Campbell Soup Company

What Campbell Soup Company does

The Campbell's Company (formerly Campbell Soup Company) is a 155-year-old North American branded convenience food manufacturer and marketer headquartered in Camden, New Jersey, operating through two divisions—Meals & Beverages and Snacks—with $10.3 billion in fiscal 2025 net sales and approximately 13,700 full-time employees. The Meals & Beverages division spans condensed and ready-to-serve soups (Campbell's, Chunky, Pacific Foods), broths and stocks (Swanson), pasta sauces (Rao's Homemade, Prego), Mexican sauces (Pace), vegetable juices (V8), canned pasta (SpaghettiOs, Franco-American, Michael Angelo's), and the recently launched V8 Zero Sugar Energy line. The Snacks division encompasses Goldfish crackers, Pepperidge Farm baked goods, Snyder's of Hanover pretzels, Lance sandwich crackers, Cape Cod and Kettle Brand potato chips, Late July organic tortilla chips, and Snack Factory Pretzel Crisps. Core technology centers on the proprietary condensed soup process invented by Dr. John T. Dorrance in 1897, 27+ vertically integrated manufacturing facilities across North America, and supply chain optimization systems that have delivered $53 million in savings over 18 months. The company owns four billion-dollar brands (Campbell's, Goldfish, Pepperidge Farm, Rao's) out of 16 leadership brands. In March 2024 the company acquired Sovos Brands for approximately $2.7–2.9 billion, bringing Rao's to billion-dollar status as the #1 sauce brand in all U.S. regions, and in May 2026 it acquired a 49% interest in Italian sauce producer La Regina di San Marzano. The company transferred its listing from NYSE to Nasdaq in 2024 and was removed from the S&P 500 on June 22, 2026.

Name

Campbell Soup Company

Legal name

The Campbell's Company

Website

https://thecampbellscompany.com

Company type

Public

Founded year

1869

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Campbell's Company is a 155-year-old North American branded convenience food manufacturer producing $10.3B in annual net sales across Meals & Beverages (Campbell's, Rao's, Swanson, V8) and Snacks (Goldfish, Pepperidge Farm, Snyder's, Kettle Brand) for mass-market consumers via retail and foodservice channels.

Ownership category

akta.pro rank

Product category

Packaged Food & Beverages

NAICS

Food Manufacturing (311), Other Snack Food Manufacturing (311919), Cookie, Cracker, and Pasta Manufacturing (31182), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Cookies & Crackers (2052)

akta.pro primary industry

Soups, Broths & Meal Starters (CRADAAAF)

akta.pro secondary industries

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Soup, Chili & Comfort Foods (Self-Serve or Packaged) (CRAHAKAF), Ready Meals & Prepared Foods Packaging (IMALAHAL)

Keywords

• Branded packaged foods
• Soup manufacturing
• Snack crackers pretzels
• Pasta sauces condiments
• Vegetable juice beverages

Headquarters

HQ city

Camden

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods - Retail: Sale of branded food and beverage products through retail grocery stores, mass merchandisers, and convenience stores. Products include soups, snacks, sauces, and beverages sold under Campbell's, Goldfish, Pepperidge Farm, Rao's, Prego, V8, and other brands.
2. Foodservice: Sale of products to foodservice operators including healthcare facilities, restaurants, schools, vending, and lodging throughout North America.
3. E-commerce / Direct: Direct sales through brand websites and Amazon marketplace, including products like the new gluten-free Banza chicken noodle soup available on Amazon.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Campbell Soup Company (legally The Campbell's Company) manufactures and markets branded convenience food and beverage products across two operating divisions: Meals & Beverages (condensed and ready-to-serve soups, broths, pasta sauces, salsas, vegetable juices, canned pasta, frozen meals) and Snacks (crackers, cookies, pretzels, potato chips, tortilla chips, pretzel crisps). The company sells 16 leadership brands including Campbell's, Chunky, Swanson, Prego, Pace, Pacific Foods, V8, Rao's, Goldfish, Pepperidge Farm, Snyder's of Hanover, Lance, Cape Cod, Kettle Brand, Late July, and Snack Factory.

Product overview

Campbell Soup Company (The Campbell's Company) is a North American focused food and beverage company generating $10.3 billion in fiscal 2025 net sales across two operating divisions: Meals & Beverages and Snacks. The Meals & Beverages division encompasses condensed and ready-to-serve soups (Campbell's, Chunky), broths and stocks (Swanson, Pacific Foods), pasta sauces (Rao's Homemade, Prego, Pace), vegetable juices (V8), and canned pasta (SpaghettiOs, Michael Angelo's). The Snacks division includes Pepperidge Farm baked goods, Goldfish crackers, Snyder's of Hanover pretzels, Lance sandwich crackers, Cape Cod and Kettle Brand potato chips, Late July organic tortilla chips, and Snack Factory Pretzel Crisps. The company operates 16 leadership brands including four billion-dollar brands: Campbell's, Goldfish, Pepperidge Farm, and Rao's. Recent innovations include the launch of gluten-free soup options and V8 zero-sugar energy beverages.

Differentiator

Problem solved

Functional benefit

Brands

• Campbell's: Core condensed and ready-to-serve soups brand
• Chunky
• Rao's Homemade
• Prego
• Pace
• Pacific Foods
• V8
• Swanson
• SpaghettiOs
• Goldfish
• Pepperidge Farm
• Snyder's of Hanover
• Lance
• Cape Cod
• Kettle Brand
• Late July
• Snack Factory
• Michael Angelo's

Products and services

• Campbell's Condensed Soups

Quantifiable outcome

• Rao's achieved $1 billion in trailing 12-month net sales, becoming the fourth billion-dollar brand in Campbell's portfolio alongside Campbell's, Goldfish, and Pepperidge Farm.
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• General Mills: Major North American packaged food peer overlapping in soups (Progresso direct competitor to Campbell's), snacks (Annie's, Nature Valley), and meals. Comparable scale, retail channels, and CPG operating model.
• Kraft Heinz: Direct competitor in shelf-stable meals, condiments, and sauces. Both are legacy North American CPG companies with similar customer base (mass retail, foodservice) and comparable scale challenges.
• Conagra Brands: Closest direct peer in frozen meals, snacks (Slim Jim, Healthy Choice), and shelf-stable foods. Operates Marie Callender's, Healthy Choice, and Hunt's — directly overlapping Campbell's portfolio in channels and product types.
• Hormel Foods: Comparable shelf-stable and packaged food peer with overlapping categories (broths, canned meats, meals). Both serve retail grocery and foodservice with similar legacy brand portfolios.
• The J.M. Smucker Company: Direct peer in jams, sauces, broths (Milk-Bone, Pillsbury, Jif) with similar mid-cap CPG profile and recent acquisition-led portfolio reshape (Hostess acquisition mirrors Campbell's Sovos playbook).
• McCormick & Company: Direct peer in branded sauces and seasonings, particularly overlapping with Rao's and Pace product categories. Similar premiumization strategy with brand-led pricing power.

Broad incumbents

• Kellanova (Mars): Snacks division peer (Pringles, Cheez-It) now owned by Mars. Mohit Anand's prior role there makes the talent pipeline explicitly overlapping. Comparable in shelf-stable snacks distribution and scale.
• Mondelez International: Global snacks incumbent (Oreo, Ritz, Triscuit) competing in crackers and baked snacks adjacent to Goldfish and Pepperidge Farm. Larger scale and global distribution.
• PepsiCo (Frito-Lay): Dominant snacks incumbent (Lay's, Doritos, Ruffles) directly competing with Kettle Brand and Cape Cod. Larger scale with deeper DSD distribution and broader CPG portfolio.

Emerging players

• Hain Celestial Group: Better-for-you food peer with overlap in organic/natural (Late July, Pacific Foods adjacent). Smaller scale but focused on health-conscious consumer segment Campbell's is targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thecampbellscompany
• LinkedInlinkedin.com/company/campbell-soup-company
• Instagraminstagram.com/thecampbellsco
• Xx.com/campbellsoupco

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments51 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campbell Soup Company