BANDIER
BANDIER is a New York-based luxury activewear boutique founded in 2014 that curates fashion-forward athletic apparel from premium global designers for style-conscious women fitness enthusiasts, distributed through five US retail locations and a direct-to-consumer e-commerce site.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BANDIER does
BANDIER is a New York-based luxury activewear retailer founded in 2014 by Jennifer Bandier, with Neil Boyarsky serving as co-founder and CEO. The company operates as a multi-brand boutique that curates fashion-forward athletic apparel from premium global designers, targeting style-conscious women who book fitness classes and build outfits around them. BANDIER distributes through a direct-to-consumer model that combines owned brick-and-mortar retail locations — 5th Avenue, Flatiron, and on Bond in NYC; Los Angeles; Dallas; and the original Southampton store (opened 2014) — with an e-commerce storefront at bandier.com. The company employs 51-100 people and is incorporated as Bandier Holdings LLC in New York.
The brand differentiates through a "sharfer edit" of activewear — a curated assortment rather than broad SKU depth — and emphasizes the proposition that performance and style should belong in the same outfit. Revenue is generated primarily through one-time apparel and accessory sales; pricing details are not publicly disclosed. Marketing is community-led, leveraging email capture for first access and new product drops, organic social media content, and in-store experiential programming including STUDIO B fitness classes, personal shopping, and VIP community events. Technology stack, proprietary features, and underlying platform architecture are not disclosed.
In January 2024, BC Brands, a US-based luxury activewear company, acquired BANDIER alongside Carbon38 for an undisclosed sum to consolidate operational scale in the luxury activewear market. Prior to the acquisition, BANDIER had raised approximately $85M+ across multiple equity rounds between 2015 and 2023, including a 2019 round led by C Ventures and Eurazeo and a 2023 SEC Form D exempt offering of approximately $65 million. Under BC Brands ownership, the company announced a 2026 rebrand and market return with a refreshed activewear positioning.
BANDIER firmographics
Firmographics- Name
- BANDIER
- Legal name
- Bandier Holdings LLC
- Website
- https://bandier.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BANDIER is a New York-based luxury activewear boutique founded in 2014 that curates fashion-forward athletic apparel from premium global designers for style-conscious women fitness enthusiasts, distributed through five US retail locations and a direct-to-consumer e-commerce site.
- Ownership category
- akta.pro rank
BANDIER industry classification
Industry- Product category
- Luxury Activewear Retail
- NAICS
- Sporting Goods Retailers (459110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
- akta.pro secondary industry
- Yoga, Pilates & Studio Wear Retail (CRAMACAE)
Keywords
Where BANDIER is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
BANDIER business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Activewear Product Sales: Bandier generates revenue through the sale of activewear apparel and accessories via its brick-and-mortar retail stores and e-commerce platform (bandier.com). Products include performance wear designed to transition from studio to everyday settings.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
BANDIER product offering
Product offeringCore offering
BANDIER operates a curated luxury activewear retail business, selling fashion-forward performance apparel and accessories designed to transition seamlessly from the fitness studio to everyday settings. The company distributes its assortment through owned brick-and-mortar stores in major US markets and a direct-to-consumer e-commerce platform, complemented by in-store experiences such as STUDIO B fitness classes, personal shopping, and VIP community events.
Product overview
BANDIER is a luxury activewear brand offering a curated selection of fashion-focused athletic wear. The company operates multiple brick-and-mortar retail locations (including Fifth Avenue, Dallas, Flatiron, Los Angeles, and Bond Street) and an e-commerce platform. The brand positions itself at the intersection of activewear and fashion, with offerings that include clothing, STUDIO B (fitness studio), personal shopping services, and VIP experiences. The company was acquired by BC Brands in January 2024 alongside Carbon38.
Differentiator
Problem solved
Functional benefit
Products and services
- Activewear Collection
- STUDIO B
- Personal Shopping Services
Companies that use BANDIER
Customer profileSegments1 record
Ideal customer profiles1 record
BANDIER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BANDIER partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
BANDIER competitors and assessment
Company assessmentDirect peers
- Alo Yoga: Alo Yoga is a premium activewear brand built around yoga, studio, and lifestyle apparel with a strong fashion-forward aesthetic — directly comparable to BANDIER's style-meets-performance positioning.
- Vuori: Vuori is a premium athletic apparel brand emphasizing performance, lifestyle, and elevated everyday wear — a close direct peer in the fashion-forward activewear category BANDIER competes in.
- Outdoor Voices: Outdoor Voices is a women's activewear brand known for its community-driven, fashion-conscious positioning — closely aligned with BANDIER's STUDIO B and community-led GTM.
- Carbon38: Carbon38 is a luxury activewear retailer acquired alongside BANDIER by BC Brands in January 2024 — now a sister brand within the same parent and a direct competitor in the premium women's activewear space.
- Sweaty Betty: Sweaty Betty is a women's premium activewear brand combining technical performance with fashion design — directly comparable to BANDIER's studio-to-street positioning.
Emerging players
- P.E Nation: P.E Nation is a fashion-forward activewear brand with a strong streetwear aesthetic — a comparable emerging player in the style-meets-sport niche BANDIER occupies.
- Year of Ours: Year of Ours is an emerging women's activewear brand with a fashion-forward, retro-inspired aesthetic — a comparable niche player competing in the premium women's activewear segment.
Broad incumbents
- Lululemon: Lululemon is the dominant global premium athletic apparel incumbent — a broader competitor overlapping with BANDIER across activewear, athleisure, and the women's premium customer base.
- Athleta: Athleta (Gap Inc.) is a large-scale women's activewear brand spanning performance, lifestyle, and athleisure — a broader incumbent competing for the same fashion-conscious female customer.
- Nike: Nike is the global athletic apparel and footwear incumbent — a broad incumbent now sold in BANDIER stores (per Bond Street location), representing both a partner and a competitive threat in fashion-forward activewear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BANDIER social profiles
Digital presenceBANDIER financial estimates
Financial estimateRevenue estimate
Valuation estimate
BANDIER leadership team
Management profileNumber of profiles
Profiles2 records
BANDIER funding detail
Funding detailFunding overview
Funding rounds8 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BANDIER M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BANDIER
What does BANDIER do?
BANDIER operates a curated luxury activewear retail business, selling fashion-forward performance apparel and accessories designed to transition seamlessly from the fitness studio to everyday settings. The company distributes its assortment through owned brick-and-mortar stores in major US markets and a direct-to-consumer e-commerce platform, complemented by in-store experiences such as STUDIO B fitness classes, personal shopping, and VIP community events.
Is BANDIER a public or private company?
BANDIER is a private company. It is classified as corporate owned and is currently operating.
When was BANDIER founded?
BANDIER was founded in 2014. It employs 51 to 100 people.
Where is BANDIER based?
BANDIER is headquartered in New York, United States, in the North America region.
How does BANDIER make money?
One revenue line is on record: activewear Product Sales.
Who are BANDIER's main competitors?
Direct peers on record are Alo Yoga, Vuori, Outdoor Voices, Carbon38 and Sweaty Betty. Emerging players are P.E Nation and Year of Ours. Broad incumbents are Lululemon, Athleta and Nike.
Does BANDIER have an API?
No public API is recorded for BANDIER.
What industry is BANDIER in?
BANDIER's product category is Luxury Activewear Retail. Its primary akta.pro industry code is CRAAABAL, Outdoor & Active Lifestyle Apparel Retail, with a secondary code of CRAMACAE, Yoga, Pilates & Studio Wear Retail. Its NAICS code is 459110 and its SIC code is 5600.