and platform aggregators (Pragmatic Solutions, Finnplay, Rootz, Broadway Platform/Spribe, Atlaslive). Official data feeds come from Sportradar, IMG Arena, Stats Perform, Oddin, and SIS.
By the end of 2024 Altenar employed over 800 people serving 80+ customers across 50+ regulated markets, holding licenses from the MGA, UK Gambling Commission, Romanian ONJN, AGCO Ontario, and regulators in Greece, South Africa, Denmark, Sweden, Peru, Lithuania, Estonia, and Alberta. The company is privately held and founder-led (CEO Stanislav Silin, COO Dinos Stranomitis, Chairman Valeri Sandler), with no external institutional investment or PE backing disclosed.
Altenar firmographics
Firmographics- Name
- Altenar
- Legal name
- Altenar Technologies Ltd
- Website
- https://altenar.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Altenar is a privately held B2B sportsbook software provider founded in 2011, serving licensed iGaming operators globally with a modular sportsbook platform, turnkey and white-label solutions, and managed 24/7 trading services across 50+ regulated markets.
- Ownership category
- akta.pro rank
Altenar industry classification
Industry- Product category
- Sportsbook Software
- NAICS
- Software Publishers (5132), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where Altenar is headquartered
LocationHeadquarters
- HQ city
- Sliema
- HQ country
- Malta
- HQ region
- Europe
Offices5 records
Markets served
Altenar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Sportsbook Software Licensing: B2B SaaS model providing sportsbook software to licensed gaming operators. The company offers various deployment options from API integration to fully managed solutions, typically involving recurring licensing fees and managed service charges.
- Turnkey Sportsbook Solution: Full-stack sportsbook solution including all core systems integrated, front-end with CMS, and support for retail and mobile channels. Revenue derived from setup fees and ongoing service charges.
- White Label Partnership: White-label sportsbook solution for entrepreneurs and early-stage operators, providing technology infrastructure while partners control front-end and marketing.
- Retail Sportsbook Solution: Point-of-sale technology including touchscreen terminals and remote monitoring for retail outlets, generating revenue from hardware and software licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Sportsbook Module - API to fully managed flexibility |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Altenar product offering
Product offeringCore offering
Altenar provides a modular sportsbook software platform to licensed gaming operators, including a core Sportsbook Module, Turnkey Sportsbook solution, Retail Solution with touchscreen terminals, and White Label offering. The platform supports live odds, in-play betting, Bet Builder, risk management, and esports betting, delivered via SaaS with deployment options ranging from API integration to fully managed services across 50+ regulated markets.
Product overview
Altenar is a sportsbook technology provider offering a modular product portfolio centered around its core Sportsbook Module, supplemented by deployment options (Turnkey Sportsbook, White Label) and channel extensions (Retail Solution). The company provides fully managed sportsbook solutions with real-time data feeds, risk management tools, live/in-play betting, Bet Builder, and various engagement features across more than 30 regulated markets. The platform supports multiple deployment models from API integration to fully managed solutions, with specialized offerings for esports and micro-betting.
Differentiator
Problem solved
Functional benefit
Products and services
- Sportsbook Module
- Turnkey Sportsbook
- Retail Solution
- White Label Sportsbook
- Esports Betting Software
- Micro Betting Platform
Quantifiable outcome
- 103%+ growth achieved by Anakatech over 18 months operating on Altenar's platform
- +1 more outcomes
Companies that use Altenar
Customer profileNamed customers19 records
Segments1 record
Ideal customer profiles3 records
Altenar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability7 records
Feature9 records
Altenar partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- LograndcorePartnership to launch enhanced omni-channel sportsbook experience, combining Altenar's sportsbook technology with Logrand's operational capabilities.
- GreentubecoreStrategic sportsbook partnership announced in June 2026, marking collaboration with major gaming content and platform provider.
- Anakatech Interactive LimitedcoreLong-term sportsbook technology partnership extended following Anakatech's 103%+ growth over 18 months. Altenar provides fully managed sportsbook solution including platform management, risk management tools, and 24/7 operational support for brands including Betnero and Luckymate.
- DigiPlus Interactive Corp. (ArenaPlus)corePartnership to enter regulated Philippine sports betting market under PAGCOR license. Altenar provides managed sportsbook platform with localized betting options, live wagering, risk management tools, and automated pricing technology including Philippine Basketball Association markets.
- Broadway Platform (Spribe)coreIntegration of Altenar's sportsbook module into Broadway Platform's infrastructure for operator partners. Provides operators with access to sports betting features including data feeds, risk management tools, Bet Builder products, dynamic odds capabilities, and engagement widgets.
- OptimoveminorPartnership to enhance personalized content offering through Optimove's customer marketing platform integration.
- Fast TrackminorStrategic partnership to revolutionize player engagement through Fast Track's CRM and player management tools integrated with Altenar's sportsbook.
- SCCG Managed ServicesminorPartnership to strengthen US presence by combining Altenar's sportsbook with SCCG's managed services expertise and operational support.
- Betradar (Sportradar)coreOfficial data provider partnership ensuring low latency data feeds throughout LATAM and global markets.
- IMG ArenacoreData feed partnership bringing new data feeds to global operators through Altenar's platform.
- Stats PerformcoreData partnership providing Opta football statistics for sportsbook content. Key provider of official soccer player statistics.
- BetbazarminorIntegration with Betbazar's sportsbook software distribution network, expanding market reach.
Scale indicators5 records
Recent moves13 records
Expansion highlights6 records
Altenar competitors and assessment
Company assessmentDirect peers
- BetConstruct: BetConstruct is a multi-vertical gambling software supplier offering sportsbook, casino, and platform products to licensed operators, directly competing with Altenar in regulated emerging markets and Eastern Europe.
- Kambi Group: Kambi is a publicly listed B2B sportsbook platform provider serving licensed operators globally. It is Altenar's most direct competitor in turnkey sportsbook delivery, with overlapping operator customers and a similar regulated-markets go-to-market.
- SoftSwiss: SoftSwiss is an iGaming software provider offering sportsbook, casino, and platform solutions to licensed operators, with comparable regulated-market focus and a similar API-to-turnkey delivery model to Altenar.
- Pragmatic Solutions: Pragmatic Solutions is an iGaming PAM/platform provider with a major integration partnership with Altenar and competing sportsbook-adjacent offerings, addressing the same licensed operator segment.
- Genius Sports (Betgenius / Sportcast): Genius Sports operates a B2B sportsbook technology and trading services division alongside its core data business, directly competing with Altenar for licensed-operator sportsbook contracts in Europe, LATAM, and the US.
- SBTech (Endeavor): SBTech, now part of Endeavor Group, is a sportsbook and iGaming platform provider serving licensed operators. It competes head-to-head with Altenar in regulated European and US markets with a similar turnkey plus API delivery model.
- EveryMatrix: EveryMatrix provides a B2B iGaming and sportsbook platform suite to licensed operators, competing with Altenar's turnkey and modular sportsbook offering in European and LATAM regulated markets.
Broad incumbents
- Sportradar: Sportradar is a NASDAQ-listed sports data and technology provider that supplies data feeds to Altenar while also offering its own sportsbook/B2B technology solutions through Sportradar Solutions, positioning it as both supplier and competitor.
- Playtech Sports (Playtech): Playtech is a large, established iGaming platform provider whose Playtech Sports division offers turnkey sportsbook solutions to operators, overlapping with Altenar's portfolio across multiple regulated markets.
Emerging players
- Finnplay: Finnplay is a Finnish iGaming platform provider integrating Altenar's sportsbook into its offering; it competes in adjacent niches (platform/PAM) and overlaps on operator customers in Nordic and emerging European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Altenar social profiles
Digital presenceAltenar compliance and trust
Trust signalCompliance11 records
Altenar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Altenar leadership team
Management profileNumber of profiles
Profiles9 records
Altenar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Altenar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Altenar
What does Altenar do?
Altenar provides a modular sportsbook software platform to licensed gaming operators, including a core Sportsbook Module, Turnkey Sportsbook solution, Retail Solution with touchscreen terminals, and White Label offering. The platform supports live odds, in-play betting, Bet Builder, risk management, and esports betting, delivered via SaaS with deployment options ranging from API integration to fully managed services across 50+ regulated markets.
Is Altenar a public or private company?
Altenar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Altenar founded?
Altenar was founded in 2011. It employs 251 to 500 people.
Where is Altenar based?
Altenar is headquartered in Sliema, Malta, in the Europe region.
How does Altenar make money?
Four revenue lines are on record. Sportsbook Software Licensing is the primary driver. The others are turnkey Sportsbook Solution, white Label Partnership and retail Sportsbook Solution.
Who are Altenar's main competitors?
Direct peers on record are BetConstruct, Kambi Group, SoftSwiss, Pragmatic Solutions, Genius Sports (Betgenius / Sportcast), SBTech (Endeavor) and EveryMatrix. Broad incumbents are Sportradar and Playtech Sports (Playtech). Finnplay is listed as an emerging player.
Does Altenar have an API?
No public API is recorded for Altenar.
What industry is Altenar in?
Altenar's product category is Sportsbook Software. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 5132 and its SIC code is 7372.