Kled AI
Kled AI operates the first opt-in human data marketplace, letting individuals monetize personal data via a mobile app while licensing rights-cleared, structured datasets to AI labs and enterprises. The Solana-based platform has processed over 1 billion uploads from ~200,000 daily active contributors across 170+ countries.
- Company typePrivate
- Founded2025
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Kled AI does
Kled AI, operating as a product of Nitrility Inc. (Delaware), runs the first opt-in human data marketplace, enabling individuals to monetize personal data — photos, videos, voice recordings, and documents — via an iOS mobile app, while licensing aggregated, rights-cleared datasets to AI labs, robotics companies, autonomous vehicle firms, and entertainment IP holders. The platform is built on Solana with a $KLED token economy and has processed over 1 billion uploads from approximately 200,000 daily active contributors across 170+ countries, reaching #1 on the App Store Finance category in four countries within 30 days of launch with zero marketing spend.
The technology stack centers on proprietary AI pipelines: Kled-FD 0.1 (fraud detection across 1.2B uploads identifying AI-generated content, duplicates, plagiarism, NSFW, and coordinated fraud rings), UFDP (a consensus-based paid captcha protocol using 50+ validators per data point), and VAE-based coreset curation that has been used to fine-tune SDXL and Flux.1-dev models. Enterprise distribution runs through a dedicated portal at enterprise.kled.ai with direct sales targeting AI labs, supported by SOC 2 Type II, ISO 27001, HIPAA, and GDPR compliance. Exclusive IP assets include 140,000+ mainstream entertainment titles (Warner Bros. Discovery catalog), 50M anonymized patient medical records, drone footage, and robotics training datasets.
Kled generates revenue via marketplace commissions on consumer-to-AI-lab data transactions, enterprise data licensing contracts (over $10M in active contracts, $310M signed from international film studios), and transaction fees tied to the $KLED token and UFDP operations. Contributor payouts are variable by data type (e.g., $0.01-$0.05 per accepted image, $0.50/minute audio, $5-$1,000 for domain-specific Special Tasks) with a top contributor reportedly earning ~$7,400/month. The company has raised $10M total at a $100M valuation from Wischoff VC, Aglaé Ventures (Bernard Arnault), K5 Global, Bain Scout, a16z Scout, and notable angels including Sebastian Thrun, Diplo, and LazarBeam.
Kled AI firmographics
Firmographics- Name
- Kled AI
- Legal name
- Nitrility, Inc.
- Website
- https://kled.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kled AI operates the first opt-in human data marketplace, letting individuals monetize personal data via a mobile app while licensing rights-cleared, structured datasets to AI labs and enterprises. The Solana-based platform has processed over 1 billion uploads from ~200,000 daily active contributors across 170+ countries.
- Ownership category
- akta.pro rank
Kled AI industry classification
Industry- Product category
- AI Data Marketplace
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Privacy Engineering & Data Governance (PII, consent, retention) (HDAAAKAB)
- akta.pro secondary industries
- Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG), AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL)
Keywords
Where Kled AI is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kled AI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Data Licensing / Marketplace Commission: Kled operates a marketplace where contributors upload personal data (images, videos, text, audio) and receive payment. The company aggregates, validates, and licenses this data to AI labs and enterprise buyers for model training. Contributors earn per upload with ongoing royalties; Kled captures margin on the spread between contributor payouts and buyer pricing.
- Enterprise Data Licensing: Kled licenses structured datasets from enterprise IP holders (film studios, healthcare providers, etc.) and resells to AI companies. Includes exclusive rights to 140,000+ mainstream IPs, 50M anonymized patient medical records, drone footage, robotics training data, and enterprise operational datasets. Over $1B in projected IP rights signed.
- UFDP Token Economy: Decentralized fraud detection protocol powered by $KLED token. 50% of XP conversion amounts support UFDP operations. Token provides network governance and value accrual synchronized with platform transaction volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General data uploads - photos/videos |
| Transaction based/ take rate | Pay-as-you-go | Special Tasks - domain-specific data requests |
| Outcome Based/ Performance | Pay-as-you-go | UFDP - data validation |
| Transaction based/ take rate | Multi-year contract | Enterprise / AI Lab data licensing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Kled AI product offering
Product offeringCore offering
Kled AI operates a two-sided data marketplace where individual contributors upload personal data (photos, videos, documents, voice recordings) via a consumer mobile app and receive monetary compensation. The platform aggregates, validates through proprietary fraud-detection pipelines, and licenses these datasets — together with exclusive IP rights from film studios, healthcare providers, and other enterprises — to AI labs, robotics companies, autonomous vehicle firms, and government/research institutions for frontier AI model training.
Product overview
Kled AI operates as a consumer-focused mobile data marketplace platform where users monetize their personal data (photos, videos, documents, voice recordings) through uploads. The core product is the Kled Consumer Mobile App, which serves individual contributors. The platform is differentiated by its proprietary AI infrastructure including Kled-FD (fraud detection and dataset cleaning), UFDP (fraud verification protocol), and the Kled HADES benchmark for data quality evaluation. Kled V2 and V3 represent major version upgrades to the core mobile infrastructure with enhanced payout systems and expanded reward structures. Special Tasks provides domain-specific data collection capabilities (starting with academic homework), while the Dataset Catalog offers curated data products. Enterprise Solutions provide compliance infrastructure for business customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Kled Consumer Mobile App iOS mobile app enabling individual contributors to upload photos, videos, documents, and voice recordings in exchange for monetary payouts, complete domain-specific special tasks, and connect cloud storage sources for passive earnings.
- Enterprise Data Licensing Portal
Quantifiable outcome
- Reduced AI model aesthetic mode collapse: SDXL showed -15.78 FID improvement on in-distribution prompts, with improved texture fidelity and realistic optical factors injected into generation.
- +4 more outcomes
Companies that use Kled AI
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Kled AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability11 records
Feature5 records
Kled AI partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- VantacoreKled partnered with Vanta to build automated compliance infrastructure covering SOC 2 Type II, ISO 27001, HIPAA, and GDPR frameworks. This partnership enables Kled to fully process, package, and distribute any type of user data safely, consensually, and at scale, meeting enterprise contract requirements.
- WorkstreetcoreKled partnered with Workstreet alongside Vanta to implement enterprise-grade compliance infrastructure for trusted AI data licensing at scale, covering all four major compliance frameworks.
- WhopcoreWhop serves as Kled's official payments network. Users can upload data, complete tasks, and receive payments through Whop's platform, integrating a data marketplace with a payments provider for seamless payout infrastructure.
- Street Foundation (Street FDN / Street DAO)coreKled committed to bridging equity value on-chain through Street Foundation. SPV partnership reserves up to 10% equity in Nitrility Inc. for the Street Global Foundation, providing token holders governance input through Street DAO in the event of an exit. This pioneers compliance-aligned token/equity value bridging.
- Warner Bros. DiscoverycoreKled secured exclusive AI licensing rights to 140,000+ mainstream IPs including Warner Bros. Discovery titles such as Bugs Bunny, Tom and Jerry, Superman, The Twilight Zone, and Mighty Mouse.
- Nitrility Inc. (Parent Company)coreKled AI is registered as Nitrility Inc. in Delaware. Nitrility has raised over $10 million at a $280 million valuation cap, operates a 300,000-contributor network across 170+ countries, and reports over $35 million in data purchase pipeline from AI labs. Kled is a product of Nitrility Inc.
- Latham & WatkinsminorLegal representation alongside Mission Law and Fenwick for corporate legal matters, compliance, and regulatory requirements.
- MercorminorKled's HADES benchmark contrasts with Mercor's APEX. While Mercor measures how well models perform economically valuable work, HADES measures how well models perform when exposed to real human data from Kled's contributors.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Kled AI competitors and assessment
Company assessmentDirect peers
- Scale AI: Scale AI operates the largest data labeling and annotation platform serving AI labs. Directly comparable to Kled as a data infrastructure provider for frontier model training, though focused on labeling rather than direct human data collection.
- Surge AI: Surge AI provides high-quality data labeling and evaluation services for AI companies, with a focus on reinforcement learning from human feedback (RLHF) and frontier model alignment. Comparable to Kled as a premium data services provider for foundation model developers.
- Defined.ai: Defined.ai operates a marketplace for AI training data covering speech, NLP, and computer vision. Directly comparable to Kled as a data marketplace operator with both contributor and enterprise buyer sides.
- Toloka AI: Toloka AI is a crowdsourcing platform for data labeling and human feedback that operates globally. Comparable to Kled as a contributor-driven data sourcing platform serving AI labs.
- Mercor: Mercor provides human data and evaluation services for AI labs, with an emphasis on professional/technical AI evaluations. Comparable to Kled as a human data services platform serving foundation model developers; mentioned in Kled's own partnerships as a benchmark reference.
Broad incumbents
- Appen: Appen is a publicly-traded data annotation company serving major AI deployments globally. Comparable as a data sourcing/labeling infrastructure provider, though more established across traditional ML use cases than frontier AI training data.
- Clickworker: Clickworker operates a global crowdsourcing platform with millions of contributors for data creation, annotation, and validation. Comparable to Kled as a large-scale contributor network for AI data, with broader enterprise focus.
Emerging players
- Labelbox: Labelbox provides a data labeling platform with a contributor network for AI teams. Comparable to Kled as a platform connecting AI buyers with data labeling capacity, though more focused on enterprise tooling than consumer-driven data sourcing.
- Snorkel AI: Snorkel AI specializes in programmatic data labeling and data-centric AI development. Comparable to Kled as an infrastructure provider for high-quality AI training data, though more focused on weak supervision techniques than direct human sourcing.
- Prolific: Prolific operates a participant recruitment platform for research and AI training data collection with verified contributors. Comparable to Kled as a contributor-side platform for AI/ML data sourcing with rigorous participant vetting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kled AI social profiles
Digital presenceKled AI compliance and trust
Trust signalCompliance4 records
Kled AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kled AI leadership team
Management profileNumber of profiles
Profiles1 record
Kled AI funding detail
Funding detailFunding overview
Funding rounds12 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kled AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kled AI
What does Kled AI do?
Kled AI operates a two-sided data marketplace where individual contributors upload personal data (photos, videos, documents, voice recordings) via a consumer mobile app and receive monetary compensation. The platform aggregates, validates through proprietary fraud-detection pipelines, and licenses these datasets — together with exclusive IP rights from film studios, healthcare providers, and other enterprises — to AI labs, robotics companies, autonomous vehicle firms, and government/research institutions for frontier AI model training.
Is Kled AI a public or private company?
Kled AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kled AI founded?
Kled AI was founded in 2025. It employs 11 to 50 people.
Where is Kled AI based?
Kled AI is headquartered in San Francisco, United States, in the North America region.
How does Kled AI make money?
Three revenue lines are on record. Data Licensing / Marketplace Commission is the primary driver. The others are enterprise Data Licensing and UFDP Token Economy.
Who are Kled AI's main competitors?
Direct peers on record are Scale AI, Surge AI, Defined.ai, Toloka AI and Mercor. Broad incumbents are Appen and Clickworker. Emerging players are Labelbox, Snorkel AI and Prolific.
Does Kled AI have an API?
No public API is recorded for Kled AI.
What industry is Kled AI in?
Kled AI's product category is AI Data Marketplace. Its primary akta.pro industry code is HDAAAKAB, AI Privacy Engineering & Data Governance (PII, consent, retention), with a secondary code of HDAAALAG, Privacy-Preserving Data (De-identification, Anonymization, PII Redaction). Its NAICS code is 513210 and its SIC code is 7374.