What Maikii does

Maikii S.r.l. Società Benefit is an Italian B2B manufacturer and distributor of customized promotional merchandise headquartered in Vascon di Carbonera, Treviso. Founded in 2008, the company originally specialized in customized USB flash drives and client communication projects, and has since expanded into a broad catalog spanning tech accessories (power banks, wireless chargers, cables and connectors, USB drives, audio devices, and Bluetooth smart finders) and lifestyle products (bags, drinkware, travel accessories, lamps, sport and wellness items). Underlying capabilities include proprietary PVC molding via the Custom Lab service, which produces personalized items from 100 pieces with optional NFC tag integration, plus Jacquard weaving and LED-printing techniques for fabric and accessory customization.

The company operates eight owned sub-brands (Firstimers, Elements, Pagongo, Mokavit, SBS, Rollink, iDrink, and Custom Lab) and is an authorized PopSockets reseller, distributing its merchandise through a dealer/wholesale B2B e-commerce platform that supports five languages (Italian, English, French, German, Spanish). Unit pricing for stock items ranges from €1.05 to €47.37 depending on category and customization; Custom Lab orders are quoted per project with 100-piece minimums. Products carry CE, RoHS, and WEEE certifications and incorporate eco-friendly materials such as recycled plastic, bamboo, recycled aluminum, wheat fiber, cork, and RPET.

Revenue is generated primarily through one-time product sales to B2B corporate clients (primary segment) and resellers/distributors (secondary segment), with no recurring software or licensing component. The company maintains direct e-commerce distribution and a dealer network, holds no disclosed external funding, and is privately held as an Italian Società Benefit with social and environmental objectives.

Name

Maikii

Legal name

Maikii S.r.l. Società Benefit

Website

https://maikii.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Maikii is an Italian B2B manufacturer and distributor of customized promotional tech accessories and lifestyle merchandise, serving corporate clients and resellers across Europe via a multi-language direct e-commerce platform and owned sub-brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Treviso

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Promotional Products Sales: One-time purchase of customized promotional products including tech accessories (power banks, wireless chargers, cables, USB drives, speakers, headphones), lifestyle products (bags, drinkware, travel accessories), and Custom Lab fully custom PVC items. Revenue generated through product sales with volume-based dealer pricing.
2. Custom Product Manufacturing: Bespoke product creation through Custom Lab service, transforming client logos and designs into physical products starting at 100-unit minimum orders. Includes specialized customization techniques like jacquard weaving, LED printing, NFC integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Maikii manufactures, customizes, and distributes a broad catalog of promotional products and corporate gifts spanning tech accessories (power banks, wireless chargers, USB flash drives, cables, headphones, speakers, smart finders) and lifestyle goods (bags, drinkware, travel accessories, lamps, tools). The Custom Lab service transforms client logos, objects, and avatars into fully personalized PVC products starting from 100 pieces, with optional NFC tag integration, jacquard weaving, and LED printing techniques for unique branded merchandise.

Product overview

Maikii is an Italian promotional products company (Società Benefit) founded in 2008, specializing in customized promotional merchandise. The company offers a comprehensive portfolio of tech accessories and lifestyle products organized under multiple sub-brands including Firstimers, Elements, Pagongo, Mokavit, SBS, Rollink, iDrink, and PopSockets. The core product offerings include Power Banks (KiiBank, Bolt, Slate, Revolt, Zap), Wireless Chargers (Dock, Nest, Halo, Triple, Shuttle), Cables & Connectors (KiiCable, Twinkle, Edge, Vine, Loom), USB Flash Drives (50+ models up to 128GB), Headsets & Earphones (Whisper, Beatly, Vibe, Tune, Indie), Speakers (KiiSound), and Smart Finders (KiiFinder). Additionally, Maikii offers a Custom Lab service for fully personalized PVC products starting from 100 pieces, including bottle openers, magnets, mascots, and keychains with optional NFC tag integration. The Easy Life category encompasses Travel & Bags, Tools, Jacquard Mania, Sport & Wellness, Lamps, Smart Accessories, and Drinkware. Products emphasize eco-friendly materials including recycled plastic, bamboo, recycled aluminum, wheat fiber, cork, and RPET. The company provides both stock products with fast delivery and fully custom solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Firstimers: Brand offering experience-based products for bucket list activities.
• Elements
• Pagongo
• Mokavit
• SBS
• Rollink
• iDrink
• PopSockets
• Custom Lab

Products and services

• Custom Lab PVC Manufacturing Service Bespoke product creation service that transforms client logos, objects, and avatars into personalized PVC merchandise starting at 100-piece minimum orders, with optional NFC tag integration, jacquard weaving, and LED printing techniques. Built for corporate marketing clients and resellers needing unique branded merchandise.
• Customizable Power Banks Power banks in various capacities (4,000–10,000 mAh) customizable with logos and graphics, available in eco-friendly materials such as recycled plastic, bamboo, recycled aluminum, wheat fiber, and cork, including wireless induction models. Sold to corporate clients for promotional gifting.
• Wireless Chargers Qi-certified universal wireless induction chargers compatible with the MagSafe ecosystem, available in multiple materials including recycled ABS, bamboo, aluminum, and cardboard. Targeted at corporate clients seeking branded tech accessories.
• Cables and Connectors Multi-cables, USB hubs, universal travel adapters, and charging cables (USB-A, USB-C, magnetic) customizable with corporate branding, available in eco-friendly materials such as recycled plastic, bamboo, nylon, and wheat fiber.
• USB Flash Drives Over 50 customizable OTG and Type-C USB flash drive models with capacities up to 128 GB, custom-branded for promotional projects and corporate gifting. Founded product line of the company.
• Headsets and Earphones Wired and wireless headphones and earphones including BT 5.2, TWS, ENC, and OWS models, customizable with corporate branding, in eco-friendly materials such as recycled plastic, recycled aluminum, and bamboo.
• Bluetooth Speakers Wireless Bluetooth speakers compatible with smartphone and car Bluetooth, available in various materials and forms, customizable for promotional use by corporate clients.
• KiiFinder Smart Finders Bluetooth-compatible smart finder devices for locating keys, luggage, and wallets, working with both iOS and Android environments, customizable through PVC dressing via Custom Lab service.
• Travel and Bags Backpacks, bags, trolleys, and travel accessories customizable with logos and corporate graphics for branded corporate gifting and event merchandise.
• Drinkware Drinkware products for everyday use, travel, and office, customizable for corporate promotional gifting and branded merchandise.
• Jacquard Mania Collection Collection of products customized using the proprietary jacquard weaving technique, creating unique embroidery patterns on fabrics for high-quality branded textile merchandise.
• Customizable PopSockets Customizable PopSockets PopGrips with corporate logos or graphics for promotional projects, distributed via an authorized reseller relationship.
• Jacquie Tote Cotton canvas bag with jacquard-customizable handles, 16 oz canvas cotton, 25 liter capacity, available in ecru, black, and white. Minimum order 300 units.
• Jacquie Pop Fashion keychain and accessory in jacquard with iconic packaging, featuring metal accessories in silver color. Minimum order 300 units.
• Jacquie Lunch Cotton canvas lunch bag with jacquard-customizable handles, available in thermo version, 7 liter capacity.
• KiiBank Power bank with Qi1 wireless charging, 5,000 mAh capacity, available in 2 days delivery.
• KiiBank Lab Custom power bank with Qi1 wireless charging, 5,000 mAh capacity, manufactured through the Custom Lab service.
• Bolt Power Bank 45W PD top-tier power bank with high-power charging capability.
• Slate Mini Power Bank Power bank in RPET (recycled PET) material, 5,000 mAh capacity.
• Revolt Power Bank Power bank in recycled aluminum with PD charging, 5,000 mAh capacity.
• Tune Headphones BT 5.1 over-ear headphones made from 100% recycled plastic with active noise cancellation and folding design.
• Shuttle Wireless Charger Battery charger with wireless technology for cable-free smartphone charging, available in 5W and 15W versions, featuring four additional USB ports for simultaneous device charging, with LED printing customization option.
• Chatty Priority PC Headset Wired PC/laptop headphones with external microphone featuring flexible arm and adjustable position, 100dB speaker, 38dB noise-canceling microphone, and 1.5m cable with 3.5mm jack.
• Sport and Wellness Smart products and accessories for sports, wellness, and relaxation designed for daily comfort, customizable for promotional use.
• Lamps Dimmable LED lights for both indoor and outdoor spaces, customizable for promotional gifting.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PopSocketscoreChannel Partner/ Reseller/ DistributorPopSockets collection available through Maikii platform. Customizable PopGrips with logos or graphics for promotional projects. Authorized reseller relationship for promotional products distribution.
• Jacaranda OnlusminorOthersCharitable partnership with Jacaranda Onlus association. Corporate social responsibility initiative supporting the nonprofit organization's mission.
• FirstimerscoreTechnology or IntegrationOwned brand line offering experience-based promotional products. Brand focuses on unique experience-oriented merchandise for bucket list and adventure-themed corporate gifts.
• SBScoreTechnology or IntegrationOwned brand offering selection of high-quality tech and lifestyle accessories including headphones, earphones, power banks, speakers, bags, and drinkware items.
• PagongocoreTechnology or IntegrationOwned brand designing lifestyle and travel products with high-quality materials, versatile features, rich in details and functions.
• MokavitcoreTechnology or IntegrationOwned brand of Made in Italy coffee makers crafted with carefully selected, top-quality materials. Premium Italian manufacturing for promotional market.
• RollinkcoreTechnology or IntegrationOwned brand of smart, foldable, and ultra-light suitcases and bags designed for stylish and practical travel.
• iDrinkcoreTechnology or IntegrationOwned 'On the Go' line of drinkware and lifestyle products perfect for travel or office use.
• ElementscoreTechnology or IntegrationOwned brand of waterproof PU products with minimal and elegant design aesthetic.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mid Ocean Brands: Mid Ocean Brands is a Dutch-headquartered pan-European promotional products supplier with a comparable catalog of customizable tech accessories, drinkware, bags, and lifestyle items. Its dealer/reseller go-to-market model and product breadth make it one of Maikii's closest direct competitors.
• PF Concept: PF Concept is one of Europe's largest promotional products distributors, offering a broad catalog of customizable tech accessories, lifestyle items, and corporate gifts. Like Maikii, it serves B2B resellers and direct corporate clients across multiple European markets with logo personalization.
• Xindao: Xindao is a Netherlands-based designer and supplier of branded promotional products including tech accessories, drinkware, and lifestyle items sold through distributors. Its owned-brand portfolio and global reseller footprint parallel Maikii's SBS, Rollink, and iDrink sub-brand strategy.
• Boundless Network: Boundless Network is a US-based promotional products distributor offering customizable tech accessories, drinkware, and lifestyle items via a B2B dealer platform. It overlaps with Maikii on product mix and customization service offering, though it is geographically focused on North America.
• Inspirion GmbH: Inspirion is a German full-service promotional products distributor offering customizable merchandise including tech accessories, lifestyle products, and bespoke manufacturing. It shares Maikii's B2B dealer model and focus on DACH-region corporate clients.
• Avenue S.p.A. Avenue is an Italian B2B promotional products distributor offering customizable merchandise across tech, lifestyle, and travel categories. As a fellow Italian-headquartered competitor serving Southern European corporate buyers, it is a particularly close geographic peer to Maikii.

Others

• PopSockets: PopSockets is the original designer and manufacturer of customizable PopGrips, and Maikii is an authorized reseller of the PopSockets collection for promotional distribution. As an upstream brand partner in Maikii's catalog, PopSockets is a supplier/ecosystem participant rather than a direct competitor.

Broad incumbents

• 4imprint: 4imprint is a publicly traded North American promotional products distributor with a large catalog of customizable tech accessories and gifts. It overlaps with Maikii on product categories and B2B dealer/reseller model but operates at significantly larger scale and primarily serves the US/UK markets.
• HALO Branded Solutions: HALO is one of the largest US promotional merchandise distributors, offering customizable products across tech, apparel, and lifestyle categories. It shares Maikii's B2B corporate gifting and customization model but at much larger scale and with global enterprise clients.
• Gemline: Gemline is a US-based promotional products supplier with a broad catalog of customizable bags, drinkware, tech accessories, and lifestyle items sold through distributors. Its dealer model and category mix closely resemble Maikii's, but it serves primarily North American resellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maikii
• Instagraminstagram.com/maikii.promo
• Facebookfacebook.com/maikii

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maikii