FABA
FABA is an Italian EdTech company that designs and sells NFC-enabled screen-free audio storytelling devices and interchangeable sound toys for children aged 0–12, sold D2C and through resellers across multiple European countries in five languages, with a flagship Disney content partnership.
- Company typePrivate
- Founded2019
- HeadquartersTreviso, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What FABA does
FABA (legal entity Faba srl) is an Italian EdTech company headquartered in Treviso and operating from a shared innovation hub in Vascon di Carbonera, founded in 2019 as a spin-off from Maikii. The company designs, produces, and sells NFC-enabled educational smart toys and audio storytelling devices for children aged 0–12, with its core product being the FABA Raccontastorie — a screen-free device that plays audio stories, songs, nursery rhymes, quizzes, and activities when physical NFC-tagged objects (characters, discs, plush toys, books, games, creative kits) are placed on or tapped against it. The hardware works in tandem with the MyFaba mobile and desktop application and an expanding content library that includes proprietary FABA Originals as well as Disney-licensed properties, localized across five languages (Italian, English, French, Spanish, Catalan).
FABA's business model is a consumer hardware razor-and-blade: revenue is generated primarily through one-time sales of the Raccontastorie device and FABA+ enhanced version, with recurring revenue from interchangeable sound products and digital content downloads that extend an existing household's library. The company goes to market through direct e-commerce (myfaba.it), a reseller and retail store network across multiple European countries, and a secondary institutional channel (Faba in Classe) targeting schools and early childhood education centers. Pricing is unit-based with tiered volume discounts (10/15/20%) and a FABA•Club loyalty program that incentivizes collection expansion. The company has raised approximately €8.2M in venture funding across two rounds (€3.7M Series A in November 2022 led by Oltre Impact, and €4.5M in 2025 with CDP Venture Capital as lead) to fund European expansion, with Spain identified as the priority growth market for 2025 and a stated earlier goal of reaching 10 countries by 2024. Clinical validation comes from a University of Trieste study showing a 46% improvement in language test scores for preschool children using FABA, supporting its positioning as an educational tool rather than a pure entertainment device.
FABA firmographics
Firmographics- Name
- FABA
- Legal name
- Faba srl
- Website
- https://myfaba.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FABA is an Italian EdTech company that designs and sells NFC-enabled screen-free audio storytelling devices and interchangeable sound toys for children aged 0–12, sold D2C and through resellers across multiple European countries in five languages, with a flagship Disney content partnership.
- Ownership category
- akta.pro rank
FABA industry classification
Industry- Product category
- Children's Educational Audio Toys
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Audio and Video Equipment Manufacturing (33431), Hobby, Toy, and Game Retailers (45912)
- SIC
- Household Audio & Video Equipment (3651), Dolls & Stuffed Toys (3942), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Digital/Interactive Toys & Accessories Distribution (CRAOAMAJ)
Keywords
Where FABA is headquartered
LocationHeadquarters
- HQ city
- Treviso
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
FABA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Device Sales: FABA generates revenue primarily through the sale of physical storytelling devices (Raccontastorie) and companion sound products (characters, discs, plush toys, books). Products are sold via direct e-commerce and through retailer/reseller networks with tiered volume discounts (10%, 15%, or 20% off for purchasing more sound products).
- Sound Products (Consumables/Extensions): Sales of interchangeable sound content products (Personaggi Sonori, Dischi Sonori, Peluche Sonori, etc.) that work with the core Raccontastorie device. These serve as repeat-purchase items that expand the content library for existing customers.
- Digital Content Sales: Sale of digital audio content downloadable through the MyFaba app, available for purchase per unit or as part of themed collections.
- Loyalty Program (FABA•Club): A loyalty program that rewards customers for building their collection of sound products, driving repeat purchases and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume-based discount tiers: 10%, 15%, or 20% off for purchasing multiple sound products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
FABA product offering
Product offeringCore offering
FABA designs, manufactures and sells NFC-enabled storytelling devices (FABA Raccontastorie and FABA+) that play audio content — stories, songs, nursery rhymes, quizzes and games — when physical sound products (characters, discs, plush toys, audiobooks, games, creative kits) are tapped against them. The hardware ecosystem is paired with the MyFaba app for content management and a multi-language digital audio library available in Italian, English, French, Spanish and Catalan, including FABA Originals and Disney-licensed properties.
Product overview
FABA is an Italian EdTech company offering a screen-free audio storytelling ecosystem for children. The core product is the FABA Raccontastorie (NFC-based storytelling device) and FABA+ enhanced version, which work in conjunction with the MyFaba app and various NFC-enabled physical products including Personaggi Sonori (sound characters), Dischi Sonori (sound discs), Peluche Sonori (sound plush toys), Giochi (games), Libri con Audiolibro (books with audiobooks), and Kit Creativi (creative kits). The portfolio also includes Disney-branded products and FABA Originals (company-produced original content). Content is available in multiple languages (Italian, English, French, Spanish, Catalan) and covers themes including stories, music, nursery rhymes, quizzes, activities, emotions, and language learning. The company operates a B2C e-commerce model supplemented by retail distribution across several European countries.
Differentiator
Problem solved
Functional benefit
Brands
- FABA+: Product line of storytelling devices with enhanced features
- FABA Raccontastorie
- FABA Originals
- FABA•Club
- Faba•Me
Products and services
- FABA Raccontastorie Core NFC-based storytelling device that plays audio stories, songs, nursery rhymes, quizzes and games when physical sound products are tapped against it; provides screen-free entertainment for children.
- FABA+
Quantifiable outcome
- Children using FABA showed 46% improvement in language test scores according to a study by the University of Trieste on preschool-age children
Companies that use FABA
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
FABA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FABA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- DisneyflagshipDisney is a key content licensing partner for FABA, providing popular characters (Lilo & Stitch, Disney characters) for distribution as Dischi Sonori (Sound Discs) and digital content. This partnership provides FABA with exclusive access to well-known children's entertainment properties.
- MaikiicoreFABA was born from Maikii, indicating a close relationship with the parent company. Maikii appears to be the originating company behind the NFC technology and audio storytelling platform that FABA commercializes. The companies continue to share office space in the innovation hub.
- University of TriesteminorAcademic research partnership conducting studies on FABA's educational effectiveness. A study by the University of Trieste on preschool children demonstrated that listening with FABA improved language test scores by 46%.
- Reseller NetworkcoreFABA actively recruits and maintains a network of resellers and physical retail stores that sell FABA products. The company provides a 'Find a Store' locator on their website and has a dedicated reseller application process.
- Carlana Mezzalira PentimalliminorArchitectural firm designed FABA's headquarters building in Vascon di Carbonera, Italy as part of a collective innovation hub. The building features flexible workspaces, open-air areas, and a rooftop plaza designed for remote working and digitalization.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
FABA competitors and assessment
Company assessmentDirect peers
- Tonies: German maker of the Toniebox, a screen-free audio storyteller for children that uses figurines placed on a speaker to play audio content. Tonies is the closest direct competitor to FABA in product format, target customer, and content ecosystem business model.
- Yoto: UK-based maker of the Yoto Player and Yoto Mini, screen-free audio devices for children that use physical cards to trigger stories, music, and podcasts. Yoto competes head-to-head with FABA across European markets with a similar hardware-plus-content-accessory model.
- Lunii: French maker of Ma Fabrique à Histoires, a screen-free audio storytelling device for children. Lunii is a direct competitor in the French and broader European children's audio storytelling category.
- Storypod: US-based maker of a screen-free, NFC-enabled audio player and 'Cresties' characters that trigger audio content when placed on the device. Storypod mirrors FABA's NFC-based interactive audio toy model for the North American market.
Broad incumbents
- LeapFrog: Long-standing educational technology brand (owned by VTech) producing interactive learning toys, tablets, and content for children. LeapFrog overlaps with FABA in the educational early-childhood category with a much broader product portfolio.
- VTech: Global leader in electronic learning products for children, including the LeapFrog brand. VTech overlaps with FABA in early-childhood educational electronics and audio-based learning toys, but operates at much greater scale and breadth.
- Mattel (Fisher-Price): Major children's toy and entertainment company whose Fisher-Price brand covers infant and preschool toys. Mattel/Fisher-Price is a broad incumbent with portfolio overlap in early-childhood educational and audio-enabled toys.
Emerging players
- Primo Toys (Cubetto): UK-based maker of Cubetto, a screen-free, physical programming toy for young children. While focused on coding rather than audio storytelling, Primo Toys shares FABA's screen-free, tactile, early-childhood educational positioning and target customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FABA social profiles
Digital presenceFABA financial estimates
Financial estimateRevenue estimate
Valuation estimate
FABA leadership team
Management profileNumber of profiles
Profiles4 records
FABA funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FABA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FABA
What does FABA do?
FABA designs, manufactures and sells NFC-enabled storytelling devices (FABA Raccontastorie and FABA+) that play audio content — stories, songs, nursery rhymes, quizzes and games — when physical sound products (characters, discs, plush toys, audiobooks, games, creative kits) are tapped against them. The hardware ecosystem is paired with the MyFaba app for content management and a multi-language digital audio library available in Italian, English, French, Spanish and Catalan, including FABA Originals and Disney-licensed properties.
Is FABA a public or private company?
FABA is a private company. It is classified as venture growth investor backed and is currently operating.
When was FABA founded?
FABA was founded in 2019. It employs 11 to 50 people.
Where is FABA based?
FABA is headquartered in Treviso, Italy, in the Europe region.
How does FABA make money?
Four revenue lines are on record. Hardware Device Sales are the primary driver. The others are sound Products (Consumables/Extensions), digital Content Sales and loyalty Program (FABA•Club).
Who are FABA's main competitors?
Direct peers on record are Tonies, Yoto, Lunii and Storypod. Broad incumbents are LeapFrog, VTech and Mattel (Fisher-Price). Primo Toys (Cubetto) is listed as an emerging player.
Does FABA have an API?
No public API is recorded for FABA.
What industry is FABA in?
FABA's product category is Children's Educational Audio Toys. Its primary akta.pro industry code is CRAOAMAJ, Digital/Interactive Toys & Accessories Distribution. Its NAICS code is 339930 and its SIC code is 3651.